65 Social Media Statistics to Bookmark in

2019
Photo of the author, Jacqueline Zote by Jacqueline Zote

There’s really no getting used to social media when the landscape keeps
changing every few months. Right when you think you’ve mastered your social
media marketing strategy, you’ll get hit with updates in algorithms and
features. This then influences user behavior and buyer habits. So it’s crucial for
marketers to be on the lookout for the latest social media statistics that could
affect their existing strategies.
Many social platforms like Instagram continue to see steady growth in the
number of users. Since 2014, the platform has been seeing a year over year
increase of no less than 100 million in terms of monthly active users.
Between September 2017 and June 2018, the number of monthly active users
on Instagram had increased by 200 million.

These numbers show how the social media landscape undergoes drastic
changes in just a matter of years or months. This means it’s important to
constantly stay on top of where your audiences are and how to connect with
them. So to make sure you can improve your existing social media marketing
efforts, we’ve put together some of the latest social media stats and trends
that will help you out.

Here are 65 important social media statistics that you’re going to need in
2019.

Facebook statistics
Facebook continues to experience a steady growth in users in spite of the
occasional fluctuation. And according to the 2018 Sprout Social Index, it
remains the most favored social media platform among social marketers. Take
a look at the latest social media statistics specific to Facebook:

1. 97% of social advertisers chose it as their most used and most useful
social media platform.
2. Facebook continues to be the most popular social networking site in
terms of number of active users. As of October 2018, it had a little
over 2 billion active users.
3. Facebook no longer holds second place in the latest global website
rankings from Alexa and Similar Web. YouTube has taken its place,
moving Facebook down in third position.

4. Facebook usage among adults in the US has remained more or less the
same. 68% of US adults claimed to use Facebook in 2018, which is the
exact number of US adult Facebook users reported in 2016.
5. Three-quarters of these current users access the platform on a daily
basis.
6. Facebook usage among teens is dropping gradually according to the
latest social media statistics. While 71% of teens claimed to use the
platform in a 2015, the number has now dropped to 51%.
 7. Facebook is the second favorite platform for consuming videos after
YouTube. 40% of consumers said that they watch the most videos on
Facebook.
8. The platform also appeals to social marketers as an advertising platform
with 70% of them choosing Facebook ads as the most useful for
achieving their goals.
9. So it’s no surprise that 83% pay for ads on Facebook.
10. The platform has managed to double its revenue per user in three
years. Its first quarter earnings for 2018 was $13.2 billion–a 42% increase
in revenue year over year.

11. The number of local business pages on Facebook has reached 65

million.
12. Brands see a median engagement rate of 0.09% per Facebook post.

Find out exactly what’s working in your social strategy with Sprout
 You can tailor social stats and findings like these to your strategy when you
have a clear picture of what works for your brand.

Sprout’s comprehensive analytics and reporting features will help you pinpoint
the topics, themes and tags that your audience responds to the most.

Use Sprout’s monitoring features to track specific brand keywords that get
your audience talking.

Instagram statistics
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Instagram has been experiencing a rapid and steady growth in the number of
monthly active users. The platform has also undergone plenty of changes in
terms of features and interface. One of the most significant changes was the
introduction of IGTV, which enables users to share long-form video content
with their followers.

Marketers need to be prepared with updated social media stats specific to

Instagram if they want to stay ahead of the curve in 2019. Here are some stats
to know for the platform:

13. The number of monthly active Instagram users has grown to 1 billion
according to the latest social media statistics.
14. Instagram continues to attract a younger audience with 72% of teens
saying that they use the platform. This is an impressive increase from
2015 when 52% of teens said that they used the platform.
15. Since 2016, there’s also been a 7% increase in the number of US adults
who use the platform with 35% of them currently using it.
16. Even in terms of engagement, Instagram is ahead of Facebook with a
median engagement rate of 1.60% per post for brands.
17. But among marketers, Instagram still takes second place to Facebook
with 83% of them using the platform.
18. In spite of this, the ad spending on Instagram is 23% higher than on
Facebook according to an internal analysis by Merkle.
19. The platform is getting tons of activity with users uploading more than
100 million photos and videos on a daily basis.
20. 2 billion Likes occur on the platform every day.
21. Thursday is the best day to post on Instagram for brands across all
verticals.
22. Instagram Profiles saw a follower growth rate of 17-33% during 2018.
23. Videos get 21.2% more interactions compared to images and 18.6%
more interactions compared to carousels.
 24. As of June 2018, there were 400 million daily active Instagram Stories
users. That’s 300 million more users since its launch in 2016.

Twitter statistics
Twitter is still an important social platform for advertisers and immediate
customer service. So you should still keep a close eye on the essential social
media statistics specific to this platform.

25. 88% of social advertisers use it. This makes it even more popular than
Instagram.
26. The platform earned a total of $665 million in revenue during the first
quarter of 2018–a 21% increase year over year.
27. $575 million of this total revenue came from ads. That’s another 21%
increase.
28. Videos accounted for more than half of this ad revenue.
29. Between May and June of 2018, Twitter suspended more than 70
million fake and suspicious profiles. This may have caused a drop in the
total count of users, but also served as a move to increase the
authenticity of the content on the platform and build user trust.
30. There are currently 326 million monthly active users on the platform.
31. Twitter users send out 500 million tweets per day.

LinkedIn statistics
LinkedIn may not see the same rate of growth as platforms like Instagram,
since it has a niche audience type that is different from that of other social
media platforms. But it continues to be the largest professional network and
provides B2B companies with an ideal marketing channel.

Being informed on the latest social media stats relevant to the platform will
provide organizations with some leverage in 2019. Here are a few stats to help
you get started:

32. LinkedIn now has 590 million users with 260 million of them being
active on a monthly basis.
33. LinkedIn performs 277% better than Facebook and Twitter when it
comes to generating visitor-to-lead conversions.

34. It’s also the platform most used by salespeople to engage with their
clients/prospects. 73% of B2B companies said they use it for this
purpose.
35. 80% of social media B2B leads come from LinkedIn.
36. The three major platforms–Facebook, Twitter and LinkedIn contributed
to 90% of social traffic to B2B blogs and sites. And the platform was
responsible for half of that traffic.
37. 91% of executives believe that LinkedIn is the top choice for
professionally relevant content.
38. 89% of B2B marketers include LinkedIn in their digital marketing mix.
39. 56% of professionals access the platform using multiple devices.
 40. 62% of LinkedIn members engage with content on the platform because
they found it educational or informative.
41. 61% engage with content because it’s relevant to them.

Social media advertising statistics

With changes in social media algorithms, it has become a lot more challenging
for brands to earn organic engagement. Now paid social media advertising
has become a necessity for brands that want visibility and results. Check out
these social media statistics for your social media advertising efforts in
2019:

42. Social networks are the biggest source of inspiration for consumer
purchases with 37% of consumers finding purchase inspiration through
the channel.
 43. Social media advertising spend in the US is expected to reach $18.4
billion in 2019.
44. Emarketer estimated that the ad spending on social video in the US
increased by 38.1% during 2018, reaching $7.85 billion.
45. Facebook controlled 84.9% of this social video ad growth.
46. Social media is the most relevant advertising channel for 50% of Gen Z
and 42% of millennials.
47. 57% of millennials feel that ads are becoming more relevant.
48. 45% of Gen Z and 41% of Gen X-ers feel the same, while only 27% of
Baby Boomers feel this way.
49. Non-customers are three times more likely than customers to visit
retailers from social media ads.
50. 50% of consumers said that seeing user-generated content would
increase their chances of buying products through a brand’s social
media.
51. 49% said that easy payment systems (like Amazon Pay) would increase
their chances of buying through social media.

Social media engagement statistics

Social media bridges the gap between consumers and brands by providing
them with a platform to engage with each other. Brands need to make the
most of this and create opportunities for interaction and connection.
Otherwise, they could end up losing potential customers.

High social media engagement rates will also improve other aspects of a
brand’s performance. Keeping an eye on social media statistics regarding
consumer preferences and engagement trends is a great way for brands to
refine their engagement efforts. The Sprout Index cited earlier highlighted
some important stats on social media engagement. Let’s take a look:

52. 80% of social marketers said that their key strategy is to increase
engagement across social channels.
53. Posts with links to more information are the most preferred type of
content on social media. 30% of consumers said that it’s the content
 they like to see most from brands on social. 18% preferred graphics and
images, while 17% would like to see produced video.
54. 61% of social marketers prioritize social media posts that teach. 58%
focus on telling a story and 53% focus on posts that inspire.
55. This shows that there’s a huge misalignment with what consumers
actually prefer. 73% of consumers want to see posts about discounts
and sales. 60% want to see posts that showcase new products and
services. 59% want to see posts that teach something.
56. 58% of consumers prefer visual-first content, with their main preferences
being graphics and images and produced video.
57. 74% of consumers share video content from brands on social media.
58. Consumers are equally likely to share and engage with inspirational
posts from brands.
59. For 45% of consumers, social media is one of the first channels they go
to in case they have any questions or issues.
60. In fact, 21% of consumers would rather message a brand on social
media instead of calling up customer service.
61. 88% of social marketers said that it’s important for their brands to
provide customer service through social media.
 62. The most common reason why consumers reach out to brands on social
media is because they have a question. 57% of consumers reported
doing this.
63. The second most common reason is to have an issue with a product or
service resolved. 45% of consumers have done this.
64. A fair amount of people (34%) also reach out to brands on social media
so they can commend them on their products or services. Brands should
use all of these instances as an opportunity to build relationships.
65. 21% of consumers are more likely to buy from brands that they can
reach on social media.

May 2019 Social Marketing

Report India
Share
Social Marketing Report

India
May 2019

Check out the May 2019 social media report for India! It has key social media
marketing information for anyone doing business inIndia. You can see Top Facebook
brands like OnePlus, growth rates and this month's top social media content by State
Bank of India or OnePlus India !
 Social Media Statistics for the top 20
brands in India
Average Number of Fans / Followers
Number of Fans / Relative Growth

 3 048 683 / -0.1 %

 1 629 791 / 0.5 %

 1 764 733 / 7.4 %

Average Number of Admin Posts

Number of Posts / Relative Growth

 164 / 0.6 %
 114 / -37.0 %

 10 / 0.0 %

Average Number of Interactions

Number of Interactions / Relative Growth

 487 335 / 221.2 %

 38 272 / 25.7 %

 155 113 / 40.4 %

Average Response Rate

Response Rate / Relative Growth

 57 % / 34.7 %
 12 % / -9.0 %
 Interaction types on Twitter

Likes 85 %

Retweets 8%

Replies 7%

Content Behavior by Social Platform

for TOP20 Brands
How to read this graph?

Number of PostsNumber of Interactions-

2500250500750100012501500175020002250250002M4M6M-2M8MYouTube13 posts, 617 124
interactions

Facebook stats for May 2019 in India

Top 5 Facebook Brands by No. of Interactions

Total Number of Interactions


 OnePlus

6 602 893


State Bank of India

4 809 947

 Myntra

3 409 569


Vodafone Zoozoos

3 373 485

Bewakoof.com

2 923 147
Top 5 Industries on Facebook

Ecommerce

Services

Finance

Fashion
Electronics

Data is from the total number of Local Fans for the

largest 200 pages in India by Fan count

Top India Facebook Posts in May

2019
 1

State Bank of India

shared Photo

25th May, 2019

India's Khiladi Akshay Kumar joins #SBI, Bhamla
Foundation &…
o Total Interactions2 359 384

 Reactions2 349 042

 Comments6 781

 Shares3 561
 3

Samsung

shared Video

11th May, 2019

The world holds many stereotypes about Indian food, culture,…
o Total Interactions1 363 359

 Reactions1 334 691

 Comments11 751

 Shares16 917

Twitter stats for May 2019 in India

Top 5 Twitter Brands by No. of Followers
Total Number of Followers

State Bank of India

3 767 114


 Ridlr Mumbai

3 097 023

 airtel India

2 457 131


 Reliance Mobile

2 417 761


Flipkart

2 182 230
 Top 5 Twitter Brands by No. of Interactions
Total Number of Interactions

OnePlus India

367 731


 Redmi India

115 255

 Netflix India

105 056


 realme

99 073

Samsung India

67 378

Fastest-Growing Twitter Profiles

in India

OnePlus India
+53 937 Follo wer s


 Samsung India
+27 516 Follo wer s

SBI Life Insurance

+26 340 Follo wer s
 

Amazon.in
+25 299 Follo wer s


 Today's Chanakya
+22 400 Follo wer s

Top 5 Brands on Twitter by Average

Post Interactions per 1k Fans

PROKAPP Creations
667


Tata Salt
321


Thums Up
313


 Melonwood Homes
283

Avaada
157

Top India Twitter Posts in May 2019

 1
OnePlus India

shared Post

8th May, 2019

Pledge your allegiance to #TeamOnePlus! Hit ❤️ on
this tweet to set a reminder for the
#OnePlus7Series Launch Event and you could win
your…
o Total Interactions42 641

 Likes40 194

 Replies633

 Retweets1 814

o Interaction per 1k Fans24.56

o https://t.co/HNpcLOYEaM
 3
OnePlus India

shared Post

7th May, 2019

What powers the #OnePlus7Pro? Guess the specs of our next flagship and reply to this tweet to
stand a chance to win exciting prizes,…
o Total Interactions27 450

 Likes17 517

 Replies7 411

 Retweets2 522

o Interaction per 1k Fans11.73

YouTube stats in May 2019 in India

Top 5 YouTube Brands by Uploaded Video Views
Total Uploaded Video Views

SamsungIndia

2 157 555 304



Flipkart

1 231 149 170



OPPO Mobile India

1 145 462 649

LG India

952 294 003



HyundaiIndia
 809 419 998

Top 5 YouTube Brands by Subscribers

Total Subscribers

SonyLIV

3 873 954

OPPO Mobile India

3 574 826


SamsungIndia

3 494 438


 Apple India

3 338 110


Netflix India

2 750 519

Fastest-Growing YouTube Channels

in India


Flipkart
+362 938 Sub scrib ers


 SamsungIndia
+348 410 Sub scrib ers

OnePlus India
+339 149 Sub scrib ers

realmeIndia
+330 683 Sub scrib ers

Apple India
+208 205 Sub scrib ers

Top 5 Brands on YouTube by Average

Interaction per 1k Fans in May 2019

 Tata Motors
42

Domino's India
12

OnePlus India
10

Apollo Tyres
10

RSPL GROUP
9
Top India YouTube Videos in May
2019
 1

OnePlus India

shared Video

17th May, 2019

Robert Downey Jr presents the OnePlus 7 Pro

Engineered for excellence and crafted for

perfection | Robert…
o Total Interactions257 431

 Likes205 688

 Dislikes42 348

 Comments9 395

o Interaction per 1k Fans130.38

o Views51 813 448

 3

OnePlus India

shared Video

14th May, 2019

 OnePlus 7 Pro Unboxing Feat. Bunty from Sacred Games

Check out Bunty from Sacred Games Unboxing the OnePlus 7 Pro! …

o Total Interactions141 340

 Likes130 456

 Dislikes5 676

 Comments5 208

o Interaction per 1k Fans76.06

o Views2 377 534