OBJECTIVES OF THE STUDY:

 To Know the Customer satisfaction Towards Yamaha.

 To study about the various factors influencing the customers.

 To know the awareness of the 2- wheeled vehicle.

 To find the opinions and suggestions of the customer of Yamaha.

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SCOPE OF THE STUDY:

 The study will allow knowing the opinions, views, perceptions,

attitudes, suggestions of the customers for the Yamaha motor

Brand.

 From the company point of view it gets the feedback and

suggestions from the customers and thus can implement

different sales and promotion activities.

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  From the student point of view it helps me to understand how

many are aware of the brand and to know about the industry.

LIMITATION OF THE STUDY:

However I have tried my best in collecting the relevant information yet there

are always present some limitations under which researcher has to work.

Here following are some limitations under which I had to work to as shown

below:

1. Limited time: There was limited time in which this project has to

be completed. Therefore it was a major limitation of the study.

2. Limited Area : The area covered in this project was only

Nalgonda

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3. Few interaction: There was little interaction with the people as we

were only limited within area.

4 Communication Problem : The accurate decision cannot be taken

by the information collected; people were relucate while giving their

personal information

6 Dynamic nature of the environment, what is true and relevant today

may not be true and relevant tomorrow.

RESEARCH METHODOLOGY:

Research methodology describes how the research study was

undertaken. This includes the specifications of source of data, research

design, and method of data collection, the sampling method and the tools

used.

SAMPLE DESIGN:

Geographical area:
The study is conducted in Nalgonda.

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Duration of project:
The duration of project work is about 45 days

Population:
Population for this research is set of customers those who are using
with Bsnl in Nalgonda.

Sample units:
The sampling units used by the researcher for this research, are those
who are using with Bsnl.

Sample size:
The number of samples collected by the researcher is 100 customers.

Sampling procedure / Sampling method:

The sampling method used for this study is convenience sampling,

which is selected according to the easy and convenience of the researcher.

SOURCE OF DATA

Primary data:
The researcher collected both by direct survey from the dealer’s

through questionnaire. The researcher used structured questionnaire.

Secondary data:

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 Here the researcher collected secondary data from the company

profile, industry profile and official web sites.

RESEARCH INSTRUMENT:

Research instrument used for data collecting is questionnaire and

interview schedule.

Questionnaire
The questionnaire is prepared in a well-structured and non disguised

form so that it is easily understandable and answerable by everyone. The

type of questions include in the questionnaire are open-ended questions,

multiple choice questions and dichotomous questions.

Interview Schedule

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The interview method of collecting data involves presentation of oral-verbal

stimuli and reply in terms of oral-verbal responses. Then the responses are

filled up in the questionnaire, for further analysis.

FRAME WORK OF ANALYSIS:-

STASTICAL TOOLS USED FOR ANALYSIS:

The researcher carries out analysis through various statistical tools.

The statistical analysis is useful for drawing inference from the collected

information.

 Simple percentage analysis

 Bar diagrams

 Pie charts

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COMPANY PROFILE

YAMAHA MOTORS INDIA PVT.LTD.

Yamaha Motors India (YMI) is a 100% subsidiary of Yamaha Motor

Corporation of Japan. The company has its manufacturing unit in Faridabad

and Surajpur, which supports the production of motorcycles for domestic as

well as overseas market. Presently 10 models roll out of these two plants.

Quick Facts

Year of Establishment July 1,1955 (Yamaha Japan)

Industry Motorcycle manufacturing

International Headquarter 2500 Shingai,lwata-shizuoka-ken,jan

Corporate Office A-3,Surajpur Ind.Area

Noida Dadrt Road,surajpur-201306

Tel:(91)-(120)-2351193

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Segment & Brands of Yamaha

 Yamaha Albaz

 Yamaha Crux

 Yamaha Gladiator

 Yamaha Libero G5

 Yamaha MT 01

 Yamaha YZF R1

Company Flashback

Yamaha Motor Company, founded as a motorcycle manufacturer on July 1,

1955, has worked. Since beginning to build products that stand out for their

quality wherever they are sold. Over the years, the company has diversified

into a number of areas of business. In the year 1960, they began

manufacturing powerboats and outboard motors. Subsequently, they have

made their proprietary engines and fiberglass-reinforced plastic (FRP)

technologies. Today, the company has extended their products from land to

sea and even into the skies, with manufacturing and business operations that

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include motorcycles, AS electro-hybrid bikes, marine and power products to

automotive engines,” intelligent” machinery and even unmanned helicopters.

Yamaha Motor India (YMI) was incorporated in India in August 2001 as a

100% subsidiary of Yamaha Corporation (Japan), the parent company. But it

operated in India as technology provider for almost two decades before

incorporation.The Company’s manufacturing facilities in India comprises of

2 state-of-the art plants, One at Faridabad (Haryana) and the other Surajpur

(Uttar Prades).Presently 10 models roll out of the two Yamaha Plants.

COMPANY PROFILE

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. Subsequently, it entered

into a 50:50 joint-venture with the Escorts Group in 1996. However, in

August 2001, Yamaha acquired its remaining stake becoming a 100%

subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co.,

Ltd. entered into an agreement with YMC to become a joint-investor in the

motorcycle manufacturing company "India Yamaha Motor Private Limited

(IYM)".

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IYM operates from its state-of-the-art manufacturing units at Surajpur in

Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both

domestic and export markets. With a strong workforce of more than 2,000

employees, IYM is highly customer-driven and has a countrywide network

of over 400 dealers. Presently, its product portfolio includes VMAX

(1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1(998cc), YZF-R15

(150cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ-R(153cc), SZ &

SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and

Crux (106cc).

VISION

To establish YAMAHA as the "exclusive & trusted brand" of customers by

"creating Kando" (touching their hearts) - the first time and every time with

world class products &services delivered by people having "passion for

customers".

MISSION

We are committed to:

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Be the Exclusive & Trusted Brand renowned for marketing and

manufacturing of YAMAHA products, focusing on serving our customer

where we can build long term relationships by raising their lifestyle through

performance excellence, proactive design & innovative technology. Our

innovative solutions will always exceed the changing needs of our customers

and provide value added vehicles. Build the Winning Team with capabilities

for success, thriving in a climate for action and delivering results. Our

employees are the most valuable assets and we intend to develop them to

achieve international level of professionalism with progressive career

development. As a good corporate citizen, we will conduct our business

ethically and socially in a responsible manner with concerns for the

environment.

Grow through continuously innovating our business processes for creating

value and knowledge across our customers thereby earning the loyalty of our

partners & increasing our stakeholder value.

CORE COMPETENCIES

Customer #1

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We put customers first in everything we do. We take decisions keeping the

customer in mind.

Challenging Spirit

We strive for excellence in everything we do and in the quality of goods &

services we provide. We work hard to achieve what we commit & achieve

results faster than our competitors and we never give up.

Team-work

We work cohesively with our colleagues as a multi-cultural team built on

trust, respect,understanding & mutual co-operation. Everyone's contribution

is equally important for our success.

Frank & Fair Organization

We are honest, sincere, open minded, fair & transparent in our dealings. We

actively listen to others and participate in healthy & frank discussions to

achieve the organization's goals.

CORPORATE PHILOSOPHY.

For society, for the world …

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Yamaha works to realize our corporate mission of “creating Kando”

Yamaha Motor is a company that has worked ever since its founding to build

products defined by the concepts of “high-quality and high-performance”

and “light weight and compactness” as we have continued to develop new

technologies in the areas of small engine technology and FRP processing

technology as well as control and component technologies.

It can also be said that our corporate history has taken a path where “people”

are the fundamental element and our product creation and other corporate

activities have always been aimed at touching people’s hearts. Our goal has

always been to provide products that empower each and every customer and

make their lives more fulfilling by offering greater speed, greater mobility

and greater potential.

Said in another way, our aim is to bring people greater joy, happiness and

create Kando*in their lives. As a company that makes the world its field and

offers products for the land, the water, the snowfields and the sky, Yamaha

Motor strives to be a company that “offers new excitement and a more

fulfilling life for people all over the world” and to use our ingenuity and

passion to realize peoples’ dreams and always be the ones they look to for

“the next Kando.”

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15
SWOT ANALYSIS

A scan of the internal and external environment is an important part of the

strategic planning process. Environmental factors internal to the firm usually

can be classified as strengths (S) or weaknesses (W), and those external to

the firm can be classified as opportunities (O) or threats (T). Such an

analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the

firm's resources and capabilities to the competitive environment in which it

operates. As such, it is instrumental in strategy formulation and selection.

The following diagram shows how a

SWOT analysis fits into an environmental scan:

SWOT Analysis Framework

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 SWOT ANALYSIS FOR INDIA YAMAHA MOTORS

Strength Weaknesses

Size and scale of parent Small showrooms.

company. Not much emphasis on
Effective Advertising Capability aggressive
Committed and dedicated staff. selling.
High emphasis on R and D. Weak product diversity
Experience in the market.
Established brand.
Established market channel.
Power, Speed & Acceleration
Opportunities Threats

Growing premium segment. Cut throat competition

Global expansion into the Increasing number of players in
Caribbean the
& Central America. market
Expansion of target market Rising raw material costs
(include Increasing rates of interest on
women). finance
Increasing dispensable income.
1st mover advantage.

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FOUNDING HISTORY
Paving the Road to Yamaha Motor Corporation

"I want to carry out trial manufacture of motorcycle engines." It was from

these words spoken by Genichi Kawakami (Yamaha Motor's first president)

in 1953, that today's Yamaha Motor Company was born.

"If you're going to do something, be the best."

Genichi Kawakami

The first Yamaha motorcycle... the YA-1.

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Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built

and production began on the YA-1. With confidence in the new direction

that Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1,

1955. Staffed by 274 enthusiastic employees, the new motorcycle

manufacturer built about 200 units per month.

Genichi Kawakami's history with Yamaha was long and rich. He saw the

new corporate headquarters in Cypress, California and the 25th Anniversary

of Yamaha becomes a reality in 1980. He also watched bike #20 million roll

off the assembly line in 1982. Genichi passed away on May 25, 2002 yet his

vision lives on through the people and products of Yamaha, throughout the

world.

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Founded

Founded July 1, 1955

Capital 48,302 million yen (as of March 31, 2008)

President Takashi Kajikawa

Employees 46,850 (as of December 31, 2007)

(Consolidated) Parent: 9,019 (as of December 31, 2007)

Sales (Consolidated) 1,756,707 million yen

(from January 1, 2007 to December 31, 2007)

Parent: 799,209 million yen

(from January 1, 2007 to December 31, 2007)

Sales Profile Sales (%) by product category (consolidated)

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 Sales (%) by region (consolidated)

Major Products & Manufacture and sale of motorcycles, scooters,

Services electro-hybrid bicycles, boats, sail boats, Water

Vehicles, pools, utility boats, fishing boats,

outboard motors, diesel engines, 4-wheel

ATVs, side-by-side vehicles, racing karts, golf

cars, multi-purpose engines, generators, water

pumps, snowmobiles, small-sized snow

throwers, automotive engines, intelligent

machinery, industrial-use remote control

helicopters, electrical power units for

wheelchairs, helmets. Biotechnological

production, processing and sales of agricultural

and marine products and microorganisms.

Import and sales of various types of products,

development of tourist businesses and

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 management of leisure, recreational facilities

and related services.

Headquarters 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan

 Won Novice 250 and 350cc classes of 1st

All Japan Road Race Championship
Motorcycle development operations
transferred from Yamaha Technological Research Institute to YMC
headquarters

 Full export operations transferred from

Nippon Gakki to YMC
 Yamaha-built Toyota 2000GT sets world
records in 3 speed trials categories and
international records in 13 categories

 First Yamaha racing kart model "RC100"

released

 First Yamaha industrial robot model, an "arc welding robot" released

 First Yamaha marine diesel "MD35" released

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 First Yamaha-made surface mounter "21 Series" released

 Corporate Mission; We Create Kando -

Touching People's Hearts and long term
management vision announced

 Takashi Kajikawa appointed as sixth YMC president

 New medium-term management plan "NEXT 50 - Phase II" announced
 Yamaha captures MotoGP triple crown by winning the rider, team and
manufacturer titles

 Motorcycle manufacturing factory Yamaha Motor Manufacturing West

Java (YMMWJ) founded in Indonesia
 Mass production of Astaxanthin as a supplement begun at factory in
Fukuroi, Shizuoka
 Global Parts Center established in Fukuroi city, Japan and full
operations begun
 Compliance Promotion Committee establish
PRODUCTS:

The growing world of Yamaha products, for the water, for the land, in town and
into the future

 Land

Motorcycles

Sports bikes, Trail bikes, Road racers, Moto crossers, etc.

Commuter Vehicles

Scooters, Business-use bikes

Recreational Vehicles

All-terrain vehicles, Side by side vehicles, Snowmobiles

Electro-Hybrid Vehicles

Electro-hybrid bicycles
 Water

Boats

Powerboats, Sailboats, Utility boats, Custom boats

Marine Engines

Outboard motors, Electric marine motors, Marine diesel engines, Stern

drives

Water Vehicles

Personal watercraft, jet boats

 Power Products

Power Products

Golf cars, Land cars, Generators, Multipurpose engines, Water pumps, Snow
throwers, etc.

 Industrial Products
 Automobile Engines

Automobile engines

Aeronautics

Industrial-use unmanned helicopters

Intelligent Machinery

Surface mounters, Compact industrial robots, etc.

Aqua Environment

Alkaline ion water converters, Water purifiers, Filtration equipment, etc.

OES truss fishery reefs, Oil-water separation equipment

Wheelchairs

Auxiliary electric power units for wheelchairs, Electric wheelchairs, etc.

 BIBLIOGRAPHY

Book Name Author Publisher

Marketing Philip kotler Tata McGraw Hill
management
Marketing research C.R. Kothari Pearson Education
Principles of V.S.RamaSwamy Prentice Hall India
Marketing
Marketing Rajan Saxena Prentice Hall
management India

WEB SITES:

WWW.YAMAHA.COM

WWW.ENCYCLOPEDIA.COM