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    CB Question Paper

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    MBA SECTION-A
    This document is an exam for a consumer behavior course covering 5 units: 1) differences between consumer behavior definitions, 2) the role of personality in consumer behavior, 3) behavioral learning theories, 4) the role of social and cultural dimensions, and 5) models of consumer involvement in purchasing. The exam contains short answer and essay questions testing understanding of concepts covered in each unit. It also includes a case study question asking students to conduct a survey of customer opinions at a fast food restaurant and report their conclusions.

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    CB Question Paper

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    MBA SECTION-A
    659 views2 pages
    This document is an exam for a consumer behavior course covering 5 units: 1) differences between consumer behavior definitions, 2) the role of personality in consumer behavior, 3) behavioral learning theories, 4) the role of social and cultural dimensions, and 5) models of consumer involvement in purchasing. The exam contains short answer and essay questions testing understanding of concepts covered in each unit. It also includes a case study question asking students to conduct a survey of customer opinions at a fast food restaurant and report their conclusions.

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    This document is an exam for a consumer behavior course covering 5 units: 1) differences between consumer behavior definitions, 2) the role of personality in consumer behavior, 3) behavioral learning theories, 4) the role of social and cultural dimensions, and 5) models of consumer involvement in purchasing. The exam contains short answer and essay questions testing understanding of concepts covered in each unit. It also includes a case study question asking students to conduct a survey of customer opinions at a fast food restaurant and report their conclusions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    659 views2 pages

    CB Question Paper

    Uploaded by

    MBA SECTION-A
    This document is an exam for a consumer behavior course covering 5 units: 1) differences between consumer behavior definitions, 2) the role of personality in consumer behavior, 3) behavioral learning theories, 4) the role of social and cultural dimensions, and 5) models of consumer involvement in purchasing. The exam contains short answer and essay questions testing understanding of concepts covered in each unit. It also includes a case study question asking students to conduct a survey of customer opinions at a fast food restaurant and report their conclusions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    [Sept-18]

    [MMM-841/ MPIBA-MM-1001/MPIBA-MM-1301A]
    MBA, MBA (CMU) & IMBA DEGREE EXAMINATION
    IV TRIMESTER / XTRIMESTER / XIII TRIMESTER
    CONSUMER BEHAVIOUR
    (MBA: Effective from the admitted batch 2015–16)
    (IMBA: X Trimester Effective from the admitted batch 2014–15)
    (IMBA: XIII Trimester For the admitted batches 2012–13 & 2013-14)
    Time: 3 Hours Max.Marks: 60
    ---------------------------------------------------------------------------------------------------
    Instructions: All parts of the unit must be answered in one place only.
    Figures in the right hand margin indicate marks allotted.
    ---------------------------------------------------------------------------------------------------
    SECTION-A
    1. Answer any FIVE of the following:
    Each answer should not exceed one page. (52=10)
    a) ‘Consumerism’
    b) Marketing Strategy
    c) Personality
    d) Attitude Change
    e) Cognitive Learning
    f) Cross Cultures vs Sub-Cultures
    g) Consumer post-purchase dissonance
    h) Attributes of a product
    SECTION-B
    Answer the following: (58=40)
    UNIT-I
    2. a) State the difference between (i) Consumer Behaviour and
    Consumption Behaviour (ii) Consumer Behaviour and buyer
    behaviour
    OR
    b) Discuss the application of knowledge of consumer behaviour in
    making decision
    UNIT-II
    3. a) Discuss the role of personality in consumer behaviour
    OR
    b) Define attitude. Explain the components of attitude and also
    explain the factors influencing attitude formation
    UNIT-III
    4. a) Explain (a) Instrumental Conditioning (b) Involvement Theory
    OR
    b) Discuss in detail behavioural learning theories
    UNIT-IV
    5. a) Discuss the role of social-cultural dimensions in consumer behavior
    OR
    b) Define culture. What are the important characteristic of culture that
    reflects its nature?
    UNIT-V
    6. a) Explain the model of high and low involvement of the consumer
    in the purchasing process
    OR
    b) Discuss the post- purchase behaviour of a consumer. Illistrate with
    an example
    SECTION-C
    7. Case Study (Compulsory): 10
    Now-a-days children who are lured by advertisements are pressing
    their parents to eat out. This motivates entrepreneurs to start fast food
    restaurants. These restaurants serve busy customers who like to satisfy
    their hunger quickly and also enjoy the variety of food items offered.
    That is why fast food restaurants are very popular in all towns and
    cities.
    A leading restaurant in Tirupathi seeks to know the opinion of the
    customers over the services rendered by it. Conduct a survey using
    structured questionnaire and tabulate the result.

    Questions:
    a) What are the traits and opinions that may be sought from
    respondents?
    b) Give your conclusions of the study
    [51/IV T/218]
    [41/XIII T/318]

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