Shan Foods 1
Shan Foods 1
Shan Foods 1
Ayesha Tehreem
Sohaib Sardar
ABSTRACT
This is a group project assigned by Mam Tayyaba Iqbal for the course of Human Resource
Management. The objective was to analyze the HRM functions on these lines; Employment laws,
Strategies, Recruitment, and Selection, Interviews, Training, plus Performance evaluation. For
the purpose, we have chosen Shan Foods. Following report contains a brief description of HR
practices at Shan Foods and the findings collected and analyzed from the project questionnaires
INTRODUCTION
Shan Foods (Pvt) Limited is a Pakistani producer of packaged spice mixes used in Pakistani
cuisine, Indian cuisine and other countries of South Asia. The company's products are exported
to over 50 countries, and the popularity of such products is due to the reduction in time required
to make traditional meals.
Shan Food Industries was founded as a cottage industry in 1981 in Karachi, Pakistan by Sikandar
Sultan, the founder & chairman. A few years later it started exporting to Europe, United
Kingdom, United States and the Middle East. By 2008, Shan had become hugely popular within
Pakistan due to its quality brands which were selling at affordable prices for common people.
The company is now exporting its products to 52 countries as well in 2008.[2]
In 2000, Shan increased its penetration in the central and northern regions of Pakistan, and
officially launched in India in 2004 by organizing a cooking competition in New Delhi. Shan
exports to 52 countries making it Pakistan's largest exporter of packaged spice, food, and rice
mixes. But now its presence is in 60 countries.
Chapter 1
HUMAN RESOURCE MANAGEMENT
What is HRM?
Human Resource Management (HRM) is the term used to describe formal systems devised for
the management of people within an organization. The responsibilities of a human resource
manager fall into three major areas: staffing, employee compensation and benefits, and
defining/designing work. Essentially, the purpose of HRM is to maximize the productivity of an
organization by optimizing the effectiveness of its employees. This mandate is unlikely to change
in any fundamental way, despite the ever-increasing pace of change in the business world. As
Edward L. Gubman observed in the Journal of Business Strategy, "the basic mission of human
resources will always be to acquire, develop, and retain talent; align the workforce with the
business; and be an excellent contributor to the business. Those three challenges will never
change."
HRM OF SHAN:
The Human Resources (HR) Department develops initiatives and provides strategic support to
SHAN FOOD’s Management with regard to human resources policy. It supports line
management in the departments, performs centralized service tasks, and ensures application of
operational human resources activities. It is the responsibility of human resource managers to
conduct these activities in an effective, legal, fair, and consistent manner. Human resource
management serves these key functions
Shan have more than 1000 people who share the same vision that is aligned behind a clear
strategy expressed in a simple road map. Our ambition for Shan Foods (Pvt.) Ltd is to be
recognized as the world’s trusted leader in taste, quality and to be the main point of reference for
outstanding financial performance in our industry.
Chapter 2
EMPLOYMEMT LAWS
1. Gender
2. Minorities
3. Disability
4. Harassment
LAWs with references
The Constitution of Pakistan contains a range of provisions with regards to labor rights found in
Article 11 of the Constitution prohibits all forms of slavery, forced labor and child labor . No one
has the right to force anyone for labor
Article 17 is related to freedom of association. Every citizen has right to become part of any
union unless if there is any restriction for country safety, provides for a fundamental right to
exercise the freedom of association and the right to form unions
Article 18 is related to the freedom of trade, business and professes and also gives the right to its
citizens to enter upon any lawful profession or occupation and to conduct any lawful trade or
business.
1. GENDER LAWS:
Article 25 addresses the right to equality before the law and prohibition of discrimination on the
grounds of sex alone. Article 25 of constitution of Pakistan is related to Equality of Citizenship.
Article 25 talks about that all the citizen have equal rights and there is no discrimination on the
basis of gender and there can be separate laws which can provide benefit to the children and
women in different forms :
Article 36 talks about the protection of minorities. The main purpose of this article is highlight
that minorities are equal to Muslims and their protection and rights and interest are also very
important and have right to make their representation in federal and local public institutions.
Article 37 whose title is promotion of social justice and eradication of social evils. The clause e
and f are directly related to EEO laws.
3. DISABILITY LAWS:
C159 of ILO title of Vocational Rehabilitation & Clause 1 of section 10 emphasizes that in any
establishment, minimum 3% of representation should be from disabled.
In section 10 of Disabled Person Employees and Rehabilitation ordinance 1981 which is related
to establishments to employ disabled person
4. HARASSMENT LAWS:
Section 2C of the protection of woman harassment at workplace act 2011 provides guidelines of
behavior to all employees including the owner to make harassment free environment for women
at work 9
2. EMPLOYMENT INFORMATION AND HEALTH SECURITY
INFORMATION:
Employment Information and health Security Information related to employment like:
1. Facilities
2. Wages
3. Employment Particulars
4. Probation period, and fixed term contracts, health etc.
4. MATERNITY LAWS:
LAWs with reference
1. Section 6 Chapter 5 of the provincial employment social security ordinance 1965 is
related to maternity benefits:
2. According to section 3, 4 of The West Pakistan maternity benefit 1958, woman can get 3
months leave with full pay.
5. MINIMUM WAGES:
LAWs with reference
There are different types of acts, ordinance are working in Pakistan related to wages such as
the Minimum wage Ordinance 1961
1. Pakistan Minimum Wages for Unskilled Workers Ordinance, 1969
2. The Payment of wages act 1936
3. Amendment in the section 3 of Minimum Wages for Unskilled Workers Ordinance 1969
has set the minimum wage for unskilled workers Rs 12000(26 days) per month
4. Section 3,4,5 of the payment of wages act 1936 are related to who is responsible to pay
the wages, the period of payment of wages should not exceed 1 month and wages should
be distributed till 7th date of the month
COMPENSATION:
1. Section 47 of chapter 4 related to factories act enforces extra pay for overtime. This
would be double of the regular wages
2. Section 48 restricts the double employment in same factory.
BONUS:
1. In industrial and commercial employment ordinance 1968, 10-c payment of Bonus, if an
employer gets profit, he has to pay bonus to a worker, working for him more than 3
months
2. Section 10-A emphasizes the importance of group incentive scheme for workers whose
production exceeds from others
6. MINIMUM AGE
LAWs with reference
1. Section 3 of article 11 clarifies that no child below the age of fourteen can work in mine,
factory and other risky places
2. Section 26 of Mines act 1923 explains that children are not allowed to work in mines
3. Section 26 A limits the work age in mine of 17 years if the child has not fitness
certificate
4. Section 26 B highlights the break of 12 consecutive hours if the age is below 17 years
5. Section 3 of The Road transport workers ordinance ,1961 defines that any type of road
transport services are not allowed unless the age of 18 years.
6. Similarly section 110, Chapter 8 of Merchant shipping Ordinance of 2001 restricts that
no citizen is allowed below the age of 15 to perform work in any ship.
7. Section 20 of Shop and establishment ordinance 1969 clarifies that no child is allowed to
work in any establishment
8. International Labor Ordinance convention 138, Minimum age convention 1973,c-15
minimum age (trimmers and stokers) convention 1921,C182 worst form of child labor
convention,C6& C90 night work of young people industry, convention 59 minimum age
industry convention are in enforcement.
7. EMPLOYEES REFERENCE CHECKING
Education
Previous Employment
LAWs with reference
Educational and Employment reference checking should be according to the law
2. FORCES OF COMPETITION
THREAT OF NEW ENTRANTS: High
RIVALRY AMONG COMPETING FIRMS: High
THREAT OF SUBSTITUTE PRODUCTS: Low
BARGAINING POWER OF BUYERS: High.
Buyers spend 40%-55% monthly on food, beverages and tobacco in the rural and
urban areas of Pakistan. The sales of spices make a significant portion of Shan’s
revenue. Buyers can quickly switch to other brands, or unbranded spices for little
cost.
BARGAINING POWER OF SUPPLIERS: Medium.
Shan Foods is a big corporation and suppliers tend to bargain for the best prices.
(FIVE FORCES MODEL)
3. COMPETITOR ANALYSIS
COMPETITIVE ADVANTAGE:
Shan Foods is the only spice company in Southeast Asia with cryogenic technology
that preserves the taste of 1600-1700 tons of spices when it is ground, by maintaining
freezing (0 degree Celsius) temperature and killing heat produced from friction.
FIRST MOVER ADVANTAGE: Shan Foods has the advantage of being the first
mover for branded spices in Pakistan, and now in India as well. It has created a
positive reputation for itself in the spice market focusing on Sharia and Pakistan’s
traditions.
STANDARD CYCLE MARKET: The market of spices is a standard cycle market
where new entrants can come in quickly and sell spices on a small scale.
PRICE IMPARITY: Shan Foods has to sell fast movers at a loss due to the price
imparity with unbranded spices. If they raise prices, the buyers would switch to
unbranded or home-grown spices.
MARKET COMMONALITY: Although Shan shares the same market with
National Foods, it is less popular in the north because of its spicy flavor. Shan Foods
has a strong hold in southern parts of Pakistan.
4. INTERNAL ENVIRONMENT
TECHNOLOGY: Apart from the cryogenic technology, Shan Foods’ other major
resource expenditure is on maintaining the ERP systems. It is also looking to
implement SAP through Arm Tech in the future.
HUMAN RESOURCE: Shan Foods hires trainees once a year and focuses on their
individual development. These trainees are later hired into the company.
5. BUSINESS LEVEL STRATEGY
Shan Foods has recently focused on becoming a “House of Brands” like Unilever and P&G.
Instead of launching desserts, basmati and soups under Shan’s name, they launched separate
brands - Delve Desserts, Maa and Shoop respectively. Unlike National Foods, which focuses
on export, Shan Foods focuses on the local market and its marketing department handles the
export side. During recession, Shan Foods continues the hiring process and shows
growth especially in lower SKUs where their sachets sell well.
COST VS. DIFFERENTIATION
COST LEADERSHIP: Shan Foods cannot lower its price too much because it
needs to support its cryogenic units to maintain taste. However, it does sell fast
movers at a loss to give its customers the best price in the market. It is currently
impossible for Shan Foods to compete with unbranded spices’ prices.
DIFFERENTIATION LEADERSHIP: Shan’s taste is slightly spicier owing to the
fact that they maintain the rich flavor of the ingredients even after they are ground.
Apart from quality, Shan focuses on giving variety, better packaging, brand
reputation, easier recipes and greater availability. HOW DO THEY LEAD?
6. TOTAL QUALITY MANAGEMENT
SHAN FOODS focuses on the Return of Investment of every activity they do. From human
resource planning to sifting through raw material to delivering marketable goods, their
strategy is to focus on quality at every step. The Quality Control (QC) department ensures
that the ingredients are the very best, chosen from a variety of crop yields and that the
process brings out the right taste in each spice.
The end result is a packaged Fast-Moving-Consumer-Good that has become a household
name in Pakistan.
A MYTH OR REALITY?
7. RATIO ANALYSIS
CURRENT RATIO:
Current assets/ Current liabilities: 3,114,550/ 3,654,457 = 0.851597242121519
INVENTORY TURN-OVER:
Sales/ Inventory of finished goods: 26,744,359/ 2,551,752 = 10.48078300712608
FIXED ASSET TURNOVER:
Sales/ Fixed Assets: (26,744,359/ 3,947,210) * 100 = 67.8%
PROFIT MARGIN: 10-15%
ANNUAL REVENUE: 3.3 Billion
ANNUAL FIXED COST: 120,000
TOTAL VARIABLE COST: 300,000
OUR SUGGESTIONS EXPORT STRATEGY:
Shan Foods should create a separate department for exports to lessen the burden on marketing
department.
MARKETING STRATEGY: To increase market share, Shan Foods should invest more in
marketing to the foreign markets such as Africa, West Indies, Zimbabwe, Sri Lanka, Bhutan,
Central Asia and Mexico. The middle class market is already saturated.
Chapter 4
JOB ANALYSIS
Job analysis is done subsequently by the line managers, heads of the departments and the HR
department. The job is completely analyzed on the basis of activities and responsibilities
involved and attributes or job requirements needed to perform the activities. The job analysis are
done by keeping in sight the functional or duty areas of a position, tasks, the basic requirement
for the job and the basic training to do the job. The job description and job specifications are
subsequently made and analyzed by line managers, HOD and HR department which in turn helps
hire the right quality of workforce for the company. Another purpose of job analysis is later
improvements, regarding performance appraisals, selection systems, promotion criteria, training
needs recognition, compensation plans etc. The job analysis at Shan Foods aims to answer
questions such as:
What qualifications, skills, techniques and characteristics are needed to perform the job?
Within how much time the job needs to be performed?
How does the worker perform the job?
What responsibilities does the worker undertake?
Why does the particular job exist?
JOB EVALUATION
Job evaluation is conducted by HR department determining the value and worth of a job. This
allows them to identify the highly responsible and tougher jobs so that they can set the
compensation package of an employee according to the nature of the job. Without job evaluation,
there is a threat of employees’ job dissatisfaction which can result in deterioration in employees’
performances. At Shan, jobs are arranged from highest to lowest, in order of their value, level of
responsibilities and the relative difficulty in performing them. Compensation packages are set
according to the ranking of the job as highest being most difficult and highly paid and lowest
being simplest and less paid.
Chapter 5
PERSONNEL PLANNING AND RECRUITING
RECRUITMENT
CREATION OF VACANCY:
The vacant positions are usually assigned to the existing employees for the purpose of
replacement or promotions etc. But still there is a good amount of budget allocation for the new
vacancies at the end of every year which allows the HR department to create some new
vacancies for external recruitment. The vacancies are created by the decision making of line
managers of the departments, head of the departments, HR manager and CEO regarding the need
and necessity of the new vacancies. New vacancies are created on the basis of termination,
expansion etc.
PHASES OF RECRUITMENT
Phase 1: Identify Vacancy and Evaluate Need
The Company first identifies and evaluates the need and necessity of the new vacancy
and internal replacement. The decision making is done with the collaboration of HR
manager, line managers, Heads of the departments and CEO keeping in sights the
objectives and strategic goals, budget allocation and job analysis.
Phase 2: Applicant Generation
In this phase of recruitment, the company decides the applicants to target in the search.
More specifically, what type of applicant would they like to attract to their organization’s
open or vacant positions for example, entry-level or experienced. The open positions are
generally for the non-experienced and entry-level applicants at Shan Foods as they prefer
referrals for the vacant positions which require replacement. Sometimes, for some new
openings, the services of headhunters are also availed for recruitment depending on the
nature of job.
Phase 3: Maintaining Applicant Status
During the second phase of recruitment, the company is primarily concerned with
maintaining the applicant’s interest in the job and the organization so that the applicant
will accept the job offer. Given the goals of both the company and applicant, the initial
recruiter-applicant contact is considered very important. First impressions revolve around
the recruiter judging the applicant and the applicant’s reaction to the recruiter’s attitude
and behaviors. For this purpose, numerous interviews depending on the nature of the job
are held with HR manager, line manager of the concerned department and finally with the
Head of the department.
Chapter 6
EMPLOYEE TESTING AND SELECTION
It is the degree to which an assessment tool produces stable and consistent results.
VALIDITY
INTERVIEWING CANDIDATES
Final Interview
The candidates are short-listed by factory HR Manager against the requirements of the job
description and called in for interviews in consultation with the Department Head. Interviews for
Managers and above are conducted by the Chief Executive with facilitation from the Group HR
Department. Interviews for all other positions are conducted by the General Manager in
consultation with the Factory Manager/ Department Head with the facilitation of HR department.
Reference Checks
Reference checks are conducted for all qualified and selected candidates by the HR Department.
Reference Checks can reveal information about an applicant’s behavior with prior employers that
could be critical to your decision.
Medical
The purpose of the medical examination is to determine and evaluate the general health status of
the applicant as it is related to his ability to perform the job for which he is applying.
Appointment letter is issued only after the candidate has been found fit for the job applied for.
Only successful candidates are asked to undergo the medical test, which will consist of a blood
test, chest x-ray and a urine test. The cost of the medical examination is borne by the
organization.
Appointment
On acceptance of “Offer Letter/Sheet” by the candidate, the HRD finally issues the
“Appointment Letter” signed by the Director for all Management employees and the by
Manager for all Non-Management employees and returns it to the HRD for further processing.
Probationary Period
The appointment for a probationary period is as follows
- MANAGEMENT Employees : 6 months
- NON-MANAGEMENT Employees: 3 months
On successful completion of the probationary period a “Confirmation Letter” is issued by
HRD, which is duly signed by the concerned Director/Manager, Employees will become
members of the Provident Fund only on confirmation of the employment.
Replies to other candidates
All other candidates who were called wither for initial interviews or any other interviews are sent
replies by the HRD thanking them for their cooperation and telling them that the position has
been filled.
Provides equal employment opportunities on pure merit system irrespective of gender, race,
religion, ethnicity, origin etc. There is a general perception regarding Shan Foods that their
organizational culture is extremely religious and most of their staff strictly follows the
religious values of a specific religious sect. There is also a perception about Shan regarding
discrimination on the basis of gender that they don’t hire female staff because of religious
extremism. By visiting the company itself, we observed that the general perception is not
absolutely correct and there are equal employments opportunities for all as there is are
female staff in the company, non- Muslims are working in the company and employees
belonging to Hindu religion are provided with specially made vegetarian food for them.
The general staff there was casual and there was no sign of religious extremism. Although,
because of being Sharia compliant organization, the company completely stops its
operation at Prayer breaks and car allowance are given to employees through Islamic Ijara
system.
Gratuity fund
Provident fund
Pension
On Termination due to “Misconduct” no gratuity shall be payable.
SUCCESSION PLANNING AT SHAN FOODS:
Shan Foods doesn’t focus much on succession planning. According to Mr. Tariq, Assistant
Manager HR, there was a formal action plan made for succession planning few years back but
the top management of the company didn’t find it much effective, appealing and beneficial and
the keeping in sight the possibility of politics between company’s employees, the concept of
succession planning was not focused upon anymore.
PERORMANCE MANAGEMENT AT SHAN FOODS
Shan foods greatly emphasizes on performance management as they know the importance of
capable employees in the organizational progress. Performance of employees is monitored on
regular basis and appraisals are given to them annually regarding their performance. The rating is
done on the basis of bell curve. Performance appraisal is objective based at Shan Foods (Pvt.)
Ltd. Employees performing well are given additional benefits along with additional
responsibilities and targets. Low performing employees are counseled and necessary trainings
are provided to them to let them overcome their weaknesses. Besides that, extensive on job
trainings are provided to the employees on regular basis to enhance their performance.
RETENSION ISSUES
According to Mr. Tariq, Assistant Manager HR, they were facing serious retention issues from
sales department previously. The reason behind subsequent resignations was the salary and
compensation packages which, according to the sales people were not enough to prevent them
joining other organizations. Though, the HR department was not facing such issues with other
departments but necessary steps were taken and pay scales for all the departments were revised
to retain the employees and now they are free from such retention issue. The HR department
does not instantly accept resignations from capable employees and tries to retain them by
overcoming the reason for resignation to some extent. The resignation is only accepted if the
employee doesn’t want to get retained even after efforts of HR department for retaining him/her.
TURNOVER RATIO
The turnover ratio at Shan Foods is not alarming for the Human Resource department because
there is no culture of firing until and unless it becomes too necessary. Moreover, the job
satisfaction level and compensation packages are good enough to retain employees. The brand
name and company reputation also allows them to retain employees as employees feel their jobs
securer and their status higher working in a company like Shan Foods Ltd. Although, there was a
noticeable turnover ratio previously because of employees’ preference of working in MNCs over
working in a local based organization. But the issue has been terminated ever since Shan Foods
has expanded its production capacity even further with manufacturing units installed in UAE,
Saudi Arabia, United Kingdom, USA and setting up harbor offices in Shariah- UAE, Makka-
KSA and Manchester- United Kingdom. This enormous expansion has allowed them to retain
employees even better.
RESIGNATION
All employees, upon resignation acceptance will be scheduled for an exit interview. Refer to Exit
Interview Form. HR will conduct an exit interview for employees placed in managers and above
category. For all other positions the concerned factory manager will conduct the Exit interview.
Findings of the Exit Interviews will be compiled by HR Managers and forwarded to Group HR
Manager for onward review with management for corrective actions wherever required.
RETIREMENT
Retirement age for all male employees is 60 years and female employees are 55 years. Human
Resources will issue all related correspondence to employee 1 month prior to retirement.
RE-HIRE OF FORMER EMPLOYEES
Rehiring of former employees can take place with the organization. In such cases, HR
Department will request recommendation of (previous) Department Head before forwarding the
case to the General Manager and Chief Executive. The General Manager and Chief Executive
will have the authority to approve/reject the rehiring of the employee.
ALLIGNMENT OF HR DEPARTMENT ON ORGANIZATION’S
OVERALL STRATEGY
Strategic HR planning is one of the most important components at Shan Foods as they consider
the strategic HR planning as a core component in achieving organizational objectives and
strategic goals. The HR policies at Shan Foods are completely aligned with company’s overall
strategy and maintaining a pre-defined organizational culture like strict Shariah compliance,
decentralized decision making to some extent, informal means of communication between
managerial and non-managerial staff, employee empowerment etc. The HR department, as per
company’s policy primarily focuses on internal recruitment, merit based selection, attractive and
market competitive salary and compensation packages for employees and fair wages to the labor
as per government’s instructions, retirement plans etc. All these factors align HR policies with
organizational strategies assisting actively and playing immense role in achieving strategic goals
of the organization.
STATUS OF HUMAN RESOURCE MANAGEMENT DEPARTMENT AT
SHAN FOODS
The status of HR department at Shan is moderate. The HR department influences the employees
work and management’s decision to some extent but not at full. There are clear lines of
authorities for each department and maximum authority is given to the departmental line
managers as they are directly supervising the staff. Although, the HR policies are strictly
followed within the organization and every employee of every level has to comply with those
policies. Shan Foods doesn’t have any visible talent acquisition system in place as they primarily
focus on internal recruitment and replacement for the vacant jobs and entry-level openings are
comparatively lesser at Shan Foods.
CONCLUSIVE ANALYSIS OF THE HRM DEPARTMENT OF SHAN FOODS
The human resource management department of Shan Foods is one the most influential and
powerful departments of the company. Although, the department has clear lines of authority but
still it has an influential role within the organization. The HRM department of Shan Foods
consists of well qualified and professional staff with highly ethical working methodologies and
effective system of recruitment, selection, training and compensation. They value their
employees and consider them as an organizational family maintaining friendly and motivating
organizational culture and informal means of communication for better coordination. Although,
there is still some capacity for further improvement regarding clear and visual career planning of
the employees. At Shan Foods Pvt. Ltd, the recruitment is purely rational and requirement based,
selection is merit based with equal employment opportunities, training is extensive and
compensation is market competitive, fair and attractive. Although, they have faced some
retention issues in the past but due to the absence of strategic compensation policy. They have
overcame it by revising their pay-scale and now they are very successful when it comes to
employee retention. Their effective performance management and alignment with company’s
overall strategy have made them a successful and reliable department of the organization.
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