BSC Customer Value

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for studying and

improving the
value they provide
to the customer
base by using the
BSC path. Further,
detailed stepping
into the subject
will reveal the
required
Customer Value Scorecard
parameters which
can be framed in
the form
Perspective Performance
Operational and Benefits Perspective 50.70%
Framework Perspective 49.44%
Factors and Considerations/Analysis per 40.57%
Performance Evaluation 49.18%
Total Performance 47.99%
Scorecard includes 4 categories, 17 indicators

Help
- You can change the values in "weight" column, the value must be between 1 and 10;
"10" value means that the perspective or goal is the most valuable
- You can change the values in "Value" column;

Strategy tree and scorecard details for 29.01.2009 :

Weight Measure
Perspective Indicator (x of 10) Description Value unit
Operational and Benefits Perspe 3 50.70%
This KPI helps in knowing the extent to which
Increase in % 'Customer Value' has contributed to retaining
retention 2 the customers. 20.00% %
Number of This parameter gives the number of techniques
Techniques used that have been used for analyzing the situation
for Analysis 2 of 'customer value'. 3 #
Drop in Customer
Complaints 2 Metric is not available in trial version 60.00% %
Brand Image and
Awareness 2 Metric is not available in trial version 8 Score

Customer Attrition 2 Metric is not available in trial version 5.00% %


Total Performance in group Operational and Benefits Perspective 50.70%

Framework Perspective 3 49.44%


This is to know the extent to which the
organization has been successful in developing
Customer customer intimacy. A scale numbered from 1-
Intimacy Ratio 3 10 can be employed for this purpose. 8 Score
This is to have an idea about the quality of the
product/service that has been provided or
rendered. One can obtain the value by running
Quality a survey among a group of customers and
conformance knowing the fraction that agrees with the
Fraction 3 'supreme' quality of the offering. 90.00% %
Customer Value
Increment 2 Metric is not available in trial version 80.00% %

Streamlining Index 2 Metric is not available in trial version 0.8 #


Total Performance in group Framework Perspective 49.44%

Factors and Considerations/Anal 2 40.57%


An organization needs to consider several
directions before embarking on the final
Number of number for 'customer value'. Some of these
Dimensions are- product, customer service, brand affinity
Considered 3 and price. 5 #
This shows the number of factors that are paid
attention to while proceeding with the task of
Key Buying increasing customer value. Few of the factors
Impactors' that can be covered include- product category,
Spanned 3 availability, outsourcing etc. 6 #
Number of
Benchmarks Used 2 Metric is not available in trial version 4 #
Voice of the
Customer Ratio 2 Metric is not available in trial version 0.9 #
Total Performance in group Factors and Considerations/Analysis perspectiv 40.57%

Performance Evaluation 2 49.18%


This gives the extent to which the relationship
with customers is 'interactive' in nature. It
helps in winning troubling situations like
Interactive 'shortening product life-cycles', 'requirement
Relationship Index 3 for continuous product innovation'. 0.8 #
This can be had on a scale of 1-10. This
Customer attribute plays an important role in helping
Assistance Level 2 organizations evaluate customer value. 9 Score

Customer
Profitability Jump 3 Metric is not available in trial version 40.00% %
Satisfaction to
Value Perceived
Improvement 2 Metric is not available in trial version 80.00% %
Total Performance in group Performance Evaluation 49.18%

Total Performance in Customer Value Scorecard 47.99%

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EVALUATION VERSION
and weight values will not affect any changes of perspective
performance(progress) and total performance(progress) values

To purchase a full version, please visit


http://www.strategy2act.com/ordering_metrics.htm

Target
Value

40.00% 5.00%

6 1

100.00% 30.00%

10 1

0.00% 10.00%

10 1

100.00% 80.00%

150.00% 60.00%

1 0.7
8 3

10 4

8 1

1 0.8

1 0.6

10 1

125.00% 10.00%

100.00% 65.00%

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