Innovation Strategy Report of Amazone

INNOVATION STRATEGY REPORT OF
AMAZONE
Using Design Thinking
MGMT20132
INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
Assessment 1 – Individual report: Innovation strategy
FADLAN FATHUR RIZKY THAUFIK

12086472
[Company address]
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EXECUTIVE SUMMARY
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Table of Contents
Executive Summary ................................................................................................................................ 1
Table of Content .......................................................................................................................................
1. Introduction.........................................................................................................................................
1.1. Background ..................................................................................................................................
1.2. Aim ...............................................................................................................................................
1.3. Scope ............................................................................................................................................
2. Amazon ................................................................................................................................................
2.1. Organizational Environment ........................................................................................................
2.2. Current Innovation Trend .......................................................................................................... 2
3. Relationship between Organizational Environments and Innovation Trend .................................... 2
4. Strategic Alignment ........................................................................................................................... 2
5. Impact of Innovation Trend to The Organization .............................................................................. 3
6. Conclusion ......................................................................................................................................... 4
7. Recommendation .............................................................................................................................. 5
References ................................................................................................................................................
Appendices ...............................................................................................................................................
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1. INTRODUCTION
According to oxford dictionary, innovation means the recognition of new things, ideas or ways
of doing something. Innovation defined in general by Desai (2013) as an activity to act out of
the mainstream and create something new. Particularly in business, Kuczmarski (1996) define
innovation as a broad attitude that encourage business to breakthrough the limit and create
a future vision to increase revenues, stock price, employee and customer satisfaction and to
be able to compete globally. So, innovation trend refers to an activity in creating something
new to enhance the business on the certain moment of a particular field (Kim et al, 2015; Yu
et al, 2011). Now days, businesses are encouraged to be innovative in every particular
operations in order to remain operating in the market. The more massive their production
and the wider their market, the more innovation strategy they should have. In order to build
an innovation, the foundation of it is creating the strategy—innovative strategy. Desai (2013)
again mentioned that the definition of innovation strategy is a strategize expression describes
business’ innovations that require a dedicated and regulated execution process to increase
the growth of the business.
This report deconstructs the innovation that is conducted by Amazon—an e-commerce
company in terms of its delivery system, where Amazon has launched their drone-based
delivery service to send items from their warehouse to customers’ house.
1.1. Background
Amazon was first founded in the 1994 by Jeff Bezos as an online book store. It rapidly begun
adding their product with DVDs, music, video games, electronics, and clothing. Now, It has
transformed into a huge e-commerce company. Amazon put its self as a customer-oriented
company. They hold that principle while a failure will come once they stop listening to
customer (Schneider, 2019). As an information and technology-based company, Amazon
keep upgrading itself aligned with the change of technology era-current technology trend.
Amazon memulai teknologinya bagaimana

Innovasi yang pernah dilakukan amazon apa aja
Gambaran situasi tren toknologi pada zaman itu
Gambaran situasi tren teknologi pada zaman sekarang
Mengapa innovasi sangat penting bagi amazon
1.2. Aim
The overarching aim of this innovation trend report is to develop and pilot an enhanced way
of delivering product to customers while paying attention to the efficiency, quickness,
accuracy, safety, quality guarantee, and customers’ satisfaction.
1.3. Objective
To achieve the aim, the objectives of this report are to:
 Comprehend the company’s innovation situation
 Examine company’s resources availability in terms of facing the future trend

1.4. Scope
(Introduce amazon and its innovation trend)
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2. AMAZON
2.1. Organizational Environment
2.2. Current Innovation Trend
3. Relationship Between Organizational Environment and Innovation Trend
4. Strategic Alignment
5. Impact of Innovation Trend to The Organization
6. Conclusion
7. Recommendation
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REFERENCES
Schneider, L. 2019, 18th February. Overview of Amazone.com’s History and Workplace Culture.
Reverse on 27 April 2019 from: http://www.thebalancecareers.com/amazon-com-company-
research-2071316
Desai, J. (2013). Creating an Innovation Strategy. In Innovation Engine . Hoboken, NJ, USA:
John Wiley & Sons. (pp. 57-72) DOI: 10.1002/9781118658925.ch3
Kuczmarski, T. D. (1996). What is innovation? The art of welcoming risk. Journal of
Consumer Marketing, 13(5), 7-11. DOI: 10.1108/07363769610130846
Kim, K., Lee, W., & Altmann, J. (2015). SNA-based innovation trend analysis in software
service networks. Electronic Markets, 25(1), 61-72. DOI: 10.1007/s12525-014-0164-8
Yu, F.,Chen, J., Sun, F., Zeng, S., & Wang, C. (2011). Trend of technology innovation in China's
coal-fired electricity industry under resource and environmental constraints. Energy
Policy, 39(3), 1586-1599. DOI: 10.1016/j.enpol.2010.12.034

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What is Amazon's organizational environment?

What are Amazon's current innovation trends?

INNOVATION STRATEGY REPORT OF

Using Design Thinking

FADLAN FATHUR RIZKY THAUFIK

Amazon memulai teknologinya bagaimana

(Introduce amazon and its innovation trend)

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