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    Top 10 Social Networking Sites in India (2008 vs. 2007)

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    iipmanand
    The document summarizes the top 10 social networking sites in India in 2008 versus 2007. Orkut remained the number one site in India until 2008 when it was overtaken by Facebook, which became the second most popular site. Bharatstudent was the third most popular site in 2008, growing 88% from 2007. Overall, social networking was highly popular in India with most sites experiencing significant growth in unique visitors from 2007 to 2008.

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    Top 10 Social Networking Sites in India (2008 vs. 2007)

    Uploaded by

    iipmanand
    40 views5 pages
    The document summarizes the top 10 social networking sites in India in 2008 versus 2007. Orkut remained the number one site in India until 2008 when it was overtaken by Facebook, which became the second most popular site. Bharatstudent was the third most popular site in 2008, growing 88% from 2007. Overall, social networking was highly popular in India with most sites experiencing significant growth in unique visitors from 2007 to 2008.

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    Socail Network

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    The document summarizes the top 10 social networking sites in India in 2008 versus 2007. Orkut remained the number one site in India until 2008 when it was overtaken by Facebook, which became the second most popular site. Bharatstudent was the third most popular site in 2008, growing 88% from 2007. Overall, social networking was highly popular in India with most sites experiencing significant growth in unique visitors from 2007 to 2008.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views5 pages

    Top 10 Social Networking Sites in India (2008 vs. 2007)

    Uploaded by

    iipmanand
    The document summarizes the top 10 social networking sites in India in 2008 versus 2007. Orkut remained the number one site in India until 2008 when it was overtaken by Facebook, which became the second most popular site. Bharatstudent was the third most popular site in 2008, growing 88% from 2007. Overall, social networking was highly popular in India with most sites experiencing significant growth in unique visitors from 2007 to 2008.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Top 10 Social Networking Sites in India (2008 vs.

    2007)
    Rank Social Networking Site Total Unique Visitors (m) Total Unique Visitors (m)  
    (Dec07) (Dec08)
    1 Orkut.com 7.123 12.869 81
    2 Facebook.com 1.619 4.044 150
    3 Bharatstudent.com 1.736 3.269 88
    4 hi5.com 714 2.012 182
    5 ibibo.Com 1.97 990 -50
    6 MySpace Sites 352 741 110
    7 LinkedIn.com 293 513 75
    8 PerfSpot.com 2.106 433 -79
    9 BIGADDA.com 515 385 -25
    10 Fropper.com 256 248 -3

      Highly improved
      Declining rate shown

    Facebook:

    The reigning king of Social Networking is the fourth most visited site in India after Google.co.in,
    Google.com, Yahoo.com. Though Facebook remains most popular in US with about 29.3 percent
    contribution, India is the third largest contributor to the site accounting 4.6%of site traffic.
    Orkut

    This Google owned social networking site got very popular in Brazil and India. Though the site
    didn’t receive the same popularity in rest of the world, it remained the number one social
    networking site in India for a very long time. The site went through a lot of changes and
    incorporated a lot of features to fight Facebook but finally lost the battle and went down to
    position two.

    BEST FEATURES :

    CURRENT ISSUES:
    Twitter

    The micro-blogging site has been one of the most talked about social networking site in the
    recent time. From becoming the word of the year to the first revenue from Google partnership,
    Twitter was in headlines all of 2009. Twitter started receiving a lot of attention in India with lot
    of Indian celebrities from Hollywood and Politics joined this bandwagon. Needless to say it was
    one of the easiest way celebs connected with their fans and the newest way of being in limelight.
    India is the second highest Twitter using nation accounting for 8 percent of the site traffic.

    LinkedIn

    LinkedIn was one of the most innovative networking space for professionals. It took social
    networking to another level by making it solely for professional networking. From posting jobs,
    marketing products to finding candidates, LinkedIn proved to be total hit among professionals
    from all arena. LinkedIn is the thirteenth most visited site in India.
    Ibibo

    India’s very own social networking site offers all that social networking sites offer. Connecting
    with friends, sharing photos, chat etc. Among other regular features, Ibibo also has social gaming
    quite similar to Facebook. Ibibo has recently launched games thats are quite similar to the
    famous Facebook games. Well, one of them has a very similar name as well. I’ll let you guess
    the name.
     Challenges faced
     Reason for the reduction of users
     Promotional strategies
     Which strategy helped the most
     How they tackled their difficulties
     -------------------------------
     Break even

    PROMOTIONAL STRATEGIES:

     Problems and expectation


     Questionnaire with sample size of 100 ( 10 – 15 questions )

    Based on the above research …

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