DEUTSCHE TELEKOM

COMPANY PRESENTATION
DISCLAIMER

This presentation contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These forward-
looking statements include statements with regard to the expected development of revenue, earnings, profits from operations, depreciation and amortization, cash
flows, and personnel-related measures. You should consider them with caution. Such statements are subject to risks and uncertainties, most of which are difficult to
predict and are generally beyond Deutsche Telekom’s control. Among the factors that might influence our ability to achieve our objectives are the progress of our
workforce reduction initiative and other cost-saving measures, and the impact of other significant strategic, labor, or business initiatives, including acquisitions,
dispositions and business combinations, and our network upgrade and expansion initiatives. In addition, stronger than expected competition, technological change,
legal proceedings, and regulatory developments, among other factors, may have a material adverse effect on our costs and revenue development. Further, the
economic downturn in our markets, and changes in interest and currency exchange rates, may also have an impact on our business development and the availability of
financing on favorable conditions. Changes to our expectations concerning future cash flows may lead to impairment write downs of assets carried at historical cost,
which may materially affect our results at the group and operating segment levels. If these or other risks and uncertainties materialize, or if the assumptions underlying
any of these statements prove incorrect, our actual performance may materially differ from the performance expressed or implied by forward-looking statements. We
can offer no assurance that our estimates or expectations will be achieved. Without prejudice to existing obligations under capital market law, we do not assume any
obligation to update forward-looking statements to take new information or future events into account or otherwise.
In addition to figures prepared in accordance with IFRS, Deutsche Telekom also presents alternative performance measures, including, among others, EBITDA, EBITDA
margin, adjusted EBITDA, adjusted EBITDA after leases, adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash flow, free cash flow after leases, gross
debt, net debt after leases, and net debt. These alternative performance measures should be considered in addition to, but not as a substitute for, the information
prepared in accordance with IFRS. Alternative performance measures are not subject to IFRS or any other generally accepted accounting principles. Other companies
may define these terms in different ways.
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DEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW

01 Deutsche Telekom
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand

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DEUTSCHE TELEKOM
PROFILE
Customers & Markets Facts & Figures

Customers Markets Telekom in figures, 2018 Employees & responsibility

Present in > 50 countries Revenue € 75.7 bn Employees worldwide: 215,675
178.4 mn mobile customers
27.9 mn fixed-network lines/ Germany, Europe and the USA: Adjusted EBITDA € 23.3 bn 5,713 trainees and cooperative
degree students in Germany
20.2 mn broadband lines with own infrastructure Free Cash-Flow € 6.2 bn
Pioneer of social issues
Approx. 8.2 m TV customers T-Systems: global presence & (climate protection, data privacy,
alliances via partners diversity, etc.)

Source: DT 2018 annual report

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Customers & markets, facts & figures
GERMANY

44.2 million mobile customers € 21.7 billion revenue

13.6 million broadband lines € 8.6 billion EBITDA adjusted
3.4 million TV customers (IPTV, SAT) 62,621 employees
98,092 employees in Germany overall
Financial figures taken from DT's 2018 annual report

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Facts & Figures: Germany
EUROPE & UNITED STATES

Europe:
50.5 million mobile customers
T-Mobile US: 6.4 million broadband lines
79.7 million mobile customers 4.8 million TV customers (IPTV,satellite,cable)

USD 43.1 billion revenue € 11.9 billion revenue

USD 11.9 billion EBITDA adjusted € 3.9 billion EBITDA adjusted
46,871 employees 48,133 employees
Financial figures taken from DT's 2018

Direct shareholdings
DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Facts & figures: EU & US
T-SYSTEMS

Information technology and telecommunications

services in all industries:
automotive, finance, transport,
retail & public sector
€ 6.9 billion revenue
Pioneer in cloud computing € 0.4 billion EBITDA adjusted
Corporate customers, multinational corporations
& public sector 37,467 employees
Financial figures taken from DT's 2018 annual report

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Facts & figures: TSI
HOW WE SEE OURSELVES

WHAT CONNECTS US.

It is in our nature to seek the company of others: humans need this interaction in Our network is an artery pumping life: fast, reliable and secure.
order to move forward. Sharing fosters closeness. It is the very reason we choose to It provides easy access to all who need it.
share our important moments with those important to us.
We are close to the consumer and are transparent, fair, and open to dialogue.
We share events, experiences, and opinions – sometimes even our possessions. We identify innovative products at an early stage and develop them in
We share knowledge and our ideas. And quite often, by sharing these thoughts, we collaboration with our partners. We do all of this better than anyone else.
turn them into something bigger, something better. That is what drives us. This ability forms the basis of trust – an essential ingredient for long-lasting
relationships.
We, Deutsche Telekom, are more than just another company, which provides society
with infrastructure. Whatever the circumstances, we are a trusted companion in both Precisely this is the essence of our work at Deutsche Telekom.
people’s private and work lives. Together, with passion, focus and efficiency, we are entering a world
of infinite possibilities.
Whenever. Wherever. Forever
making life easier for people and enriching it is our mission. This connects us.

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Profile
WE TAKE RESPONSIBILITY

Data privacy Diversity Sponsorship

Leading role in data privacy & data security Leading role in societal and diversity-related issues Commitment to culture & sport
Data Privacy Report & Pioneer as first to introduce Group-wide Amateur & professional sports
Security on the Internet report women’s quota e.g., German football association (DFB),
Honeypots as early warning Special programs & initiatives to Bayern Munich, Olympic & Paralympic Games,
system against cyber attacks promote education & training ”New sports experience“ project in
Modern working models, e.g., E-mail Policy recreational sports
Winner of the Max Spohr prize for Culture/examples:
exemplary promotion of diversity International Beethoven Competition, Beethovenfest

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Responsibility
WE TAKE RESPONSIBILITY
CORPORATE RESPONSIBILITY
Sustainability & social engagement Groundbreaking projects
Environmental and climate protection Group climate protection target:
E.g., CO2 reduction, efficient use of resources, 20% less CO2 by 2020 compared to 2008
sustainable mobility 15 million tonnes less CO2 thanks to DT Services
Social engagement & stakeholder mgmt. Deutsche Telekom helps refugees
E.g., promote employees’ social commitments, 420 refugees integrated into the German labor market in
support education and competence in media 2017
Sustainable products and innovations Router leasing, “Blue Angel”, green tariff & Co:
E.g., environmentally friendly and accessible products, 40% turnover with more sustainable products (e.g. with
efficient data centers, ehealth eco-label), rental instead of purchase models & first
Sustainable supply chain green Edeka tariff
E.g., binding requirements for the supply chain,
inspections and audits Supplier selection and development:
sustainability as a key criterion and active further
Overarching training for our suppliers
Integrated financial and CR reporting
E.g., mandatory CR KPIs for the entire Group in the annual
and CR reports, sustainability indexes

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Responsibility
OUR GUIDING PRINCIPLES

Customer delight and Respect and integrity Team together – Best place to perform I am T –
simplicity drive our guide our behaviour Team apart and grow count on me
action

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Guiding Principles
DEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW

01 Deutsche Telekom
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand

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OUR AMBITION: LEADING EUROPEAN TELCO

GROW
LEAD IN CUSTOMER EXPERIENCE LEAD IN TECHNOLOGY LEAD IN BUSINESS PRODUCTIVITY

ONE CONNECTIVITY INTEGRATED SECURE ICT SOLUTIONS

& PERFECT SERVICE GIGABIT NETWORKS & BIG IOT

SAVE FOR GROWTH INVESTMENTS

SIMPLIFY, DIGITALIZE, ACCELERATE

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FUTURE GROWTH IS FUELED BY THREE MAIN PILLARS

LEAD IN
CUSTOMER EXPERIENCE + LEAD IN
TECHNOLOGY/NETWORKS + LEAD IN
BUSINESS PRODUCTIVITY

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WE LEAD IN CUSTOMER EXPERIENCE AND IMPROVE CONTINUOUSLY

Our proof points

 We provide one seamless T-connectivity:

Connect App, European Aviation Network
TV
 We offer the leading FMC proposition:
FIXED MOBILE CONVERGENCE (FMC)
+1.5 mn FMC customers in our integrated footprint (FY 2017)

EAN/ONE T-CONNECTIVITY  We are “The Un-Carrier” in the US:

+11% post-paid customers in 2017

 We have made it to the living rooms with simple, modular products:

TV, Smart Home, Smart Speaker
UN-CARRIER
 Our customer service is continuously improving:
Decreased no-shows in Germany by 33% (FY 2017)

PERFECT CUSTOMER SERVICE

SMART HOME

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MAGENTA 1: OUR UNIQUE CONVERGENCE OFFER

More than a tariff… …and resonating with customers

Seamless customer experience FMC HH penetration in Germany and Europe (blended)
Magenta ID (FMC HHs/fixed broadband base)
Magenta ID as single identifier
Customer Touchpoints Omni-channel customer journey
(Shop, Call Center, App etc.)
≈ 40%
(TV, Video, Music, Gaming)
(Voice, Messaging, Video)

(Qivicon, Voice Hub etc.)

Communication

Entertainment

Consumer IT
Smart Home

(Cloud etc.)

Security

Seamless products & services

…

Comprehensive portfolio positioned

21%
in the living room
Integration across devices

Devices/Hardware

Seamless connectivity
Magenta Connectivity Access agnostic 2017 2021e
Mobile Fixed Partner Make, buy and partner

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WE STRIVE FOR PERFECT CUSTOMER SERVICE

We treat service as a key differentiator… …reflected in our high ambitions

66%2 > 80%

 Dedicated organization with > 30,000 employees Contact resolution
for E2E responsibility of customer service within 24h
 One touch self service ability and personalized
DER customer care with “Mein Magenta App”1 4%
SERVICE
Rate of complaints ≈ 1%
 Predictive maintenance to fix problems before
they arise 2017 2021e

34 pts.
 Own P&L responsibility for dedicated teams
Net promoter score
 Very high “Care NPS” (+9 pts. yoy 2017) at very low
TEAM OF costs per account (-13% yoy 2017) 74%
EXPERTS Customer service
(TEX)  Focus for 2018: global care to ensure 24/7 satisfaction
best customer experience
2017 2021e
1 Formerly MagentaSERVICE App 2 Q1 2018

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WE ARE “DEDICATED NETWORK INVESTORS”

Our proof points

 We own extended fiber backbone in our european footprint:

Key asset for integrated Gigabit networks
BROADBAND ROLLOUT
(INCL. FIBER) MOBILE NETWORK LEADERSHIP
 We roll out broadband for the masses: ≈ 80% HH coverage with
vectoring in 2019 (≈ 62% in 2018)1

 We push the fiber rollout: Already more than 455,000 km fiber

deployed in Germany, 240,000 km in our EU footprint

 We enable real-time networks: IP migration completed in 5 EU

NatCos, 75 k BNG access nodes migrated in Germany in 2017

IP MIGRATION  We provide leading mobile network quality: Winner of all relevant

network tests (e.g. Connect, P3, Opensignal)
5G/ EDGE COMPUTING
 We drive network innovation with 5G and Edge Computing:
INTEGRATED GIGABIT NETWORKS 600 MHz rollout started in US, MobiledgeX launched
1 Bandwidth ≥ 50 Mbps, delayed due to regulatory decisions

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MOBILE NETWORK LEADERSHIP EVERYWHERE

Germany Europe TMUS

Macro cell sites, Macro cell sites, Macro cell sites,
k k + Small Cells k + Small Cells
+ Small Cells 41 61
27
47
36

2017 2021e 2017 2021e 2017 2021e

Strengthen leadership position (incl. 5G) & Build on strong fiber footprint to lead Extend network capacity & density
enable new use cases (e.g. IoT, FWA) in 5G & maintain growth momentum to pave way for 5G

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PUSHING FIBER ROLLOUT IN GERMANY…

In a very complex environment… …we developed a sustainable & economically viable fiber rollout plan

High-speed networks
(50–250 Mbps)
Benefits for DT:
Customer Finalize and monetize (Super) vectoring rollout for
demand max. high-speed coverage until end 2019e Defend/grow market
share
80% DT infrastructure
95% incl. wholebuy Maintain high &
stable investment
Monetization Broadband Competition budget
(regulation) rollout (price, speed) Gigabit networks (≥1 Gbps)
Adhere to strict
Start FTTH rollout Ramp up to 2 mn HH p.a. FTTH/B return
from 2018 by 2021e criteria: 7.5% IRR
New residential areas White spots (subsidized)
Business parks B2C winback areas Enable the Gigabit
Telekom@School
society
Political & … complemented by cooperation &
public demand co-invest models and supported by
a sensible wholesale access model

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…AND INTEGRATING GIGABIT NETWORKS IN EUROPE

Uniquely positioned to drive FMC… …and further drive broadband rollout

Converged FTTH/B household coverage1,
Leaders % of HH in GR, HU, SK, HR

merger Converged 30%

Challengers
Fixed BB
rollout planned 17%

2017 2021e
acquisition

Triple organic FTTH/B investment (run-rate p.a.) within stable total

capex envelope in EU NatCos until 2021e1
FMC proposition to drive penetration & mitigate back book risks
(front book ≈ back book)
1 FTTH/B and Cable ED3.1, excluding Romania

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WE INCREASE BUSINESS PRODUCTIVITY…

Our proof points

 We build horizontal platforms & vertical solutions for the Internet of

Things: NB-IoT network in 8 EU markets & US, IoT unit established
CLOUD & DATA ANALYTICS
SMB DIGITALIZATION  We enable E2E SMB digitalization with secure & reliable ICT
solutions: Existing trusted customer relationships, 20% IT/Cloud
revenue growth in SMB in 2017 in Germany

 We provide leading cyber security solutions: German market leader

with > 1,400 experts

 We enhance our global connectivity proposition: Germany-

outbound focus, smart SD-WAN powered by ngena

GLOBAL CONNECTIVITY  We provide platforms for secure data exchange and analytics:
CYBER SECURITY Telekom Data Intelligence Hub (DTH) launched

INTERNET OF THINGS (IOT)

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…WITH SECURE ICT SOLUTIONS FOR SMB DIGITALIZATION

We leverage our strengths… …with a strong portfolio… …to grow in SMB digitalization
B2B revenue Germany,
Connectivity-Based € bn
Trusted partner with strong +2%
B2B brand & customer base Converged ICT Portfolio 6.5
6.0

SaaS
Large & efficient sales force
2017 2021e
Software/
Cloud Appli- IoT Security B2B revenue Europe,
Reputation as ICT provider cations € bn
(8x isg/Experton leader) +3%
3.2 3.6

Fixed & Mobile Connectivity

Local partner network
(incl. NB-IoT, M2M & Campus Networks)
2017 2021e
CAGR

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CLEAR TURNAROUND PLAN FOR T-SYSTEMS

Preserving optionality with portfolio-based steering… …and turnaround initiatives

Sales revitalization
TC CORE GROWTH-PORTFOLIOS CLASSIC IT Portfolio focus
Delivery integration
Digital Solutions Overhead reduction
Fixed Line Services Dedicated
SAP IoT SI Solutions
Public Cloud/Managed Services
Managed
Road Charging Classified ICT
Mobile Services Infrastructure Services
Security & Private Cloud Transform revenue mix towards growth
portfolio
Revenues Increase profitability
€2.2 bn €2.1 bn €2.5 bn
2017 (Cash contribution breaking even in 2020e)
CAGR
Maintain strategic optionality
2017–2021e

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GROWTH UNDERPINNED BY VALUE TRANSFORMATION

LEAD IN
CUSTOMER EXPERIENCE + LEAD IN
TECHNOLOGY/NETWORKS + LEAD IN
BUSINESS PRODUCTIVITY

SAVE FOR GROWTH INVESTMENTS

SIMPLIFY, DIGITALIZE, ACCELERATE

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EFFICIENCY TO FUND INVESTMENTS INTO GROWTH

Accelerated cost reduction… …across all segments

Indirect Costs DT Group ex US, €bn
18.5 -€0.8 bn
DEUTSCHLAND

Address cost savings potential

more effectively than in the past
1.5 Focus on operational
-€0.4 bn
EUROPE
excellence and lean
organizational structure
17.0 (e.g. enabled by digitalization)
-€0.1 bn

GHS -€0.2 bn
2017 2021e (incl. GROUP DEVELOPMENT)

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DIGITAL TRANSFORMATION TO ADDRESS UNTAPPED POTENTIAL

We have started our E2E digitalization… …and aim for more

Share of resolved requests in digital channels2
We digitalize our touchpoints: 70%
“Mein Magenta App” in Germany1, One App for EU
38%
FRONTEND We simplify our products and services:
e.g. EU tariff reduction
We automate our core business processes:
1,500 bots handling 20 mn transactions in Germany 2017 2021e
We exploit our data:
> 300 analytics use cases, > 50 ongoing AI projects,
> 100 experts working on AI One App Penetration
> 50%
We transform our IT systems:
Portfolio approach in Germany, harmonized API Layer in EU
20%
We digitalize our network for real-time operations:
IP/BNG migration, Access 4.0
BACKEND 2017 2021e
1 Formerly MagentaSERVICE App 2 E-Service Share Interaction, year end 2017

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OUR STRATEGIC CORE BELIEFS
We relentlessly strive for leadership in customer experience
 We provide one seamless global T-connectivity
 We offer the leading FMC proposition based on simple & modular products
 Our sales experience is truly omnichannel, and our service is digital, proactive, and ‘perfect’

We lead in technology with future-proof & integrated Gigabit networks

 We maximize Gigabit coverage with future-proof fiber networks and alternative technologies such as FWA/5G
 Software-defined networks enable real-time operations
 We operate one central & virtualized production model to realize group-wide synergies
We are THE trusted
We are the leading partner for business productivity
 Secure and reliable ICT solutions drive end-to-end digitalization of our business customers partner for our
 Our horizontal platforms and vertical solutions enable the Internet of Things
 Partner products and services enhance our core proposition customers’ digital
needs
We strive for a benchmark cost structure and re-invest into growth
 Benchmark efficiency is necessary to preserve our competitiveness & maintain high investment volumes
 Organic and inorganic investments spur growth in our core business and selected adjacencies

We constantly digitalize, simplify and accelerate our operations

 Digitalization increases our efficiency and improves customer experience
 We build a radically simplified and agile IT architecture
 Our people are empowered to take ownership, collaborate across silos, and work in a truly agile way
 We take a flexible & step-wise approach to effectively implement our strategy

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DEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW

01 Deutsche Telekom
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand

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OUR BEST NETWORK AT A GLANCE
NUMBERS, DATA, FACTS
13 MILLION BROADBAND LINES OVER 93% LTE NETWORK COVERAGE
LARGEST NUMBER OF OPTICAL FIBER CUSTOMERS OF ALL HIGH AVAILABILITY OF FAST MOBILE INTERNET11
EUROPEAN NETWORK OPERATORS1
MORE THAN 42 MILLION CUSTOMER
25,000 NEW „GRAY BOXES“ TELEPHONE AND SURF IN THE MOBILE COMMUNICATIONS
NETWORK1
MULTI-FUNCTION CASING FOR FAST INTERNET2
GIGA-SPEED
UP TO 500 MBIT/S FTTH: 1 GBIT/S DOWNLOAD AND 500 MBIT/S UPLOAD
4 BILLION EURO MOBILE SURFING WITH LTE
ANNUAL INVESTMENT IN GERMANY MORE THAN 20 MILLION LINES
CONNECT OUR FIXED NETWORK IN GERMANY1
FIRST HYBRID ROUTER
FOR MORE BANDWIDTH IN THE MASS MARKET 500,000 „GRAY BOXES“
E.G. CABLE SPLITTERS AND MULTI-FUNCTION CASINGS1

MORE THAN 7,500 COOPERATION PROJECTS 45 MILLION PHONE CALLS

WITH CITIES AND MUNICIPALITIES FOR BROADBAND EXPANSION1
DAILY VIA IP PLATFORM IN FIXED NETWORK AND MOBILE
COMMUNICATIONS
70,000 MIGRATIONS ABOUT 30,000 KM ANNUALLY
TO IP-BASED TELEPHONY PER WEEK GROWS OUR FIBER OPTIC NETWORK

15 MILLION LINES 455,500 KM 200,000 CONSTRUCTION PITS

ON MODERN IP-BASIS1 FIBER OPTICS NETWORK DUG IN 2016
1 as of Q2/2017 2 in 2016

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 30
Numbers, Data, Facts
OUR BEST NETWORK AT A GLANCE
AWARDS
Best network coverage, bandwidth and stability.
In mobile and fixed networks.
Leader in broadband quality for mobile communications and
fixed network
Innovative products
Biggest bandwidths
Best network coverage

Awarded repeatedly.
For the sixth consecutive time: Telekom wins the
large-scale Connect and CHIP mobile network tests
Car Connectivity Award: 7 out of 10 readers vote as the best
automobile network
TÜV certified: Telekom Deutschland offers the best mobile
network quality in LTE, according to QcC standard.*

* QcC: Quality comparison from the customer's point of view with the criteria "Success rate in setting up a call","call stability" and "voice quality" as well as "Success rate in data transmission" and "Service quality based on average data throughput".

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 31
Network Germany
PRODUCTS & SERVICES

Consumers Business customers Innovation & Partner Services

Cutting-edge mobile communications and Information & communication technology (ICT) Partner for infrastructure access
broadband experience solutions and network services
TV Outsourcing & cloud services Platforms & partnerships
Smart Home Intelligent network solutions for the health care, for innovative services
automotive and energy industries

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Overview: B2C, B2B, Partner
PRODUCTS & SERVICES CONSUMERS

Cutting-edge broadband and mobile

communications experience

WiFi Mobile Hybrid router

communications/
Optical fiber/VDSL mobile Internet IP telephony

Entertainment Innovative services

Smart Home

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Products: B2C
PRODUCTS & SERVICES CONSUMERS
EXAMPLE: GERMANY

SERVICE

CLOUD COMMUNI-
CATION

MagentaONE
LIVING ENTERTAIN-
MENT

MAGENTA MAGENTA
HOME MOBIL

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Products: MagentaONE
ENTERTAINMENT
FERNSEHEN UND ENTERTAINMENT-DIENSTE
TV Entertainment-Dienste
Music Streaming StreamOn :
Music and video streaming without burdening
Präsenz Deutsche Telekom your own data volume
Präsenz Deutsche Telekom
mit (IP)TV-Angebot
125 partner services for music streaming,
60 partner services for video streaming

TV in D/Europa, 9 countries in total MagentaMusik 360:

>7 million TV customers Concerts in live stream online, via App
and on EntertainTV
Numerous perspectives for
EntertainTV in Germany:
a 360-degree experience in high definition
TV with around 300 channels (>100 HD channels)
Access to over 100,000 on-demand content from multiple partnerships Virtual Reality:
Exclusive content for EntertainTV series and Telekom Sport Contents from entertainment, music
Attractive UHD content for an even more brilliant image and sport with Magenta VR-App
Entertain TV mobile: TV on tablet, PC and smartphone Partner offers from Red Bull, National Geographic
and Twentieth Century Fox

DEUTSCHE TELEKOM: PROFIL STRATEGIE & TRANSFORMATION NETZ, PRODUKTE & INNOVATION SERVICE & MARKE
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Produkte: Entertainment
SMART HOME

Smart Home – Home control on the move

With Magenta SmartHome from Telekom, you can enjoy the feeling of always having
everything under control at home:
control your lights, heating, and many other electrical devices conveniently with your
smartphone/tablet – from anywhere, at any time.

Makes your home more convenient, more secure, and more

energy efficient
Simple to install and intuitive to operate
Smart Home app as a mobile control center
Portfolio expanding continually
Intelligent networking of the various components
Individual, flexible expansion with the modular portfolio
Meets highest data privacy and data security criteria
Wide range of compatible components from different manufacturers
Based on QIVICON, the multi-brand platform for home control systems

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Products: Smart Home
PRODUCTS & SERVICES FOR BUSINESS CUSTOMERS

Information
& communication technology
solutions (ICT) Intelligent network solutions

ICT expertise Dynamic IT access Automobile

& cloud portfolio (cloud computing)

Collaboration Mobile company Energy Health

(cloud services)

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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B2B
SERVICES FOR B2B

WHY T-SYSTEMS?

FOCUS ON SECURITY IT AND CONNECTIVITY TECHNOLOGISCHE UNABHÄNGIGKEIT

Zero-Outage-Culture Broad portfolio Extensive partner ecosystem
German data privacy Reliability (24/7 availability) Hybrid/multi-cloud competence
Protected IT infrastructures and secure Access from any location must be ensured integration expertise
networks end-to-end at all times
Optimization of network, servers and
applications

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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B2B
UNIQUE CHARACTERISTICS T-SYSTEMS

TOP CUSTOMERS BROAD PORTFOLIO INVESTMENTS IN GROWTH

All DAX 30 companies Covers IT and THEMES
19 of the Fortune 100 telecommunications >500 million per year

EXPERTS COMMITTED EMPLOYEES THE BRAND MAGENTA

Solutions for highly complex Technology is nothing without Deutsche Telekom is the No. 1
challenges through the right people telco carrier in Europe
(by revenue and market capitalization)
"German engineering”

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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B2B
T-SYSTEMS – PERFORMANCE

Worldwide deliverability
Number of data centers (globally) 37 data centers (DCs)
Gross DC space (m2) 71,000 m²
Twin-core DC 17 twins
Help desk in 21 countries

Scalable platforms
Systems on standard 54,000
MIPS 133,000 MIPS
Storage 316,000 TB
SAPS 850,000 SAPS
SAP users 6.7 million users

as of: Q2/2017

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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B2B
UNIQUE CAPABILITIES AND A STRONG PARTNER-ECOSYSTEM

MODERN AND SECURE COMPLEX BUSINESS SOLUTIONS COMPREHENSIVE DYNAMIC AND NEW INTELLIGENT
NETWORKS INTRODUCTION AND SUPPORT SECURITY OFFERS AGILE IT PLATTFORMS

smart Network 3,000 SAP experts worldwide Europe’s largest 65,000 Data Analytics Hub
1. ngena 8,000 SI-forces cyber defense and security
active cloud systems
centre
BALANCED PARTNER ECOSYSTEM OF ESTABLISHED AND INNOVATIVE PARTNERS MAKES VISIONS REAL
>2.000 best-of-breed technology partner, investments in >100 start-ups

INNOVATIONS
Augmented/ Artificial Edge Blockchain …
Virtual Reality Intelligence Computing

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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B2B
INNOVATION AT DEUTSCHE TELEKOM
WE FOLLOW 3 BASIC PRINCIPLES
Portfolio & Innovation Board Corporate Innovation Fund 4+1 Priorities in Innovation

CONNECTIVITY HOME

INTERNET OF THINGS DIGITIZATIONS OF SALES & SERVICE

5G / LOW LATENCY

COLLABORATION AGILITY FOCUS

BUSINESS UNITS WORK TOGETHER SPEED & FLEXIBILITY LONG-TERM STRATEGIC INITIATIVES
ACROSS DIVISIONS THROUGH FINANCIAL STAKES

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Innovation
... IN COOPERATION WITH
PARTNERS WORLDWIDE
Group Partnering hub:raum T-Labs

Promoting innovation worldwide Innovation transfer from the world of start-ups Research from the world's best universities

Increase in revenue and differentiation through Early development of new business ideas. Continuous Developing feasible ideas -T-Labs identifies relevant
complete integration into Deutsche Telekom’s ‘scouting’, start-up programs, strategic investments approaches from the academic world
product and development processes

TIME TO MARKET

short term long term

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Innovation
EXAMPLES
WE ADDRESS ALL DIMENSIONS OF INNOVATION
Smart Home NB-IoT 5G / Low Latency

True integration at home Industry-level connectivity Infrastructures of the Future:

Tactile Internet & Edge Computing Ecosystem
Realization of the vision of a seamlessly networked Development and standardization of a wireless NB-IoT Extremely short license times (e. g. availability,
home network for a variety of applications (e. g. containers, reliability) and examples of future real-time applications
parking meters etc.)

TIME TO MARKET

short term long term

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND
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Innovation
DEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW

01 Deutsche Telekom
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand

45
BEST CUSTOMER SERVICE
EXAMPLE: GERMANY
Awards for customer service
Awarded regularly: TÜV technical inspection
service’s ”good“ seal for customer service
European Business Award: EU accolade awarded
for excellence and an innovative and successful
business model throughout Europe

Customer service Technical service

90 million customer contacts per year 17,842 technical service employees
68,4 million phone calls per year
20 million letters/faxes/e-mails per year
Customer service in Web 2.0: Daily workload (ø):
”Telekom helps“ on Facebook and Twitter 25,000 customer lines provisioned
feedback platform 18,000 customer contacts by phone
Customer service in App: MagentaService 7,000 on-site installations
App and DSL Help App 19,000 customer line faults cleared

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 46
Best Customer Service
 UNSERE MARKENPOSITIONIERUNG ERLEBEN, WAS VERBINDET
OUR BRAND POSITIONING
LIFE IS FOR SHARING

DEUTSCHE TELEKOM STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 47
Brand Positioning
 UNSERE MARKENPOSITIONIERUNG ERLEBEN, WAS VERBINDET
OUR LIFESTYLE BRAND
LET‘S FALL IN LOVE WITH MAGENTA
Magenta – so much more than just Deutsche Telekom‘s company colour –
it‘s the most important element of our brand experience.

But we‘re taking it a step further because Magenta has become a real attitude
and our way of living. With our lifestyle products our employees show their
brand pride also beyond the company walls.

In our shop we display our favorite colour : sometimes bold, sometimes

low-key - but always stylish and up to date.

lovemagenta.com

DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS& INNOVATION SERVICE & BRAND 48
Brand
THANK YOU