Online Shopping Questionnaire PDF

ONLINE SHOPPING QUESTIONNAIRE
About the Study. This survey is part of an MBA student project for MQM 497 - Research
Methods at Illinois State University under the direction of Dr. Michael P. Dumler. To
ensure your anonymity, all of your answers are sent directly to the secure university
database. This database is under the direct supervision of Dr. Dumler. Your completed
survey answers will be only be seen by the research team. The results will be
presented only to a Research Methods class at Illinois State University. Regardless of
the situation, no individual responses will be identified on any of the questionnaires. If
you wish to stop completing the survey at any time, please feel free to do so.
Directions. We are interested in your views about online shopping behavior in your
daily life. Please take your time but try not to linger on any one question, your first
response to the question is usually your true belief. Additionally, you should take the
questionnaire only once.
The questionnaire must be completed no later than April 20, 2006.
Thanks Again!
Please read each question carefully and indicate your response by selecting the most
appropriate choice.
In general, you prefer to do your shopping of: (Select only one)
Over the Internet Over the Phone In a

Retail Store
1. Groceries
2. Fast food
3. Cosmetics
4. Books
5. CD/DVDs
6. Toys
7. Furniture
8. Clothes
9. Computer Products
10. Cinema/Concert/Theatre Ticket
11. Airplane Tickets
12. Jewelry
Less than 1 hour

1 -2 hours
13. How often do you use the
2-3 hours
internet every day?
3-4 hours
More than 4 hours
Very often
14. How often do you use Internet Often
for information prior to a Sometimes
purchase? Rarely
Never
Very often
Often
15. How often do you use Internet
Sometimes
for shopping?
Rarely
Never
How often do you use the following World Wide Web Activities?
Very
Never Infrequently Occasionally Frequently
Infrequently
1 2 3 4 5
1 2 3 4 5
16. Electronic newspaper or magazine
17. Gaming
18. Chatting
19. Research/education
20. Product/Service information
21. Shopping
22. Surfing
23. Communication via e-mail
24. Work/business
Yes No
Yes No
Yes No
Flowers
Yes No CDs / Book
Cosmetic / Jewelry
Yes No Clothes / Shoes
Yes No Household furniture
Toys
25. Assuming that you intend to conduct
Yes No Fast Food
online shopping, which of these purchases
Groceries
would you make in the internet? Yes No Movies/theater/concert
tickets
Yes No Electronic appliances
Computer products
Yes No Hotel reservation
Yes No Airline Tickets
Nutrition Related Products
Yes No Stocks/ Mutual Funds/
Bonds
Yes No
Yes No
Yes No
Less than 1 year

26. I have been using the 1 to 2 year
WEB for 2 to 3 year
More than 3 year
Novice -just learning how to use internet

Intermediate -I feel comfortable when
27. How would you describe your
using internet
proficiency on the Internet.
Advanced - I can use most or all
internet services.
Less than $20

28. Select an approximate maximum 21 - 60
amount you would spend on a 61 - 100
single online purchase: 101 - 140
141 - 180
181 - 220
221 & Above
Less than $100
101 - 500
29. Select an approximate maximum 501 - 1000
amount you would spend per year 1001 - 1500
on online purchase 1501 - 2000
2001 - 2500
2500 & Above
Please select your level of agreement to the following questions.
Strongly
Disagree Indifferent Agree Strongly Agree
Disagree
1 2 3 4 5
1 2 3 4 5
30. I think shopping on the internet saves
time.
31. It is a great advantage to be able to shop at any time
of the day on the internet.
32. It is more difficult to shop on the internet.
33. I prefer traditional/conventional shopping to online
shopping.
34. Shopping online is risky.
35. I believe online shopping will eventually supersede
traditional shopping.
36. I will prefer online shopping only if online prices are
lower than actual price,
37. A long time is required for the delivery of products
and services on the internet
38. Selection of goods available on the internet is very
broad,
39. The description of products shown on the web
sites are very accurate,
40. The information given about the products and
services on the internet is sufficient.
41. Online shopping is as secure as traditional
shopping,
42. While shopping online, I hesitate to give my credit
card number,
43. Internet reduces the monetary costs of traditional
shopping to a great extent (parking fees etc.)
44. The fact that only those with a credit card or bank
account can shop on the internet is a drawback,
45. I would be frustrated about what to do if I am
dissatisfied with a purchase made from the internet.
How important are the following factors in your decision to purchase goods from
internet?
Neither
Very Very
Unimportant Important nor Important
Unimportant Important
Unimportant
1 2 3 4 5
1 2 3 4 5
46. Delivery time
47. Reputation of the company
48. Guarantees and Warrantees
49. Privacy of the information
50. Good description of goods.
51. Security
52. Prices
How important are each of the following factors in refraining/keeping you from
shopping on the internet.
Neither
Very Very
Unimportant Important nor Important
Unimportant Important
Unimportant
1 2 3 4 5
1 2 3 4 5
53. Waiting to receive the product
54. Risk of credit card transactions
55. Risk of identity theft
56. Difficulty in returning products/items
57. Risk of not getting what I paid for
58. Risk of loss of privacy
59. Not skillful with internet
60. Lack of trustworthiness of Vendors
61. Complex compared to Traditional Shopping
63. Not being able to touch products
64. More expensive than those sold in retail stores
65. I have undergone bad experience
DEMOGRAPHIC INFORMATION......
66. Gender: Male Female
67. Age years
High School Diploma

68. Your education level
Bachelors’ Degree
Master Degree
PhD Degree
Undergraduate Student
Graduate student
69. Occupation
Professor
University Staff
Less than $12,000.00

$12,001.00 to $24,000.00
$24,001.00 to $36,000.00
$36,001.00 to $48,000.00
70. Annual Income
$48,001.00 to $60,000
$60,001.00 to $72,000
$72,001.00 to $84,000
More than $84,001.00
Thank you for your cooperation.
Submit Your Questionnaire Reset

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ONLINE SHOPPING QUESTIONNAIRE

The questionnaire must be completed no later than April 20, 2006.

In general, you prefer to do your shopping of: (Select only one)

Over the Internet Over the Phone In a

11. Airplane Tickets

Less than 1 hour

Less than 1 year

Novice -just learning how to use internet

Less than $20

Please select your level of agreement to the following questions.

46. Delivery time

47. Reputation of the company

48. Guarantees and Warrantees

49. Privacy of the information

50. Good description of goods.

66. Gender: Male Female

67. Age years

High School Diploma

Less than $12,000.00

Thank you for your cooperation.

Submit Your Questionnaire Reset

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