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    Introduction of Jollibee Food Corporation

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    James Ryan Egido Cai
    Jollibee started as an ice cream parlor founded by Tony Tan and his family and has since grown to become a leading global brand. It is now the largest fast food chain in the Philippines with over 3,000 stores worldwide and famous products like Chickenjoy, Jolly Spaghetti, and Yumburgers. Jollibee focuses on family-oriented values in its work environment and marketing to appeal to customers. After over 45 years in business, Jollibee has emerged as a successful global business through delivering great food and customer satisfaction while maintaining its family-centric values.

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    Introduction of Jollibee Food Corporation

    Uploaded by

    James Ryan Egido Cai
    1K views1 page
    Jollibee started as an ice cream parlor founded by Tony Tan and his family and has since grown to become a leading global brand. It is now the largest fast food chain in the Philippines with over 3,000 stores worldwide and famous products like Chickenjoy, Jolly Spaghetti, and Yumburgers. Jollibee focuses on family-oriented values in its work environment and marketing to appeal to customers. After over 45 years in business, Jollibee has emerged as a successful global business through delivering great food and customer satisfaction while maintaining its family-centric values.

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    Jollibee started as an ice cream parlor founded by Tony Tan and his family and has since grown to become a leading global brand. It is now the largest fast food chain in the Philippines with over 3,000 stores worldwide and famous products like Chickenjoy, Jolly Spaghetti, and Yumburgers. Jollibee focuses on family-oriented values in its work environment and marketing to appeal to customers. After over 45 years in business, Jollibee has emerged as a successful global business through delivering great food and customer satisfaction while maintaining its family-centric values.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views1 page

    Introduction of Jollibee Food Corporation

    Uploaded by

    James Ryan Egido Cai
    Jollibee started as an ice cream parlor founded by Tony Tan and his family and has since grown to become a leading global brand. It is now the largest fast food chain in the Philippines with over 3,000 stores worldwide and famous products like Chickenjoy, Jolly Spaghetti, and Yumburgers. Jollibee focuses on family-oriented values in its work environment and marketing to appeal to customers. After over 45 years in business, Jollibee has emerged as a successful global business through delivering great food and customer satisfaction while maintaining its family-centric values.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Introduction

    A Place to share great taste food with family and friends, a place you can call
    home the Jollibee strives to bring happiness in every moments by delivering the best the
    brand as we offer it has been part of countless happy child with memories and his touch
    the wives Filipino’s across the globe

    The Jollibee was founded by Tony Tan and his family with its humble beginning
    as Ice Cream Parlor which later grew into an emerging global brand. Aside from
    promoting a family oriented work environment, the brands values also reflect on their
    advertisement and marketing. Jollibee knows their target audience very well, the
    traditional and all communication materials focus on the importance of the family values,
    making Jollibee the number one family fast food chain in the Philippines and a growing
    international QSR player.

    The Jollibee Foods Corporation has been in the business for over 45 years
    operating of 10 brands with the net worth 3,000 stores worldwide and one of the asia’s
    most admire organizations. Today it is the number one restaurant company in asia in
    terms of market capitalization, from the humble family enterprise to an emergent global
    business Jollibee is the number one quick service restaurant in the Philippines and its
    JFC famous brand for its “Pambansang Fried Chicken” Chicken joy, all time favorite
    Jolly Spaghetti and “Langhap sarap” Yum burgers. The Jollibee operates in local
    network of over 900 stores with an over 100 international stores around the world. Jollibe
    offers delicious affordable product that satisfy the customers worldwide, capturing the
    heart of customers those sincere and values oriented advertisement and its signature
    “Alagang jollibe” experience reflected in the friendly. Its commitment to quality and
    innovation and ables the organization to adapt to be evolving demands. The customer’s
    satisfaction has always been key to Jollibee’s success. Never losing sight of its goals,
    Jollibee has grown to be one of the most recognized and highly preferred brands in the
    Philippines, claiming a market share that totals to more than half of the entire industry. It
    is this tried and tested formula of delivering great-tasting food, adherence to world class
    operating standards and the universal appeal of the family values the brand represents
    that are driving the expansion of Jollibee both locally and in the overseas market.

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