What Is Fintech

What is Fintech?
Fintech is used to describe new tech that seeks to improve and automate the
delivery and use of financial services. At its core, fintech is utilized to help
companies, business owners and consumers better manage their financial
operations, processes and lives by utilizing specialized software and algorithms
that are used on computers and, increasingly, smartphones. Fintech, the word, is
a combination of "financial technology".
Fintech has expanded to include any technological innovation in — and

automation of — the financial sector, including advances in financial literacy,
advice and education, as well as streamlining of wealth management, lending
and borrowing, retail banking, fundraising, money transfers/payments,
investment management and more.
Fintech also includes the development and use of crypto-currencies such

as bitcoin. That segment of fintech may see the most headlines, the big money
still lies in the traditional global banking industry and its multi-trillion-
dollar market capitalization.
Fintech
Understanding Fintech
Broadly, the term "financial technology" can apply to any innovation in how
people transact business, from the invention of digital money to double-entry
bookkeeping. Since the internet revolution and the mobile internet/Smartphone
revolution, however, financial technology has grown explosively, and fintech,
which originally referred to computer technology applied to the back office of
banks or trading firms, now describes a broad variety of technological
interventions into personal and commercial finance.
Fintech now describes a variety of financial activities, such as money transfers,

depositing a check with your Smartphone, bypassing a bank branch to apply for
credit, raising money for a business startup, or managing your
investments, generally without the assistance of a person. According to EY's 2017
Fintech Adoption Index, one-third of consumers utilize at least two or more
fintech services and those consumers are also increasingly aware of fintech as a
part of their daily lives.
Fintech in Practice
The most talked-about (and most funded) fintech startups share the same
characteristic: they are designed to be a threat to, challenge, and
eventually usurp entrenched traditional financial services providers by being more
nimble, serving an underserved segment or providing faster and/or better service.
For example, Affirm seeks to cut credit card companies out of the online shopping
process by offering a way for consumers to secure immediate, short-term loans
for purchases. While rates can be high, Affirm claims to offer a way for consumers
with poor or no credit a way to both secure credit and also build their credit
histories. Similarly, Better Mortgage seeks to streamline the home mortgage
process with a digital-only offering. For consumers with no or poor credit, Tala
offers consumers in the developing world microloans by doing a deep data dig on
their smart phones for their transaction history and seemingly unrelated things,
such as what mobile games they play. Tala seeks to give such consumers better
options than local banks and microfinance institutions.
Loan originator Upstart wants to make FICO (as well as other lenders both
traditional and fintech) obsolete by using different data sets to determine
creditworthiness. They include employment history, education, and whether a
would-be borrower knows their credit score to decide on whether to underwrite
and how to price loans. Similar treatment is given to financial services that range
from bridge loans for house flippers.
Fintech's Expanding Horizons
Up until now, financial services institutions offered a variety of services under a

single umbrella. The scope of these services encompassed a broad range from
traditional banking activities to mortgage and trading services. In its most basic
form, Fintech unbundles these services into individual offerings. The combination
of streamlined offerings with technology enables fintech companies to be more
efficient
If one word can describe how many fintech innovations have affected traditional
trading, banking, financial advice and products, it's 'disruption,' as financial
products and services that were once the realm of branches, salesmen and
desktops move toward mobile devices. For example, the mobile-only stock
trading app Robinhood charges no fees for trades, and peer-to-peer lending sites
like Prosper Marketplace, Lending Club and OnDeck promise to reduce rates by
opening up competition for loans to broad market forces.
Traditional banks have been paying attention, however, and have invested
heavily into becoming more like the companies that seek to disrupt them. For
example, investment bank Goldman Sachs launched consumer lending platform
Marcus in 2016 and recently expanded its operations to the United Kingdom.
Fintech and New Tech
New technologies, like machine learning/artificial intelligence, predictive

behavioral analytics and data-driven marketing, will take the guesswork and habit
out of financial decisions. Fintech is also a keen adaptor of automated customer
service technology, utilizing chatbots to and AI interfaces to assist customers with
basic task and also keep down staffing costs. Fintech is also being leveraged to
fight fraud by leveraging information about payment history to flag transactions
that are outside the norm.
Some of the most active areas of fintech innovation include or revolve around the
following areas:
 Crypto currency and digital cash.

 Blockchain technology, including Ethereum, a distributed ledger technology
(DLT) that maintain records on a network of computers, but has no central
ledger.
 Smart contracts, which utilize computer programs (often utilizing the
blockchain) to automatically execute contracts between buyers and sellers.
 Open banking, a concept that leans on the blockchain and posits that third-
parties should have access to bank data to build applications that create a
connected network of financial institutions and third-party providers. An
example is the all-in-one money management tool Mint.
 Insurtech, which seeks to use technology to simplify and streamline the
insurance industry.
 Regtech, which seeks to help financial service firms meet industry
compliance rules, especially those covering Anti-Money Laundering and
Know Your Customer protocols which fight fraud.
 Robo-advisors, such as Betterment, utilize algorithms to automate
investment advice to lower its cost and increase accessibility.
 Unbanked/underbanked, services that seek to serve disadvantaged or low-
income individuals who are ignored or underserved by traditional banks or
mainstream financial services companies.
 Cybersecurity, given the proliferation of cybercrime and the decentralized
storage of data, cybersecurity and fintech are intertwined.
Fintech Users
There are four broad categories of users for fintech:
1) B2B for banks and
2) their business clients; and
3) B2C for small businesses and
4) consumers.
Trends toward mobile banking, increased information, data and more accurate
analytics and decentralization of access will create opportunities for all four
groups to interact in heretofore unprecedented ways.
As for consumers, as with most technology, the younger you are the more likely it
will be that you are aware of and can accurately describe what fintech is. The fact
is that consumer-oriented fintech is mostly targeted toward millennials given the
huge size and rising earning.
When it comes to businesses, before the advent and adoption of fintech, a

business owner or startup would have gone to a bank to secure financing or
startup capital. If they intended to accept credit card payments they would have
to establish a relationship with a credit provider and even install infrastructure,
such as a landline-connected card reader. Now, with mobile technology, those
hurdles are a thing of the past.
Key Takeaways
 Fintech refers to the integration of technology into offerings by financial

services companies in order to improve their use and delivery to
consumers.
 It primarily works by unbundling offerings by such firms and creating new
markets for them. Startups disrupt incumbents in the finance industry by
expanding financial inclusion and using technology to cut down on
operational costs.
 Fintech funding is on the rise but regulatory problems abound.
Regulation and Fintech
Financial services is among the most heavily regulated sectors in the world. Not
surprisingly, regulation has emerged as the number one concern among
governments as fintech companies take off.
As technology is integrated into financial services processes, regulatory problems

for such companies have multiplied. In some instances, the problems are a
function of technology. In others, they are a reflection of the tech industry's
impatience to disrupt finance.
San Francisco-based insurtech startup Zenefits, which was valued at over a billion
dollars in private markets, broke California's insurance laws by allowing
unlicensed brokers to sell its products and underwrite insurance policies. The SEC
fined the firm $980,000 and they had to pay $7 million to California's Department
of Insurance.
Regulation is also a problem in the emerging world of cryptocurrencies. Initial

coin offerings (ICOs) are a new form of fundraising that allow startups to raise
capital directly from lay investors. Regulatory uncertainty for ICOs has also
allowed entrepreneurs to slip security tokens disguised as utility tokens past the
SEC to avoid fees and compliance costs.
They have established fintech sandboxes to evaluate the implications of

technology in the sector. The passing of General Data Protection Regulation, a
framework for collecting and using personal data, in the EU is another attempt to
limit the amount of personal data available to banks. Several countries where
ICOs are popular, such as Japan and South Korea, have also taken the lead in
developing regulations for such offerings to protect investors.

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What is Fintech?

Fintech has expanded to include any technological innovation in — and

Fintech also includes the development and use of crypto-currencies such

Fintech now describes a variety of financial activities, such as money transfers,

Fintech's Expanding Horizons

Up until now, financial services institutions offered a variety of services under a

Fintech and New Tech

New technologies, like machine learning/artificial intelligence, predictive

 Crypto currency and digital cash.

There are four broad categories of users for fintech:

1) B2B for banks and

2) their business clients; and

3) B2C for small businesses and

When it comes to businesses, before the advent and adoption of fintech, a

 Fintech refers to the integration of technology into offerings by financial

Regulation and Fintech

As technology is integrated into financial services processes, regulatory problems

Regulation is also a problem in the emerging world of cryptocurrencies. Initial

They have established fintech sandboxes to evaluate the implications of

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