PLM 1-1 PDF
PLM 1-1 PDF
PLM 1-1 PDF
Syllabus: Introduction to PLM, Need for PLM, opportunities and benefits of PLM, different
views of PLM, components of PLM, phases of PLM, PLM feasibility study. PLM Strategies,
strategy elements, its identification, selection and implementation. Product Data Management,
implementation of PDM systems.
Introduction to PLM
PLM is a new activity for manufacturing companies that open up new business opportunities.
PLM manages each individual product across its life cycle from cradle to grave; from the very
first idea for the product all the way through until it is retired and disposed of.
PLM enables the company’s complete portfolio of products to be managed in an integrated way.
PLM also manages a company's projects to innovate and develop products and their related
services all the way across the life cycle.
PLM is a holistic business activity addressing many components such as products, organizational
structure, working methods, processes, people information structures and information systems.
Definition of PLM
"Product lifecycle management is the process of managing the entire lifecycle of a product from
its conception, through design and manufacture, to service, and disposal."
"PLM is a systematic concept for the integrated management of all product related information
and processes across the extended enterprise through the entire lifecycle, from concept and
design, to production, distribution, maintenance, and retirement"
PLM integrates people, data, processes, and business systems and provides a product information
backbone for companies and their extended enterprise.
PLM is integrated, information driven approach to all aspects of a product’s life, from its design
through manufacture, deployment and maintenance culminating in the product’s removal from
service and final disposal. By trading product information for wasted time, energy and material
across the entire organization and into the supply chain, PLM drives the next generation of lean
thinking.
PLM software suites enable accessing, updating, manipulating, and reasoning about product
information that is being produced in a fragmented and distributed environment.
Another definition of PLM is the integration of business system to manage a product’s life cycle
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Dept of Mech Engg, KIT Tiptur
Product Life Cycle Management
Plan
The model starts with requirement analysis and planning, which is the initial step in developing
any product.
What are the functions the product must perform?
What are the requirements the product must meet?
In some cases these requirements are obtained directly from the customers or through R&D.
Design
Plans are converted into specifications.
The entire mandatory functional requirements should be met in concepts and prototypes.
Functional designs and prototypes are turned into specifications in product engg.
At the end of this phase the products are fully defined in CAD specifications.
Build
Once the product is fully specified, it is the role of manufacturing engg to determine how the
product must be built.
The designs must be analyzed and bill of process developed to specify what operations must be
done in what sequence to create the desired part.
It consists of 3 phases: building the first product, ramping production up and building the rest of
the products.
The manufacturing and production stage is when the rest of the products are built.
Support
The sales and distribution function uses the product information and supports PLM model.
Dispose
Final aspect of PLM is to dispose and recycle the product’s life.
Information about how the product was designed and its component make up is necessary for
effective and efficient disposal and recycling.
Threads of PLM
Computer Aided Design (CAD)
Engineering Data Management (EDM)
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Product Life Cycle Management
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Dept of Mech Engg, KIT Tiptur
Product Life Cycle Management
Product data management (PDM) serves as a central knowledge repository for process and
product history, and promotes integration and data exchange among all business users who
interact with products including project managers, engineers, sales people, buyers, and quality
assurance teams.
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Dept of Mech Engg, KIT Tiptur
Product Life Cycle Management
Increasing revenues
Increase the number of customers by developing and supporting new products.
Increase the range of products that customers can buy.
Increasing sales by introducing innovative new products.
Cutting costs
Reduce direct labour cost, overhead labour cost, material and energy consumption costs by use
of optimized design, better decisions, more reuse.
Reduce costs of storing information. Information will be stored on low cost, compact media
rather than on paper.
Reduce cost of holding finished inventory and WIP.
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Product Life Cycle Management
CEO
PLM initiative should be led by CEO. However CEO has other things to think about than process
mapping and number of duplicate parts.
CEO has to set company directions, objectives, strategies organizational structures, plans and
budgets, leave the company, act as a figurehead for employee, shareholders, customers and make
sure that sales exceed costs.
Good ways to bring the PLM initiative to the attention of CEO include demonstrating successful
use of PLM by a competitor or customer, articles in the business press and discussions with other
high level managers.
Business Planners
A PLM initiative will cost a lot of money and should bring a lot of benefits. It has to be included
in:
Company budgets and invest plans.
Implementing PLM has to get support from the people who look after the business plans. This
may not be easy.
It may be difficult to get people to understand the actual difficulties involved in doing something
such as bringing a new product to market a to understand the effects of something as difficult as
defining the benefits of better control of product data.
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Dept of Mech Engg, KIT Tiptur
Product Life Cycle Management
Functional managers
Managers running a functional department such as Engineering or manufacturing live in the real
world and are expected to produce instant results.
As a result, they may not show much interest in benefits of PLM that may appear in two or three
years time.
Their primary concern is to meet the short term targets set for them by the CEO. As a result, it's
impt to demonstrate them the short term benefits of PLM.
Workers
Many of the workers in the life cycle are highly educated well trained, underutilized under
respect and underpaid.
For years they do their job well and see little rewards.
People who work in product life cycle may not be very interested in whether or not PLM is
introduced.
They may understand the benefits it can bring, but may doubt that it will ever work as suggested.
Components of PLM
Product
The product is the focus of PLM.
Without a product the company does not exist and don't have any customers. Once the product is
known, its life cycle can be defined.
The product portfolio is maintained. Platform products are defined and built.
Organizational structure
To make all the activities manageable, organizational structures are defined.
The extended enterprise is built up with different organizations such as contractors,
subcontractors, suppliers, partners, customers auditors, lawyer, trainers etc.
Inside the company, groups teams, services and departments may be created with all sorts of
names to carry out or manage all sorts of activities such as product design, Compensation
management, customer service, manufacturing engineering etc. creating the organizational
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Product Life Cycle Management
Human resources
It takes many people to manage a product across its life cycle.
Outside the company many people play roles in the PLC and inside, the list of people may
include account managers, assembly workers, designers, programmers etc.
Groups can be done based on departments or based on their skills.
Processes
In each phase of the lifecycle there are processes which may be specific to a product or project or
to an organization.
They could include Alliance management, contract preparation, contract review, document
control, inspection, leadership, manufacturing, new product development, training processes etc.
There is also the process of establishing, documenting, maintaining and improving processes.
PLM enables all the product related process to be carried out in a coherent way.
System components
Computer Aided Design (CAD)
All Computer Based tools using interactive graphics techniques
Computer Aided Engineering(CAE)
All Computer Based tools used in design engineering and Manufacturing Engineering functions.
Computer Aided Industrial Design (CAID)
Model a design in three dimensions on a workstation
Computer Aided Manufacturing(CAM)
Computer Based tools used in manufacturing engineering activities.
Computer Aided Production Engineering (CAPE)
Models a manufacturing plant, production Line or work cell to enable simulation of production
processes for particular product in a virtual factory.
Computer Aided Process Planning (CAPP)
Used in generation of process plans
Computer Aided Software Engineering(CASE)
used to support some or all the phases of software life cycle.
Computer Integrated Manufacturing (CIM)
Technique used to integrate manufacturing activities.
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Product Life Cycle Management
Product development
Product introduction
Product growth
Product maturity
Product decline
Introduction phase
The introduction Stage of the product life cycle occurs when a product is first introduced to its
intended target market.
Sales grow slowly. Profit is minimal due to large investment costs in product development
The marketing objective for the company is to create customer awareness and stimulate trial.
Companies often spend heavily on advertising and other promotion tools to build product
awareness.
As more competitors introduce their products a firm focuses on creating selective demand,
preference for a specific brand.
Other marketing mix variables are important at this stage.
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Product Life Cycle Management
Gaining distribution can be a challenge because channel intermediaries may be hesitant to carry a
new product.
During introduction pricing can be either high or low. A high price or skimming strategy is used
to help the company recover the costs of development as well as capitalize on the price
insensitivity of early buyers.
Since high prices tend to attract competitors because they see the opportunity for profit, a
company can price low, referred to penetration pricing, to build unit volume.
Growth phase
The growth stage of the product life cycle is characterized by rapid increases in sales and when
competitors appear.
Profit usually peaks during growth stage because of more competitors and more aggressive
pricing.
Product sales grow at an increasing rate because new people try or use the product and a growing
proportion become repeat purchasers, people who tried the product, were satisfied and purchase
again.
It is important to gain as much distribution for the product as possible.
Maturity phase
The maturity stage is characterized by a slowing of total industry sales for the product class.
Weaker competitors begin to leave the market.
Most consumers who would buy the product are either repeat purchasers of the item or have tried
and abandoned it.
Sales increase at a decreasing rate as fewer buyers enter the market
Profits decline because there is fierce competition
Marketing attention is directed toward holding market share through further product
differentiation and finding new buyers.
Decline Phase
The decline stage occurs when sales and profits begin to drop due to changes in the marketing
environment.
Product deletion and dropping
Harvesting - when a company continues to offer the product but reduces marketing costs.
When sales begin to drop off, a product or service is considered to be in its decline stage.
Many competitors have already left the scene.
It is at this point that the company must decide whether to abandon the product entirely or
modify it to meet new demands in the market.
Modification would move the product or service to a different stage in the life cycle.
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Product Life Cycle Management
What?
How?
Why?
Who?
When?
How much?
Title:- Feasibility study to develop and assess options for our PLM activity
Table of contents
1 Executive Summary And Recommendations
2 Introduction
2.1 - background to the study
2.2 – PLM activity -ours and theirs
3 Options
3.1 Options a
3.2 Options b
3.3 Options c
4 SWOT analysis
5 conclusions
Appendices
A1-Glossary
A2- Industry contacts and references.
PLM strategy
A good, well defined and well communicated PLM strategy is important because it:
Provides the better chance of achieving the PLM vision.
Make sure resources and capabilities are used to their best.
Make sure everybody knows what's happening.
Make sure all resources are aligned in the same direction.
Enables planning decisions to be taken in a coherent way
A Strategy describes:
The way to achieve objectives.
How resources will be organized, managed and used.
Policies governing use and management of resources.
The resources that can come into play in the product life cycle include:
Facility such as offices, manufacturing plants, service centers
Equipment such as computers, office equipment, machine tools, assembly line machinery
Supplies such as raw materials and waste materials
Reputation with potential customers and employees
Information Systems such as CAD, PDM and ERP
Processes such as product development and retirement processes
Working methods and techniques such as concurrent engineering and QFD
Communication in terms of communication equipment, communication with customers
Control in terms of management of life cycle activities, project management, product
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Product Life Cycle Management
management
Alliances with other organizations, companies, government
Strategy Elements
Examples of the types of strategy elements that can be proposed include:
Customization capability - every customer can configure their own product
The highest functionality products and or services
The most robust product or service
The most sustainable products - perpetual recycling
The best processes across the lifecycle
Environmental friendly products and process
Fastest time to market
Market leading Hi-Tech products
Bundled solutions rather than individual products
Long life products -buy once used for ever
Most mobile products and services
Best service over the life cycle
Products that are easy to integrate into solutions
Products most appreciated by customers
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Product Life Cycle Management
Stainable Development
No pollution
Reuse
The longest life product
Modular design
Easy to upgrade
Add- on services
Functionality of PDM
The functionality of PDM systems is often divided into two categories: user functions and utility
functions. User functions provide functionality for the user to access the PDM system. Different
types of users may work with different subsets of these functions. A user may be a consumer
(viewing information) or a producer (creating information).
User functions can be divided into five categories.
Data vault and document management
Workflow and process management
Product structure management
Classification management
Program management
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Product Life Cycle Management
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Product Life Cycle Management
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Dept of Mech Engg, KIT Tiptur
Product Life Cycle Management
components (elements), the externally visible properties of those components, and the
relationships between them. Product structure management includes the following activities:
Identification and control of product configurations;
Management of the development and selection of product variants, including platforms, options,
alternates, and substitutes;
Linking of product definition data to the structure;
Allowance of various domain-specific views of a product structure, such as design and
manufacturing views;
Transfer of product structure and other data in both directions between PDM and manufacturing
resource planning (MRP) or enterprise resource planning (ERP) systems.
A product structure most often forms a hierarchical structure. A traditional mechanical design-
oriented
A product structure is a division of parts into a hierarchy of assemblies and components. An
assembly consists of other assemblies (subassemblies) and/or components. A component is the
lowest level of the structure. This definition also describes a bill of material (BOM), which is
used in manufacturing to collect all the objects and information for building the final product.
The Below Figure depicts an example of a BOM of a bicycle, which consists of pedals,
handlebars, a saddle, a frame, and wheels. In the figure, each of the parts is quantified (e.g., there
are two wheels and one saddle).
Classification Management
Classification management is the classification of standard components in a uniform way. To
support reuse of standard components, the components are classified and information about them
is stored in the PDM system as common attributes Examples of information relating to
components are supplier, supplier part number, release date, revision, and material. These
attributes are used for querying and retrieval of standard components, items, or objects. To
ensure that a new product reaches the market in the shortest possible time, the reuse of parts of
products is essential. Reuse is supported by the possibility of classifying components and
attaching attributes to them. These attributes can later be used for querying and retrieval of
components to be used. Reuse also leads to greater product standardization, reduced redesign,
shorter time to market, savings in purchasing and fabrication, and reduced inventories. Reuse can
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Product Life Cycle Management
be at any level of a product in the product structure e.g., engines, wheels, antennas, software
modules, screws, and bolts). When a PDM system is installed, libraries with standard
components (with searchable attributes) are often included. User-defined attributes created
specific objects can also be added to these standard components. To make good use of the reuse
of components, an organization should define the structure of the available reusable components.
Program management
It involves work breakdown structure, resource allocation and project tracking. It enables the
relation of project data and product data. It helps to check which parts of a product a specific
project is working and resources utilized for particular part of the product.
Utility functions provide an interface between different operating environments and can be
categorized into five categories:
Communications and notifications
Data transport and translation
Image services
Administration
Application integration
Image services
Visualization tools support collaborative work by making it possible for all users to view images.
Images can be viewed, stored and assessed.
Administration
In includes installation, maintenance, role mgmt, workflow defn, operational parameters , system
performance and monitoring.
Application integration
Integration with authoring, visualization and other collaborative tools to establish a single source
of product data.
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Product Life Cycle Management
Reuse of information
Make available existing designs for use in new products
Reduce duplicate data entry
Workflow management
Make Sure appropriate design process is followed.
Improve distribution of work to Engineers
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