Dhanlaxmi Bank: Name Change
Dhanlaxmi Bank: Name Change
Dhanlaxmi Bank: Name Change
Name change
The bank has also changed its name from Dhanalakshmi Bank to ‘Dhanlaxmi’
Bank which will have a new corporate identity retaining the core values of trust
and heritage built by the bank. FITCH, a leading international branding and
design consultancy had designed the new identity for the bank.
"To become a strong and innovative bank with integrity and social
responsibility and to maximize customer satisfaction and the satisfaction of its
employees, shareholders and the community”
Achievements
Affiliations
Insurance Partner
Bajaj Allianz
Milestones
1975 - Set up the first branch outside the home state of Kerala, at Chennai
Mount Road