Creative Data Shortlist

Track Title Brand Product Entrant Company Entrant Country

A01 (Data-enhanced Creativity)
Reach CAR-2-BIKE VELORETTI VELORETTI BIKES VELORETTI THE
Amsterdam NETHERLANDS
Reach WHAT'S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS FRANCE
Reach SAFETY HUB NRMA HOME CHE PROXIMITY AUSTRALIA
INSURANCE Melbourne
Reach SEARCHING FOR THE SPECIAL DIAGEO TANQUERAY PS21 Madrid SPAIN
COLOUR OF SEVILLE FLOR DE SEVILLA
Reach GO BACK TO AFRICA BLACK & ABROAD BLACK & ABROAD FCB/SIX Toronto CANADA
Reach THE TRAFFIC JAM WHOPPER BURGER KING BURGER KING WE BELIEVERS New USA
MEXICO DELIVERY York
Reach TOXIC TOBY BREEZOMETER / BREEZOMETER / McCANN LONDON UNITED KINGDOM
BRITISH LUNG BRITISH LUNG
FOUNDATION / FOUNDATION /
WORLD HEALTH WORLD HEALTH
ORGANIZATION ORGANIZATION
Reach THE TIME WE HAVE LEFT - PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
CASE
Reach PET-COMMERCE PETZ ECOMMERCE OGILVY São Paulo BRAZIL
Reach IMMORTALS SBERBANK FINANCIAL SBERBANK OF RUSSIA
SERVICES RUSSIA Moscow

A02 (Data-driven Targeting)

Reach NO NEED TO FLY - AROUND THE GERMAN RAIL GERMAN RAIL OGILVY GERMANY GERMANY
WORLD IN GERMANY Frankfurt
Reach A WORLD WITHOUT BORDERS AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
Bogotá
Reach GO BACK TO AFRICA BLACK & ABROAD BLACK & ABROAD FCB/SIX Toronto CANADA
Reach THE TRAFFIC JAM WHOPPER BURGER KING BURGER KING WE BELIEVERS New USA
MEXICO DELIVERY York
Reach STEEP DISCOUNT E-MOVING E-MOVING TRIBAL WORLDWIDE BRAZIL
Sao Paulo
Reach THE INFECTION ALERT SYSTEM HINDUSTAN LIFEBUOY SOAP MINDSHARE Mumbai INDIA
UNILEVER LIMITED

A03 (Data-driven Consumer Product)

Reach WHAT'S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS FRANCE
Reach SAFETY HUB NRMA HOME CHE PROXIMITY AUSTRALIA
INSURANCE Melbourne
Reach SEARCHING FOR THE SPECIAL DIAGEO TANQUERAY PS21 Madrid SPAIN
COLOUR OF SEVILLE FLOR DE SEVILLA
Reach DO BLACK - THE CARBON LIMIT DOCONOMY DO BLACK RBK SWEDEN
CREDIT CARD COMMUNICATION
Stockholm
Reach MY CARER ALZHEIMER'S MY CARER ALEXA McCANN LONDON UNITED KINGDOM
SOCIETY UK SKILL
Reach SIGNS GERMAN YOUTH SIGNS SMART MRM//McCANN GERMANY
ASSOCIATION OF TOOL Frankfurt
PEOPLE WITH
HEARING LOSS

A04 (Data Storytelling)

Reach THE E.V.A. INITIATIVE VOLVO CARS VOLVO CARS FORSMAN & SWEDEN
BODENFORS
Gothenburg
Reach AI VERSUS TV RAIN MEDIA SERVICE VOSKHOD RUSSIA
Ekaterinburg
Reach PICTURE WHAT THE CLOUD GOOGLE CLOUD GOOGLE CLOUD ELEVEN San Francisco USA
CAN DO
Reach S.H.E. P&G PANTENE GREY WEST Los USA
Angeles
Reach THE TIME WE HAVE LEFT - PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
CASE
Reach SNELWEG SPROOKJES VOLKSWAGEN VOLKSWAGEN ISOBAR Amsterdam THE
APPLICATION NETHERLANDS
Reach MOST DANGEROUS STREET ILLINOIS COUNCIL ILLINOIS COUNCIL FCB CHICAGO USA
AGAINST AGAINST
HANDGUN HANDGUN
VIOLENCE VIOLENCE

A05 (Data Visualisation)

Reach BLINDMETERS OVK / PEVR ROAD SAFETY HAPPINESS BELGIUM
(PARENTS OF AWARENESS BRUSSELS Brussels
ROAD VICTIMS) MESSAGE
Reach HIV ON THE AGENDA FUNDACIÓN WORLD AIDS DAY WUNDERMAN ARGENTINA
HUÉSPED CAMPAIGN THOMPSON Buenos
Aires
Reach SEE SOUND WAVIO SEE SOUND AREA 23, AN FCB USA
HEALTH NETWORK
COMPANY New York
Reach MOST DANGEROUS STREET ILLINOIS COUNCIL ILLINOIS COUNCIL FCB CHICAGO USA
AGAINST AGAINST
HANDGUN HANDGUN
VIOLENCE VIOLENCE

A06 (Data Technology)

Reach GOOGLE CLOUD X NEW YORK GOOGLE CLOUD GOOGLE CLOUD INSTRUMENT Portland USA
TIMES - PICTURE WHAT THE PLATFORM
CLOUD CAN DO
Reach PET-COMMERCE PETZ ECOMMERCE OGILVY São Paulo BRAZIL
Reach IMMORTALS SBERBANK FINANCIAL SBERBANK OF RUSSIA
SERVICES RUSSIA Moscow

A07 (Use of Real-time Data)

Reach BLOOD BEACON TAIPEI BLOOD BLOOD DONATION WUNDERMAN CHINESE TAIPEI
CENTER THOMPSON Taipei
Reach THE COORS LIGHT COORS LIGHT COORS LIGHT DDB CHICAGO USA
Reach GO BACK TO AFRICA BLACK & ABROAD BLACK & ABROAD FCB/SIX Toronto CANADA
Reach THE TRAFFIC JAM WHOPPER BURGER KING BURGER KING WE BELIEVERS New USA
MEXICO DELIVERY York
Reach TOXIC TOBY BREEZOMETER / BREEZOMETER / McCANN LONDON UNITED KINGDOM
BRITISH LUNG BRITISH LUNG
FOUNDATION / FOUNDATION /
WORLD HEALTH WORLD HEALTH
ORGANIZATION ORGANIZATION

A08 (Social Data & Insight)

Reach HEROES OF TODAY HEROES OF TODAY CORPORATE DDB SPAIN Madrid SPAIN
PLATFORM SOCIAL
(IBERIA, RESPONSIBILITY
CORREOS, (CSR)
TELEPIZZA,
LALIGA, 11811,
BAVIERA)
Reach GO BACK TO AFRICA BLACK & ABROAD BLACK & ABROAD FCB/SIX Toronto CANADA
Reach THE ALGORITHM OF LIFE ROLLING STONE INSTITUTIONAL AFRICA São Paulo BRAZIL

A09 (Creative Data Collection & Research)

Reach THE E.V.A. INITIATIVE VOLVO CARS VOLVO CARS FORSMAN & SWEDEN
BODENFORS
Gothenburg
Reach SEE SOUND WAVIO SEE SOUND AREA 23, AN FCB USA
HEALTH NETWORK
COMPANY New York

A10 (Data Integration)

Reach NO NEED TO FLY - AROUND THE GERMAN RAIL GERMAN RAIL OGILVY GERMANY GERMANY
WORLD IN GERMANY Frankfurt
Reach THE INFECTION ALERT SYSTEM HINDUSTAN LIFEBUOY SOAP MINDSHARE Mumbai INDIA
UNILEVER LIMITED

Total Entries: 48