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    VNFPP

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    Siddharth
    Siddharth Gautam is asking Madhu if VNFP should launch their lemon drink. VNFP currently exports limes and lemons but often receives smaller sizes than ordered. To use excess lemons, VNFP is considering a lemon drink. India has a hot climate where lemons are seen as thirst quenchers. VNFP's strengths include bottling/canning capabilities and industry connections, while being new to the market is a weakness. Their main competitor, Dabur, has established its lemoneez drink but VNFP could succeed by differentiating their product quality and leveraging Madhu's restaurant connections.

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    VNFPP

    Uploaded by

    Siddharth
    362 views1 page
    Siddharth Gautam is asking Madhu if VNFP should launch their lemon drink. VNFP currently exports limes and lemons but often receives smaller sizes than ordered. To use excess lemons, VNFP is considering a lemon drink. India has a hot climate where lemons are seen as thirst quenchers. VNFP's strengths include bottling/canning capabilities and industry connections, while being new to the market is a weakness. Their main competitor, Dabur, has established its lemoneez drink but VNFP could succeed by differentiating their product quality and leveraging Madhu's restaurant connections.

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    VNFP case study

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    vnfpp

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    Siddharth Gautam is asking Madhu if VNFP should launch their lemon drink. VNFP currently exports limes and lemons but often receives smaller sizes than ordered. To use excess lemons, VNFP is considering a lemon drink. India has a hot climate where lemons are seen as thirst quenchers. VNFP's strengths include bottling/canning capabilities and industry connections, while being new to the market is a weakness. Their main competitor, Dabur, has established its lemoneez drink but VNFP could succeed by differentiating their product quality and leveraging Madhu's restaurant connections.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    362 views1 page

    VNFPP

    Uploaded by

    Siddharth
    Siddharth Gautam is asking Madhu if VNFP should launch their lemon drink. VNFP currently exports limes and lemons but often receives smaller sizes than ordered. To use excess lemons, VNFP is considering a lemon drink. India has a hot climate where lemons are seen as thirst quenchers. VNFP's strengths include bottling/canning capabilities and industry connections, while being new to the market is a weakness. Their main competitor, Dabur, has established its lemoneez drink but VNFP could succeed by differentiating their product quality and leveraging Madhu's restaurant connections.

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    of 1

    Name- Siddharth Gautam

    Roll No.- PGP10233

    QUESTION-
    As Madhu, will you launch your lemon drink or not?

    Answer
    As part of VNFPP pickled/preserved product portfolio, VNFP also exported lime NAD lemon on a
    case to case to basis.The company sourced the lime/lemon from farmers, processed and bulk
    exported them as per customer specifications.
    However, the vendor development team noticed that farmers were required to supply the size of
    lemons as specifications laid down by customers many a times consignment with smaller sizes of
    the ordered product were received in addition to the sizes ordered for. Discussion with the farmers
    reveal segregation at their end, would entail higher price which would make the whole export
    unviable for VNFP. To over come this problem they order large quantity of lime and lemon and
    the company didn't find the suitable use for the leftover lemons. Then came the option of
    launching lemon drink.
    The VNFP team felt that as far as limes/lemons are concerned, India being a country with a
    dominant hot climate,lemons were seen as real thirst quenchers and as possible energizers.
    USP of VNFP-
    Timely ordered with desired quality
    Strength of VNFP-
    * Bottling and Canning Company
    * Industry Connection
    Weakness-
    *New to the market
    Threat-
    *Dabur is the only brand(national level) who is trying to create a market forcits brand
    Lemoneez,especially in institutional markets like hotels and juice shops. In the finacial year 2003
    the sales turnover if Homemade was Rs60 million out of which lemoneez's contribution was Rs15
    million.
    Yes, they should launch their product in the market.
    For VNFP to get success the mindset of the employees and suppliers had to be geared towards
    considering customers as the key to success.
    They are competing against the company which has a national presence but there not many
    company against them so if they can differentiate their product in terms of quality they may have
    there share of chances to get success in the market
    The connection of madhu with his friend having restaurant can okay a crucial role in setting up the
    tone for the product in the market.

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