INTRODUCTION

Coca-Cola (often referred to simply as Coke) is a

carbonated soft drink produced by The Coca-Cola Company
of Atlanta, Georgia. Originally intended as a patent
medicine when it was invented in the late 19th century by
John Pemberton, Coca-Cola was bought out by businessman
Asa Griggs Candler, whose marketing tactics led Coke to
its dominance of the world soft-drink market throughout
the 20th century. The name refers to two of its original
ingredients: kola nuts, a source of caffeine, and coca
leaves. The current formula of Coca-Cola remains a trade
secret, although a variety of reported recipes and
experimental recreations have been published.

The Coca-Cola Company has, on occasion, introduced

other cola drinks under the Coke brand name. The most
common of these is Diet Coke, with others including
Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-
Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and
special versions with lemon, lime, or coffee. In 2013, Coke
products could be found in over 200 countries worldwide,
with consumers downing more than 1.8 billion company
beverage servings each day.

Based on Interbrand's best global brand study of 2015,

Coca-Cola Bottle
Coca-Cola was the world's third most valuable brand.

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 COCA-COLA HISTORY

Coca-Cola history began in 1886 when the curiosity of an

Atlanta pharmacist, Dr. John S. Pemberton, led him to create
a distinctive tasting soft drink that could be sold at soda
fountains. He created a flavored syrup, took it to his
neighborhood pharmacy, where it was mixed with
carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner
and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as
well as designing the trademarked, distinct script, still used today.

Prior to his death in 1888, just two years after creating what was to become the world’s 1st
selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties,
with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr.
Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta.
In 1894, impressed by the growing demand for Coca-Cola and the desire to make the
beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his
Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling
was made possible just five years later, when in 1899, three enterprising businessmen in
Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three
entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas,
Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide
bottling system.

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 ABOUT COCA-COLA

Ingredients:
 Carbonated Water
 Sugar (sucrose or high-
fructose corn syrup (HFCS) )
 Caffeine
 Phosphoric acid
 Caramel color
 Natural flavorings

Formula of natural
flavorings:
The exact formula of Coca-Cola's natural flavorings
is a trade secret. The original copy of the formula
was held in SunTrust Bank's main vault in Atlanta
for 86 years. Its predecessor, the Trust Company,
was the underwriter for the Coca-Cola Company's initial public offering in 1919. On
December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks
to a new vault containing the formula which will be on display for visitors to its World of
Coca-Cola museum in downtown Atlanta.

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Contour Bottle:
The Coca-Cola bottle, called the "contour bottle" within the company, was created by
bottle designer Earl R. Dean. In 1915, The Coca-Cola Company launched a
competition among its bottle suppliers to create a new bottle for their beverage that
would distinguish it from other beverage bottles, "a bottle which a person could
recognize even if they felt it in the dark, and so shaped that, even if broken, a person
could tell at a glance what it was." Dean was inspired by a picture of the gourd-shaped
cocoa pod in the Encyclopedia Britannica.

Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle

The prototype never made it to production since its middle diameter

was larger than its base, making it unstable on conveyor belts

Final production version with slimmer middle section

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 PRODUCTION MODEL

The actual production and distribution of Coca-Cola follows

a franchising model. The Coca-Cola Company only
produces a syrup concentrate, which it sells to bottlers
throughout the world, who hold Coca-Cola franchises for
one or more geographical areas. The bottlers produce the
final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it
before putting it in cans and bottles, which the
bottlers then sell and distribute to retail stores,
vending machines, restaurants and food service
distributors.

The Coca-Cola Company owns minority shares in

some of its largest franchises, such as Coca-Cola
Enterprises, Coca-Cola Amatil, Coca-Cola
Hellenic Bottling Company and Coca-Cola
FEMSA, but fully independent bottlers produce
almost half of the volume sold in the world.
Independent bottlers are allowed to sweeten the
drink according to local tastes.

A Can of Coca-Cola, as sold in China

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 BOTTOLING PROCESS

The carbonated soft drinks produced by Coca-Cola are

subject to strict quality control and inspection procedures
ensuring they meet the highest international standards.

Briefly, the processes involve the following steps:

Step: 1
Pure water is subjected to sophisticated filtering, softening and disinfecting to remove all
impurities.

Water purification plant

Step: 2
Sugar is added, along with the appropriate beverage concentrate to produce‘syrup’, the basic
component for the soft drink.

6|Page Syrup maker

Step: 3
The mixture is saturated with carbon dioxide at a low temperature and under high pressure to
give the drinks their renowned ‘fizziness’.

CO2 blender machine

Step: 4
Automated machinery dispenses the mixture, in precisely calculated quantities, into sterilised
bottles while another cans, caps or seals them.

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Step: 5

The containers move to another machine which applies labels and bar codes, after which they
are automatically inspected to guarantee they meet all requirements.

Coca-Cola labels

Step: 6

After final checking, bottles and cans are transported to machines which pack them in cartons
or boxes before being laces on wooden pallets.

Coca-Cola cartons after final quality inspection

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Step: 7
The packed beverages are delivered by trucks to storage facilities to await delivery to
customers and to be enjoyed by consumers.

The bottling process of Coca-Cola

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 CONCLUSION
The Coca Cola Company is currently one of the biggest and
most recognized soft beverage brands in the world. With
over 300 products in more than 200 countries, the Coca-Cola
Company has surely become part of people’s lives. The
Coca-Cola Company owes its success to the people who do
their best to achieve the task at hand. Thus, the Cola-Cola
Company takes cares of its employees in return by creating a
good working environment and working along with unions and government agencies to make
sure its employees are safe. The Coca-Cola Company understands that in today’s business
world technology is very essential to run such a big company like Coca-Cola. Therefore, the
Coca-Cola Company uses different types of technology such as creating databases and data
warehouse about their customers and suppliers, doing business with consumers and other
businesses through the internet.

The Coca-Cola success isn't something that has been achieved over night. Many years has
passed since John Pemberton created the secret formula for Coca-Cola in 1886. Who would
have thought that after over a hundred years, his creation would have this much impact in the
world and turn Coca-Cola into a worldwide recognized company.

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