Chapter I

INTRODUCTION

Merienda and breakfast time is always something to look forward when in

the Philippines. We Filipinos have become accustomed to having merienda and

breakfast that is indeed have become fond of it. Having an affinity for sweets, it is

common to give in to our cravings to satisfy our own sweet tooth. We would like

to introduce varieties of flavor that consumers will like, especially the younger

ones which we aim to offer a healthy and nutritious food. This is a type of snack

which is new and affordable to the customers. Also, we Filipinos preferred a

snack that will suit our taste bud.

The business proponents came up with the Chibi Pancakes as the name

of our business. The word Chibi in Japanese means Small. This word perfectly

describes the overall appearance of our pancake. The pancake itself is small,

which means this food will be small enough to fit on plastic cups. This means that

the pancake itself is handy and most people can eat it on the go. We made this

business proposal for the purpose of improving the classic pancake. We want to

serve our customers with a new rendition of the product and give them an

impression that pancake dishes can improve. Our innovative pancakes also

showcase its nutritional value. It is known that pancakes are rich source of

carbohydrates and micronutrients but also high in calories. But our innovative

pancake uses fruit and vegetables as additional ingredients to compensate for

the high calories.

 2

Statement of the Problem

This feasibility study is intended to evaluate and analyze the feasibility of

selling “pancakes” with vegetable flavored and fruit toppings.

Specifically, It aims to evaluate and analyze the following areas:

 The Technical Aspect of the study

 Product Description

 Product Process

 Equipment/ Materials

 Plant Location

 Plant Layout

 The Marketing Aspect of the study

 General Business Condition

 Competitive Condition

 Target Market

 Demand

 Product

 Pricing Strategy

 Promotion

 Packaging
 3

 The Financial Aspect of the study

 Capitalization

 Sources of Funds

 Total Sales

 Total Expenses

 Income Statement

 Balance Sheet

 Cash Flow Statement

 Ratio Analysis

 The Management Aspect of the study

 Form of Ownership

 Structure

 Job Analysis

 Company Policies

 The Socio-Economic Aspect of the study

 Contribution to the government

 Contribution to the society

Conceptual Framework

TECHNICAL MARKETING FINANCIAL MANAGEMENT SOCIO-

ECONOMIC

Product General Form of Contribution

Business Capitalization to the
Description Ownership
Condition government

Product Competitive Sources of Structure Contribution

Process Condition Funds to the society

Equipment/ Target Total Sales Job Analysis

Materials Market

Plant Demand Total Company

Location Expenses Policies

Plant Product Income

Layout Statement

Pricing Balance Sheet

Strategy

Promotion Cash Flow

Statement

Packaging Ratio
Analysis

Figure 1.1
Framework of the Study

In technical study, It illustrates the production and operational flow of the

business. It shows the machineries and equipment used, waste disposal, and

electric and floor plan layout. It shows the scheduling and production costs. It

also distinguish the visibility of our business in our chosen location. With proper

care of the equipment and knowledge or skills on how to use it, it will prolong its

quality and usefulness.

In marketing study, this part of the chapter determines the marketability of

the product in our chosen location. It describes the types and characteristics of

our target market, the supply, demand, and marketing programs that may be

used to compete with other competitors. Chibi Pancakes is not just a pleasant

snack but also it is budget-friendly. Chibi Pancakes is something that will make

you love pancakes. Our target market are students, professors, employees and

other persons passing by at Divisoria where our store is located.

In financial study, shows the start-up capital needed is P150,000, for

which the owners will invest P30,000 each, sources of capital, returns on

investment, and other financial considerations. It looks at how much cash is

needed, where it will come from, and how it will be spent.

In management study, to operate any business, workers and managers

are essential for it to be successful.

 Wages and benefits are laid proportionally according to the task given to

them. Policies for the organization are necessary in order to serve as a rule for

the workers to follow as a basis for some needed action.These policies are

important to have a smooth flow of management. Legal study involves the

management’s rules and regulations that must be following the government laws,

practices and not contrary to moral and values exercised in the Philippines.

In socio-economic study, this section focuses on the impact and relevance

of the business to the external aspects of the business and its contribution to the

government and society.

Scope and Limitation of the Study

The study will undertake the feasibility of Chibi Pancakes, that is located in

Teresa St., Sta.Mesa, Manila –Near the Polytechnic University of the Philippines.

The respondents are the students, employees, or any person resides/

studying/employed near the location. The competitors that the business will

consider are those stalls and food street kiosks near us, which are located in the

vicinity of the location.

Significance of the Study

The study shows that healthy eating on a budget is possible with our

“Chibi Pancakes.”

To the customers- The researchers create an innovative pancakes that contains

a healthy and refreshing product that is affordable and used natural ingredients

that makes the pancakes bring out the unique taste which keeps the customers

coming back for more.

To the researchers- Through this study, the researchers have acquired new

skills and knowledge that they can use in their profession. This study can enlighten

critical and creative thinking that generates ideas, possibilities and actions with regards in

facing reality of life especially as we walk towards the path of business world.

To the students- This study mostly target students to provide a healthy and

nutritious treats for them to boost their energy, mentally and physically.

To the teachers- The proposed study keeps them from having a healthy body

and can still stay fit and keep their diet balance. Also our product is a ready-to-

go snack that suits with the people who is in a hurry.

Definition of terms

Affinity- a liking for or an attraction to something

Sweet tooth- a great liking for sweet-tasting foods.

Rendition- a performance of something; translation

Impression- the effect or influence that something or someone has on a

person's thoughts or feeling

Varities- appearance or suggestion of something; the quality one state of having

or including many different things

Innovative- introducing or using new ideas or methods

Micronutrients- an organic compound, essential in minute amounts to the

growth & health of an animal

Chibi- A Japanese word means small or miniature in a good way or cute way

Relevance- the ability to retrieve material that satisfies the needs of the user
 Chapter II
METHODOLOGY

This chapter describes and discusses how the researchers will gather the

necessary data and information, the type of research and research design that

will be used in the entire study. It describes who will be the respondents and

focus of the research.

Research Design

The feasibility study used Descriptive-Survey Research Design. This

design is used because in business research, this design attempts to reveal

consumer product acceptance or preferences, advertising schemes used,

motivation studies on products, business schemes, market trends, sales

forecasting, price analyses, and other studies pertinent to business operation. It

is important for scientific basis of judgements and to have a closer look into

methods and procedures. Unless businessman accumulates relevant facts about

the situations they face, they cannot sense what is significant or useful to them

for improving their work.

The word survey signifies the gathering of data through the use of

questionnaire.
Respondents

The researchers will use 100 sample of respondents from different ages

and gender. 50 of the respondents are male and 50 are female. The

questionnaires will be distributed to 25 males and 25 female respondents who’s

ages are between 10-16 years old and to 25 males and 25 females who’s ages

are between 17-30 years old. This will be done because the researchers want to

know the perceptions of people with different genders and ages about the Chibi

Pancakes.

Sources and Method of Collecting Data

The researchers made use of books and internet as reference for

conducting their research about the technical, legal, financial, and political

aspects of the project. The researchers also used survey questionnaires to

gather the perception of the respondents about the products of “Chibi Pancakes”.

Survey Questionnaire was used because it is not time consuming, it can be

easily answered by the respondents, and it was significant to gather all the

information needed. Descriptive method proceeds to describe it to be “fact-

finding” or “information gathering” with analytical interpretations.

 Chapter III
TECHNICAL ASPECT

This study discusses about the procedures and processes of the product

and generating business conditions of the factors that impact the operation of a

business. It also shows the machineries, equipment or tools that are used in

production and other aspect regarding bringing raw material into finishes product

ready for trade. The Plant layout, location, size and structures are all presented

for the purpose of identifying the business operation.

General Business Condition

Premises include the buildings and rooms involved in food preparation

and storage. They must be kept clean and in good condition and the design must

provide suitable space for working and maintaining hygienic practices, prevent

build-up of dirt and mould, and provide suitable conditions for handling and

storage of food. The products and ingredients thereof shall be stored, handled,

transported and kept so as to protect them from spoilage, contamination, disease

and unwholesomeness. Boxes and other permanent receptacle or containers for

the storing, receiving, or handling of bakery products shall be in their designated

place which shall be kept clean and sanitary.

All raw materials and ingredients used and any material used in

processing products must be safe and not contaminated with anything that would
make the final product unfit for human consumption. All equipment that comes

into contact with food must be made of appropriate materials, kept in good

condition, cleaned effectively, and fitted appropriately to allow cleaning around it.

Storage, processing and distribution systems must protect food from

contamination and cross contamination that makes it harmful to health or makes

it become unfit to be eaten. This includes pest control, pet control and having

processes and procedures that limit bacterial levels to within specified criteria.

Staff working in food handling areas must keep good personal hygiene

and be aware of practices and factors that can cause contamination of food and

cross contamination. The materials used for packaging and wrapping must be

stored in a way that prevents contamination and be suitable for coming into

contact with food. The procedures for wrapping and packaging must ensure that

there is no contamination of the food. Staff handling food must be instructed or

trained in food hygiene so they have an understanding of the requirements for

their work. Slips and trips are the most common cause of major injury in

workplaces and commercial kitchens. It is the responsibility of the employer to

ensure the safety of staff, visitors and the public by taking adequate precautions.

Food waste must be removed from the food preparation area as soon as

possible and stored in containers that are suitable for waste disposal services to

handle. The containers must be designed to be easy to clean, prevent

contamination, prevent access to pests and kept in good condition. Waste

disposal must also comply with hygiene and environmental regulations.

Production Process

“Chibi Pancakes’’

Ingredients

 1 1/2 cups flour

 3 tablespoons sugar

 1 1/2 teaspoons baking powder

 1/2 teaspoon salt Figure 3.1

 1 cup evaporated milk

 4 tablespoons melted butter

 1 egg

 1 teaspoon Vanilla extract

Add Powdered vegetables in the ingredients of pancakes: (depends on the

customer’s choice)

 Carrots

 Malunggay

 Squash

Add Fruit Toppings:

 Apple

 Banana

 Mango
Also the syrups for the pancakes will be bought on the local market:

 Chocolate Syrup

 Caramel Syrup

 Strawberry Syrup

Step by Step Procedure

1. Mix flour, baking powder, salt, sugar and your preferred vegetable

powder

In a medium-size mixing bowl or large glass measuring cup, whisk

together your dry ingredients (or follow directions for premade pancake

mix).

2. Mix milk, eggs, and butter

In a separate bowl, whisk together the wet ingredients (milk, eggs,

vegetable oil, or melted butter) until the egg is broken up (this will prevent

overmixing in the next step).

3. Mix dry ingredients with wet ingredients

Add the wet ingredients to the bowl with the dry ingredients. Stir them

together until you stop seeing flour. Remember to not overmix, which

makes the batter tough.

Tip: Keep a few lumps in your batter to keep the pancakes tender.

4. Pre-heat the pan or skillet

Turn your stove to medium-high heat and place a large skillet or griddle on
 the burner.

Tip: To test for temperature, sprinkle a few drops of water on the pan. It’s

hot enough when the droplets bubble up and evaporate.

5. Add oil or butter to pan

brush the pan with vegetable oil or butter and use it to lightly wipe the

bottom of the pan. This will keep the pancakes from sticking.

6. Pour the batter into the pan

For each pancake, gently pour 1/3 to 1/2 cup of batter into the pan, using

a ladle or a measuring cup. Use a spoon to spread the batter into a circle.

Tip: Since it’s a mini pancake when all the pancakes are almost cooked

you can add the butter and mixed it all together until it is absorbed by the

pancake.

7. Flip the pancakes when the bubbles burst

Once bubbles begin to pop in the pancake’s center, it’s ready to be

turned. Insert the entire spatula under the pancake’s middle. Lift the

pancake quickly about an inch off the pan’s surface and flip it over.

Tip: If you’re making pancakes for a large crowd, place them on a wire

rack over a baking sheet (to prevent sogginess)

Workflow of the Process

Create a Chibi Pancakes concept

Gather the ingredients and tools needed

Combine the ingredients for the pancake

Add the prefer vegetable content in the pancake

Fry and flip the pancake

Wait till its done

Prepare for the finishing touches

When done cooking, add the prefer toppings

Put in the food display warmer

Figure 3.2
Product Description

The name of our business is Chibi Pancakes which is “chibi means small”

and pancakes is our main product. We came up with the name to emphasize our

product, which is the Pancakes and to implied that our product is a mini version

of pancakes or which have a cute small size food. To make it unique or different

to a typical pancake, for making pancakes healthier and represent a different

kind of taste of our product we add a twist within which is to make it more

flavorful and tastier than ever.

Materials and Equipments

A. Furnitures and Fixtures

The materials and equipment will help the researchers to convert

the raw materials into finished product.

Items Descriptional Quantity Price per Total

Specification Unit Cost

-Built-in furniture
installed in many
kitchens for
storage of food,
cooking 1 P5,000 P5,000
equipment, and
often silverware
Kitchen Cabinet and dishes for
table service
 - Sucks hot air out
of the kitchen to
1 P1,500 P1,500
create proper
ventilation

Exhaust Fan

Table 3.1

B. Utensils

Items Descriptional Quantity Price per Total

Specification Unit Cost

-Used to input
sales and keep 1 P2,500 P2,500
the money safe

POS System

-For
communication
and business 1 P1,000 P1,000
transaction
purposes
Telephone
 -Used to keep the 1 P6,500 P6,500
food warm

Food Display
Warmer

-Dispenses hot 1 P12,000 P12,000

and cold coffee

Coffee Vending
Machine

-A flat cooking
surface for 1 P16,500 P16,500
pancakes

Flattop Stove

-An apparatus
used in mixing 1 P650 P650
flour and other
ingredients

Electric Flour Mixer

 -A cooling
apparatus use to
reduce the rate of 1 P12,000 P12,000
spoilage of
foodstuffs

Refrigerator

-used for beating,

whipping or 1 P301 P301
mixing

Egg Beater

-Dispenses paper 1 P859 P859

towels

Paper-towel
Dispenser

-An apparatus
used in mixing 2 P620 P1,240
flour and other
ingredients

Mixing Bowl
 -A kitchen utensil
used as a surface 2 P676 P1,352
on which to cut or
slice things

Chopping Board

-A bowl- shaped
kitchen utensil
1 P430 P430
with holes in it
use for draining

Colander

- Used primarily
to measure the
volume of liquid
or bulk solid 1 P141 P141
cooking
ingredients such
as flour and sugar
Measuring Cup

-A filter to retain
larger pieces
while small pieces 3 P278 P834
and liquid pass
through
 Mixing Bowl

-A kitchen tools
used to cut
1 P358 P358
different kinds of
foods

Kitchen Knives Set

-A container that
holds water and is 1 P414 P414
used for washing

Basin

-It is easier to
make pancakes a
round shaped 3 P150 P450
with the use of
this bottles

Plastic Ketchup
Bottle

-A piece of textile
used to hold hot
kitchen 5 P100 P500
equipment like
pots and pans

Pot Holder
 -used for lifting,
flipping, or 2 P200 P400
spreading

Spatula

-used to blend
ingredients
smooth or to
incorporate air
1 P150 P150
into a mixture, in
a process known
as whisking or
whipping

Whisk

-Used for 1 P695 P695

computation

Calculator

Table 3.2
 C. Supplies

Items Descriptional Quantity Price per Total

Specification Unit Cost

-Used to provide
receipt to the 30 P100 P3,000
customers

Thermal Paper

-Used for
recording and 2 P54.75 P109.50
reference
purposes
Log Book

-Used in writing
important details 24 P5.25 P126
or documents

Ballpen

-Used for 1
documentation P125 P125
purposes (ream)

Bond Paper
 -Input for the 36 P100
paper-towel P3,600
dispenser (boxes) per box

Tissue

-A skewer is a
thin metal or P20 per
wood stick used 300 P17,280
100 Sticks
to hold pieces of
food together

Barbeque Stick

-Disinfectant use
to maintain the
cleanliness of the 12 P69.75 P837
hands before and
after eating
Hand Sanitizer

-cleaning cooking
utensils, dishes,
cutlery and other 12 P125 P1,500
items to prevent
foodborne illness

Dishwashing Liquid
 -a tool or cleaning
aid consisting of 24 P19.75 P474
soft, porous
material.
Dishwashing
Sponge

-Used to dry
hands and for 36 P15 P540
sanitation
purposes
Cleaning Towel

Table 3.3

Plant Location

We choose to put our business in Teresa. It is located in Teresa street

Section. We choose this section since this area is nearby to different University.

It’s also adjacent to nearby transport hub such as Philippine National Railway’s

Tutuban Station. There also jeeps that passes by Teresa that are bound to

different areas of the Metro. The area is well-placed in terms of putting our

business since it is the where many people come pass by. We also chose this

area since the rent on their stalls are relatively cheaper compared to other malls.
Plant Layout

Front View Perspective View

Figure 3.3 Figure 3.4

Figure 3.5 Figure 3.6

Side View Top view
 Floor Plan

Figure 3.7

The production area, where the foods are processed and stored are composed

of:

 Fry area – where the products are cooked.

 Packing area – where the foods are arranged and packed.

 Dishwashing area – where the kitchen utensils, tablewares, and other

kitchen materials are washed and cleaned; and

 Refrigerator – where the raw materials and drinks are stored.

While the counter area is comprised of:

 Display area – where all finished products that are ready to sell are being

displayed; and where the coffee vending machine is place at.

 Drinks area- where the drinks are placed; and

 A little space where transactions are made

 CHAPTER IV

MARKETING STUDY

Marketing is a system of business activities designed to plan, price,

promote and distribute want-satisfying goods and services to present and

potential customers. It is considered as the lifeblood of every business

transactions because it is a strategic way on how to cope up to the needs and

wants of the costumers, finding opportunities regarding it, introduce and market

the product, achieve customer’s loyalty and patronage.

This aspect includes the following topics: demands, supply, demand and

supply gap analysis, marketing programs and the projected sales.

The objective of the proposed project is to delight the customers, not just

by meeting their expectation but rather exceeding and going extra mile.

Moreover, it’s about profitability. Marketing aspect serves as the basis of the

financial section through the projected demand. There can be no discussion of

profitability or of the other aspects of the study; if in the first place, there is no

demand or market. Every business is practically aspiring for productivity but

practically in order to last in the business world the first thing to take into

consideration is the target market. The costumers will be the key factor to

achieve the objectives of the organization. Finding opportunities and spotting the

right market are both important in establishing a business. Knowing customer’s

demand and supplying them right products at reasonable prices.

Description and outlook of the industry

Pancakes are also known as “hotcakes” is also recognized, and despite it

being commonly prepared for breakfast, it can also be eaten as an afternoon

snack. It is also the most widespread cereal food eaten. The Pancakes shape

and structure varies worldwide , so it is easily be known and easy to grow.

Pancakes may be served at any time of the day with a variety of toppings or

fillings. When it comes to fillings, our pancakes have innovative and healthy

outlook. The colors of our pancake, represents different vegetables used in

making our pancake with its natural ingredients which has healthy benefits. This

type of innovation makes our business competitive within the industry and this

innovation can potentially attract the increasing number of health-conscious

individuals.

Our business focuses on the customer’s health and wellness. Our strategy

has been to make a healthy food and have consideration in price that is

affordable for everyone.

Our groups would want to introduce “ Chibi Pancakes’’ in the market

because we envisioned putting up stalls highlighting our unique pancakes which

have different flavor that is served at the street kiosks or stalls.

Size of the industry

As a densely populated district of Manila, with a population size of

110,073 (2015) in the latest PSA survey, the district of Santa Mesa, where

Teresa Street is located, has a huge potential as a source of customers for our

business. The aggregate production of the local flour industry is 4.1 million tons

meanwhile the importation of flour in the Philippines in 2016 reached 2.6 million

metric tons. This figure alone signifies the huge demand for flour based products.

The biggest users of flour are bakeries, followed by noodle manufacturers and

the niche specialty products by artisanal bread and pastry bakeries. There is also

a need for specialty noodles and for dimsum uses.

Target Market

The main target market of Chibi pancakes are those who are studying nearby

which are the students and also those potential customers who is passing by,

also who works near at Teresa St. Example is PUP, Earist and Sacred Heart of

Jesus Catholic School in Sta. Mesa, Manila. There are also a condominium

nearby like El Pueblo and Mauie Oasis. Another is that PNR station is nearby

where is our stalls located. According to DOTr, Sta.Mesa station has 200,000

visitors every month; that roughly translates to 6,666 persons every day. With

that figure, we can assume that we have huge customer base. Our target

customers in this area are the Universities who are looking for quick breaks.

Since the area is mostly surrounded by most of the students, we made it sure

that our product is affordable to the people.

Market Segmentation

Pancakes considers all types of people in all ages what places they came

from and no matter what their gender and religion either who have high or low

income can be our target market that can be one of our potential buyers for the

benefits of our potential customers, we extend our time and effort to differentiate

and understand their needs, wants and their preferences in order to meet the

satisfaction of our innovated product.

Demand Study

1. Do you eat pancakes?

Yes 99

No 1

Table 4.1

Figure 4.1
The results show that mostly of the respondents’ answered yes and

only 1 out of 100 respondents’ said no, which means that pancakes are viable to

the target market who have craved for pancakes.

2. How often do you eat pancakes?

Everyday 2

Occasionally 45

Often 40

Very Often 13

Table 4.2
Figure 4.2

It shows that the 45 respondents’ eat pancakes occasionally, 40 of them eat

it often while 13 of the respondents’ eats very often and 2 of them eat pancakes

everyday. The results implied that our product have a chance of being viable in

the market due to the responses.

3. Do you like to eat it with vegetables? Or fruits?

Yes 76

No 24

Table 4.3

Figure 4.3
As a result still most of people eat vegetables and fruits, with 76

answered yes while 24 of the respondents said no. It shows that most of the

consumers are health conscious people that eat vegetables and fruits.
4. On what time do you prefer to eat pancakes?

Breakfast 55

Lunch 1

Snack 56

Dinner 2

Figure 4.4 Table 4.4

The results shows that 56 respondents’ preferred to eat pancakes at snack

followed by breakfast which have 1 difference of 55 and 2 in dinner and 1 in

lunch. By this results it helps us know what time mostly people eat pancakes.

5. How do you find pancakes as an alternative to your every meal?

Very Satisfying 16

Satisfying 44

Average 40

Table 4.5
Figure 4.5

It implied that 44 of the respondents are satisfied and 40 are average and

16 of them are very satisfied. By these results we are confident that our products

will be patronized by the consumers.

6. How much are you willing to pay for the “Chibi Pancakes”?

15-20Php 77

21-25Php 23

Table 4.6

Figure 4.6

Most of the respondents’ are willing to pay 15-20Php with 77 as a result

while 23 of the respondents’ are willing to pay 21-25Php. The results give us an

idea in the price range of our product that mostly of the people can afford and be

reasonable in pricing the product.

7. What variety of vegetables can compliment to the taste of “Chibi Pancakes”?

Carrots 28

Malunggay 39

Squash 45

Other 12

Figure 4.7 Table 4.7

The variety of vegetables that mostly can compliment to the taste of the

pancakes is Squash with 45 as a result, then 39 respondents said malunggay, 28

are carrots and 12 of them are others. Because of the results we know now what

is the most preferred vegetables for the consumers.

8. What variety of fruits can compliment the taste of “Chibi Pancakes”?

Banana 52

Mango 38

Apple 29

Other 15

Figure 4.8 Table 4.8

The variety of fruits that mostly can complement to the taste of the pancakes

is Banana with 52 as a result then Mango with 38 of the respondents and next is

apple with 29 preferred fruit of the respondents and 15 of them are other. As a

result it shows that every fruits can compliment to the taste of the pancakes.

We can conclude that our product is viable in the market based on the

results of our survey questionnaire. Many people still likes to eat pancakes but

most of them ate pancakes occasionally, it also stated that this alternative factor

of eating pancakes for every meal is satisfying for them. Breakfast and merienda

time is still the best option for those people who likes to eat pancakes. Most of

the respondents are students and workers who are nearby. As we see the results

we attain our target customer which are the students in providing them a

nutritious food.
Marketing and sales activities ( ideally 1st to 12th month)

1st week- Distribution of Flyers and leaflets

 Advertisement through Facebook and other Social Media Outlets

(Instagram,Twitter and others)

 Soft-Opening should include a free taste of our products around 3:00-

4:00pm(50 cups only), 3 pieces of Classic pancakes(25 cups) and 3

pieces of Veggie pancakes(25 cups) will be available to people.

P999.00 for Internet Usage

P200.37 for Cupcakes and Cups

P300.00 for flyers

(₱500.37)

2nd week- Opening Promo

 Buy at least 2 cups of Veggie pancakes and get 1 free Cup (Apple or

Banana Toppings only) of Classic Chibi pancake for the first 15

customers.

1 free cup (Classic Pancake) x 15 Customers= ₱345

3rd week – Buy 1 Get a free Coffee

 Buy any Veggie Pancake variety and get a free ₱5 Coffee upon purchase

Promo Available from 3:00 PM -6:00 PM (whole week promo)

 Estimated demand for Coffee at least 100 cups (₱500)

4th Month- Classic Pancake Promo

 Order at least 2 cups of preferred Veggie Pancake and get a cup classic

pancake (Apple and Banana toppings only), promo available for the first

15 customers.

1 free cup (Classic Pancake) x 15 Customers= ₱345

5th Month- Freebie promo

 Buy a Classic pancake with your friend and get a free ballpen. Freebies

available until supply last

₱298 for 2 boxes of ballpen

6th-8th Month- Purchasing a pancake and get a coupon

 Purchase all varieties of Veggie pancakes and a coupon will be given

upon completion. Get 1 cup of Classic pancake (Apple and Banana

toppings only) and ₱5 worth of coffee.

Estimated demand for 2 mos. (200 cups for 1 cup of Classic Pancake and 200

cups of ₱5 coffee)

4600 for pancakes

1000 for Coffee

200 for Coupon printing

(₱5800)
 9th -11th Month- Menu Bingo

 90 days for example – to complete a pattern just as they would with a

bingo card. Once they try five items in any direction, they receive a free

cup of Veggie Pancake with Mango Toppings and a cup of ₱5 coffee.

Estimated demand for 2 mos. (200 cups for 1 cup of Veggie Pancake with

mango toppings and 200 cups of ₱5 coffee)

5800 for Cupcakes

1000 for Coffee

200 for Coupon printing

(₱7000)

 12th Month- Scratch It!

Every purchase of pancake would be given a customer a scratch that pancake

paper just like in lotto. It is on the top of the stick where our logo is. This promo is

available to the last 10 customers. Of the 10 customers only 4 will eventually win.

Prizes will be 2 cups of ₱10 coffee and 2 cups of Classic Pancake (Apple and

Banana Toppings only)

20 for coffee

46 for Classic Pancake

150 for Scratch card Print

(₱216)
Detailed Product

Chibi pancake is a dough based product. Our version of pancake puts a

twist on the classic pancake design by being small and shaped like fish balls.

This twist makes the pancake more convenient to eat especially if the customer

is on the move. Our Chibi pancakes are also packed with nutritious ingredients

and toppings. These ingredients include vegetables that are mixed in the dough

used in the pancake. The toppings of our chibi pancakes are fruits like apple,

banana and mango. With these healthy ingredients in our pancake, our

customers are assured that they have a quality product that is good for their

health.

Competition

Business exists with competition and with this reality we made its sure that

our business can survive. First our product offers a new way on how to market

pancakes. Our product is designed in a way that customers can eat the product if

they are on the go. Our product can compete in an environment like in Teresa

where people are spendthrift and always in a hurry. Our possible competitors in

this type of business are also stall based and other Dough based products.

Concerning these other competitors, we made its sure that we offer excellent

service and quality product. Other food stall based products doesn’t have

promos, our business offers promo that can give the customers satisfaction on

every peso they spent. Our Chibi pancake also has the edge when it comes to
health concerns. Since our product is stuffed with vegetables and fruits, we can

make sure to our health-conscious customers they get the proper food. Our

product also makes appeal to parents who are having a hard time in convincing

their children to eat vegetables and fruits. The small and curious looking design

of our pancakes can entice children to eat this healthy pancake.

The Product

Chibi Pancakes is our name of the business. We came up with the name

to emphasize our product, which is the pancakes and to imply that our product is

a mini version of pancakes or which have a cute small size food. It is not your

classic pancake rather a more innovative pancake to make it unique or different

to a typical pancake, for making pancakes healthier and represent a different

kind of taste of our product we add a twist within which is to make it more

flavorful and tastier than ever.

Classic Malunggay Squash Carrot

Pancakes Pancakes Pancakes Pancakes
Packaging

Packaging is an important role to market your product. It is the outlook and

serves to contain, identify, describe, protect, promote and otherwise make the

product marketable and keep it clean.

Plastic cups are designed for single uses and then disposal.

It is for those people also who are running late or busy and

need a ready to go food. (P3.00)

Figure 4.9
A take home box after purchase of chibi pancakes

will be placed in a paper box. It is an eco-friendly

box. (P5.00)

Figure 4.10

A plastic cup that can be recycled. This is used for

the coffee vending machine. For the customer to

enjoy while eating our pancakes. (P3.00)

Figure 4.11
Marketing Strategy

According to Philip Kotler, positioning is making your target audience

know exactly how you differ from your competitors. Chibi Pancake is committed

to improving the customer experience in ways they believe few in the industry

have done. Our position is giving our customers pancake that is unique, new in

sight, more flavors to choose from and a completely pleasant experiece in every

bite.

We have also considered the 4 P’s in marketing strategy which is the

Product, Place, Price, and Promotion. Since Teresa is a very busy street, Chibi

Pancake provides a satisfying and hungry relieving food for the passersby.

We’ve made our packaging more attractive and we offer different flavors of

syrup. The Place of our store is very accessible since it can be found alongside

Teresa Street. We assure that our price is very reasonable and the money of our

customers is woth it. For the promotion, in order reach the target customer, we

will use a mix of the following marketing methods: social networking, tarpaulin,

and in-store sampling. We believe marketing represents an opportunity to create

additional competitive advantage and brand awareness.

The next strategy is market development. The expansion into Filipino has

made them subject to Filipino economic conditions, particularly currency

exchange rate fluctuations and political factors, either of which could have an

adverse effect on the financial condition and results of operations. If chibi

pancakes, expands into other foreign markets, will be subject to other foreign

economic conditions and political factors including taxation.

Price

Chibi Pancakes used Penetration Pricing to attract more customers. A

penetration pricing strategy is designed to capture market share by entering the

market with a low price relative to the competition to attract buyers. The idea is

that the business will be able to raise awareness and get people to try the

product. Even though penetration pricing may initially create a loss for our

company, the hope is that it will help to generate word-of-mouth and create

awareness amid a crowded market category.

The pricing of each product is based from the survey questionnaire

gathered by the researchers and at the same time based on a price that will

make the business profitable. The researchers floated survey questionnaires with

an option of prices that they are willing to spend for buying the product.

The prices will change depending on economic factors.

 Classic Pancakes
With apple toppings; any syrup- P23.00
With mango toppings; any syrup- P26.00
With banana toppings; any syrup- P23.00

Figure 4.12
  Malunggay Pancakes

With apple toppings; any syrup- P26.00

With mango toppings; any syrup- P29.00

With banana toppings; any syrup- P26.00

Figure 4.13

 Squash Pancakes

With apple toppings; any syrup- P26.00

With mango toppings; any syrup- P29.00

With banana toppings; any syrup- P26.00

Figure 4.14

 Carrot Pancakes

With apple toppings; any syrup- P26.00

With mango toppings; any syrup- P29.00

With banana toppings; any syrup- P26.00

Figure 4.15
 CHAPTER V

FINANCIAL STUDY

Financial Assumptions

Table 1.7
 Table 1.8

*Selling Demand increases 10% per year.

*Raw materials increases 5 % per year

Initial Capital Requirements

The partners agreed to contribute an equal sharing of capital in amount of

₱100,000.00 each.

Initial Capital Requirments

Partners Ratio Invested Amount

Evan Joy Abenion 20% ₱100,000.00

Kimverly Asidao 20% ₱100,000.00

Earl John Jerusalem 20% ₱100,000.00

Kaith Locading 20% ₱100,000.00

Shaira Teves 20% ₱100,000.00

TOTAL 100% ₱500,000.00

Table 1.9
 Cost and Expense Schedule

Schedule 1

Purchase of Raw Materials

Item Quantity per Production Price per Price per

Month Year
Monthly Yearly

Flour 96 kg 1152 kg ₱ 4,320 ₱ 51,840

Sugar 22.5 kg 270 kg ₱ 1,080 ₱12,960

Baking Powder 4.27 kg 51.24 kg ₱ 1,281 ₱15,372

Salt 1.43 kg 17.16 kg ₱ 28.6 ₱ 343.2

Evaporated Milk 125 L 1500 L ₱ 12,162.16 ₱145,946

Butter 28.4 kg 340.8 kgs ₱ 5,048.89 ₱ 60, 586.67

Eggs 500 pcs 6,000 pcs ₱ 2,000 ₱ 24,000

Vanilla Extract 2.5L 30 L ₱ 4,875 ₱ 58,500

Powdered Squash 5.25kg 63 kg ₱ 1,750 ₱ 21,000

Powdered Carrot 5.25kg 63 kg ₱ 1,750 ₱ 21,000

Powdered 5.25kg 63 kg ₱ 1,750 ₱ 21,000

Malunggay

Apple 62.5 kgs 750 kg ₱ 3,125 ₱ 37,500

Banana 62.5 kgs 750 kg ₱ 3,125 ₱ 37,500

Mango 62.5 kgs 750 kg ₱ 5,000 ₱ 60,000

Chocolate Syrup 112.5 L 1,350 L ₱ 22,500 ₱ 270,000

Caramel Syrup 112.5 L 1,350 L ₱ 22,500 ₱ 270,000

Strawberry Syrup 112.5 L 1,350 L ₱ 22,500 ₱ 270,000

TOTAL ₱114,795.65 ₱1,377,238.87

Table 1.10
 Schedule 2: Supplies

Quantity Price Annual Cost

Thermal paper 30 100 ₱ 3,000

(For official receipt)

Log Book 2 54.75 ₱ 109.50

Ball pen 24 5.25 ₱ 126

Bond Paper 1 Ream 125 ₱ 125

Tissue 36 boxes 100 per box ₱ 3,600

Barbeque Stick 300 20 per 100 ₱ 17, 280

sticks

Hand sanitizer 12 69.75 ₱ 837

Dishwashing liquid (600ml) 12 125 ₱ 1, 500

Dishwashing Sponge 24 19.75 ₱ 474

Cleaning Towel 36 15 ₱ 540

TOTAL ₱ 27,591.5

Table 1.11

Schedule 3: Rent Expense

Monthly Cost Annual Cost

5,000 60,000

Table 1.12
 Table 1.13

Table 1.14

Schedule 5: Packaging

Item Quantity Price Monthly Cost Annual Cost

Disposable Plastic 300 60 1,440 17,280

Cup (for the
pancake)

Recycable Plastic 250 50 1,200 14,400

Cup (for the coffee)

Take Home Box 50 100 2,400 28,800

Table 1.15
 Schedule 6: Furniture and Fixtures

Item Quantity Price Estimated Depreciation

Useful Life Expense

Kitchen Cabinet 1 5,000 5 years 1000

Exhaust Fan 1 1,500 5years 300

Table 1.16
 Schedule 7: Equipment

Item Quantity Price Estimated Depreciation

Useful Life Expense

POS System 1 2500 5 years 500

Telephone 1 1,000 10 years 100

Food Display Warmer 1 6,500 10 years 650

Coffee Vending Machine 1 12,000 7 years 1714.28

Flattop Stove 1 16,500 10 years 1,650

Electric Flour Mixer 1 650 5 years 130

Refrigerator 1 12,000 10 years 1,200

Eggbeater 1 301 5 years 60.2

Paper Towel Dispenser 1 859 5 years 171.8

Mixing Bowl 2 620 7 years 88.57

Chopping board 2 676 3 years 225.3

Colander 1 430 7 years 61.43

Measuring Cup 1 141 3 years 47

Strainer 3 278 1 year 278

Kitchen Knives Set 1 358 3 years 119.3

Basin 1 414 7 years 59.14

Plastic Ketchup Bottles 3 150 1 year 150

Pot Holder 5 100 1 year 100

Spatula 2 200 1 year 200

Whisk 1 150 1 year 150

Calculator 1 695 5 years 139

TOTAL 56,522 7,794.02

Table 1.17
 Total Utilities Expenses
2018 2019 2020 2021 2022

Monthly
Electricity ₱ 2,000 ₱ 2,100 ₱ 2,200 ₱ 2,300 ₱ 2,400

Water ₱ 1,000 ₱ 1,100 ₱ 1,200 ₱ 1,300 ₱ 1,400

Total ₱ 3,000 ₱ 3,200 ₱ 3,400 ₱ 3,600 ₱3,800

Yearly
Electricity ₱ 24,000 ₱ 25,200 ₱ 26,400 ₱ 27,600 ₱ 28,800

Water ₱ 12,000 ₱ 13,200 ₱ 14,400 ₱ 15,600 ₱ 16,800

Total ₱ 36,000 ₱ 38,400 ₱ 40,800 ₱ 43,200 ₱ 45,600

Table 1.18

Table 1.19

Table 1.20
Table 1.21

Table 1.22
Table 1.23

Table 1.24

Table 1.25
Table 1.26
Table 1.27
Table 1.28
Table 1.29
Table 1.30
Table 1.31
 1.32

Table 1.33
 CHAPTER VI

MANAGEMENT STUDY

This chapter is about the management functionalities involve in running

the business. These functionalities clearly state the delegation of duties and

responsibilities of the people involved in running the business, the levels of

authority and required level of manpower. This chapter contains the required

qualifications of employees involve in the operation of business and the

organizational chart of the business. These Two details will clearly provide what

are the optimum qualifications of employees involve in running the business and

the organizational chart will discuss the levels of authority within the business.

The management aims to provide efficient and effective workplace and a

conducive environment to work for in order to deliver quality service and quality

product to our customers.

Type of Ownership

The ownership of the business is classified as a Partnership. The

business partners will pool a sufficient amount of money which then will be used

as a capital; Skills and other resources alike can be potentially pooled depending

on what do investors have in their disposal. Profit sharing are determined through

the agreed terms of contract by the business owners and Losses are also bound

to the same rules.

Organizational Chart

THE INCORPORATORS

Abenion,Asidao,Jerusalem,Locading,Teves

Manager

Abenion,
Asidao,Jerusalem,Locading,Teves

Stallcrew Stallcrew
Baker Cashier
 JOB ANALYSIS

Job Title: Manager

Name: Abenion, Asidao, Jerusalem, Locading, Teves

Job Description

Responsibilities

 Oversees the daily activities of the business

 Plans Work Schedule

 Delegate tasks to Employees

 Ensure Smooth working relationships of all employees

 Maintains the efficiency and cleanliness of the workplace

 Purchases Raw Materials

 Maintains and Checks the inventory of Materials

 Purchases Raw Materials

 Checks Sales Record

Job Qualifications

 Graduate of any 4-year Management Course or any Related Studies

 Male or Female at least 21-50 years old

 At least 1-year work experience in any related field

 With Pleasing personality

Job Title: Stall Crew

Name: Baker, Cashier

Job Description

Responsibilities

 Receive Orders from Customers

 Process Orders from Customers

 Serve the product ordered by the Customers

 Process payments done by the Customers

 Maintain Cleanliness of the stall

 Maintain an inventory of the materials and submit the results to the manager

 Entertain inquiries from the customers

 Keep the stall manned and maintain its orderliness and cleanliness

Job Qualifications

 At least High school Graduate or College Graduate

 Has pleasing personality

 Male or Female at least 18-30 years old

 Has paramount cleanliness

Salary Scale: ₱15,360 month

Company Policies

In its company policy, the “Chibi Pancake” expresses the fundamental

values and long-term objective that apply to all employees.

In the course of their professional activities, each and every employee

should think and act in accordance with this company policy so as to achieve the

aim we all share: business success

Management Policy

We are committed to bring healthy and delicious foods that deliver the

highest value for our customers’ Chibi Pancakes ensures safety and quality

goods and services. This shall be achieved through.

 Commitment of all chibi employees

 Effective resource management

 Continual improvement in all functional areas

 Adoption and implementation of all applicable rules, regulations, legislative

requirements to provide and maintain a safe working environment

We shall review continuing sustainability of this management policy along

with relevant objectives to understand the effectiveness and performance

excellence of our management system regularly.

 CHAPTER VII

SOCIO-ECONOMIC STUDY

The chapter includes the socio-economic benefits if the proposed project.

The proposed project aims to help our localities and farmers of the country and to

give healthy lifestyle to the people. Nowadays it is important that small

entrepreneurs should realize the worth innovating and starting a business that

would largely contribute to the socio-economic development of the country.

In this certain project, the researchers consider the whole part of the

business especially the social impact.

PROJECTS

 Income  Taxes
 Improve status of  Government
living  Community
 Employment Development
Contribution to income and employment

Our Business aims to provide a reasonable income to the business

owners. This income should come directly from the selling of Chibi pancakes.

The Business owners aim to have a reasonable return of investment within

months of operation. Also, the income of the business should be used in

replenishing the inventory of the business, paying of the salary of employees in

the business, and cover all operating expenditures. In terms of employment, as a

food stall, it is projected that the business will employ at least 3-4 persons.

Should any business expansion comes in hand and additional stalls will be built,

It is naturally expected that more people will be employed, thus the business

fulfills its function to provide jobs in the surrounding community and pay its

necessary taxes.

Tax Contribution

Tax contribution in terms of tax contributions, our business will pay its

taxes like Income tax, Value-Added tax, and percentage tax. This tax

contributions will ensure that our business abides with the regulations set by the

government and also fulfills our mandate of being responsible entity committed

toward nation-building.
 CHAPTER VIII

Conclusion

Based on the research and study that we conducted, we therefore

conclude that our business is feasible and variable in the market.

Recommendation

After bearing in mind the significant factors such as the marketing,

financial, technical,management, and socio-economic factors in the study that we

conducted, it is therefore recommended that “Chibi Pancake” will be pursued to

operate in the chosen location of the partners at Tutuban Center, Tondo, Manila.
 Sample
Questionnaire
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
College of Business Administration
Department of Management
Sta. Mesa, Manila

Good Day! We are fourth year students of Bachelor of Science in Business

Administration major in Human Resource Development Management of the Polytechnic
University of the Philippines, are conducting a feasibility study titled “Chibi Pancakes.”

In line of this, we would like to take some of your time to answer our questionnaire. We
will assure that the information gathered will be strictly to research purposes only. Thank you for
your participation.

Name (Optional):_________________________

Part I Profile of the Respondents:

Age:

____ 30 and above ____ 18-23

____ 24-29 ____ 17 and below

____ Student ____ Senior High School ____ College

____ Working

____ Bystanders

____ Others please specify: ______________

Sex:

____ Male ____ Female

PART II: Survey Questionnaire

Instruction: Shade/Check the box for the choice of your answer.

Chibi Pancakes

It is not your typical pancake but rather a more and healthier food added with nutritious vegetables
and fruits which give you a unique taste and healthy way of enjoying your craving for pancakes.

1. Do you eat pancakes?

Yes No

2. How often do you eat pancakes?

Everyday Occasionally Often Very Often

3. Do you like to eat it with vegetables? Or fruits?

Yes No

4. On what time do you prefer to eat pancakes?

Breakfast Lunch Snack Dinner

5. How do you find pancakes as an alternative to your every meal?

Very Satisfying Satisfying Average

6. How much are you willing to pay for the “Chibi Pancakes” ?

15-20Php 21-25Php
7. What variety of vegetable can compliment to the taste of “Chibi Pancakes”?

Carrots Squash

Malunggay Others please specify: _________________

8. What variety of fruits can compliment the taste of “Chibi Pancakes”?

Banana Apple

Mango Others please specify: _________________

Curriculum
Vitae