Griffith University: Oughton Managing Cccupational Risk in Creative Industry
Griffith University: Oughton Managing Cccupational Risk in Creative Industry
Griffith University: Oughton Managing Cccupational Risk in Creative Industry
Griffith University
Nicholas Oughton
Abstract:
Occupational Health and Safety (OHS) was designed in the mid nineteen-seventies to
enforce compliance with workplace safety legislation and improve industrial working
conditions for all workers. This initiative led to improved safety performance across most
Australian industries. Thirty-five years on, industrial contexts have changed dramatically
with the result that OHS, as originally conceived and currently practiced requires reform.
In setting about this task, consideration should be given to the rise of ‘New’ or ‘Creative’
industries (film, television and entertainment software; writing, publishing and print media;
performing arts; visual art and design; music composition and production), and a
commensurate decline in traditional industry. Creative industry thrives on risk opportunity
and flexibility, and is constrained by risk avoidance. An obsession with loss-control and
systems methodology that permeates traditional OHS practice is antipathetic to creative
enterprise. This paper discusses the contemporary context of OHS in Australia and its
failure to accommodate creative enterprise. It concludes by proposing the adoption of a
new model to be called Occupational Risk Management and Wellbeing (ORMW)
Biographical notes:
Nicholas Oughton has had many years experience in film and television production having
worked as a director, producer and production manager on a wide range of productions.
These include television commercials, documentary, educational and short feature films.
He has been involved in education since 1980 holding senior leadership positions such as
Associate Director, TAFE and Head, Griffith Film School. He has written and supervised
the delivery of many graduate and post-graduate degree programs as well as lecturing on a
variety of topics. He is currently the Convener of Film and Television Production at
Griffith University, is an executive officer and Past President of the Australian Screen
Production, Education and Research Association (ASPERA). Nicholas has been involved
with risk management and occupational health for over 20 years and is a Fellow of the
Safety Institute of Australia. His particular focus has been on the arts, and the film and
television industries. He has developed an on-line health and safety course for visual
artists, written a popular and informative book for visual and performing artists called ‘ A
Hard Hat to Follow’ and acted as a consultant on a range of national OHS projects.
Nicholas’s research encompasses many aspects of Risk Management and OHS relating to
the arts, creative practice, and the film and television industries. This research has been
published in national and international refereed journals.
Keywords:
OHS legislation – Creative industry – Film and television – Health and safety – Risk
management
Introduction
There has been little recognition of the fact that the creative industries, including the
screen-based industries, operate in a different environment and context from that of
traditional industries. This notion has resulted in the application of an orthodox or ‘one
size fits all’ framework of Occupational Health and Safety (OHS) in creative enterprise.
Certain challenges arise from this strategy, mainly because the OHS systems currently
employed were principally designed for twentieth century manufacturing with a focus on
evading risk and ensuring compliance. Put simply, creative enterprise thrives on risk
opportunity, and is constrained by risk avoidance and an obsession with safety.
Creative industries (sometimes called ‘knowledge’ or ‘new’ industries) generally include
those involved in film, television and entertainment software; writing, publishing and
print media; performing arts; visual art and design; music composition and production;
advertising, graphic design and architecture (Australian Government 2002).
I begin this article by discussing contemporary thinking regarding OHS and its general
application across all industries, and then focus on its function within the creative
industries. I will close with the proposal that we need a new OHS model for creative
practice, including the screen-based industries, and that this new model should be called
Occupational Risk Management and Wellbeing (ORMW).
believe that OHS has reached its use-by date. Why are these researchers and practitioners
making these statements?
In terms of a parallel issue, related to management practices found in universities, Mark
Dudgson comments: ‘The trend is towards relationships becoming transactional, single-
minded focused on operational efficiencies, and incentives being directed towards the
immediately measurable.’ He continues: ‘Risk-taking is curtailed by procedure and
innovation is made subsidiary to established routines.’ Dodgson further comments:
‘Command and control management may be suitable for industrial factories, but it is
totally wrong for universities’ (Dodgeson 2010). Equally, just as industrial management
is wrong for universities, so industrial OHS is failing the creative industries.
Robens-style WHS legislation was introduced in the United Kingdom in 1974 (Quinlan
and Bohle 1991). The Robens approach strongly influenced safety practice and
legislation in Australia and is the dominant paradigm employed today. However, this
framework was designed for traditional industries, where the following applied: unions
were relatively strong; most workers worked on a permanent, full-time basis in medium
to large public enterprises for some years, giving stability and continuity to workplace
OHS culture and systems; consultative arrangements were assisted by continuity of
employment, union support and stable OHS frameworks; labour markets were highly
regulated, and workers generally trained ‘in house’ with the support of government-
sponsored technical colleges; workplaces were almost exclusively separated from
workers’ homes; products were generally made for a mass market; society valued
material products more highly than cultural/creative ones; and OHS responsibilities were
shared and incorporated in a line management structure.
the creative industry does not reflect the above paradigm. in this sector: unionization is
sporadic (where it exists at all); workers are mostly self-employed and their work is part
time, casual, precarious and often poorly paid; those who are employed change their
employers regularly (Gulberg 1999); consultative arrangements are hampered by the
transitory nature of employment; work is highly unregulated; many creative workers are
self-taught or gain credentials through higher education; most products are one-offs, or
made in limited batches for individuals or specialist markets; many workers work from
home; OHS is a personal responsibility that is individually managed; and, OHS practices
are often inadequate (Oughton 2006).
In addition, profound changes have occurred in the nature of work itself. The OHS
paradigm of the 1970s was designed for an industry model where workers were treated as
a unit of production—human cogs in a technocratic system. In well-designed workplaces,
ergonomists planned environments that were compatible with the physical, and to a lesser
degree the cognitive, nature of workers. The end-purpose, however, was most often
concerned with preserving the means of production rather than protecting workers. In the
new economies, cognitive, conceptual and creative capability is becoming highly valued,
replacing physical, technical and motor skills. The result is a need to shift the balance of
attention from controlling mechanical, chemical and biological hazards to managing risks
associated with the psychosocial and psychodynamic aspects of work.
OHS in isolation
One of the greatest failings of the current OHS paradigm is its isolation from general
health considerations and its separation from other aspects of the risk-management
spectrum. OHS, as generally applied, often fails to consider external determinants of a
person’s health such as socioeconomic circumstances, mainstream health care, health
specialties and the desire of many workers to create an effective work–life balance. For
example, many workers, in particular creative arts workers, strive to blend their work,
domestic and recreational life, spirituality and well-being in a borderless continuum. For
them, occupational health is inseparable from general health and not limited to reducing
business costs such as injury and illness, absenteeism, reduced work performance and
productivity, loss of skills and compliance failure.
Dame Carol Black (2008: 57) emphasizes the obvious when stating: ‘The way
workplaces affect a person’s health and well-being is not simply a medical issue. The
quality of the workplace experience can also impact on workers’ health.’ For example,
the impact of psycho-social hazards such as stress, bullying and harassment, lack of
control, poor communications, lack of support and recognition, interpersonal conflict and
procedural injustice can impact deleteriously on a worker’s health.
A second aspect of isolation is the failure of OHS to relate to other aspects of business
management. OHS today is generally associated with risk management, but is often
segregated from other areas of risk such as legal, financial, environmental, commercial,
psychosocial and security risk. In best practice, all risks should be treated in concert, as
decisions implemented in one risk area will inevitably have consequences for others.
what you can’t do rather than what you can do, an emphasis on risk-avoidance and the
dated paradigm that is often taught in the education and training sector.
Mindful of the fact that creativity has never been restricted to the arts alone, for creativity
prodigiously occurred at the Einsteinhaus in Berne, Edison Laboratory in New Jersey and
the Bauhaus in Weimar, as creative practice increasingly percolates into conventional
industry, a new model for managing occupational risk and wellbeing should take account
of tried and tested WHS practices that have provided increasingly healthier workplace for
traditional industry workers.
choral music to enhance spiritual enlightenment, and provided the products of the
nineteenth century Arts and Crafts Movement as an alternative to mass production. These
were the original creative industries, and they were significant; however, they were also
small in scale, output and economic relevance. Today, though, creativity is at the heart of
a vast and growing industry sector.
According to Simon Evans, the founder of the UK company Creative Clusters: ‘Across
the world the creative sector is booming. Economic development agencies everywhere
have identified the creative industries as a growth sector, and most support them through
some form of cluster development’ (Evans 2005) In Australia, the federal government
actively supports what it views as an essential and growing industry with the injection of
substantial financial resources (Australian Government 2002).
Richard Florida (2004: 21) suggests: ‘We value creativity more highly than ever before
and cultivate it more intensely.’ Peter Coy contributes to the discourse when he suggests
that: ‘Now the industrial economy is giving way to the creative economy, and
corporations are at a crossroads, attributes that made them ideal for the 20th century will
cripple them in the 21st century’ (Coy 2000: 2). Creativity is a major component of the
‘new economy’, and creative enterprise is not well served by the current OHS paradigm.
tension that exists between risk and management—possibility and certainty—is a place
familiar to most creative practitioners, as they walk a fine line between the various
contradictory and opposing forces that permeate their work. Like kite-flying, where the
conflict between lift and restraint holds the kite aloft in a coalition and balance of
opposing forces, the confluence of seemingly contradictory elements is often the seat of
revelation, inspiration and explanation.
Discussing creative practice and innovation, Dr John H. Howard (2008: 16) suggests that:
‘Creative businesses have their origins in a process of inspiration, iteration and
experimentation rather than any codified body of knowledge’. Within Howard’s
definition, creative people are innovators, adventurers and risk-takers who create new
knowledge and modes rather than working within the secure confines of orthodox ideas
and forms.
Risk-taking is both central to creative practice and the initiator of innovation.
Unfortunately, this is not always recognised in contemporary OHS. For example, Risk
Management Code of Practice 2007 provided by Workplace Health and Safety
Queensland (WHSQ) defines risk negatively as: ‘The likelihood that a harmful
consequence (death, injury or illness) might result when exposed to a hazard’
(Department of Employment and Public Relations 2007: 18).
Commenting on the role of behavior and human factors in OHS risk management,
Hillson and Murray-Webster (2005) point out that: ‘Risk-management is not done by
machines and robots.’ They emphasize the importance of individuals and their attitudes in
making decisions, referring to ‘judgment, insight, intuition and previous experience.
Human factors are important when considering the qualitative, subjective and intuitive
nature of creative practice. Artist Dennis Nona comes from the Torres Strait, and his
work is based on the rich narratives, creation stories and teachings of his Islander people.
While carving a lifelike replica of a Dugong (see Figure 1) from a large cedar log at art
school, Nona generated a considerable amount of wood chips and dust. Problems arose
when students and staff believed that, despite Nona’s attempts to dispose of the residue,
hazardous dust was accumulating in the Sculpture Studio. Cedar dust is a recognized
cause of injury to mill workers who have suffered long-term exposure.
Reflecting on this event later, Nona recalled an occurrence that presaged the incident and
its problems. One morning, while working on the sculpture, some crows on a nearby tree
behaved in a portentous manner, their actions reinforcing the feeling of trepidation he felt
as he carved a significant totem of his people in another mob’s country. On this occasion,
Nona was responding to intuitive information that is often discounted in orthodox risk
management. Gut feelings, instincts and hunches are often dismissed as non-scientific
claptrap, but may foreshadow incidents and dangerous events. In addition, the
socio/cultural context of this example draws attention to further research that should be
conducted into an indigenous perspective of risk perception, risk exploitation and risk
management in creative practice.
Figure 1: ‘Dugong Birthing’. Artist: Dennis Nona, 2007. Photography by Nicholas Oughton.
• Hazard exposure levels are leveraged by long working hours and constant
exposure when a home and workshop are adjacent.
• Creative work is borderless. Professional practice, domestic life, social activity
and play are all part of one continuum.
• Creative practice often lacks a well-defined business model to govern its progress
and assist its sustainability.
• Creative practitioners often fail to develop an appropriate risk-management plan
for their work.
• Risk management in limited when only ‘command and control’ management is
applied, neglecting the role of qualitative factor such as intuition, creative
thinking and emotional intelligence.
With these points in mind, the following ORMW model has been designed to inform an
appropriate business plan, risk management plan and occupational risk-management and
wellness program for creative enterprise. The major elements of the proposed model are:
• A consideration for the integrated nature of work and life outside work, and a
focus on total wellness;
• An understanding that the risk context of a creative practitioner is broad and
determined by both external and internal forces;
• A well-balanced approach to qualitative and quantitative methods of risk
identification, evaluation, control and review;
• An understanding that work and risk are a personal perspective within a
community context, and that an occupational risk management and wellness
program should be individually created, community minded and environmentally
conscious;
• Predetermined business goals and business plans for arts practice and enterprise;
• Recognition of the idiosyncratic nature of creative industry and practice, including
its transitory, ephemeral, self-managed, self-regulated, home-based, low-
resourced and isolated circumstances;
• The understanding that risk should be managed creatively with an understanding
of balancing gain and loss, paradox and logic, ambiguity and certainty, instinct
and evidence;
• A holistic approach to risk-management in which the interrelatedness of
independent risk factors, as well as their scope, is accounted for;
• A framework that function as a ‘business’, as well as a ‘project’ occupational risk-
management and wellness program, and risk-management plan;
• An opportunity to development tailor-made programs and plans rather than
employing generic or off-the-shelf items; and,
Broderick & Leahy (eds) 12
TEXT Special Issue, ASPERA: New Screens, New Producers, New Learning, April 2011
Oughton Managing cccupational risk in creative industry
Notes
1. Found at Think Exist.Com,
http://thinkexist.com/quotation/every_act_of_creation_is_first_an_act_of/217991.html (accessed 21
October 2010)
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