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    Diesel Marketing Mix (4Ps) Strategy: Product

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    Sushant Lalla
    Diesel is a major global clothing brand that offers a wide range of products including denim, clothing, shoes, accessories, and kids lines. Their products have unique designs and a rugged look. They price their premium products high to target upper-class customers. Diesel directly manages subsidiaries in major markets and has over 5,000 points of sale globally as well as an online store. Their advertising campaigns portray the brand as gutsy, spontaneous, and breaking norms to highlight their quality and different approach.

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    Diesel Marketing Mix (4Ps) Strategy: Product

    Uploaded by

    Sushant Lalla
    81 views2 pages
    Diesel is a major global clothing brand that offers a wide range of products including denim, clothing, shoes, accessories, and kids lines. Their products have unique designs and a rugged look. They price their premium products high to target upper-class customers. Diesel directly manages subsidiaries in major markets and has over 5,000 points of sale globally as well as an online store. Their advertising campaigns portray the brand as gutsy, spontaneous, and breaking norms to highlight their quality and different approach.

    Original Description:

    7Ps of Diesel

    Original Title

    Store Operations

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    Diesel is a major global clothing brand that offers a wide range of products including denim, clothing, shoes, accessories, and kids lines. Their products have unique designs and a rugged look. They price their premium products high to target upper-class customers. Diesel directly manages subsidiaries in major markets and has over 5,000 points of sale globally as well as an online store. Their advertising campaigns portray the brand as gutsy, spontaneous, and breaking norms to highlight their quality and different approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    81 views2 pages

    Diesel Marketing Mix (4Ps) Strategy: Product

    Uploaded by

    Sushant Lalla
    Diesel is a major global clothing brand that offers a wide range of products including denim, clothing, shoes, accessories, and kids lines. Their products have unique designs and a rugged look. They price their premium products high to target upper-class customers. Diesel directly manages subsidiaries in major markets and has over 5,000 points of sale globally as well as an online store. Their advertising campaigns portray the brand as gutsy, spontaneous, and breaking norms to highlight their quality and different approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Diesel Marketing Mix (4Ps) Strategy

    Product:

    The product strategy and mix in Diesel marketing strategy can be explained as follows:

    Diesel is a major clothing brand having its business spread globally. The brand has a wide
    product range in its marketing mix & has a clothing line for men, women & kids. Some of the
    offerings of Diesel are:

    Denim and Clothing: Denim, JoggJeans, Jackets, Leather Jackets, Trousers and Shorts, Shirts,
    Sweaters, Knitwear, Polos, T-shirts & Tops, Underwear, Beachwear

    Shoes and Accessories: Footwear, Bags, Wallets, Belts, Accessories, Eyewear, Perfumes,
    Watches, Smartwatches, Technology, Bijoux & Gadgets

    Kids: Denim, Apparel, Accessories

    Most of the products of Diesel have a unique design and a rugged look. The product innovation
    team is high at work all the time to bring in new designs that stand out in the cluttered apparel
    market. They try to promote a life style by creating a style statement. They have licenses with top
    companies like Fossil to develop watches and jewellery, for eyewear with Marcolin and for
    fragrances with L’Oréal.

    Price:
    Below is the pricing strategy in Diesel marketing strategy:
    Diesel is a premium brand targeting the upper class society in the urban densely populated areas.
    It has created a brand culture, the Diesel way of life and charges a heavy premium for its high
    quality uniquely designed products. No two Diesel products are same even within in the same
    category. Diesel clothes can cost anywhere between Rs.7000 to Rs.30000. The watches and shoes
    are priced based on the high value of products offered. The pricing strategy in its marketing mix
    is not competitive and customers pay a huge brand premium.

    Place:
    Following is the distribution strategy of Diesel:
    Diesel directly manages around 20 subsidiaries across Europe, Asia and America. It is present in
    more than 80 countries. There are about five thousand points of sale and about five hundred
    different sub categories. There are Diesel brand outlets in Mumbai, Hyderabad, Mangalore and
    Bengaluru. Diesel stores are also present in major mall throughout the country. Diesel also sells
    through Diesel Online Store and other ecommerce players like Amazon, Myntra and Flipkart.

    Promotion:
    The promotional and advertising strategy in the Diesel marketing strategy is as follows:
    Diesel’s Creative Team has executed ground breaking advertising campaigns in collaboration
    with a variety of talents, from promising newcomers to leading names in the worlds of
    photography and art direction. Diesel’s campaigns have generated shock, laughter and
    disbelief, as well as shelf-loads of awards. The Ads by Diesel were full of irony, intelligence,
    provocation and appeal. ''Be Stupid'' is one of the most famous Diesel brand campaigns.
    Here, stupidity does not really mean in the traditional sense. It means to be gutsy,
    spontaneous, creative and unpredictable. These are the core ideas that symbolise the Diesel
    brand. The “Go with the Flaw” Ad campaign highlights the out of the box thinking of the
    brand and showcases how its design eccentricities adds to the beauty and appeal of its
    products. The Ad campaigns are beautifully shot and the cinematography and editing shows
    the high quality and thought put behind them by the team. The clearly portray what Diesel
    brand is about i.e. quality and taking a different path and breaking the norms. Hence this
    completes the Diesel marketing mix.

    The below three P’s won’t be included as our brand deals in Goods, that is tangible products , and
    not services.

    People

    Processes

    Physical Evidence

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