Contoh Case Study PPM

CASE STUDY ASSIGNMENT 2
PRINCIPLES OF MANAGEMENT 2018/2019

FACULTY OF COMPUTER SCIENCE, UNIVERSITAS INDONESIA
INSTRUCTIONS:
1. Form a group of 2-3 students to work on the case study.
2. Write your answer in Bahasa Indonesia or English.
3. You can use assumption or additional information as long as you write down the
references or your justification
4. You need to submit your report before 14th February 2019, 08.00 via SceLe
5. File name format (softcopy in .pdf):
[Case Study 2]-[Kelas]-[NPM 1]-[NPM 2]
Example: Case Study 2 - A – 14098939 -14823032
Manchester City: Football Big Data Champions
In most football teams, the minutes before the match are spent in the locker room where the
coach provides last minute tips and delivers a motivational speech to the players. However, for
Manchester City Football Club the ritual is a bit different. The team spends 15 minutes before each
match meeting the club’s performance analyst team, discussing things they had done well or wrong
in previous matches. For instance, the defense examines several factors—the number of crosses,
effective or ineffective tackles, balls lost or recovered, the relationship with midfield, and movements
in protecting their penalty area.
The day after the match, the analysis team, headed by Gavin Fleig, gives each player a detailed
and personalized report of all their movements during the match, thus, enabling each player to get an
accurate feedback on improvements required. In a 2012 interview released to Forbes, Fleig declared
that the goal of the performance analysis unit is both to help the club make smarter decisions by
relying on objective and more informative data, and to enhance players’ performance by helping them
to become more reflective and aware of their unique features, actions, and movements
on the pitch.
To illustrate how the performance analysis team helps better the team’s performance, let’s look
at Manchester City’s performance and the set-piece goals scored in the 2010–11 season.
According to the analyst team, City was underperforming more than any other club in Premier League
with only one set-piece goal scored over 21 matches. To understand what led to the goals scored
across several European leagues, the analyst team studied more than 500 corner kicks. The players
were then presented with videos illustrating the best tactics and movements applied by other teams.
This helped City to score 9 goals in the first 15 matches of the next season from corners, which
represents a tremendous improvement in their performance.
Data analysis is a critical decision-making support tool for Manchester City’s managers at all levels,
including for youth teams. For example, future young players are helped in understanding their
strengths and weaknesses within the different formation plays and what aspects they need to focus
on to develop their talent. It is important to note that big data is just a means to facilitate the
achievement of Manchester City’s strategic goals concerning youth team development, which is to
integrate young homegrown-talents into the first team’s formation. The performance analysts
have helped the team to become very successful—Manchester City got the best defensive records for
two consecutive years since 2012, and it won the title in the seasons 2011–12 and 2013–14 after more
than four decades of no wins. Of course, big data is not the only factor behind these successes, but it
was very important.
To continue being a leader in football big data, in 2016, Manchester City organized a global
Hackathon, with more than 400 applications received from all over the world, where data and football
experts created algorithms and simulations using data from real players that have never before been
available to external actors. The challenge was to create algorithms that could help identify new
movements, passes, runs and pressure to be more effective on the pitch. The winning team, who
received a cash prize of £7000 and the promise to collaborate with the performance analysis team,
created a learning machine algorithm that tracks decision-making during games.
DISCUSSION QUESTIONS
2-15. What types of decisions are made by football managers? Would you characterize these
decisions as structured or unstructured problems? Explain.
2-16. Describe how big data can help football managers to make better decisions and how this has
an effect on the decision-making process.
2-17. What type(s) of conditions are more likely to influence the performance analyst team’s work:
certainty, uncertainty, or risks? Explain.
2-18. Do you think it is appropriate for football managers to use only quantitative information to
evaluate their players’ performance during a season? Why or why not?
2-19. How can big data transform football decisions in the future?

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CASE STUDY ASSIGNMENT 2

PRINCIPLES OF MANAGEMENT 2018/2019

Manchester City: Football Big Data Champions

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