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    Marketing Concept: MULTIPLE CHOICE. Encircle The Letter of The Correct Answer. (2 PTS)

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    Hannah Gomez
    This document contains a multiple choice test on marketing concepts with questions about the marketing mix, advertising, promotion, target markets, and strategic marketing. It also includes true/false questions and enumeration questions testing definitions of marketing terms and concepts. The objective given is to determine if there is space in the market for another company based on the number of existing competitors serving that market.

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    Marketing Concept: MULTIPLE CHOICE. Encircle The Letter of The Correct Answer. (2 PTS)

    Uploaded by

    Hannah Gomez
    48 views2 pages
    This document contains a multiple choice test on marketing concepts with questions about the marketing mix, advertising, promotion, target markets, and strategic marketing. It also includes true/false questions and enumeration questions testing definitions of marketing terms and concepts. The objective given is to determine if there is space in the market for another company based on the number of existing competitors serving that market.

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    This document contains a multiple choice test on marketing concepts with questions about the marketing mix, advertising, promotion, target markets, and strategic marketing. It also includes true/false questions and enumeration questions testing definitions of marketing terms and concepts. The objective given is to determine if there is space in the market for another company based on the number of existing competitors serving that market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    48 views2 pages

    Marketing Concept: MULTIPLE CHOICE. Encircle The Letter of The Correct Answer. (2 PTS)

    Uploaded by

    Hannah Gomez
    This document contains a multiple choice test on marketing concepts with questions about the marketing mix, advertising, promotion, target markets, and strategic marketing. It also includes true/false questions and enumeration questions testing definitions of marketing terms and concepts. The objective given is to determine if there is space in the market for another company based on the number of existing competitors serving that market.

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    © All Rights Reserved
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    Name: ____________________________________ Score: _______________________

    MULTIPLE CHOICE. Encircle the letter of the correct answer. (2 pts)


    1. It states that the engineer must satisfy the needds of his clients by means of a set of coordinated activities.
    a) Marketing Plan c) Marketing
    b) Marketing Concept d) Marketing Service
    2. What is a paid message that appears in the mass media for the purpose of informing or persuading people
    about particular products, services, beliefs or action?
    A) Advertising c) Publicity
    B) Promoting d) Personal Selling
    3. It refers to any type of marketing communication used to inform or persuade target audiences of relative
    merits of a product,service,brand or issue.
    a) Place c) Promotion
    b) Product d) Price
    4. What are the factors used in selecting a target market?
    a) The size of the market and the number of competitors serving the market
    b) The quality of the product and the number of competitors
    c) The number of consumers and the size of the store
    d) All of the above
    5. A more aggressive means of promoting the sales of a product or service.
    A) Place c) Personal Selling
    B) Product d) Price
    6. An activity undertaken by engineer managers to serve markets that are best fitted to their capabilities.
    A) Strategic Marketing c) Marketing Plan
    B) Strategic Plan d) Strategic Concept

    TRUE or FALSE (2 pts)


    FALSE1.Price includes the tangible (or intangible) item and its capacity to satisfy a specific need.
    TRUE 2. Promotion refers to any type of marketing communication used to inform or persuade target
    audiences of relative merits of a product,service,brand or issue.
    FALSE3. To maximize sales and profits, a company has the option of serving entirely or just portion of its
    whole market.
    FALSE4.The segment or segments chosen become the total available market.
    TRUE 5. Engineering managers are engaged in the production of tangible goods.
    TRUE 6.Publicity promotional tool that publishes news or information about a product,service or idea on
    behalf of a sponsor but is not paid for by the sponsor.

    ENUMERATION (3 pts)
    1. Four P’s of Marketing
    i. Place
    ii. Product
    iii. Promotion
    iv. Price
    2. Two Steps in Strategic Marketing
    I. Selecting a Target Market
    II. Developing a Marketing Mix

    3. Two types of Target Market


    1) Primary target market

    2) Secondary target market


    DISCUSSION ( 2 pts)
    Objective in determining the number of competitors serving the market.
    Objective: To determine if there is still a room for another company in the market.
    OR( PILI SA DUHA)
    Objective: To determine if there are exsisting businesses serving the market.

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