RESO AGRO PRODUCTS

PRIVATE LIMITED
 Regd. Office: No:23,Brindavan Nagar,River View Colony, Manapakkam,
Chennai – 600 116,Tel No: 044 – 65323259, Fax: 044 – 24959583

PROFILE OF M/S RESO AGRO PRODUCTS PRIVATE LIMITED

Name of the Company : M/s. Reso Agro Products Private Limited

Registered office : T-2,River View Colony,

Manapakkam,Chennai-600116.

Administrative Office : No:45/22 Sukruthi, 3rd Main Road

R.A.Puram,Chennai-600028

Telephone No. : 044-24959583

CIN No. : U15500TN2013PTC090595

PAN No. : AAGCR3567E

GSTIN No. : 33AAGCR3567E1ZG

I.E Code : 0415003547

APEDA Licence No. : 177261

MSME Registration No. : 208246627287

Business Activity : Trading of Pulses, Edible Oil and Other

Agro Products etc.

Constitution : Private Limited Company

Present Bankers : CA with HDFC, KVB & State Bank of India.

Limits Enjoying : No Limits

Limits Required : Rs.25.00Lacs Cash Credit

About the Company:

 M/s. Reso Agro Products Private Limited is a Private Limited Company incorporated in
Chennai
 The main object of the company is trading of agro products like pulses & trading of
edible oil - primarily imported from local market basically from farmers & sold to the
customers dealing with civil supply departments and other corporate like ITC etc.
 Also imports pulces from Singapore and Myanmar as and when necessary through our
Singapore representative office and it is sold to as per local market demand.
 Company also planning to import of pulses from overseas market to gain some additional
profit from the operations.Once the pulses imported from overseas market it will take 50-
60 days to reach Chennai harbour, thereafter it has to be processed in local processing
mills which are located in and around Chennai
 The normal processing say 100 tonnes of un processed Dal will give out put of 79
tonnes of finished Urad Dal

 Pulses suppliers include Swiss Singapore Pte Ltd, Indo-Sino Trade Pte Ltd Swina
International Pte Ltd, Gloden Harvest LLC etc.
 M/s Reso Agro Products Private Limited at present don’t have any limits with any bank
and it operate with their own capital.

About the Management.

1. Sudhir Kumar Jena: He is the promoter director of the Company and by qualification
he is a Chartered Accountant. He is having vast industry experience having more than two
decade experience from the field of finance to manufacturing, merchant banking etc. He guides
the company on day to day operations, has excellent skill in financial planning and strategic
decisions supported by team of professionals looking after respective departments.
2. Aditya S Jena, aged about 25 years is a commerce graduate, with MBA in Business
Management son of Mr. Sudhir Kumar Jena, the other director of the company superving the
marketing operations.
3. Arun S Jena, aged about 25 years is an engineering, with MBA in Business Management
from Enterpreneurship Development Institute of India, Ahmedabad is son of Mr. Sudhir Kumar
Jena.

Limits Requested
At present the company is dealing without any credit facility except the LC bill discouting limit
enjoyed with your bank. Since the purchases are mainly from the farmers and cooperatives, they
always insist for advance payments. Since company does not have credit facility we do make a
part payment of around 20 to 25% of invoice value which we have given as deposit to them on
that basis they supply us materials which in turm we supply against LC to the major customers.
Accordingly we pay to our suppliers by discounting the LCs. Since they provide us almost 75%
materials as credit we can not bargain with them for pricing. If we are having a small credit
facility of Rs.25.00Lacs the same can be used for advance for purchase of materials which will
increase the margin to almost 5 to 7% in our overall business.
As such at present our margin of profit is very low which will substancially go up with the credit
facility sanction by the bank.

TRADING OF PULSES
 The company has started the trading of pulses sicne inception of the new ccompany in
2013.
 The types of pulses to be traded is given as follows
A) URAD DAL
B) TUR DAL
C) MOONG DAL
List of Suppliers

M/s. Royal Traders - Chennai

M/s.SS Traders - Chennai
M/s.Senthil Traders – Chennai
M/s.GRK Traders – Chennai

List of Customers

M/s.ACP Industries Limited

M/s.Ambica Agarbathies Aroma & Induistries Limited
M/s.Jayaleela Impex Private Limited
M/s.Sree Lakshmi Agencies
M/s.Sree Venkateswara Enterprises
M/s.Sundar Lakshmi Agencies & Traders Private Limited

There are many private buyers throughout Tamil Nadu who purchase close to 2Lacs Tons of
these above mentioned pulses. There is no single large player and the market is highly
fragmented. The bigger players can purchase upto 2000Tons per months.

Flow diagram for dry milling of pulses:

Pulses
|
Cleaning è chaffs, dirts, etc.
|
Pitting
|
Pretreatment with Linseed Oil
|
Conditioning
|
 Dehusking and splitting è mixture of husk, small broken and powder
|
Grading
|
Polishing
|
Grade I Pulses

PULSES –INDUSTRY SCENARIO

 Pulses remain a major ingredient in the Indian diet. Over 20% of the population is strictly

vegetarian, with pulses providing the main sauce of protein for these consumers.

However, in India even non-vegetarians consume pulses in significant quantities.

 As the Indian population increased during the review period, demand for pulses also rose.

Total volume thus grew by 9% in 2020 alone and by a review period CAGR of 10%.India

even though being the major producer of pulses still depends on imports for 50 percent of

its demand.

 A pulse is an annual leguminous crop yielding from one to twelve seeds of variable size,

shape, and color within a pod. Pulses are used for food and animal feed. Pulses are

important food crops due to their high protein and essential amino acid content.

 There are several varieties of pulses in India, the three most popular crops are chickpea,

pigeon pea and red kidney bean. Apart from these Cowpeas, also called black eyed peas,

Mung beans or green gram, are known in India as Moong, Red lentils, known in India as

Masoor and Urad beans are also known as Black Lentils or Black Gram are also

demanded abundantly.
 Production seasons in India are Kharif (autumn) and Rabi (spring). The Kharif season is

the period between June and September, which represent one third of the crop including

Chickpeas, Lentils and Dry Peas.

 Two thirds of India’s production is in the Rabi which is between October and March. The

crops that grow in the Rabi period are Pigeon Peas, Black Matpe, Mung Beans and Moth

Beans.

 In the recent past years, pulses production in India has increased remarkably yet India’s

demand for pulses is so strong that consumption continues to outperform domestic

production.

 India is the world’s largest producer of Pulses; however they heavily rely on importing to

keep up with local demand and rapidly increasing population.

 The state of Madhya Pradesh is the largest pulse producer accounting for about 26% of

total production. Other states with significant productions are Uttar Pradesh (18%),

Maharashtra (14%), Rajasthan (14%), Karnataka (5%), Andhra Pradesh (10%),and Bihar

(5%).

 With low production and an essential source of protein, India has permitted unrestricted

imports of pulses, which makes it is the only food item that is granted such open access.

The Indian market is very price sensitive and the products that trades the most are graded

“Fair to average quality”

 Peas represents the largest share of imports then Kabuli Chickpeas, Pigeon Peas, Lentils,

and Desi Chickpeas respectively. Desi Chickpeas, Pigeon Peas, Mung Beans, Black

Matpe, and Kidney Beans are mostly imported from Burma (Myanmar).
  This is due to the different varieties in quality and price that the Burmese companies

could offer, in addition to a lower freight cost and faster delivery due to proximity.

 Across the globe, five countries account for 50 per cent of global pulse production. India

is the world leader, with a 25 per cent share of world production; the other major pulse-

producing countries are China, Canada, Brazil and Myanmar.

 Vegetarian Indians drive demand for pulses, making India the largest consumer of pulses

at 30 per cent of global consumption.

SWOT ANALYSIS

Strenghts Weaknesses
 With the population increasing  Trading of pulses necessitates good and
everyday demand for pulses hygienic storage conditions and other
requirement too is on the rise. measures to protect them from pests,
 Pulses are a basic requirement in India degradation, spoilage and humidity.
which means that demand can never be
low.

Opportunities Threats
 Growing population and a better per  Being an agricultural product it ios
capita income amongst people will governed by many laws and norms
favor growth in pulses sector. which are being strictened everyday to
protect the environment.