Lauren Jacaruso's Resume

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LAUREN JACARUSO

[email protected] | (631) 383-1727 | LINKEDIN | PORTFOLIO

WORK EXPERIENCE
COLORADO ROCKIES | Denver, CO May 2015 – Present
Marketing Coordinator
• Develop and implement formal Player Relations and Alumni Program for all current and former Rockies players
• Manage, field, execute and maintain records of all organizational player requests including on-site and off-site responsibilities
• Organize calendar of all photo and video shoots at Spring Training in Scottsdale, AZ both internally and for media partners
• Assist with player and alumni travel arrangements in conjunction with large scale organizational events
• Plan Rockies Caravan and Alumni events, including event day logistics, timelines, media, promotion and purchasing
• Write and proof content for monthly Minor League/Farm Report Newsletter and triannual High & Inside Community Newsletter
• Conduct player and staff interviews and develop content as needed for Rockies Magazine
• Lead the management of Rockies Magazine subscription process, renewal mailings and sales tracking
• Consult with and generate content ideas for the social media team
• Serve as technology liaison with internal IT department
• Assist with all departmental and organizational needs and events throughout the year in Denver and on select road trips
• Member of organization’s Health and Wellness Committee
Social Media and Publications Assistant
• Coordinated with Assistant Director and Vice President to ensure year-round consistent and professional social media messages
• Developed fresh and creative ideas for social media engagement on all Rockies’ platforms, especially game coverage on Twitter
• Executed Snapchat promotion of community events and Coors Field concerts
• Responsible for growing both the Rockies’ Snapchat and Instagram brand and following
• Assisted with operation and social media coverage of Rockies Fantasy Camp in Scottsdale, AZ
MLB ADVANCED MEDIA | New York, NY March 2014 – Nov. 2014
Social Media Coordinator
• Managed and maintained all 30 MLB clubs’ social media accounts, in-game content and post-game responsibilities
• Oversaw social media requests
• Aided with MLB and specific club marketing initiatives

INTERNSHIP EXPERIENCE
TAMPA BAY RAYS | Marketing and Game Entertainment Intern | St. Petersburg, FL Jan. 2015 – May 2015
BREVARD COUNTY MANATEES | Promotions and Community Relations Assistant | Viera, FL Jan. 2014 – March 2014
DEVIN ALEXANDER, INC. | On-Site Public Relations and Marketing Intern | Los Angeles, CA Sep. 2013 – Dec. 2013
POTOMAC NATIONALS | Assistant to the General Manager | Woodbridge, VA May 2013 – Aug. 2013
WEGO HEALTH | Social Media, Business Development and Sales Intern | Boston, MA Jan. 2013 – May 2013
BULLHORN | Sales and Marketing Intern | Boston, MA Sep. 2012 – Dec. 2012
CORNERSTONE PROMOTION | Public Relations Intern | New York, NY May 2012 – Aug. 2012
LONG ISLAND LIZARDS | Marketing and Gameday Operations Intern | Huntington, NY May 2011 – Aug. 2011

EDUCATION
EMERSON COLLEGE | Boston, MA December 2013
Major: B.S. Marketing Communication GPA: 3.40
Minor: Business Studies
• Emerson College Women’s Softball Team – Great Northeastern Athletic Conference All-Academic Honors (2012, 2013)

PROFESSIONAL SKILLS
• Mac and PC: Microsoft Office Suite; Adobe: Photoshop, InDesign, Marketing Cloud; QuickBooks, Peachtree, iMovie
• High Profile Client Management, Social Media Management, Content Creation, Event Planning and Management, Community
Relations, Copywriting, Copyediting, Proofreading, Creative Thinking
• Social Media: Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest, LinkedIn

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