Amazon Taking Indian Handloom To The Global Market
Amazon Taking Indian Handloom To The Global Market
Amazon Taking Indian Handloom To The Global Market
Team members: Swapnil Jain, Rishi Agarwal, Ajitesh Sahoo, Rajat Goyal and Priyank Pawar
In this ad, Amazon is going to target weavers, artisans, and sellers from various parts of India
to encourage them to sell their products on its platform, as Amazon provides them the
opportunity to sell to the millions of customers worldwide.
The single direct rope connecting two nations signifies how Amazon is facilitating the
product delivery between sellers and customer directly without any hassle and through
shortest possible path and time. So, weavers and artisans will find it economically suitable to
move their business to amazon platform.
Amazon India has partnered with the Union Ministry of Textile and various state
governments to promote handloom and handicrafts business in India so that it can contribute
to ‘Make in India’ initiative.
Amazon has also created a separate page for handloom and handicraft on its site.