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Running head: HUMOR AND SOCIAL ENGAGEMENT 1

Humor and Social Engagement:

A Research Article Review

Victoria Schlie

Positive Psychology

Dr. Haile
HUMOR AND SOCIAL ENGAGEMENT 2

Humor and Social Engagement: A Research Article Review

John D. Cameron (2015) wrote the literature review and synthesis piece “Can poverty be

funny? The serious use of humour as a strategy of public engagement for global justice” to

advocate humor as an equalizing and unintimidating form of communicating serious information.

In reviewing 54 studies and publications, Cameron notes that those in society with “negative or

ambivalent attitudes” are more likely to join public discussion when humor is used, suggesting

that they feel less of a threat of rejection for voicing their opinions (p. 275). At the same time,

“cognitive responses to humour... promote changes in attitude” (p. 277). Humor, particularly

self-deprecation and irony (p. 278), simultaneously invites diverse opinion without fear of

rejection and gradually changes negative, disinterested attitudes to positive, invested ones.

People are also less likely to categorize important information as “the ‘worthy but dull

category,’” and therefore lack interest in it, when humor is employed in its conveyance (p. 276).

In fact, Cameron points to psychological research that describes “‘compassion fatigue’ and

‘psychological numbing’ that stem from predominantly negative, crisis-oriented representations”

of global information (p. 276). The consistently heavy seriousness of serious issues can

ultimately wear down an emotional and interested response to them. Using humor to convey

serious issues can benefit both the affected and unaffected individuals through “the reduction of

stress and the promotion of hope” (p. 279). Consistently conveying information in seriousness

and sobriety leads to an increased sense of hopelessness for the situation while “humour is an

effective means of promoting a sense of hopefulness, arguably a key factor in sustaining

long-term engagement” and avoiding burn out (p. 279). Not only are people more likely to

initiate engagement in serious, important issues when humor is used, they are more likely to

maintain investment and contribution.


HUMOR AND SOCIAL ENGAGEMENT 3

In relation to positive psychology, these studies reveal both humanity’s need for hope for

flourishing and altruism and our need to be accepted by others (conversely: paralyzing fear of

rejection). Positive atmospheres and moods (i.e. humor) encourage positive and sustainable

responses, whereas negative atmospheres and moods (i.e. hopelessness and sobriety) encourage

disinterest and fearful responses. Although this piece focused on humor’s role in social justice

engagement, the effects of humor apply to other topics as well. Any subject that is deemed

important and serious (education, social expectations, finances, etc.) can be more effectively

conveyed through a discerned use of humor. Therefore, teachers and informers of any important,

weighty subject can promote discussion, investment, critical thought, remembrance, and

application of the subject in their informees by utilizing humor. Cameron does admit that humor

has risks of establishing superiority or belittling an issue (p. 280), but that irony and

self-deprecating humor, when used with discretion, are well worth the risks (p. 275).

Self-deprecating humor and irony serve as equalizers for all humans, conveying that the informer

is not superior to the informed, that all opinions are reasonable for discussion, and that the

informer recognizes both the idea of shared hardship among all people and shared happiness and

hope among all people. These effects reveal that humans desire normalization and are

encouraged to take personal action when they know they are not alone in a particular situation or

feeling. On a cognitive, scientific level, this review affirms that humans form stronger memories

of and care more about issues they had an emotional response to. While ‘psychological numbing’

reduces the chance of memory and concern, positive experiences of happiness and laughter can

promote these.
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Reference

Cameron, J. D. (2015). Can poverty be funny? The serious use of humour as a strategy of public

engagement for global justice. ​Third World Quarterly​, 36(2), 274-290.

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