BUS3110M Strategic Management Individual Assignment

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BUS3110M Strategic Management

Individual Assignment
2016 Submission via Turnitin
3,000 words (+/-10%)
The chosen company is NEXT PLC
Use the annual reports for Next for the past 5 years to form the analysis +
customer comments + company’s website + the following theories and
frameworks:
Porter’s generic strategy framework
Emergent framework
Boston consulting model + extra models
Use a verity of academic references: books, journals, articles, news, company’s

official website
OVERVIEW OF THE TASK
You are to write a report on the strategy of a ‘responsible’ company chosen by

yourself. Your company should be publically listed and have operations in the UK. To
meet these criteria, you should pick one of the companies listed on the FTSE4Good
UK50 index.
You are required to analyse your company’s strategy using the 5 P’s framework
(Mintzberg, 1987). To conduct the analysis you must carry out original research.
Your analysis should take the form of a critical evaluation and the report should
present a clear and convincing argument.
EXPLANATORY NOTES ON TASK

Use of the 5 P’s framework: You are required to analyse all of the 5 P’s but you are
free to give greater emphasis to some of the 5 P’s than others. If one of the 5 P’s does
not fit your company, you should explain why.
Each of the 5 P’s is based on a considerable body of literature and you are encouraged
to delve into this literature to gain a deeper insight into each of the 5 P’s. For
example, the definition of strategy as ‘position’ is based on the work of Michael
Porter (2004) and the Boston Consulting Group (Stern and Stalk, 1998), among
others.
Presenting your analysis of the 5 P’s of your company’s strategy in 3,000 words is a
difficult task and should not be underestimated. It is strongly advised that you use
diagrams to help you present your findings clearly and economise on words.
Carry out original research: Your analysis should be based on data that you have
collected and analysed yourself. As a minimum, it is suggested that you use your
company’s website, its official reports, and press releases as sources of data. Further,
to analyse a number of the 5 P’s you will likely need to collect data over a number of
years, for example strategy as pattern.
Conduct a critical evaluation: For this assignment, it is not enough to describe your
company’s strategy. You will need to consider the limitations of their strategy also.
The 5 P’s framework can help to you to critically evaluate your company’s strategy.
For example, you may feel that your company is paying insufficient attention to one
or more of the 5 P’s or that the relationships between some of the 5 P’s is
problematic.
Present a clear and convincing argument: The quality of your argument will likely
be a key determining factor in the grade you receive. Your report should say
something meaningful about your company’s strategy and you should be able to
summarise this message in no more than three sentences. Further, it should be clear
from the report how the analysis supports your argument.
ASSIGNMENT STRUCTURE
The assignment must include an abstract, an analysis section and a critical evaluation
section. The expected content for each section is provided below. The sections will be
weighted as follows:
  Abstract - 10%
  Section 1 – 60%
  Section 2 – 30%
Abstract
The abstract should present the following:
  Description of the company chosen.

  Rationale for choosing the company.
  The argument of the report.
  Description of the data used for the analysis.
Section 1. Analysis of your company’s strategy using the 5 P’s framework
In this section, you will present the analysis of your company’s strategy. This will
consist of 5 sub-sections (1.1 to 1.5), one for each of the 5 P’s. These sub-sections
may vary in length depending on the emphasis that you give to each of the 5 P’s.
There is no need to present the 5 P’s framework as the marking team are familiar with
it. You should define key terms however. For example, you could define positioning
using the definition from Mintzberg (1987), a definition from Porter (2004) or the
Boston Consulting Group (Stern and Stalk, 1998).
Section 2. Critical evaluation of your company’s strategy
In this section, you will move beyond description to critically evaluate the strategy of
your company. The form of the critical evaluation will depend on the analysis
conducted but you may want to think about the balance between the 5 P’s in your
company’s strategy or the relationship between the 5 P’s. You may even consider the
relationship between your company’s strategy and its financial performance. In this
section, it should be clear how the argument of the report evolved out of the analysis
conducted.
NOTES OF ASSIGNMENT STRUCTURE
The structure of the report is designed in such a way that you will focus on writing up
content that will contribute towards your grade. An introduction is not required as the
marker will get an overview of the report from the abstract. Background information
on your company, beyond that presented in the abstract, is not required. The marker
will get a better understanding of your company from your analysis of its strategy. A
conclusion is not required. Instead, section 2 will act as a conclusion for the report.
FORMAT
3000 word (+/- 10%) written assignment.
References should be presented in the Harvard Style format.
The report should be written in size 12 Time New Roman font and should be double-
spaced. A standardised template for the final report is provided at the end of the
assignment brief and must be used by all students.
The file should be named using the following format:
BUS3110M_Last name_First name_ID number.
SUBMISSION
Submit before 4pm Friday 16 December 2016.
Submission is via Turnitin. Do not submit hard copies.

LEARNING OUTCOMES
The assignment brief addresses all four learning outcomes for the module, which are
presented below:
a) Students will develop and demonstrate an understanding of the principal concepts,

frameworks and techniques of developing corporate and business strategy and will
appreciate the importance of the interdependent elements of the strategic management
process.
b) They will be able to demonstrate an understanding of the issues relating to the

nature of competitive advantage in national and international contexts and the
prerequisites for sustainable success.
c) Students will have learned the value of critical appraisal of the relevance and use of
analytical models and techniques as an aid to strategy formulation.
d) Through independent study, they will have demonstrated an ability to:
- Undertake in-depth research and investigation

- Analyse and evaluate ideas and information
- Synthesise ideas from a range of contexts
- Communicate ideas in a clearly, logically and coherently. MARKING CRITERIA
The primary areas that the assignment will be marked against are:
 Analysis
 Critical evaluation  Argumentation
The following criteria will be used to assess your work. It is advised that you read
these carefully before writing your assignment.
90-100%: a range of marks consistent with a first where the work is exceptional in all
areas; 80-89%: a range of marks consistent with a first where the work is exceptional
in most areas.
70-79%: a range of marks consistent with a first. Work which shows excellent
content, organisation and presentation, reasoning and originality; evidence of
independent reading and thinking and a clear and authoritative grasp of theoretical
positions; ability to sustain an argument, to think analytically and/or critically and to
synthesise material effectively.
60-69%: a range of marks consistent with an upper second. Well-organised and lucid
coverage of the main points in an answer; intelligent interpretation and confident use
of evidence, examples and references; clear evidence of critical judgement in
selecting, ordering
and analysing content; demonstrates some ability to synthesise material and to

construct responses, which reveal insight and may offer some originality.
50-59%: a range of marks consistent with lower second; shows a grasp of the main
issues and uses relevant materials in a generally business-like approach, restricted
evidence of additional reading; possible unevenness in structure of answers and
failure to understand the more subtle points: some critical analysis and a modest
degree of insight should be present.
40-49%: a range of marks which is consistent with third class; demonstrates limited
understanding with no enrichment of the basic course material presented in classes;
superficial lines of argument and muddled presentation; little or no attempt to relate
issues to a broader framework; lower end of the range equates to a minimum or
threshold pass.
35-39%: achieves many of the learning outcomes required for a mark of 40% but
falls short in one or more areas; not a pass grade but may be sufficient to merit
progression to the next level.
30-34%: a fail; may achieve some learning outcomes but falls short in most areas;
shows considerable lack of understanding of basic course material and little evidence
of research.
0-29%: a fail; basic factual errors of considerable magnitude showing little

understanding of basic course material; falls substantially short of the learning
outcomes for compensation.
Further information: University Marking and Grading Policy

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I have complete copy of this assignment.

If you want to have complete draft

BUS3110M Strategic Management

Porter’s generic strategy framework

Boston consulting model + extra models

Use a verity of academic references: books, journals, articles, news, company’s

OVERVIEW OF THE TASK

You are to write a report on the strategy of a ‘responsible’ company chosen by

EXPLANATORY NOTES ON TASK

The abstract should present the following:

  Description of the company chosen.

Section 1. Analysis of your company’s strategy using the 5 P’s framework

Section 2. Critical evaluation of your company’s strategy

NOTES OF ASSIGNMENT STRUCTURE

3000 word (+/- 10%) written assignment.

References should be presented in the Harvard Style format.

The file should be named using the following format:

BUS3110M_Last name_First name_ID number.

Submit before 4pm Friday 16 December 2016.

Submission is via Turnitin. Do not submit hard copies.

a) Students will develop and demonstrate an understanding of the principal concepts,

b) They will be able to demonstrate an understanding of the issues relating to the

d) Through independent study, they will have demonstrated an ability to:

- Undertake in-depth research and investigation

and analysing content; demonstrates some ability to synthesise material and to

0-29%: a fail; basic factual errors of considerable magnitude showing little

Further information: University Marking and Grading Policy

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