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    DLL (Entre) 3

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    Elizer Fillomena
    This document contains a daily lesson log for a 12th grade entrepreneurship class. The objectives of the lesson are to discuss the 7Ps of marketing, explain market research and branding, and discuss marketing management practices. Content will focus on the local market, key marketing concepts, and competitors. Learning resources include textbooks, handouts, and online images. The lesson procedures will involve reviewing past lessons, presenting examples, discussing concepts, student practice, developing mastery, finding applications, making generalizations, and evaluating learning. The reflection will assess student performance and address teaching strategies, difficulties, and innovations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    DLL (Entre) 3

    Uploaded by

    Elizer Fillomena
    170 views5 pages
    This document contains a daily lesson log for a 12th grade entrepreneurship class. The objectives of the lesson are to discuss the 7Ps of marketing, explain market research and branding, and discuss marketing management practices. Content will focus on the local market, key marketing concepts, and competitors. Learning resources include textbooks, handouts, and online images. The lesson procedures will involve reviewing past lessons, presenting examples, discussing concepts, student practice, developing mastery, finding applications, making generalizations, and evaluating learning. The reflection will assess student performance and address teaching strategies, difficulties, and innovations.

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    DLL(ENTRE)3.docx

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    This document contains a daily lesson log for a 12th grade entrepreneurship class. The objectives of the lesson are to discuss the 7Ps of marketing, explain market research and branding, and discuss marketing management practices. Content will focus on the local market, key marketing concepts, and competitors. Learning resources include textbooks, handouts, and online images. The lesson procedures will involve reviewing past lessons, presenting examples, discussing concepts, student practice, developing mastery, finding applications, making generalizations, and evaluating learning. The reflection will assess student performance and address teaching strategies, difficulties, and innovations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    170 views5 pages

    DLL (Entre) 3

    Uploaded by

    Elizer Fillomena
    This document contains a daily lesson log for a 12th grade entrepreneurship class. The objectives of the lesson are to discuss the 7Ps of marketing, explain market research and branding, and discuss marketing management practices. Content will focus on the local market, key marketing concepts, and competitors. Learning resources include textbooks, handouts, and online images. The lesson procedures will involve reviewing past lessons, presenting examples, discussing concepts, student practice, developing mastery, finding applications, making generalizations, and evaluating learning. The reflection will assess student performance and address teaching strategies, difficulties, and innovations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    DAILY School Thoburn Memorial Academy Grade Level 12

    LESSON Teacher Elizer S. Fillomena Learning Areas TVL-Entrepreneurship


    LOG Teaching Dates & Dec.14 – Jan.18, 2017 – 7:20- 8:20 am Quarter Second
    Time

    Monday Tuesday Wednesday Thursday Friday

    I. OBJECTIVES The learner will be able to:

    1. Discuss the 7Ps in marketing;


    2. Explain the importance and process of market
    e and process of market research;
    3. Describe a brand name;
    4. Discuss marketing management practices that
    can be adopted.

    A. Content Standards The learner demonstrates understanding of


    environment and market in one’s locality/town..

    B. Performance The learner independently creates a business vicinity


    Standards map reflective of potential market in one’s
    locality/town.

    C. Learning 2. Recognize and understand the market


    Competences
    The learners...

    2.1 Describe the unique selling proposition


    and value proposition that
    differentiates one’s product/service
    from existing products/services;
    2.2 Determine who the customers are in
    terms of:
    2.2.1 Target market;
    . 2.2.2 Customer requirements;
    2.2.3 Market size
    2.3 Validate customer-related concerns
    through:
    2.3.1 Interview;
    2.3.2 Focused Group Discussion
    (FGD);
    2.3.3 Survey
    3. Recognize the importance of marketing mix in
    the development of marketing strategy

    The learners...

    3.1 Describe the Marketing Mix (7Ps) in


    relation to the business opportunity vis-
    a-vis:
    3.1.1 Product;
    3.1.2 Place;
    3.1.3 Price;
    3.1.4 Promotion;
    3.1.5 People;
    3.1.6 Packaging;
    3.1.7 Positioning

    3.2 Develop a brand name

    II. CONTENT 1. Market (locality/town)


    2. Key concepts of market
    3. Players in the market (competitors)
    4. Products and services available in the
    market

    III. LEARNING
    RESOURCES
    A. References Entrepreneurship Book by Divina M. Edralin (Vibal)

    1. Teacher’s Guide Page 76- 105, Textbook , Module; Technology and


    Pages livelihood Education Entrepreneurship
    2. Learner’s Materials
    Handsout , photos and video clippings
    3. Textbook Pages
    4. Additional Materials ATTRIBUTION: Ints Vikmanis
    for Learning http://www.shutterstock.com/pic.mhtml?id=58244269
    Resources(LR) portal &src=id , stockcreations
    http://www.shuttertock.com/pic.mhtml?id=271239806
    &src=id, BlueSkyImage
    http://www.shutterstock.com/pic.mhtml?id=14479925
    8&src=id, Jirsak
    http://www.shutterstock.com/pic.mhtml?id=12856474
    7&src=id, Tom Wang
    http://www.shutterstock.com/pic.mhtml?id=19840283
    3&src=id , patpitchaya
    http://www.shutterstock.com/pic.mhtml?id=19833644
    &src=id

    B. Other Learning Handsout , pictures, laptop


    Resources
    IV. PROCEDURES

    A. Reviewing Previous
    lesson or presenting
    new lesson
    B. Establishing a
    purpose for the
    lesson
    C. Presenting examples
    instances of the new
    lesson
    D. Discussing new
    concepts and
    practicing new skills
    (1)
    E. Discussing new
    concepts and
    practicing new skills
    (2)
    F. Developing mastery
    (Lead to Formative
    Assessment)
    G. Finding practical
    applications of
    concepts and skills in
    daily living
    H. Making
    generalization and
    abstractions about
    the lesson
    I. Evaluating learning

    J. Additional activities
    for application
    remediation
    V. REMARKS

    VI. REFLECTION

    A. No. of learners who


    earned 80% in the
    evaluation
    B. No. of Learners who
    require additional
    activities for
    remediation who
    scored below 30%
    C. Did the remedial
    lessons work? No. of
    learners who have
    caught up with the
    lesson
    D. No. of learners who
    continue to acquire
    remediation
    E. Which of my
    teaching strategies
    work well? Why did
    these work?
    F. What difficulties did
    I encounter which
    my principal or
    supervisor can help
    me solve?
    G. What innovation or
    localized materials
    did I use/discover
    which I wish to share
    with other teachers?

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