Relaxo Project

INTRODUCTION
Relaxo is the story of an incredible journey of a company’s relentless focus on

quality, and later building a brand, with everything else inexorably falling in
place. Simply put, it has been rewarded for its quality that is available at an
affordable price point.
It is said, “An idea without implementation is just good thinking.”
In 1976, two brothers Mukund Lal Dua & Ramesh Kumar Dua dreamed to take
their father’s footwear business to what Relaxo is today - one of the leading
and most popular footwear companies in India. A household name, literally.
With its headquarter in New Delhi and 8 manufacturing units, Relaxo produces
over 6 lacs pairs of footwear, every day. Relaxo footwear’s range boasts a fine
combination of comfort, style, and quality workmanship. A wide collection of
fashionable, colourful, comfortable and durable footwear for men, women and
children.
For a changing India. For a trendsetting India. Relaxo is geared to meet the
quality and choice expectations of a young India with its sub-brands such as
Sparx, Bahamas, Flite, Schoolmate and Relaxo Hawaii. The company was
incorporated on 13th September, 1984 as a Private Limited Company.
The company was subsequently converted into a Public Limited Company on 31st
March, 1993. RELAXO FOOTWEARS LTD. is a marketing company of the Relaxo
Group and at present, it is closely held.
Relaxo has the capacity to manufacture over 100 million pairs, per annum. It is
second only to Bata – a name of international repute in the footwear market.
In India, Relaxo has a customer base of around 100 million people.
Relaxo's capacity to manufacture 300,000 pairs of Hawaii slippers per day is the
highest in the footwear industry.
The company is empowered by a team of experienced, mature, dynamic and

result oriented professionals with an experience in varied fields of marketing,
finance, production, HRD and administration. It is headed by 6 Directors, a
President (operations), 5 GMs and over 30 managers.
Relaxo employs over 2500 personnel who are well trained in their respective
production activities including 400 officials spread over all 9 manufacturing
units and the corporate office.
Employees are induced to in house training programs and outside workshops
sponsored by leading institutions to broaden their existing working knowledge
and experience.
TOTAL STORES OF
RELAXO
RETAIL STORES TOTAL NO
COCO 324
COFO 03
FOFO 34
TOTAL 361
Relaxo has been growing at a compounded annual

growth rate (CAGR) of 20 per cent in the last five
years. We are targeting turnover of Rs 2,500 crore in
this financial year.
State-of-Art manufacturing facilities
Registered Office- Rohini, Delhi RFL I & II- Bahadurgarh
RFL III – Bhiwadi RFL IV – Bahadurgarh
RFL V - Haridwar RFL VI - Bahadurgarh

RFLVII – Bahadurgarh RFLVIII - Bahadurgarh
BRANDS OF RELAXO
COMPETITORS OF RELAXO
Retail Supply Chain Management is the process of
managing the entire supply chain of retail organisations.
The differentiating factor of retail supply chain
management from other supply chain management is in
the volume of product movement and the fast moving
nature of the products of the retail industry. Retail supply
chain has to be monitored very closely and has to be
free from defects as the products are always on the
move and the cycle time is very low. Further the
continuous movement of materials across the supply
chain is crucial to the success of any organisation in the
retail industry. Hence retail management is very crucial
to any organisation in the retail industry and has to be
monitored closely and maintained properly.
Things I learnt in Relaxo are---
About relaxo
Warehousing
Excel
SAP
DSR
Store visit
RELAXO
92% of the profit of relaxo comes from the

distribution sector.
PORTFOLIO
WAREHOUSING
SAP
SAP stands for Systems, Applications, Products in data processing.
I also learned some T-CODES of SAP
T-CODES ARE
1. ZSDR001-MTD/YTD/STORE WISE SALES

2. MB52-INVENTORY/WAREHOUSE
INVENTORY/STORE WISE/BATCH WISE
3. ZSDR004-BATCH WISE MRP/CURRENT MRP
4. ZMM60-MASTER DATA
5. MM60-COST PRICE
6. ZIBL-STORE WISE INVENTORY
7. ZMMBE_N-ACTUAL INVENTORY
STORE VISIT
During my Internship I also visited some of the Retail
stores. stores I visited are-
MEERA BAGH
POOTH KALAN
RAJOURI GARDEN
JANAK PURI
TOTAL STOCK-5122 PAIRS

DAILY SALES-30 AVG
ARTICLES- SPARX
SS1484
SS1496
SL565
SM438
MARY JANE
MJ-670
MJ-1346
MJ-1348
BHAMAS
BHG-102
BHG-93
BHG-104
BOSTON
BM-1038
BM-1026
BM-346
FOOTFALL- 60%WOMEN
30%MEN
10%KIDS
CUSTOMER PREFERRENCE-
THEY WANT COMFORT WITH LESS
PRICE.
SELF-OBSERVATION
THERE WAS A GREAT SALE OF ARTICLES
SM AND MJ. SIZE 7,8,9 WERE IN MORE
DEMAND.

DAILY SALES-70 AVG
ARTICLES- SPARX
SS1484
SS1496
SM438
MARY JANE
MJ670
MJ13
BHAMAS
BHG102
BHG93
BHG104
BOSTON
BM1038
BM1026
BM346
FOOTFALL- 20%WOMEN
70%MEN
10%KIDS
THEY WANT THE PRODUCT WITH
CHEAPER PRICE.
SELF-OBSERVATION
THERE WAS A GREAT SALE OF ARTICLES
WHICH WERE KEPT ON SALE.

DAILY SALES-200 AVG
ARTICLES- SPARX
SM333
SM422
SM397
SM436
MARY JANE
MJ12
MJ79
MJ1322
BHAMAS
BHG115
BHG97
BHG102
BOSTON
BM335
BM331
BM343
FLITEE
FL307
FL327
FOOTFALL- 50%WOMEN
40%MEN
10%KIDS
THEY WANT THE COMFORT
WHEATHER THE PRODUCT IS
EXPENSIVE OR THE PRODUCT IS IN
SALES.
SELF-OBSERVATION
THERE WAS A GREAT SALE OF THE
SPARX SHOES AND FLITE SLIPPERS.
BIG BANNERS WERE THERE OUTSIDE
THE SHOWROOM SO THAT ANYONE
CAN EASILY RECOGNIZE THE
SHOWROOM. SIZES 7,8,9 WERE IN A
GREAT DEMAMND.

DAILY SALES-30AVG
ARTICLES- SPARX
SM263
SL130
SM422
SS497
MARY JANE
MJ650
MJ683
MJ686
MJ649
BHAMAS
BHG102
BHG93
BHG104
BOSTON
BM1042
BM1039
BM1052
PU-FLITE
PUL67
PUL72
PUL84
MARY JANE BAGS
MJB040
MJB029
MJB016
MJC019
MJC017
FOOTFALL- 70 %WOMEN
20%MEN
10%KIDS
THE CUSTOMER PREFERRENCE
HERE IS SLIPPERS, SHOES AND THEN
OTHER PRODUCTS.
SELF-OBSERVATION
THERE WAS A GREAT SALE OF THE
FLITE SLIPPERS.
EXCEL
In excel I have learnt daily
sales report, vlook up , pivot
table etc.

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INTRODUCTION

Relaxo is the story of an incredible journey of a company’s relentless focus on

It is said, “An idea without implementation is just good thinking.”

The company is empowered by a team of experienced, mature, dynamic and

Relaxo has been growing at a compounded annual

Registered Office- Rohini, Delhi RFL I & II- Bahadurgarh

RFL III – Bhiwadi RFL IV – Bahadurgarh

RFL V - Haridwar RFL VI - Bahadurgarh

92% of the profit of relaxo comes from the

I also learned some T-CODES of SAP

1. ZSDR001-MTD/YTD/STORE WISE SALES

TOTAL STOCK-5122 PAIRS

TOTAL STOCK-11800 PAIRS

TOTAL STOCK-7500 PAIRS

TOTAL STOCK-55035 PAIRS

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