quản trị kinh doanh
quản trị kinh doanh
quản trị kinh doanh
Developed history:
- Found by Hoang Duong company in 1997 under name “Canishop”
in Czech Republic with the aim of providing wool yarn for eastern
Europe
- In 2001 the company launched the first store in Ha Noi named
“Canifa”. ( “Cani” is original name and “Fa” means “Family”) =>
“Fashion for all”.
- In 2007, it launched a new brand “ Canifa kids” for children from
2- 12 years old.
1. Mission, vision, core value:
- Mission: bring domestic consumers diversified and high quality
experiences, honor the Vietnamese fashion brand
- Vision: Fast fashion but the quality is guaranteed, diversified in
size.
- Core value: Respect, Create, Priority, Share.
2. Company scope:
- Domestic: 68 stores across 24 provinces in Vietnam.
- International: German, England, American, Taiwan, Poland and
Czech Republic.
3. Product portfolio:
- Summer: Elastic, cool khaki products.
- Winter: The product is made from wool, traditional yarn and warm
cloth coat.
- Kids: Product is made from wool, yarn, cotton for winter and
summer.
This summer, Canifa launched a new line product- Sun protective
clothing. This is the main product of the summer 2018 of Canifa.
II. Analysis of new line product – Sun protective clothing.
1. General information