Table of content

Title page
Table of content
Executive Summary
Description of business
Business Canvas Model
Products and Services
Market Analysis
Marketing Strategy
Startup Expenses and Capitalization
Financial plan
Organization and Management
Appendices

Executive Summary
Since the world has been a global village and people believe in diversity and beauty of
various cultural events, the current trend is not to celebrate specific cultural events but
global too. People search for new ideas and innovative patterns to make their celebrations
joyous and modern. Currently people celebrate birthdays, coming-of-age celebrations,
bridal showers, wedding, baby shower, religious occasions etc. Celebration varies from
region to region and decoration style as well. The Relish Event Planners business is a unique
position in the wholesale market with the quality of product, strategic planning and dedication
and commitment, this business will grow and expand nationwide and worldwide. The Relish
Event Planners aim to offer a great verity in party and festivals supplies bridal showers,
birth announcement, Independence Day religious day, Christmas, Eid, and many more
occasional decorations products. The customization is done as per the demand of customer.
The products come under the above mention categories are Symbolic Items: Flags,
Banners, Badges, Buntings, Balloons, Hats, Caps, Key chains, printed T-Shirts Decorative
Items: baskets, Lanterns, Candles, Flowers, Balloons, Lights. Traditional Items: Palki,
Mehandi Thaal, wedding corner materials. This expansion plan aims to produce and market a
variety of party and celebration items Providing quality, innovation and customization in
reasonable rates and cater all kind of gatherings (i.e. personal and professional) at national,
regional and international level. Thus, Relish Event Planners can be viewed as a concept of
reaching everywhere; it is a symbol for quality and innovation- make celebrations attractive,
colorful, joyous, blissful and happy through reasonable price and quality services. This business
 success is built on an offering of a variety of quality decorations and party products, making
events titivate and decent and achieving customers trust and confidence. The main goal of this
business is to become an independent worldwide organization in the long term. The business key
aims are: To reach out everywhere and serve all kind of customers i.e. individuals, families, local
communities, educational institutes and professional organizations. To update the products in
terms of quality and innovation on a regular basic. To sustain independence and autonomy in the
wholesale buyers as well as expand it to retail markets.
Relish Event Planners can be viewed as a concept of reaching everywhere; it is a symbol for
quality and innovation in reasonable rates this business success is built on an offering of a
variety of quality decorations and party products, making the events titivate, decent and
achieving the customers trust and confidence.
Description of business:
Relish events aim to offer great variety in party and festival supplies. The customization is done as
per demand of customers. Penetrating pricing is used for wholesale buyers. providing them special
discounts on upcoming festivals and occasions without compromising with quality of service, ideas
will be provided to customers so they can have new innovation and creativity in their event, discount
cards will be provided to the customers who will be availing regular discounts on regular purchasing
surprise gift will be sent to customers.
 LEAN BUSINESS MODEL CANVAS

Problems Solutions Unique Unfair Customer

value Advantage Segment
We are trying to cut We will educate our proposition
lose the labor in terms of Multiple Families
intermediaries. conversation. Customer can orders in a
create his own single Housewives
Uneducated labor We will provide custom theme checkout.
class after sale services base event Teenagers
to our client, we through
Miscommitment will be taking Application. Students (Discounts on
issue. interviews of our College/University
client after the Giving discount cards)
event just to to our reliable
maintain our quality customer.
work.
You can place
Transparency. order online.

Multiple orders
in a single
checkout.
Cost Structure Key Metrics
Product range.
Digital Marketing. Will we be taking
Orders via a
reviews from our
phone call as
App Development client after the
well. Channels
Expense. event
We will be
Event Material. After purchasing of Website
providing same
a product.
day delivery
Salary Expense. Application
within Karachi
on purchase of
Electricity Bills. Social media
any product
PR Expense. page

Revenue UAN number

Streams
Selling products.
Taking
customizable
orders.
Event Planning.
Photography
Product and services:
In Product and services, these will be our categories:
 Birthdays
 Bridal Showers
 Shadi Events (Mehendi, Mayoon, Dholki)
 14th August
 Islamic Events
In birthday parties, we will be providing all decoration items like balloons, props,
For mehendi mayoon, we will provide all traditional items.
We do customized events according to client’s choice; we also give them innovative
ideas like what will be the best theme for their event.
Market Analysis:
Relish Event Planners can be viewed as a concept of reaching everywhere; it is a symbol for
quality and innovation in reasonable rates this business success is built on an offering of a
variety of quality decorations and party products, making the events titivate, decent and
achieving the customers trust and confidence.
The direct competitor of Relish Event Planners decoration is

Rock a Party: https://rockaparty.pk/

Party Suppliers in Karachi , Birthday/Engagement, Magic Show in Karachi , Jumping caster in Karachi ,
candy floss in Karachi, party suppliers, gifts and surprises in large scale.

Their POD is:

• using the same color themed balloons and backdrops
• unique Supplies
• placing the right stuff on right place
• Providing costumes according to theme
• E- commerce Website
 SWOT

Strengths

• Building strong relationships with many different manufacturers, often negotiating an

exclusive distribution deal with them.
• Recruiting excellent staff, those are well trained, well-experienced and hard working.
• A good technology plan with proper expertise
• Maintaining credibility in the market by offering quality products
• Good prices offering to customer.
•

Weaknesses
• The difficulty of raising visibility among all of the perspective customers.
• Rapid change in trends, styles, and attitudes
• High completion in the market
• Quick and seasonal changes to be made in the variety round the year according to the festivals.
•

Opportunities

Due to globalization the pattern of trends is changing and more international occasion are being
celebrated in future

No big industry exists currently nationwide

•

Threats

 Instability in country during or in between festivals days can affect the direct to the business.
 Increase in $ directly affect the cost of production.
 Copying the handmade design can affect our margin.
 Startup Expenses and Capitalization:
 Business Stationary Rs 30,000/=
 Event material Cost Rs 100,000/=
 Social media Marketing Rs 15,000/=
 Website & App Development Rs 20,000,000/=
 Total Rs 20,145,000/=
 Marketing Strategy

• There are various marketing strategies that Relish will be using:

• Paid advertising
• We will be taking multiple approaches for marketing. One of the most well-
known marketing approach is internet marketing. It includes Social Media Marketing like
Facebook or Instagram.

• Relationship marketing

• We will be working on develop consumer loyalty program. Enhancing existing

relationships with customers and focus on content marketing.

• Relationship marketing is all about relating to your customers in a positive manner and we
will offer quality customer service as well.

• Word of mouth

• We will be placing our ads on the social sites, simultaneously promoting our product
in various social groups to influence people. We will be timely updating and recording the
experiences of people. We will give excellent quality services to customers and they will
promote our service

Relish Event planners

Media Plan

Total digital advertising spend:

Rs 300,000

Unit cost:
• CPV- COST PER VIEW – Rs0.4

• CPC- COST PER CLICK –Rs0.5

• CPL – COST PER LIKE –Rs 0.3

• CPE – COST PER ENGAGEMENT – Rs0.6
FACEBOOK (100,000)
• VIDEO 1 (15 SEC) 25000

• VIDEO 2 (15 SEC) 25000

• CAROUSEL 25000

• WEBSITE TRAFFICS 25000

Ad Budget Unit cost Calculations Estimated Results

placement
VIDEO 1 (15 25000 Rs0.4 25000/0.4 62500 views
SEC)
VIDEO 2 (15 25000 Rs0.4 25000/0.4 62500 views
SEC)
CAROUSEL 25000 Rs0.6 25000/0.6 41666.6667
engagement
WEBSITE 25000 Rs0.5 25000/0.5 50000 clicks
TRAFFICS

INSTAGRAM (100,000)
• SPONSORED STORY 25000

• FEED AD 25000

• VIDEO 1 (30 SEC) 25000

• WEBSITE TRAFFICS ADS 25000

Ad placement Budget Unit cost Calculations Estimated Results

SPONSORED 25000 Rs0.4 25000/0.4 62500 views

STORY
FEED AD 25000 Rs 0.3 25000/0.3 83333.33likes
 VIDEO 1 (30 25000 Rs0.4 25000/0.4 62500 views
SEC)
WEBSITE 25000 Rs0.5 25000/0.5 50000 clicks
TRAFFICS

GOOGLE (50,000)
• SEARCH NETWORKS (25000)

• YOUTUBE (10000)

Ad Budget Unit cost Calculations Estimated

placement Results

SEARCH 25000 Rs0.5 25000/0.5 50000 clicks

NETWORKS
YOUTUBE 25000 Rs0.4 25000/0.4 62500

PR & OUTREACH (50,000)

• PUBLISHER BLOGGERS (MANGOBAAZ ,IMAGES,PARHLO) (25000)

• MICROBLOGGERS (25000)
Organization plan

Founder

production
sale &mkt finance dpt
dpt

sale Marketing Event

asistent
manager manager Cordinator

Employees Employees staff

Appendices:
There is no appendix available for the plan so far, as the business is at conceptual stage.