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    Parfum Nineveh Decision Sheet: Seven Steps of Consumer Decision Process

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    satyander malwal
    The document outlines the 7 steps of the consumer decision process when purchasing a perfume and factors that influence each step. Smell and price are the most important factors and affect how consumers weigh alternatives and make their choice. Advertisements can introduce brands but packaging has little impact. When buying for others, the preferred scent and gift recipient are prioritized over price, and bottle design is also considered.

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    Parfum Nineveh Decision Sheet: Seven Steps of Consumer Decision Process

    Uploaded by

    satyander malwal
    58 views1 page
    The document outlines the 7 steps of the consumer decision process when purchasing a perfume and factors that influence each step. Smell and price are the most important factors and affect how consumers weigh alternatives and make their choice. Advertisements can introduce brands but packaging has little impact. When buying for others, the preferred scent and gift recipient are prioritized over price, and bottle design is also considered.

    Original Description:

    Parfum Ninev Eh

    Original Title

    Parfum Ninev Eh_30

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    The document outlines the 7 steps of the consumer decision process when purchasing a perfume and factors that influence each step. Smell and price are the most important factors and affect how consumers weigh alternatives and make their choice. Advertisements can introduce brands but packaging has little impact. When buying for others, the preferred scent and gift recipient are prioritized over price, and bottle design is also considered.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    58 views1 page

    Parfum Nineveh Decision Sheet: Seven Steps of Consumer Decision Process

    Uploaded by

    satyander malwal
    The document outlines the 7 steps of the consumer decision process when purchasing a perfume and factors that influence each step. Smell and price are the most important factors and affect how consumers weigh alternatives and make their choice. Advertisements can introduce brands but packaging has little impact. When buying for others, the preferred scent and gift recipient are prioritized over price, and bottle design is also considered.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Parfum Nineveh Decision Sheet

    Seven steps of Consumer decision process:


    1. Identify the decision- Buying a perfume
    2. Gather the information- from TV, magazines, friends, tester
    3. Identify alternatives- Other perfume brands
    4. Weigh the evidence- Smell and price
    5. Choose among the alternative- based on step four
    6. Take action- Buying the best among all alternatives
    7. Review the decision- After using it, concluding whether it was a successful purchase or
    not

    Factor influencing the purchase and its effect on which decision stage:
     Smell- Most important factor, effects step four and five
     Price- Most important after smell, customer tends to buy bigger capacity perfume to save
    money, step four and five are also affected by it
     Advertisement- It may influence customer buying decision, customers come to know
    about different perfume brands, affect step three
     Packaging- It makes it look attractive but have a little impact on purchase
     Quantity- Customers prefer to buy larger quantity as it is cheaper
     Duration- It effect step seven as the perfumes which last longer impresses the customers
     Friends- Affect step two, they may recommend what they like
     Frequency- Customers using daily like light scents
     Location- Whether customer can find the same product cheaper at one store than the
    others

    Factors considered when buying for others:


     The type of perfume which one likes and want other them to use
     The type which one would think is better suited for the other
     Price does not play a major role here
    o But customer tend to buy some other products with it to save money
     The design of bottle is an important factor
     Relationship with the other person

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