Email Analysis Overview

Jun-19
Email Name
FY20Q1-Brand-WholesaleConnect-June-Email-A-25%
FY20Q1-Brand-WholesaleConnect-June-Email-B-25%
FY20Q1-Brand-WholesaleConnect-June-Email-B-50%
Total
Blog Subscribers
Email Name
FY20Q1-Brand-WholesaleConnect-June-Blog-Subscribers-Email-B
May-19
Email Name
FY19Q4-Brand-WholesaleConnect-May-Email-A-25%
FY19Q4-Brand-WholesaleConnect-May-Email-B-25%
FY19Q4-Brand-WholesaleConnect-May-Email-B-50%
Total
Blog Subscribers
Email Name
FY19Q4-Brand-WholesaleConnect-May-Blog-Subscribers-Email-B
Apr-19
Active Customers
Email Name
FY19Q4-Brand-WholesaleConnect-April-Email-A-25%
FY19Q4-Brand-WholesaleConnect-April-Email-B-25%
FY19Q4-Brand-WholesaleConnect-April-Email-B-50%
Total
Blog Subscribers
Email Name
FY19Q3-Brand-WholesaleConnect-March-Email-B
Mar-19
Active Customers
Email Name
FY19Q3-Brand-WholesaleConnect-March-Email-A-25%
FY19Q3-Brand-WholesaleConnect-March-Email-B-25%
FY19Q3-Brand-WholesaleConnect-March-Email-A-50%
Total
Blog Subscribers
Email Name
FY19Q3-Brand-WholesaleConnect-March-Email-A
Feb-19
Active Customers
Email Name
FY19Q3-Brand-WholesaleConnect-February-Email-A-25%
FY19Q3-Brand-WholesaleConnect-February-Email-B-25%
FY19Q3-Brand-WholesaleConnect-February-Email-A-50%
Total
Blog Subscribers
Email Name
FY19Q3-Brand-WholesaleConnect-February-Blog-Subscribers Email A
Send Date
Thurs,4th July at 03:30pm(AEST)
Thurs,4th July at 03:30pm(AEST)
Mon,8th July at 01:30pm(AEST)
Send Date
Mon,8th July at 02:00pm(AEST)
Send Date
Fri,24th May at 10:30am(AEST)
Fri,24th May at 10:30am(AEST)
Mon,27th May at 02:00pm(AEST)
Send Date
Mon,27th May at 02:50pm(AEST)

Send Date
Wednes,24th April at 10:00am(AEST)
Wednes,24th April at 10:00am(AEST)
Fri,26th April at 10:00am(AEST)
Send Date
Fri,26th April at 10:00am(AEST)
Send Date
Thurs,28th March at 10:00am(AEST)
Thurs,28th March at 10:00am(AEST)
Mon,1st April at 1:00pm(AEST)
Send Date
Tues,2nd April at 2.45pm(AEST)
Send Date
Fri,15th Feb at 7:00am(AEST)
Fri,15th Feb at 7:00am(AEST)
Mon,18th Feb at 10:00am(AEST)
Send Date
Mon,18th Feb at 11:00am(AEST)

Subject Line Total Sends
Understanding CX to drive business change 255
The Robots are Coming! 254

1,016
Are subsea cables your new route to growth? 74
Customer case study shows power of digitisation 72

1,069

From Netflix to Ethernet Access – how APIs are changing the world 251
The future of the Ethernet network 249

1,002
Former Facebook ANZ CEO on creating frictionless experiences 255
Why 47% of consumers would trust SIRI to do their taxes 255

1,019

Telstra’s big investment in the network 259
Agile – the benefits beyond the buzzword 258
1,029

Total Hard Hard Bounceback
Total Delivered Total Soft Bouncebacks
Bouncebacks Rate
233 1 0.39% 21
235 1 0.39% 18
480 5 0.99% 22
948 7 0.59% 61

Bouncebacks Rate
641 8 1.18% 31

Bouncebacks Rate
73 0 0.00% 1
70 0 0.00% 2
843 7 0.76% 73
986 7 0.25% 74

Bouncebacks Rate
477 0 0.00% 16
Bouncebacks Rate
225 1 0.40% 25
226 0 0.00% 23
480 0 0.00% 22
931 1 0.13% 74

Bouncebacks Rate
475 1 0.20% 14

Bouncebacks Rate
230 3 1.18% 22
241 0 0.00% 14
487 3 0.59% 19
958 6 0.59% 74

Bouncebacks Rate
474 1 0.20% 13

Bouncebacks Rate
248 1 0.39% 10
246 1 0.39% 11
500 1 0.20% 11
994 3 0.32% 74

Bouncebacks Rate
474 1 0.21% 6
Email Analysis Overview
Soft Bounceback Rate Total Bouncebacks Bounceback Rate Total Opens Open Rate
8.24% 22 8.63% 143 61.37%
7.09% 19 7.48% 214 91.06%
4.34% 27 5.33% 458 95.42%

6.55% 68 7.14% 815 82.62%
4.56% 39 5.74% 432 67.39%
1.35% 1 1.35% 90 123.29%
2.78% 2 2.78% 81 115.71%
7.91% 80 8.67% 588 69.75%

4.01% 83 4.27% 759 102.92%
3.25% 16 3.25% 364 76.31%

9.96% 26 10.36% 151 67.11%
9.24% 23 9.24% 299 132.30%
4.38% 22 4.38% 374 77.92%

7.86% 71 7.99% 824 92.44%
2.86% 15 3.06% 394 82.95%
8.63% 25 9.80% 155 67.39%
5.49% 14 5.49% 125 51.87%
3.73% 22 4.32% 407 83.57%

5.95% 61 6.54% 687 67.61%
2.66% 14 2.87% 380 80.17%
3.86% 11 4.25% 233 93.95%
4.26% 12 4.65% 184 74.80%
2.15% 12 2.34% 449 89.80%
3.42% 35 3.75% 866 86.18%
1.25% 7 1.46% 684 144.30%

Unique Opens Unique Open Rate Total Clickthroughs Clickthrough Rate
66 28.33% 6 2.58%
83 35.32% 19 8.09%
182 37.92% 27 5.63%

331 33.85% 52 5.43%
218 34.01% 42 6.55%
36 49.32% 13 17.81%
35 50.00% 4 5.71%
253 30.01% 35 4.15%

324 43.11% 52 9.22%
146 30.61% 21 4.40%

76 33.78% 4 1.78%
77 34.07% 16 7.08%
166 34.58% 43 8.96%

319 34.14% 63 5.94%
157 33.05% 39 8.21%
77 33.48% 8 3.48%
69 28.63% 7 2.90%
198 40.66% 23 4.72%

344 34.26% 38 3.70%
162 34.18% 25 5.27%

99 39.92% 25 10.08%
84 34.15% 8 3.25%
176 35.20% 16 3.20%
359 36.42% 49 5.51%
151 31.86% 30 6.33%

Unique Existing Visitor New Visitor
Unique Clickthrough Rate
Clickthroughs Clickthroughs Clickthroughs
4 1.72% 2 4
6 2.55% 2 17
19 3.96% 16 11
29 2.74% 20 32

21 3.28% 21 21

6 8.22% 5 8
3 4.29% 4
24 2.85% 23 12
33 5.12% 32 20

12 2.52% 11 10
4 1.78% 2 2
11 4.87% 6 10
18 3.75% 17 26
33 3.47% 25 38

22 4.63% 22 17

3 1.30% 4 4
5 2.07% 5 2
13 2.67% 20 3
21 2.02% 29 9

16 3.38% 11 14

7 2.82% 18 7
8 3.25% 4 4
12 2.40% 10 6
27 2.82% 32 17

18 3.80% 12 18
Total Possible Possible Forward Total Possible
Click-to-Open Rate
Forwards Rate Forwarders
6.06% 2 0.86% 2
7.41% 4 1.28% 3
10.73% 9 1.46% 7
8.07% 15 1.20% 12

Click-to-Open Rate
9.68% 5 0.78% 5

Click-to-Open Rate
17.14% 2 1.37% 1
8.57% 1 1.43% 1
9.13% 8 0.47% 4
11.61% 11 1.09% 6

Click-to-Open Rate
8.16% 8 1.47% 7
Click-to-Open Rate
5.26% 0 0.00% 0
14.47% 4 1.33% 3
10.90% 12 1.88% 9
10.21% 16 1.07% 12

Click-to-Open Rate
14.10% 4 0.84% 4

Click-to-Open Rate
4.00% 4 1.74% 4
7.14% 1 0.41% 1
6.50% 2 0.41% 2
5.88% 7 0.85% 7

Click-to-Open Rate
10.00% 3 0.42% 2

Click-to-Open Rate
7.29% 3 1.21% 3
9.52% 1 0.41% 1
6.90% 5 0.80% 4
7.90% 9 0.81% 8

Click-to-Open Rate
11.76% 1 0.21% 1
Total Unsubscribes by
Unsubscribe Rate
Email
0 0.00%
0 0.00%
0 0.00%
0 0.00%
Unsubscribe Rate
Email
0 0.00%
Unsubscribe Rate
Email
0 0.00%
0 0.00%
0 0.00%
0 0.00%
Unsubscribe Rate
Email
0 0.00%
Unsubscribe Rate
Email
0 0.00%
0 0.00%
0 0.00%
0 0.00%
Unsubscribe Rate
Email
0 0.00%
Unsubscribe Rate
Email
0 0.00%
0 0.00%
0 0.00%
0 0.00%
Unsubscribe Rate
Email
0 0.00%
Unsubscribe Rate
Email
0 0.00%
0 0.00%
0 0.00%
0 0.00%
Unsubscribe Rate
Email
0 0.00%
Engagement Comparison (July 2018 - J
Active Customers
50.00%
45.00% 43.11%
40.00% 36.42%
34.47% 33.52% 34.14% 33.85%
35.00% 32.97% 32.68%
30.48% 31.26% 30.35%
30.00%
25.00%
20.00%
15.00% 10.97% 11.83% 11.61%
10.21%
7.89%
10.00% 7.23% 7.79% 7.90% 8.07%
6.24% 6.24% 5.24% 5.88% 5.12%
2.41% 2.82% 3.47% 2.74%
5.00%
2.12% 1.96% 1.56% 2.02%
0.00%
Jul -18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Feb-19 Mar-19 Apr-19 May-19 Jun-19
Uni que Open Rate Uni que Cl i ckthrough Rate Cl ick-to-Open Rate
mparison (July 2018 - June 2019)
Blog Subscribers
40.00% 37.76%
43.11% 34.18%
33.78% 33.05% 34.01%
35.00% 31.86%
30.97% 30.61%
28.81% 28.14%
34.14% 33.85% 30.00%
24.28%
25.00%
20.00%
14.12% 14.39% 14.10%
15.00% 11.76%
11.61%
9.90% 9.09% 10.17% 10.00%
8.16%
9.68%
10.21% 10.00% 6.90%
8.07% 4.63%
4.07% 3.38% 3.39% 3.15% 4.05% 3.80% 3.38% 3.28%
5.12% 5.00% 2.52%
3.47% 2.74% 1.73%
0.00%
Jul -18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Feb-19 Ma r-19 Apr-19 May-19 Jun-19
Apr-19 May-19 Jun-19
Uni que Open Rate Uni que Cl i ckthrough Rate
ick-to-Open Rate
Cl ick-to-Open Rate
Blog Subscribers (July 2018 -June 2019)
Blog Subscribers
680
700 478 469 481 488 490 493
600 391 389
500 302 306
400
300
200
100
0 43282
43344
43405
43435
43497
43543
43556
43586
43617
43313
43374
Segment : Whol es a l e Connect Bl og Subs cri bers - s ource Li nkedIn and Web s i gnup-Ongoing
680
43617
eb s i gnup-Ongoing
Clickthrough Visualizer
June Email A June Email B

ough Visualizer Report
June Email B June Blog Subscribers Email

Reporting Terminology &
Terminologies Definition
Email Activities
Definitions of visitor activity criteria that

can be used to identify and work with a
specific group of Web visitors. By
Segments combining simple rules based on
information in the visitor Profile into
complex rule definitions, you can define
any market segment you wish.
# of emails sent in the time span/range

Total Sends
selected
# of emails successfully delivered, minus

off Total Bouncebacks
Total Delivered
[Total Delivered = Total Sent - Hard
Bouncebacks - Soft Bouncebacks]
A message that doesn’t get delivered

promptly is said to have bounced.
Emails can bounce for more than 30
reasons: the email address is incorrect or
Bounce Backs
has been closed; the recipient’s mailbox
is full, the mail server is down, or the
system detects spam or offensive
content.
# of emails that has been returned to the

Total Hard bouncebacks sender because the recipient's address is
invalid.
# of emails that gets as far as the
recipient's mail server but is bounced
back undelivered before it gets to the
Total Soft bouncebacks
intended recipient.
A soft bounce might occur because the
recipient's inbox is full.
# of email click throughs for the emails

Total Click-throughs sent (regardless of when the click
throughs occurred)
# of times a unique visitor click on an

Unique Click-throughs
email link to the website
# of opens associated with the contact.

This may occur multiple times per
Total Opens
recipient as it includes views from the
email client's preview pane
# of recipients that have opened the
email. This may occur multiple times per
recipient as it includes views from the
email client's preview pane. Opens will
Open Rate (%) only register when the email recipient is
reading email in HTML format and has
images turned on.
[Open Rate = Unique Opens/ Total Emails
Delivered]
# of contacts who received this batch,
Total Unsubscribes and have unsubscribed from all email
groups.
The rate at which contacts who have

received this batch, have also
Unsubscribe Rate unsubscribed. Calculated as follows:
[Unsubscribe Rate = Unsubscribes /
Emails Received x 100]
# of unique visitors who have clicked on

the email to return to the website, and
Existing Visitor Clickthroughs who had previously been to the website
(whether through an email or not).
# of unique visitors who clicked on the

email to return to the website, and who
New Visitor Clickthroughs
had not previously been to the website
(whether through and email or not).
Number of form submissions that

occurred due to the email send (i.e. the
Total Form Submissions from Email
recipient clicked on a tracked link to a
landing page and submitted the form
Number of Total Form Submissions for

Form Conversion Rate from Email the Campaign divided by Number of
Landing Page views
Total Form submissions deduplicated by

Unique Form Submissions from Email
Contact ID
Webpage Activities
# of page views by all visitors.
A page view is represented by the event
Total Page View
of viewing a single website page. A given
visit may include one or more page views.
The total time spent on the particular web
Total Page Time (hh:mm:ss):
page in Hours: Minutes:Seconds.
# of email recipients who have clicked
through from links in the email to the
website.
Total Visitors
A recipient may be counted more than
once if they have clicked through with
different profiles (cookies).
# of unique email recipients who have
clicked through from links in the email to
the website.
Total Unique Visitors
A recipient may be counted more than
once if they have clicked through with
different profiles (cookies)
# of unique contacts (or email address)

Unique Click-throughs that returned to the website by clicking on
one on the links in the email.
Reporting Terminology & Definitions
Purpose/Value
Email Activities
To know which target audience are we targeting and the distribution list
To help evaluate the health database based on the delivered counts
Identify the validity of the contacts email address and whether the email has been delivered successfully to the audience
To determine the level of engagement between our target audience and the emails based on the opens and clicks
To determine the level of engagement between our target audience and the emails based on the opens and clicks
To help evaluate whether the email content is correctly targeted to the right audience
To identify whether the visitors have previously visited the website prior clicking the CTA from the email
To identify our target audience interest towards the campaign by submitting the form
Webpage Activities
To determine the level of engagement between our target audience and the WebPages based on the page views and clicks.
To determine the level of engagement between our target audience and the WebPages based on the page views and clicks.

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Jun-19

Thurs,4th July at 03:30pm(AEST)

Thurs,4th July at 03:30pm(AEST)

Mon,8th July at 01:30pm(AEST)

Mon,8th July at 02:00pm(AEST)

Fri,24th May at 10:30am(AEST)

Fri,24th May at 10:30am(AEST)

Mon,27th May at 02:00pm(AEST)

Mon,27th May at 02:50pm(AEST)

Wednes,24th April at 10:00am(AEST)

Wednes,24th April at 10:00am(AEST)

Fri,26th April at 10:00am(AEST)

Fri,26th April at 10:00am(AEST)

Thurs,28th March at 10:00am(AEST)

Thurs,28th March at 10:00am(AEST)

Mon,1st April at 1:00pm(AEST)

Tues,2nd April at 2.45pm(AEST)

Fri,15th Feb at 7:00am(AEST)

Mon,18th Feb at 10:00am(AEST)

Mon,18th Feb at 11:00am(AEST)

Understanding CX to drive business change 255

The Robots are Coming! 254

The Robots are Coming! 507

Subject Line Total Sends

The Robots are Coming! 680

Subject Line Total Sends

Are subsea cables your new route to growth? 74

Customer case study shows power of digitisation 72

Customer case study shows power of digitisation 923

Subject Line Total Sends

Customer case study shows power of digitisation 493

The future of the Ethernet network 249

The future of the Ethernet network 502

Subject Line Total Sends

The future of the Ethernet network 490

Subject Line Total Sends

Former Facebook ANZ CEO on creating frictionless experiences 255

Why 47% of consumers would trust SIRI to do their taxes 255

Former Facebook ANZ CEO on creating frictionless experiences 509

Subject Line Total Sends

Former Facebook ANZ CEO on creating frictionless experiences 488

Subject Line Total Sends

Agile – the benefits beyond the buzzword 258

Telstra’s big investment in the network 512

Subject Line Total Sends

Telstra’s big investment in the network 481

Total Hard Hard Bounceback

Total Hard Hard Bounceback

Total Hard Hard Bounceback

Total Hard Hard Bounceback

Total Hard Hard Bounceback

Total Hard Hard Bounceback

Total Hard Hard Bounceback

Total Hard Hard Bounceback

8.24% 22 8.63% 143 61.37%

7.09% 19 7.48% 214 91.06%

4.34% 27 5.33% 458 95.42%

4.56% 39 5.74% 432 67.39%