Creating Your Financial Freedom v2.0
Creating Your Financial Freedom v2.0
Creating Your Financial Freedom v2.0
v2.0 - 2019.01
Creating
your
financial
freedom
🐌
A brief summary of the tools that can help you create
the financial freedom to do more of what you want,
whenever you want, with whomever you want.
Introduction
I am sharing this with you because I believe personal finance is an area
neglected by many of us and our education systems, and this costs us
a great deal of time and hard work in our lifetime.
Contents
1. Seriously, why? 7
Section 1 - Protection
2. Life insurance 10
3. Write a will 11
Section 2 - Investing
5. Assets VS liabilities 14
6. Compounding 16
7. Investment types 18
1. Seriously, why?
There’s only a handful of things that really matter in our lives, including:
👶 Parenting (optional)
The realest reason to take care of your personal finances is to gain the freedom to do
more of what you want, whenever you want, with whomever you want.
The good news is that in order to achieve this, there are only four things that you
need to take care of outside of your work, and they don’t have to take much time or
effort once you understand the fundamentals and get started. They are:
1. Life insurance - to take care of any current/future dependents (2 hours).
2. Your will - to prevent confusion, family disagreements and expensive legal work
during a stressful and emotionally difficult time for your loved ones (1 hour).
3. An emergency fund - funds that you can access instantly in case of an
emergency (½ hour).
4. Your investments - to slowly build enough assets (things that make you money)
until you can stop working and let your money take care of you (1-2 days/year).
The goal of this doc is to help you understand how to use these financial tools to start
building towards your own financial freedom, and to show you that:
- It can be quite simple.
- It doesn’t matter how much you have saved or earn, you will be able to create
your financial freedom over time.
- Taking a little care of your finances will save you years (if not decades) of having
to work in your lifetime. Seriously.
Creating your financial freedom 8
Creating your financial freedom 9
Section 1 - Protection
Creating your financial freedom 10
Do I need it?
If you happen to have no debts and $5 million in the bank, you probably don’t need
life insurance because if something happens to you, your family’s financial needs will
be covered. However, if this isn’t you, and you provide for your family (or plan to at
some point), you should set it up asap (note: the earlier you set it up the cheaper it is).
Added perk
Another great thing about life insurance is that you can use this to help you build your
assets. For example, when taking a mortgage to buy a house, you need life insurance
to back it up (as a layer of protection for your family and the bank). Being insured for a
larger amount can potentially enable you to get a larger mortgage from a bank.
Creating your financial freedom 11
Note:
- At the end of this doc there's a will template to help you write yours.
- Depending on where you live you may need to get your will notarised to become
legally binding.
- If you don’t have any legal assets (e.g. a property), you should still write a will, but
may not need to get it legally notarised till later when you do (I did this for now).
Creating your financial freedom 12
Once you have your emergency fund and life insurance in place, everything else you
save should then be invested to grow for your future.
Creating your financial freedom 13
Section 2 - Investing
Creating your financial freedom 14
Assets VS liabilities
When starting to invest your savings, the first (and most important) thing you need to
understand is the difference between an asset and a liability. In a nutshell, an asset is
something that makes you money and a liability costs you money.
Here are cash flow diagrams for assets VS liabilities (as described in Robert
Kiyosaki’s excellent book Rich Dad Poor Dad).
The cash flow pattern of an asset: The cash flow pattern of an liability:
The top half of these diagrams represent an income statement (measuring money in
and money out). The bottom half is a balance sheet (balancing assets and liabilities).
For every dollar you get in your hand, you can either spend it on liabilities (new
shoes, food, bills, your mortgage etc.), or to buy assets (stocks, bonds, properties that
you don’t live in, etc.). In this doc I hope to show you how to use your savings to build
Creating your financial freedom 15
assets until they generate enough passive income for you to be financially free (AKA
chill forever).
The difference between poor, middle class and rich (financially free) people
The main difference between poor, middle class people and rich people is that the
poor and middle class buy liabilities, whereas the rich buy assets.
In Robert Kiyosaki’s book, he goes on to demonstrate the cash flow pattens of
these different groups of people with these diagrams:
The trap
The biggest trap we fall into is that that when our income increases, we tend to
increase our spending (on liabilities). This is what makes us feel like we perpetually
need more income. The smart thing to do when your income goes up would be to
increase your spending on assets.
6. Compounding
Compounding (also known as compounding interest) is when you re-invest your
profits from an investment (instead of spending them) so that your profits and your
original investment both work to make more profits for you.
It is the single most powerful force in investing, and is the ultimate tool to make
your money work for you in time. In Tony Robbins’ excellent book Unshakeable, he
illustrates the power of compounding with this simple example:
Imagine a regular guy (Joe) invests $300 a month in a fund that returns an
average of 10% per year (this is roughly the rate of the US stock market over the
last 100 years).
He starts when he is 19 years old, reinvests his profits each year, and stops
when he is 27 (saving a total of $28,800 over 8 years). Joe’s money compounds at
a rate of 10% until he is 65 where he now has $1,863,287 (see the table on the
right). His $28,800 turned into almost two million bucks.
The compound interest Joe earned added more value to his account than he
likely could have on his own.
Joe’s age Amount Joe saves each year ($) Total value at the end of the year ($)
19 3,600 3,960
20 3,600 8,316
21 3,600 13,108
22 3,600 18,378
23 3,600 24,176
24 3,600 30,554
25 3,600 37,569
26 3,600 45,286
27 - 49,815
28 - 54,796
29 - 60,276
30 - 66,303
31 - 72,934
32 - 80,227
33 - 88,250
34 - 97,075
35 - 106,782
36 - 117,461
37 - 129,207
38 - 142,127
39 - 156,340
40 - 171,974
41 - 189,171
42 - 208,088
43 - 228,897
44 - 251,787
45 - 276,966
46 - 304,662
47 - 335,129
48 - 368,641
49 - 405,506
50 - 446,056
51 - 490,662
52 - 539,728
53 - 593,701
54 - 653,071
55 - 718,378
56 - 790,216
57 - 869,237
58 - 956,161
59 - 1,051,777
60 - 1,156,955
61 - 1,272,650
62 - 1,399,915
63 - 1,539,907
64 - 1,693,897
65 - 1,863,287
Creating your financial freedom 18
7. Investment types
There are many types of investment (also known as securities), however I’m just going
to focus on the simplest and most accessible ones.
🚀 Stocks
A stock (also known as shares or equity) is a type of investment that signifies
ownership in publicly traded companies (such as Apple, Nike and Starbucks), and with
it a claim on part of the company’s assets and earnings. As companies grow you can
share in their profits with dividends, and sell your shares when the company value
goes up for a profit.
- Mutual funds
A mutual fund is a company that you pay to manage your investments for you that
buys stocks, bonds and other securities on your behalf. They allow you to ‘set and
forget’, but they charge you high fees to manage your funds for you regardless of
whether they create a decent return for you or not.
Note: As it’s so simple to invest in a few low cost ETFs/index funds, you will almost
always be better off doing it yourself as 90% of mutual funds fail to beat the S&P500’s
returns in the long run once you deduct their management fees (more on this later).
🏠 Real estate
Real estate is probably the most well known type of investment. It encompasses
owning land, the buildings on it, and potentially the natural resources on it (such as
water or oil). People generally buy properties to make money by renting them out,
and in the hope that the value of the property will rise.
Creating your financial freedom 19
🏦 Bonds
Bonds are interest paying loans that you give to governments, companies or other
entities for a fixed amount of time. Bonds generally have a lower return than stocks
that perform well (around 2-4% for government bonds or 4-8% for corporate bonds),
and are much less risky. People like bonds because they generally know what they are
going to get in return, and can sleep well knowing that they rarely fail.
🐌 Fixed deposits
A fixed deposit is when you give a bank a lump sum (e.g. $10,000) for a fixed amount
of time (e.g. five years), and they pay you a fixed interest (profit) each year (e.g. 4%).
During the fixed period however, your savings are locked in and you do not have
access to your funds. This is a service offered by many commercial/high street banks.
Note: You can break a fixed deposit but you will lose the future interest.
Gold $1 $4.52
US Stocks $1 $704,997
When you invest in a stock, you make the shift from being a consumer to being an
owner. If you buy an iPhone, you’re a consumer of Apple products; if you buy Apple
Inc. stock, you become an owner of the company, and are therefore entitled to a
percentage of its future earnings.
By putting your savings into the stock market instead of your savings account, you
let the scientists at Johnson & Johnson, bankers at Bank of America, technologists at
Google, sales people at Costco etc. work to grow your savings, giving you more time
to do whatever you want in your life!***
* From The Motley Fool Investment Guide by Tom and David Gardner
** From Stocks for the Long Run by Jeremy Siegel
*** From Unshakeable by Tony Robbins
Creating your financial freedom 21
between $1-4 billion, small caps are between $300 million - $1 billion and micro caps
are under $300 million.
The advantage of investing in large cap companies like Apple is that they are
hugely established, and unless they are disrupted by new technologies, have a long
road ahead.
The disadvantage however, is that there is usually less room to grow. For example,
in the last 10 years, Apple’s valuation has grown 50 times larger, do you think Apple
can become 50 times more valuable than it is today? Probably not, but many mid,
small and micro cap companies can.
Lastly and very importantly, if you’re not interested in being an active investor it’s
best to stick with index funds and not invest in many individual stocks.
Note: At the end of this doc I have shared my stock scorecard that I use to
quantify whether a stock is worth adding to my portfolio. These 20 questions help me
to remove my personal bias as much as possible (just because I love Adidas shoes
and Boeing aeroplanes doesn’t necessarily make them good stocks to own).
1. Diversify properly
Diversification is the best tool for spreading your risk and increasing your returns over
time. Later I will talk about diversifying between investment types (stocks, bonds, real
estate etc.), this section however is just about diversifying within the stock market.
By holding completely uncorrelated investments, you reduce your
risk factor greatly and increase your returns over time. A decent starting point would
be to invest across US markets (e.g. S&P 500), international markets (e.g. the FTSE All-
World Index), emerging-market stocks (e.g. MSCI Emerging Markets Index), and then
maybe add at a few individual stocks in different sectors that you believe in (e.g.
Google, Nike, Starbucks, Visa). More on creating a portfolio later.
One of the reasons why so many people lose in the stock market is that they get
scared of dips and bears. Dips happen every year or so, bears come every 3-10
years, and most importantly, the bull always follows the bear (look at the history
of the S&P 500 and you will see that the bull has always followed the bear).
In 2008 the market dropped 38% creating the biggest financial crisis in our
lifetime (a big grizzly bear). Since then however it has been a raging bull going up an
average of 16% per year, meaning that if you didn’t get scared off by the bear, you
would be up over 270% in the last 9 years.
As a general rule of thumb, when investing in stocks (individual stocks or indices), you
should aim to stay in the market for at least five years (longer the better). Stocks can
and will go up and down a lot, so will the markets (indices), but the long term
prognosis is incredible.
Holding periods of 10 years in the market have resulted positively 88% of the
time, and for twenty and thirty year periods, this is historically been 100(freakin’)%!
More importantly, the longer you are in the market, the more time compounding has
to work its magic.
Note: You can study a stock for a few months and try to find the optimal time to invest
for short term gains (as many people do), but this requires spending a lot of time
doing research and being glued to a screen. The point I am making is that if you are
playing the long game you don’t need to.
Joe’s age Saved/invested ($) Joe growing at 10% ($) Saved/invested ($) Joe growing at 8% ($)
27 - 49,815 - 44,664
28 - 54,796 - 48,237
29 - 60,276 - 52,096
30 - 66,303 - 56,263
31 - 72,934 - 60,764
32 - 80,227 - 65,626
33 - 88,250 - 70,876
34 - 97,075 - 76,546
35 - 106,782 - 82,669
36 - 117,461 - 89,283
37 - 129,207 - 96,425
38 - 142,127 - 104,139
39 - 156,340 - 112,471
40 - 171,974 - 121,468
41 - 189,171 - 131,186
42 - 208,088 - 141,681
43 - 228,897 - 153,015
44 - 251,787 - 165,256
45 - 276,966 - 178,477
46 - 304,662 - 192,755
47 - 335,129 - 208,175
48 - 368,641 - 224,829
49 - 405,506 - 242,816
50 - 446,056 - 262,241
51 - 490,662 - 283,220
52 - 539,728 - 305,878
53 - 593,701 - 330,348
54 - 653,071 - 356,776
55 - 718,378 - 385,318
56 - 790,216 - 416,143
57 - 869,237 - 449,435
58 - 956,161 - 485,390
59 - 1,051,777 - 524,221
60 - 1,156,955 - 566,158
61 - 1,272,650 - 611,451
62 - 1,399,915 - 660,367
63 - 1,539,907 - 713,196
64 - 1,693,897 - 770,252
65 - 1,863,287 - 831,872
The difference between 8% and 10% is $1,031,415. That is many years of working hard VS chilling hard!
Creating your financial freedom 26
This adds insult to injury when you realise you put up 100% of the funds, you took
100% of the risk, and you ended up with less than 50% of the return. Gross.
Note: It costs between 0.5-1% to invest in an index fund/ETF (👍 ), versus up to 6%
to invest in some mutual funds (after they take their fees and profit shares).
9%
S&P500 annualised return (1996-2015)
5%
0%
-5%
S&P Index Excluding top Excluding top Excluding top Excluding top
10 days 20 days 30 days 40 days
Bonds
Bonds are interest paying loans that you give to governments, companies or other
entities for a fixed period of time (e.g. five years).
The reason why bonds are more secure than stocks, is because unless the bond
issuer goes bankrupt, they are legally obliged to pay out the predetermined return
(e.g. 3% per year), and then when the bond matures (e.g. after five years), they return
the principal (the amount you originally invested).
Fixed deposits
Fixed deposits are great because they are generally very secure, and are usually
simple to set up at your current high-street bank.
A fixed deposit is when you give a bank a lump sum (e.g. $10,000) for a fixed
amount of time (e.g. five years), and they pay you a fixed interest (profit) each year
(e.g. 4%). During the five years however, you do not have access to your funds unless
you choose to break the fixed deposit and lose the future interest. (Note: This is
usually good because it prevents you from pulling out from your fixed deposit
What’s good?
The thing people like most about investing in property is that you have a physical
asset. It can be a roof over your head if you need it, but hopefully would be rented
out to give you a passive income stream.
Another great aspect about buying real estate is that if it is in a good location, the
asset value can increase greatly in time.
One of the biggest reasons for peoples’ success from investing in real estate, is
that it usually involves setting up a mortgage which forces them to be disciplined
about using their savings to pay off an asset.
1. By renting it out. This usually generates around 3-7% yield (of the property
value per year) depending on where you are.
2. By the property value going up.
Unlike other investments, real estate is hugely affected by its surroundings and
immediate geographic area; hence the well-known saying ‘Location, location,
location.’ With the exception of a severe national recession or depression, residential
real estate values in particular are affected primarily by local factors, such as the area's
employment rate, economy, crime rates, transportation facilities, quality of schools
and other municipal services, and property taxes.
There are key differences in residential and commercial real estate investments to
think about when investing. Residential real estate is usually less expensive and
smaller than commercial real estate so it is more affordable for the everyday investor.
However, commercial real estate is often more valuable per square foot and its
leases are longer, which often ensures a more predictable income stream for the
owner. Also when investing in commercial real estate it is important to bear in mind
that it is more heavily regulated than residential real estate, and these regulations can
add a layer of unwanted complexity to commercial real estate investments.
What’s bad?
There are some other factors to bear in mind when considering real estate as an
investment tool, such as:
- It is an illiquid asset, meaning that if you needed to turn it into cash it can take
some time (unlike a stock which you can sell anytime at the current market price),
and if you need to sell it quickly you usually do so by taking a hit on the sale price.
- As real estate is expensive, it can put too much of your asset value in one thing
(this is bad for diversification and increases the overall risk in your portfolio).
- You may need to manage tenants and property related issues such as leaky pipes
(this can take time and effort).
- If at any time you don’t have a tenant, your earnings drop to zero but will still have
maintenance and other expenses.
Besides buying a property outright, another way to invest in real estate through real
estate investment trusts. REITs own and manage a collection of properties in a single
portfolio that you can buy into at once. This is great because it spreads your risk
across several properties at once, and you don’t have to manage them or the tenants.
Another great thing about REITs is that they can be less expensive to buy into than
buying a property of your own, and they are also potentially easier to exit.
Do it yourself
There is no way to get someone to care for your money and future like you can, and
more importantly, there’s no reason to because:
- It is simple to set up and manage your savings and investments online.
- Other peoples’ fees can be devastating on your long term wealth.
- The financial professionals usually make money every time you buy/sell
something, but transacting less is usually in your best interest. #misalignment.
Diversify properly
Diversification is the best tool for spreading your risk and increasing your returns over
time. There are four important ways to diversify properly:
- Diversify across types of investment. Avoid putting all your money in real
estate, stocks, bonds, or any single investment class.
Creating your financial freedom 35
- Diversify within asset classes. Don’t put all your money into your favourite stock
(e.g. Google) or a single property that could be washed away in a storm.
- Diversify across markets, countries and currencies across the world. We live in
a global economy so don’t make the mistake of only investing in one place.
- Diversify across time. You’re never going to know the right time to invest, but if
you keep adding to your investments systematically over months and years, you’ll
reduce your risk and increase your returns over time (this is known as dollar cost
averaging).
This may sound over the top when starting out, but is hugely important to keep in
mind as you grow your investments towards your goals.
Note: There is also a limit to diversifying! If you diversify too much you will spend
too much of your time researching and managing your portfolio as opposed to letting
it work for you. The superstar investor Ray Dalio’s rule of thumb is that your ideal
portfolio should hold around 15 decent uncorrelated investments across investment
types and sectors as this can reduce your overall risk by 80% and increase your
return-to-risk ratio by a factor of 5.
Rebalance yearly
You should aim to rebalance your portfolio once or twice a year at most. This helps
you keep moving towards your goal without letting your natural fears and instincts let
you make bad decisions during short term market movements.
A great and simple rule to help you stay on track is to maintain your ratio between
fixed income/bonds and your equity (index funds/ETFs) investments. For example: If
you have 60% in the stock market (ETFs and stocks) and 40% in fixed income or
bonds, a year from now these percentages will change. If the value of your stocks now
represent 70% of the value in your portfolio and bonds/fixed income constitutes 30%,
you may want to move 10% from your equity investments and into fixed income/
bonds so you’re back at a 60/40 portfolio split.
The reason this has proven to be good practice it that it forces you to buy stocks
when the market is down, and to sell them when the market is up. That sounds
obvious, but is actually counter to our natural human instinct.
Creating your financial freedom 36
Be micro-disciplined
John Savage said it best: ‘It’s not the amount of interest, it’s how methodically and
systematically you can save money that will determine the success of your savings’.
You can become a boss at managing your personal finances and carry on living
your life just as you are. It just takes a little discipline over a long time to create your
financial freedom rather than huge changes that won’t be sustained.
Creating your financial freedom 37
Step 5: Figure out how much you can save each month
Figure out the maximum you can save each month without impacting your lifestyle
(aim for at least 10% of your salary). Note:
- Take a quick look at your expenses (e.g. your mobile phone plan, your mortgage,
interest on any debt etc.) because updating these may give you additional
savings to invest. I recently cancelled unused emails, websites, and services I
don’t need saving me around $40 per month.
- The more you can save each month, the quicker you will be able to reach your
financial goals.
Creating your financial freedom 40
Note: As your income grows each year you should try increase your savings by more
than 5%, and as you get closer to your goals, you should consider rebalancing your
portfolio to have more fixed income investments and less equity (ETFs and stocks) to
reduce your risk.
Creating your financial freedom 41
Starting with $20,000, saving $500/month (increasing 5%/year) for 30 years, growing at 8%
25 26,000 28,080
26 6,300 37,130
27 6,615 47,245
28 6,946 58,526
29 7,293 71,085
30 7,658 85,042
31 8,041 100,529
32 8,443 117,689
33 8,865 136,678
34 9,308 157,665
35 9,773 180,834
36 10,262 206,383
37 10,775 234,531
38 11,314 265,512
39 11,880 299,583
40 12,474 337,022
41 13,097 378,128
42 13,752 423,231
43 14,440 472,684
44 15,162 526,874
45 15,920 586,217
46 16,716 651,167
47 17,552 722,216
48 18,429 799,897
49 19,351 884,787
50 20,318 977,514
51 21,334 1,078,756
52 22,401 1,189,249
53 23,521 1,309,792
54 24,697 1,441,247
55 25,932 1,584,553
From age 56, you could live off over $120,000 passive income each year
Creating your financial freedom 42
% of
Symbol Name Note
portfolio
Bonds/fixed income
SPY S&P 500 ETF 20% 500 large cap stocks in US, updated quarterly.
SLY SPDR S&P 600 20% 600 small cap stocks in US, updated quarterly.
VFWAX FTSE All-World ex-U.S. Index 5% 2500+ global stocks outside of US.
Satellite - Stocks
Cash in a savings account (separate Liquid cushion so that you can jump on an opportunity when it
Cash 5%
from your emergency fund) comes up.
Note: This is an example portfolio, not one to follow exactly! It follows Ray Dalio’s excellent advice about having around 15
good investments at a time (more takes too much time to manage, less will not have enough diversification to protect you).
Creating your financial freedom 44
Buy me pizza
Some years ago I wanted to learn about payment systems (completely separate to
finance and investment), so I called my buddy Gaurav (before he was my buddy).
As we sat in his office he said: ‘Ask me anything, there’s no such thing as a stupid
question’. This was the best thing anyone could ever say to someone who is trying to
learn something new. I immediately felt free to ask the most basic of questions to get
a fundamental understanding of a new topic (thank you G).
I want to extend that same sentiment to you, if you have any questions about
anything please ask and hopefully I can help.
Niki ❤
Creating your financial freedom 45
Appendix
Notes & FAQs
A will template
Stock scorecard
Creating your financial freedom 46
How do you calculate the the total value of a company (market cap)?
The value of a company is the total number of shares multiplied by the price per
share. Today Apple is valued at $897.14 billion ($174.93 per share). This is driven by
many factors including the company’s financial performance as well as peoples’
perceptions about the company’s future.
To short a stock, you would need to borrow shares from someone, sell them
instantly at the current market price, and then in the following days/weeks you wait
around hoping the stock price to fall. When you’re ready to close the position (at a
profit or a loss), you would re-buy the shares you sold to return them to the lender
(this sounds complicated but it simple to do with online platforms).
For example, if you originally borrowed 100 shares and then sold them for $1000
total, and then two weeks later re-bought the shares for $800 total (because the
company value fell 20%), you would then have made a profit of $200 minus the
borrowing fee.
If, however, the stock price goes up (as they so often do), then things get ugly.
Imagine the company value rose 20%, you would then have to buy the shares at a
higher price than you sold them, and pay the borrowing fee on top.
As the entire global economy is always growing because there are more people,
shorting means going against the long term tide. Unless you want to become a
serious full time trader and watch the screens 24/7, I’d recommend staying well clear
of shorting stocks.
Absolutely not (provided you have a long term outlook). Over time the global
population is constantly growing, and people/businesses are always becoming more
efficient and productive. This makes businesses more profitable, which in turn drives
up stock prices.
Tony Robbins put it best: ‘Despite all the wars, crashes and crises, over the long
term, the stock market news will be good. When you truly understand this, it will help
you to be patient, unshakeable, and ultimately rich.’
Fun fact
When your money works for you it is literally like having your cake and eating it too.
Creating your financial freedom 50
Executor/trustee
‘I hereby appoint [NAME], [RELATION TO ME], to be the executor and trustee to
oversee and manage distribution of my assets.’
Funeral wishes
State your funeral wishes here, and what you would like to be done with your body
(e.g. cremated, buried, donated to science, whatever my partner says etc.) so that
your loved ones don’t have to make this decision and can’t disagree about what you
may have wanted.
Life insurance
Put the details of your life insurance policy/policies here.
Which company, policy type, policy number, amount covered etc.
Important documents
Note to your executor where can find all your important documents (e.g. title deeds,
share certificates, birth certificate etc.), and access to your main accounts & passwords
such as your:
- Phone passcode: 1234
- Computer passcode: joe123
- Apple ID: [email protected]. Password: joe123
- Gmail: [email protected]. Password: joe123
Creating your financial freedom 51
My stuff
Asset For who Note
My House e.g. My wife State the address and any other info
Books
Computer
Clothes
Note: In your table, add rows for any belonging/asset you want to go to a particular
person or institution. The clearer this is the easier it is to sort out for your trustee.
My internet accounts
Gmail
Dropbox e.g. Keep a copy of my ‘Important Docs’ folder, and feel free to delete the rest
iCloud
Photos e.g. Please keep or share any photos you want, then feel free to delete the rest
Notes (iCloud) e.g. Keep a copy of my ‘Passwords’ note, and feel free to delete the rest
Note: I added this section because I think it is hugely relevant today and not in most
will templates.
Creating your financial freedom 52
Financial
The MasterCard brand is very strong. Currently the PE ratio
is around 40, meaning that people are expecting the
Is the PE ratio reasonable considering the brand power? 0.5
company’s earnings to grow (if it doesn’t the stock price will
go down).
Competition
Is the brand strong? 1 Yes.
People
Is the management strong? 1 Yes.
Product/service
Are they investing in innovation to stay ahead of Yes. MasterCard is famous for investing and partnering with
1
competition? lots of new fintech companies to stay ahead of the curve.
Macro factors
It is a disruptable sector, but will take a long time for an
Is it in a highly volatile/disruptable sector? 1 incumbent to onboard banks, vendors and customers into a
new payment system.
Is there currency risk of where the company is set up, or Not really, the HQ is in the US and have a global presence
1
where it operates? (outside of China).
Total points (out of 20)
Note: This is an example scorecard with my notes regarding MasterCard Inc. It is not a stock recommendation.
Thoughts?
The goal of this doc is to give someone who has no experience or
interest in finance and investing the tools and motivation to start
building towards their financial freedom. Please let me know if you have
any thoughts on making it simpler, more actionable or better in any way.
Thank yous
I am so grateful to have many excellent friends and minds that have
helped me learn about personal finance and put this doc together. Big
thank yous to my fam, the Brapp fam, the Nodjoumi’s, the Sardanas, the
Choitrams, the Anands, Gaurav, Imran, Hemant, Ryu and Rav for sharing
your experiences and lessons. Much love!
The realest reason to take
care of your personal finances is
to gain the freedom to do more of
what you want, whenever you want,
with whomever you want.