A Non-Geek’s

A-to-Z Guide to
the Internet of
Things
 Introduction Th e N o n - G e e k ’s G u i d e t o t h e I n t e r n e t o f Th i n g s

Introduction Different Ways to View IoT

Defining the Internet of Things isn’t easy. When it’s defined in terms of market While you won’t find a canonical definition of IoT in this guide, it’s still
size, some focus on the potential revenue (it’s in the trillions), while others interesting to note how different organizations describe it. Here are a few:
focus on the number of potential “things” (it’s in the billions). Some definitions
focus on the exponential growth of sensors, excluding smartphones, tablets • IoT is about extending the power of the internet beyond
and desktop computers, while others only consider devices with an IP computers and smartphones to a whole range of other things,
address. Whether these definitions and forecasts are accurate or not, it can be processes and environments. (IoT for All)
downright confusing.
• IoT is the extension of internet connectivity into physical devices
How would you define the Internet of Things (or IoT, as it is commonly called)? and everyday objects. Embedded with electronics, internet
If you were to ask 20 people, you would most likely end up with 21 different connectivity and other forms of hardware (such as sensors),
definitions, including yours. And guess what? That’s OK. It’s not important that these devices can communicate and interact with others over the
we all agree on a single definition. What’s important is that we understand internet, and they can be remotely monitored and controlled.
the context or frame of reference in which the Internet of Things is being (Wikipedia)
discussed.
• IoT refers to a vast number of “things” that are connected to the
A good case in point is “big data.” When the term started to become popular internet so they can share data with other things – IoT applications,
in 2011, almost every article, research report, interview and panel discussion connected devices, industrial machines and more. Internet-
for the next few years began with a definition of big data. Was it necessary connected devices use built-in sensors to collect data and, in
to define each time? Yes. And it still is. Because authors and speakers are some cases, act on it. (SAS)
responsible for providing the proper context for readers and listeners –
especially when it involves complex terms like big data and the Internet of These descriptions highlight IoT’s common traits – connectivity, “things” and
Things. data (or information) – while giving us a good sense of the tremendous impact
IoT has on life as we know it.

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 Introduction Th e N o n - G e e k ’s G u i d e t o t h e I n t e r n e t o f Th i n g s

About This Guide

This A-to-Z guide includes 101 common terms related to the Internet of
Things. It’s not an exhaustive list of terms, given that IoT is evolving so quickly, TAKE A DEEPER DIVE
but rather a quick go-to resource for the anyone who wants to get a handle on on the Internet of Things
this vast IoT ecosystem. Even though this guide is for the “non-geek,” it does
include some technical terms – but they are explained sans technical “geek
speak.” Click the links to check out our in-depth pages and learn
more about:
We also want to help you understand how a term may be connected to a
larger discussion. The index on the next page will help you with that. It groups •  he Internet of Things:
T
the terms by category, such as “analytics” or “connectivity,” so that it’s easier to What it is and why it matters.
quickly grasp a group of related terms (and their broader categories).
• Getting started with the Internet of Things.
Each category also has a colored icon to represent it – and throughout the
• IoT solutions from SAS.
guide, each term is tagged with the relevant category icon. For example,
indicates all terms in the “wireless” category.
• SAS IoT ecosystem partners.

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ANALYTICS ARTIFICIAL CAPABILITIES CONNECTIVITY DIGITAL THINGS

Advanced algorithms INTELLIGENCE Automation Botnet CURRENCY Drone
Advanced analytics Artificial intelligence (AI) Digital transformation Connected Bitcoin Mobile device
APIs Artificial Intelligence of Legacy Geofencing Blockchain Quantified self
Big data analytics Things (AIoT) Monetization GPS Cryptocurrency Sensor
Descriptive analytics Augmented reality (AR) Optimization Internet of Everything Digital currency Things
Platform Chat(ter)bot Real time (IoE) Ethereum Wearables
Predictive analytics Cognitive computing Smart Interoperability Xcoffee
Prescriptive analytics Computer vision Ubiquitous Mirai
Streaming analytics Deep learning Network
Edge AI Protocol INDUSTRIES
Facial recognition Proximity network Health care
RFID Industrial IoT WIRELESS
Machine learning
COMPUTING 4G LTE
APPLICATIONS Machine-to-machine Standards Manufacturing
Cloud computing Retail 5G
Connected customer (M2M)
Edge computing Telecommunications Bluetooth
Connected factory Natural language
Fog computing Transportation LoRa
processing (NLP)
Connected vehicle Graphics processing
Neural network Utilities Mesh networking
Smart city units (GPUs) DATA
Speech recognition Wi-Fi
Smart grid Grid computing
Vehicle-to-vehicle (V2V) Big data Wireless
Smart home Integration Data lake Zigbee
Voice assistant
Virtual reality (VR) Data streaming PEOPLE Z-wave
Yottabyte Governance
Collaboration
Privacy
Data scientist
Quality
Hacker
Security
Innovation
Jobs
Kevin Ashton
Talent

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The 101 TERMS in Alphabetical Order ADVANCED ANALYTICS

As SAS Chief Technology Officer Oliver Schabenberger puts
4G LTE it, “Data without analytics is value not yet realized. Wherever
there is data, there should be analytics.” This is especially true
4G LTE is a high-speed wireless network. On mobile devices,
of IoT data. For example, advanced analytics allows companies
connection speeds are at least 100MB/second; on stationary
to conduct what-if analyses and understand the impact of
devices, speeds are at least 1GB/second.
changing a business strategy. Advanced analytics includes
artificial intelligence and related technologies like machine
5G learning, predictive analytics, data mining, big data analytics,
forecasting, text analytics, optimization and simulation.
5G is the next generation of mobile networks beyond LTE. 5G
supports more users and IoT data in a given density versus
making speeds faster. 5G is needed to handle expanded
APIs
network volumes due to the enormous growth of IoT devices.
APIs, or application programming interfaces, are portable
packages of code that make it possible to add AI functionality
ADVANCED ALGORITHMS to existing products and software packages. They can add
image recognition capabilities to home security systems, Q&A
An algorithm is a software procedure (i.e., a set of instructions
capabilities to describe IoT data, create captions and headlines,
designed to perform a specific task). Consider that algorithms
or call out interesting patterns and insights in IoT data.
determine what data you see in your Google search results
or Facebook news feed. Over time, algorithms are modified
to improve performance, efficiency or accuracy. Advanced
algorithms are developed and combined in new ways to
analyze more IoT data faster, and at multiple levels – which is
key to identifying and predicting rare events, understanding
complex systems and optimizing unique scenarios.

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ARTIFICIAL INTELLIGENCE (AI) AUGMENTED REALITY (AR)

Artificial intelligence makes it possible for machines to learn AR is the blending of virtual reality and real life. AR appeals to
from experience, adjust to new inputs and perform humanlike the senses by inserting computer-generated sounds, videos,
tasks. Most AI examples that you hear about today – from graphics or GPS data into an existing real-life setting. AR is
chess-playing computers to self-driving cars – rely heavily on converging with IoT; for example, data from hundreds of
deep learning and natural language processing (NLP). Using sensors can be visualized simultaneously, overlaying relevant
these technologies, computers can be trained to accomplish and useful information from your environment through a
specific tasks by processing large amounts of IoT data and headset.
recognizing patterns in that data.

AUTOMATION
ARTIFICIAL INTELLIGENCE OF THINGS The automation of data-driven decisions and actions is an
(AIoT) obvious direction for the Internet of Things (and Industrial IoT).
AIoT refers to the merging of AI and IoT. We can use advanced Analyzing all this IoT data will be a hefty task in itself, but the
analytics and AI to gain intelligence from high volumes of ability to automate decisions and actions based on this analysis
diverse data that’s generated by IoT sensors, devices and will separate the leaders from the laggards in this IoT race.
machines. But there’s no need to collect the data if you don’t
have an aggressive plan to analyze it and act on it. IoT and
AI together (AIoT) accelerate insights that drive business BIG DATA
performance. Big data refers to exponentially increasing volumes, varieties
and velocities of data, which has pushed computing systems
and processes to their limits. Big data became all the rage in
SAS and AIoT 2011. What we know now is that it was just the opening act for
what we now call IoT data.
Read about SAS and the Artificial Intelligence
of Things to discover how AI and IoT work
hand-in-hand to transform industries, elevate
customer experience and accelerate business
performance.

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BIG DATA ANALYTICS

Big data analytics is a subset of advanced analytics. It allows BITCOIN
you to examine large volumes of data to uncover hidden Bitcoin is a cryptocurrency powered by the blockchain. Unlike
patterns, correlations, market trends and other insights. With government-issued currencies, bitcoin is operated by a
today’s big data technology, you can get answers to your decentralized authority and provides lower transaction fees
business questions a lot quicker than with your traditional BI than traditional payment mechanisms.
tools.

BLOCKCHAIN
Blockchain is the technology that powers bitcoin. It’s a type

Here’s a Handy List of Our of data store that stores everything of digital value. Each
new transaction is stored in a block that gets added to a
Primer Pages on Hot Topics (A–C) chain of existing records, so it serves as a public ledger of
• Artificial intelligence. all transactions. Updates are validated through a public
verification process. Blocks of transactions are added in a linear,
• Big data. chronological order through cryptography, ensuring that the
• Big data analytics. blockchain is a tamper-proof record of all transactions on the
network.
• Blockchain.
• Cloud computing.
BLUETOOTH
• Computer vision. A radio broadcast communication system that allows you to
exchange data over a short distance, typically 30 feet (but it can
range from three to 300 feet). Bluetooth is commonly used with
portable devices, many of which are IoT devices.

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BOTNET COGNITIVE COMPUTING

Also called a zombie army, a botnet is a collection of connected Imagine asking a machine a question (like you do with
things (basically anything with an IP address) that has been Siri® or Alexa) and having the machine answer in a natural,
set up to forward transmissions – typically spam or viruses – to humanlike manner. Then imagine the machine providing
another unsuspecting machine or device on the internet. This you with additional information about your question that you
often forces the machine or device offline. The owners of these never thought to ask, along with a narrative summary and
connected things are not aware that their thing has been part suggestions on how to analyze further. This is how cognitive
of a botnet – highlighting a key reason why IoT security is so computing works. It brings the “smarts” to IoT.
important.

COLLABORATION
CHAT(TER)BOT Collaboration can be tough, especially within your
Similar to a voice assistant, chatbots are services you access organization. But it’s only going to get tougher as IoT matures.
through a chat interface. Some chatbots are powered by AI and IoT not only requires increased collaboration and cooperation
some by a set of rules. Typically, a chatbot provides you with a within your own organization, but also between technology
single service, like updating the latest weather or news, helping vendors, the developer community, security firms, the open
pick out groceries or scheduling a meeting. source community and government agencies. IoT is changing
the game of how we all get along.

CLOUD COMPUTING
Cloud computing is a major player in IoT. Like grid computing, COMPUTER VISION
cloud computing reduces costs by maximizing existing Computer vision enables computers to gain a high-level
resources. The difference is that in cloud computing, an app understanding from digital images or videos. It relies on
doesn’t access these resources directly. Instead, it accesses pattern recognition and deep learning to recognize what’s in
resources indirectly through a service, which in turn engages a picture or video. When machines can process, analyze and
the physical resources necessary to respond to the app. Cloud understand images, they can be set up to capture images or
is essential when actions require significant computing power; video in real time and interpret their surroundings.
it’s the logical choice when time to insight is not critical.

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For IoT, “connected” rules the CONNECTED VEHICLE

world. The race is on. Automakers and tech companies alike are
building out a new generation of smart, connected vehicles.
Check out these “connected” articles to learn Not only are they making cars safer to drive, they’re also
more. accessing and analyzing data directly from the vehicle to
enhance customer experience, improve product development
• Connected consumer.
and manufacturing processes, and accelerate business
• Connected (or “smart”) factory. performance.

• Connected supply chain.

• Connected vehicles. CONNECTED AND CONNECTIVITY
Ease and effectiveness characterize the quality of being
connected. This is especially important for consumers as the
world becomes smarter and more connected, one step at a
time. IoT connectivity boils down to how things connect to
CONNECTED CUSTOMER
each other. Connections can be wired or wireless. This guide
Have a smartphone? Then consider yourself connected.
highlights some of the more popular “non-geek” connections:
Whether you’re commuting to work, shopping or eating at a
4G LTE, 5G, Bluetooth, GPS, LoRa, mesh networking, RFID, Wi-
great restaurant, your favorite businesses and sites are using
Fi, Zigbee and Z-Wave.
IoT to make sure you remain a connected customer, 24/7.

CRYPTOCURRENCY
CONNECTED FACTORY
It’s a type of digital currency that uses cryptography for security
Industrial IoT is improving how factories operate. By using
and anti-counterfeiting measures. Public and private keys are
streaming data in real time, manufacturers with connected
often used to transfer cryptocurrency between people. Bitcoin
factories can respond faster to changing conditions, tune their
is a popular cryptocurrency.
operations for peak performance and maximize the value
gained from factory investments.

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DATA LAKE Data scientists: Who are they –

A data lake is essentially a storage repository that can hold all and would you like to be one?
types of data in its original format. Unlike a data warehouse,
the data doesn’t have to be cleaned up or structured before it’s These analytical data experts are part
stored. This makes it easy for organizations to quickly capture mathematician, part computer scientist and
and store all their big IoT data. part trend-spotter.

Check out the SAS® Academy for Data Science.

DATA SCIENTIST
SAS defines data scientists as a new breed of analytical By the way, students, teachers and professors
data experts who have the technical skills to solve complex can get SAS University Edition for free!
problems and the curiosity to explore what problems still need
to be solved. There are good reasons to learn more about data
scientists and what they do – you might even decide to become
one.

DATA STREAMING
Real-time data streaming processes data on the fly instead of
waiting to process it after it’s been stored in a database. Data
streaming is important, because waiting could mean that it’s
too late to respond. Fraud detection, network monitoring,
e-commerce and risk management are popular applications of
data streaming.

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DEEP LEARNING What do drones, AI and proactive

Deep learning is a type of machine learning that trains a policing have in common? Data.
computer to perform humanlike tasks, such as recognizing
speech, identifying images or making predictions. Instead of What if you could use smart machines to fight
organizing data to run through predefined equations, deep crime and make communities safer? It’s no
learning sets up basic parameters about the data and trains longer futuristic. This type of proactive policing
the computer to learn on its own by recognizing patterns using may be coming soon to a community near you.
many layers of processing.
Read more about it in the article.

DESCRIPTIVE ANALYTICS
Descriptive analytics is the simplest form of analytics. Its
primary purpose is to answer the question: “What has DIGITAL TRANSFORMATION
happened?” It transforms large volumes of stored data into Digital transformation refers to using digital technology
useful summaries of insightful information. Descriptive analytics to drastically change how businesses operate and serve
is a foundational component in many BI/data visualization customers. This parallels what the IoT journey is all about:
environments. transforming our analog world into a digital one. So, whether
we’re digitizing a document (e.g., scanning a PDF) or
digitalizing our city, it’s all part of making our world smarter and
DIGITAL CURRENCY more connected.
Digital currencies are intangible, electronic payment methods
that can be used to purchase goods and services through
the internet. They allow for instantaneous transactions and
borderless transfer of ownership and they eliminate the middle
man, such as a bank. Cryptocurrencies and virtual currencies
are two types of digital currencies.

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DRONE Edge Computing:

A drone is essentially a flying robot. Specifically, it’s an Delivering a Competitive Boost
unmanned aircraft guided by remote control. Drones started
in the Digital Economy
with the military. But today, consumers are buying drones
with cameras; delivery companies use drones to deliver Learn more about how edge computing –
groceries; insurance companies use them to simplify damage including AI and machine learning – allows
assessments; utilities use drones to reduce operations and companies to process data on the spot and get
maintenance costs; and farmers use them to help with crop
ahead of their competitors.
management.
Read the article now.

EDGE AI
Edge AI happens when AI techniques are embedded in IoT
endpoints, gateways and other devices at the point of use. ETHEREUM
Devices must be able to process data on their own to use edge Ethereum is a platform that offers many benefits for IoT. It uses
AI. Self-driving cars are an example of edge AI at use in the its own decentralized public blockchain to store, execute and
everyday world. protect smart contracts securely. For example, with Ethereum,
your washing machine could request more detergent from
your grocery store and provide an automated payment.
EDGE COMPUTING
In a traditional IoT architecture, the data that’s collected or
generated by a thing is often sent to the cloud for storage and FACIAL RECOGNITION
analysis. This sends a lot of unnecessary data, so it takes up How would you like to unlock your door with your face? It’s
bandwidth and slows response times. Edge computing helps possible with facial recognition software, which uses facial
reduce IT costs because you can select which data to move and features in a digital image or video frame to identify a person.
which to store for deeper analysis. Edge computing focuses on Making our smart homes more secure is just the beginning of
physical devices (such as routers, switches, integrated access how facial recognition is converging with the Internet of Things.
devices (IADs), multiplexers and network access devices) that
are attached to or embedded into a thing, such as a cell tower,
industrial machinery or other physical asset.

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FOG COMPUTING GPS

Fog computing works with a local area network (LAN). Data GPS is another way our things – like our smartphones, fitness
is gathered, processed and stored within the network via an bands and connected cars – keep track of where we are and
IoT gateway or fog node. Fog computing allows companies where we’re going. The Global Positioning System (GPS),
to logically and efficiently distribute data, compute, storage originally developed by the US Department of Defense, is a
and applications between data source and cloud – based on free satellite-based navigation system that works anywhere, at
what makes sense for the desired outcome. Both fog and edge any time, under all weather conditions.
computing tackle the same problem – in different ways.

GRAPHICS PROCESSING UNITS (GPUs)

GEOFENCING Graphics processing units provide the heavy compute power
Geofencing uses GPS and RFID technologies to create a virtual that’s required for iterative processing in AI. Training neural
geographic boundary, like around your home property. A networks requires big data (IoT data) plus compute power.
response is then triggered any time a mobile device enters
or leaves the area. It’s another smart way to turn the lights off
when you leave and on when you get back home. GRID COMPUTING
Grid computing is another major player in IoT. Like cloud
computing, grid computing reduces costs by maximizing
GOVERNANCE existing resources. This is accomplished with multiple machines
When big data arrived on the scene, companies began asking working together to solve a specific problem. It’s especially
about big data governance frameworks. That was the wrong powerful with number-crunching problems.
question. What they needed to do was extend their existing
data governance framework to address big data. The same
holds true for IoT data.

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HACKER IoT in Health Care:

A hacker is a highly skilled computer expert capable of Unlocking True, Value-Based Care
breaking into computer systems and networks using bugs
and exploits. “White Hats” are ethical hackers who specialize The connectivity enabled by IoT is rapidly
in making sure an organization’s information systems are reshaping how medical care is delivered –
secure. “Black Hats” are hackers who maliciously break into a through value-based health care, personalized
system to destroy files, steal data, etc., for some future purpose, medicine and patient centricity. The results?
like blackmail or ransom. “Grey Hats” may violate laws or Better patient outcomes and lower costs.
ethical standards, but not with malicious intent like a Black
Hat. The weak (or missing) security within the IoT ecosystem, Read the article to learn more.
existing and future, makes it a rich playground for the hacker
community.
INDUSTRIAL INTERNET OF THINGS (IIoT)
IIoT is the use of IoT technologies in manufacturing and is part
HEALTH CARE of the Industry 4.0 trend. It incorporates machine learning,
big data technologies, sensor data, M2M communication and
IoT is affecting the health care industry in a major way. Many of
automation technologies. By connecting all phases of the IIoT
us use wearables to monitor our physical activity, sleep patterns
process, manufacturers get a cohesive view of production,
and other health-related habits. Hospitals use IoT sensors to
process and product data – helping prevent downtime,
better monitor patients and track equipment. This is just the
maximize equipment performance, enhance customer
beginning of how IoT will be used to improve our health and
experience and more.
help save lives.

INNOVATION
When it comes to IoT, the truth is that innovation is less about
Watch a video to learn why technology and more about the creative and disruptive
data, analytics, AI and IoT are transformation of business processes, many of which are
at the heart of innovation. decades old. Process innovation – for instance, streaming a
patient’s secure vital signs to the smart device of a specialist
thousands of miles away – can not only save time and money.
It can save lives.

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INTEGRATION KEVIN ASHTON

Data silos are an age-old issue and data integration is an age- The term “Internet of Things” was coined by entrepreneur
old challenge. With the growing volumes of big data, IoT Kevin Ashton, one of the founders of the Auto-ID Center at MIT.
data and data silos, organizations are being forced to address Ashton was part of a team that discovered how to link objects
integration in a more comprehensive way. This is a must-do for to the internet through an RFID tag. He first used the phrase
any data-driven organization. Internet of Things in a 1999 presentation – and it has stuck
around ever since.

INTERNET OF EVERYTHING (IoE)

A term originally coined by Cisco, IoE is the intelligent LEGACY
connection of people, data, processes and things. In essence, If IoT is about getting things connected to the internet, what
IoE adds network intelligence to IoT. are organizations doing if they have value-adding things that
weren’t designed to connect? One approach is to develop IoT
strategies that drive technology/process improvements and
INTEROPERABILITY enhancements for existing (legacy) investments. Whatever
The success of IoT in your organization may very well be your approach, one thing is certain: Doing nothing is not a
dependent on your ability to get your ecosystem of IT systems sustainable option.
and software applications communicating and exchanging
data more efficiently and effectively with each other. This is
called interoperability. Your systems have to talk to each other
for the data to be combined. More Primer Pages
on Hot Topics (D–M)
JOBS • Data scientist.
The projected growth of IoT (market size, number of devices) • Deep learning.
over the next five years is mind-blowing. Not only will data
scientists continue to be in high demand – but watch for jobs in
• Digital transformation.
data security and cloud computing to increase, too. We’ll also • Machine learning.
see a whole host of new roles rise. Does anyone want to be a
wearable tech designer?

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LORA MANUFACTURING
LoRa is a long-range, low-power wireless platform that’s being Manufacturing is one of the early adopters of IoT and is often
used to build IoT networks worldwide, especially by smart referred to as Industrial IoT. Data-collecting sensors embedded
cities and communities. It securely transmits data and is being in smart factory machinery or warehouse shelves can
integrated into many things, including connected vehicles, communicate problems or track resources in real time, making
street lights and home appliances. it easy to work more efficiently and keep costs down.

MACHINE LEARNING MESH NETWORKING

Machine learning (ML) automates analytical model building. In a wireless mesh network, the network is spread out among
It uses methods from neural networks, operations research dozens of things that communicate with each other. The more
and physics to find hidden insights in IoT data without being things in the mesh network, the stronger the network. Only
explicitly programmed where to look or what to conclude. For one thing, called the controller, needs to be hardwired to the
example, Facebook uses ML to dynamically personalize your internet via a modem/router. Mesh networks are growing in
news feed based on what you’re stopping to read, like and popularity in smart homes, especially Zigbee and Z-Wave.
comment on. ML helps make our IoT data smart.

MIRAI
MACHINE-TO-MACHINE (M2M) Mirai is popular malware program that turns Linux-based
Some say this is where IoT got its start. M2M began when machines into bots that can be used as part of a botnet in
mobile devices started to become smart and were able to a large-scale network attack. Mirai tends to target remote
connect and send data to other devices through cellular (or cameras and home routers by using the default passwords
wired) networks. M2M typically refers to isolated instances that come with the devices. It’s a cautionary reminder to always
of device-to-device communication, while IoT has a broader change the password on all devices that are added to your
scope by automating and managing communication between network, at work or home.
multiple devices.

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MOBILE DEVICE NETWORK

A mobile device is a portable, handheld computer, like a A computer network, also called a data network, uses a mix
smartphone, tablet or DSLR camera. They are battery powered of wired and wireless technologies to connect “endpoints”
and typically connect via Wi-Fi, Bluetooth and/or a cellular (servers, personal computers, phones, etc.) so they can
network. transmit, receive and exchange data, voice and video traffic.
Each endpoint has a unique identifier, often an IP address or
media access control (MAC) address, to identify the source and
MONETIZATION destination of the transmission. This is the foundation upon
Companies are looking for ways to monetize their IoT data. which the Internet of Things is built.
Here are four possible approaches: (1) improve internal
processes, (2) enhance existing products/services, (3) enhance
the customer experience, and (4) develop new digital NEURAL NETWORK
products/services. Neural networks are computing systems with interconnected
nodes that work much like neurons in the human brain.
Using algorithms, they can recognize hidden patterns and
NATURAL LANGUAGE PROCESSING (NLP) correlations in raw data, cluster and classify it, and – over time
Natural language processing is a branch of artificial intelligence – continuously learn and improve. Neural networks support
that helps computers understand, interpret and manipulate diverse tasks like computer vision, speech recognition, machine
human language. NLP draws from many disciplines, including translation and medical diagnosis.
computer science and computational linguistics, in its pursuit
to fill the gap between human communication and computer
understanding.

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OPTIMIZATION PREDICTIVE ANALYTICS

Optimization happens when business scenarios are improved Predictive analytics is the next step after descriptive analytics.
mathematically using data. Improvements in data collection, Its primary purpose is to answer the question: “What could
storage and processing have made analytics more responsive, happen?” It uses the data you have to predict the data you
scalable and efficient just at the time when IoT data is making don’t have. It’s not a fortune teller, though. Its job is to help you
big data even bigger. The result is that organizations can understand the future based on the data you provide.
realistically use real-time available data (as opposed to
sampling and extrapolation) to optimize their operations.
PRESCRIPTIVE ANALYTICS
Prescriptive analytics comes after predictive analytics. Its
More Primer Pages primary purpose is to answer the question: “What should we
on Hot Topics (N–P) do?” It can recommend one or more courses of action and
show you the likely outcome of each decision. Self-driving cars
• Natural language processing. live and breathe off of prescriptive analytics.
• Neural networks.
• Predictive analytics. PRIVACY
Big data privacy isn’t a discussion reserved for data geeks and
privacy freaks anymore. It’s for all of us. With data and things
growing at an alarming rate, we can no longer afford to sit on
PLATFORM the sidelines. We each need to take proactive steps to protect
An analytics platform is a must-have for the data-driven our data and our privacy.
organization, especially if IoT data is involved. It’s a software
foundation that makes it easier to derive insights from your
data in any computing environment and supports every phase
of the analytics life cycle – data, discovery and deployment.
SAS® Viya® is a strong example.

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PROTOCOL QUANTIFIED SELF

A protocol is a set of communication rules for hardware The quantified self is all about self-tracking and lifelogging.
and/or software that define how two or more entities are to Equipped with wearables and body sensors, an individual can
communicate with each other. For example, HTTP is a protocol. keep track of every aspect of his life – from exercise to sleep,
For a protocol to be accepted, the participating parties must heart activity to calorie expenditure, and nutrition to food
agree on the rules. A protocol may be developed into a consumption. And that’s just for starters. The IoT is changing
standard to help reach an agreement. how we perceive and interact with our bodies.

PROXIMITY NETWORK REAL TIME

Also called a near-me area network (NAN), a proximity network Real time describes an immediate (or nearly immediate) level
allows devices in close proximity to wirelessly communicate of responsiveness by a device or machine. If the response is
with one another. For example, two smartphones with sufficiently immediate or if the machine is keeping up with
different mobile carriers can communicate, even though the some external process (like showing us up-to-the-minute
communication path could be a long distance (i.e., going from weather changes), we say it’s functioning in “real time.” Note
one phone’s LAN through the internet to the other phone’s that real time describes our sense of time, not a machine’s.
LAN).

RETAIL
QUALITY As consumers, retailers can take advantage of our mobile
One of the challenges of IoT data, such as sensor data, is the devices to provide us with a better, more personalized
sheer volume and velocity at which it’s being created. The shopping experience. Retailers can also use IoT sensors and
tricky part is to quickly identify and isolate the “right” data for devices for inventory tracking or security purposes.
analysis. Once identified, this is the data you’ll want to act on
for accurate and timely decision making.

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RFID
RFID (radio-frequency identification) uses electromagnetic
SAS Visual Analytics helps you make sense of all your IoT data
fields to identify and track tags attached to objects
through visualization. With its drag-and-drop web application, anyone
automatically. These tags can carry up to 2,000 bytes of data.
in your organization can explore the data, find pertinent answers, then
Kevin Ashton, who coined the term Internet of Things, studied
collaborate and share with others.
RFID technology while at MIT.
SAS Visual Data Mining and Machine Learning supports
the end-to-end data mining and machine learning process with a
comprehensive visual – and programming – interface. It empowers
analytics team members of all skill levels by providing simple,
automated ways to handle all tasks across the analytics life cycle.

SAS® Analytics: SAS Visual Statistics, fully integrated with SAS Visual Analytics, lets
Get to Know Our Software you create and refine descriptive and predictive models interactively.
Its distributed, in-memory processing delivers results in minutes, not
hours or days.
SAS Analytics for IoT lets you harness volumes of diverse IoT
data and make fast, confident decisions. Embedded with advanced
SAS Viya is the next generation of SAS Analytics. The open, cloud-
ready platform can be used by anyone – from business analysts to data
analytics and AI, the software is built on SAS Viya. So it’s easy for any
scientists, developers or executives. It’s a product made for the IoT age.
type of user to quickly select, launch, transform and operationalize
IoT data, without coding.

SAS Event Stream Processing lets you harness the power of

streaming analytics and machine learning using the environment of
your choice (Jupyter Notebook, Python), so you can capture more
precise insights from high volumes of diverse IoT data at the edge
and make real-time intelligent decisions in the cloud.

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SECURITY SMART CITY

Security is a hot topic, and it could make or break the Internet Local governments developing smart cities can take advantage
of Things. It’s not only about securing the things in IoT, but also of all the IoT data coming from water and energy resources,
all the data, devices and networks that tie everything together. housing, traffic, parking and social media – not to mention
Security by design is one of the rallying cries for IoT. open data. Today’s technologies are not only cheaper, they’re
also faster and help governments do more with less.

SENSOR
A sensor is a device that can detect an event or change in SMART GRID
the environment and send that information to a machine that You may already have a smart meter collecting your energy
can then act (or not) on the data it has received. Sensors have usage data. This is just a small slice of the IoT data utility
become ubiquitous and contribute significantly to the things companies need to manage. With smart grid analytics, it’s
population. faster and easier to predict equipment failures before they
occur, efficiently integrate renewable resources and restore
power after a storm.
SMART
Any physical entity that can exchange data with another entity
through a wired/wireless connection is said to be “smart.” From SMART HOME
smartphones to smart homes to smart cities, it is hard to ignore There’s no easier way to experience IoT than to bring it into
or escape the transformational changes being ushered in by your home. Add a voice assistant like Amazon Echo or Google
IoT. Home to the mix, and you’re now controlling your home
access, lighting, temperature, entertainment system, window
coverings and security system with your voice.
Watch a video: Consider
What Happens When
Machine Learning, Data
Science and AI Meet IoT

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SPEECH RECOGNITION
It’s the ability for a machine to listen to spoken words and
phrases and convert them into machine-readable text.
Take a Look at How These
Natural language processing (NLP) can then take this text and Industries Are Taking Advantage
extract its meaning. Voice assistants, like Siri, use both speech of IoT Analytics
recognition and NLP techniques to respond to you.
• Energy.
• Government/smart cities.
STANDARDS
Standards are developed to establish consistent protocols
• Health care.
that can be universally understood and accepted, maximizing • Manufacturing.
the reliability and safety of a product, method or service. Per
the IEEE Standards Association, “It is only through the use • Retail.
of standards that the requirements of interconnectivity and • Transportation.
interoperability can be assured.” Many standards apply to IoT.
Some of those standards compete, while others overlap. It’s still
not clear which standards will prevail for IoT.

TALENT
STREAMING ANALYTICS The Internet of Things is forcing companies to ask this
question: Do we have the right talent onboard to take on the
Streaming analytics makes use of data in motion just as
opportunities and challenges of IoT? Whether the talent is
traditional analytics makes use of data at rest. Streaming
internal or external, getting the right people in place should be
analytics works in real time on data streaming from
a key priority for any data-driven organization.
applications, sensors, social media, devices and more –
handling up to 1GB of data per second. Streaming analytics
can be used to issue alerts immediately when fraud is detected
or to trigger a speeding ticket for a fast driver.

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TELECOMMUNICATIONS UBIQUITOUS
The telecommunications industry will be significantly affected Inherent in the concept of connecting things, IoT is
by IoT since it will be charged with keeping all the data the IoT transforming our world into one where lines blur between
uses. It’s crucial for smartphones and other personal devices online and offline. As connected devices grow, IoT is fast
to maintain a reliable connection to the internet so that IoT can becoming ubiquitous. That ubiquity by its sheer size is
work effectively. synonymous with big data, so it’s no surprise that IoT is making
big data bigger. As the importance of data management grows
(along with data integration, data quality and data governance),
THINGS so do the opportunities for value creation with analytics.
When we talk about the Internet of Things, what exactly is a
“thing?” The answer depends on who you ask. There’s no single
right answer because it depends on context – and it’s your job
to understand that context. Generally speaking, a thing could
be a sensor, a device (mobile or not) and/or anything with an IP 55 Billion IoT Devices
address. One point of consensus is that the things population There will be more than 55 billion IoT devices
is exploding. Soon there will tens of billions of things on the
by 2025 – more than four devices for every
planet. Things depend on connectivity to be “smart.”
person on earth – according to Business Insider
Intelligence. That’s up from about 9 billion in
TRANSPORTATION 2017.
In addition to connected vehicles and vehicle-to-vehicle
communication, IoT is changing how delivery companies
manage their fleets and how roadways are monitored. IoT is
not only making the transportation industry more efficient, it’s
making our roadways safer for all.

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UTILITIES VOICE ASSISTANT

Smart meters not only collect data automatically, they also Also known as an intelligent personal assistant. With your
make it possible to apply analytics that can track and manage voice, you can ask an “assistant” to perform a task or service for
energy use. Likewise, sensors in devices such as windmills can you, like manage your schedule or provide traffic info. Many
track data and use predictive modeling to schedule downtime assistants are integrated with IoT – like Alexa (Amazon Echo),
for more efficient energy use. Google Home and Apple® Siri® – but some are not (such as
Microsoft Cortana).

VEHICLE-TO-VEHICLE (V2V)
This technology will allow vehicles – including cars, trucks, WEARABLES
buses and trains – to “talk” with one another. By exchanging Wearables are things that are worn under, with, or on top
important safety and mobility information, these vehicles of clothing. They are a primary tool for the quantified self.
could help save lives, ease traffic congestion and improve the They’re also being used for law enforcement, emergency
environment. management, public safety and other purposes.

VIRTUAL REALITY (VR)

VR is the term used to describe a three-dimensional, computer-
generated environment that you can explore and interact with.
It’s an immersive experience that makes you feel like you’re
actually interacting with your digital environment. For example,
IoT innovators are integrating VR into urban planning for smart
cities.

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Preventing Domestic Violence XCOFFEE

With Wearables Also called the Trojan Room coffee pot, it’s one of the first
examples of IoT in action. It was 1991, and the first webcam
Using geolocation, the IoT and wearables to keep was set up outside the Trojan Room at CERN to watch a coffee
violent offenders away from victims pot. Read the story, written by one of the academics who wrote
the code.
In many cases, authorities can’t protect victims
from domestic violence for two basic reasons:
By the time the protective order is violated, YOTTABYTE
it’s too late. And there’s often not enough A yottabyte is 1 septillion bytes, or 1024. It’s bigger than a
admissible evidence to enforce the order and zettabyte, which only has 21 zeros. For you Star Wars fans, the
convict the offender. New technology based on yottabyte was named after Yoda.
wearables just might change that.
Read the article to learn more. ZIGBEE
A wireless mesh networking protocol popular for in-home
automation. It provides a way for all the smart things in your
smart home to communicate with one another. It competes
WI-FI with Z-Wave.
A popular networking technology that allows you to connect
to the internet or other devices wirelessly. It’s similar in concept
to Bluetooth. This is how many, if not most, IoT devices Z-WAVE
communicate with one another. Even though connecting is Another wireless mesh networking protocol popular for in-
easy, you need to make sure your device is secure. home automation. It competes with Zigbee.

WIRELESS
It’s a form of communication that uses electromagnetic waves,
not physical wires or cables, to transmit a signal. Popular
wireless technologies include Wi-Fi, Bluetooth and mesh
networking.

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 Summary Th e N o n - G e e k ’s G u i d e t o t h e I n t e r n e t o f Th i n g s

Summary
The term “Internet of Things” may shift as we progress toward a more Learn how SAS works with companies around the world to give context to the
connected planet, but we can count on its ubiquity. Regardless of the label, Internet of Things, so they can digitally transform their businesses, increase
IoT is changing life as we know it. customer satisfaction and improve the bottom line.

The 101 terms (and categories) in this A-to-Z guide have provided you with If you’re still looking for more information, click on the links below to dig
IoT’s building blocks. It’s a good start, but it’s just the beginning of a richer and deeper into some of these cool topics.
quite complex discussion of what IoT means for you and your company.

Additional Resources

Advanced analytics Industrial Internet of Things (IIoT)

Application programming interfaces (APIs) Platform (as in, analytics platform)

Chatbots Privacy

Data lake RFID (radio frequency identification)

Data streaming Security

Data governance framework Smart grid analytics

Graphics processing units (GPUs) Streaming analytics

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 Regardless of the label,
IoT is changing life as we know it.

Learn about SAS IoT solutions at sas.com/iotsolutions

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