Dr. S.VELAYUTHAM., M.B.A., M.Phil., Ph.D.

,
Mobile: 98419 07416 / 8825758578
E-Mail: [email protected]
[email protected]

OBJECTIVE:
To work in a challenging and growth oriented environment,
Unifying my progress with the team and institution in which I work.

Present Position:
Associate Professor of Business Administration
Mohamed Sathak College of Arts and Science
Sholinganallur, Chennai-119

Other Academic Positions: External Question paper setter for various Colleges.

TOTAL INDUSTRIAL EXPERIENCE: Total 19 years.

TOTAL TEACHING EXPERIENCE : Total 11 years.

Industry Experience :

INDUSTRY NAME DESIGNATION DURATION

Gomathy Spinner, May 1988 To
Bangarupalyam, Materials Manager Dec. 1992
Chittoor Dt., AP
Responsibilities:
1. Responsible for entire Stores’ functions, namely, Co-ordination of planning,
sourcing, moving, storing & controlling materials in an optimum manner & ensure
timely replenishment & availability of materials to user departments.
2. Setting Inventory levels. Allocating Minimum Level, Reorder Level of Store items
based on the consumption pattern. Constantly working for reducing the inventory
carrying costs.
3. Indenting for materials, scheduling orders to make available balanced flow of raw
materials, components, spares, tools & equipments to meet operational requirement
keeping the inventory level at the lowest.
4. To ensure that the purchased material confirms to the quality parameters as per the
bill of material.
5. Supervise & Monitor Stores operations to ensure efficiency in all aspects of the
indenting procurement receipt issue cycle.
6. Making storage system in the stores to ensure that the quality of material remain
intact during the period it remains in the stores.
7. Act as frontline interface between the user departments, purchasers, suppliers &
vendors to provide smooth functioning of the operations.
8. Developing & implementing various MIS reports required for reviewing effective
& seamless Stores operation & control.
9. Strategically manage the procurement, movement and storage of materials.
Key Contributions: Forecasting spares / accessories requirements and confirming the
adequacy in availability at any time.

INDUSTRY NAME DESIGNATION DURATION

VKK Exports & Imports
Pvt.Ltd., Export Officer Jan. 1993 To July 1995
T.Nagar, Chennai-17

Responsibilities: Responsible for taking care of export documentation and entire office
administration. As part of my duties I need to find out to get information and fresh orders
from our sister concern in Singapore & Malaysia and send the feedback to the higher authority.

Key Contributions: Promotion of exporting the ready-made garments to abroad.

INDUSTRY NAME DESIGNATION DURATION

Eureka Forbes Ltd., Sept. 1995 To
T.Nagar, Chennai -17 BRANCH MANAGER April 2007

Assigned Area: Entire Chennai.

Responsibilities : Motivating team members to achieve their own target fixed by the
organization. And leading them to be a performer persistently.

Key Contributions:
 I have strong leadership and Team Building Skills and good communication and
presentation skills.
 I have good analytical and independent problem solving skills.
 I can develop a high energy and achievement oriented team.
 I have good business development skills and transition too.
 I can manage accounts and meet targets relating to revenue growth, activities, profit
margin, customer retention and Customer acquisition. I will adhere to all quality
standards for the acquisition of customers, opportunities.
 I will provide regular feed-back to senior management about market place and
competitor activity.
 Also I can develop effective working relationships with customers through regular
meetings and identify and
Obtain further sales and business development opportunities.
 I can work with and Group marketing to develop marketing campaigns to support
sales strategy. Generate New business and raise awareness of other company
products.
 I will undertake regular project reviews with all involved in these processes to ensure
transfer of knowledge.
CORE COMPETENCIES & SKILL SETS

A.Business Development & Franchisee Management:

- Expertise in all facets of establishing branch operation / service
network including formulation of policies and process charts to create a profit
centre. Strong orientation in methodologies to motivate the team to bring out
their best performance, Implementation capability of performance evaluation
and reward systems.
A. Inventory Management & Vendor Management :
- Forecasting spares/accessories requirements for the region based on
seasonal changes and historical analysis along with business growth and
confirming the adequacy in availability across region by efficiently managing
supply chain. Networking with existing vendors & creating additional (Alternate)
vendor data base to avoid bottlenecks in supply chain.
B. Customer Relation & Service Marketing :
- Management of customer base and service requests, co-ordination with
customer relation departments and confirming adherence of service processes.
Modification of service process based on the survey analysis to improvise service
delivery and confirm customer delight across the region. Initiate Customer
Centric Activities as part of Service marketing to create customer awareness and
service promotion.

C. Quality Control & Feedback Systems Management :

- Confirmation of quality maintenance of all spare parts and products
supplied in the region through smooth coalition with quality department. Feed
back to R&D on modifications based on field studies. Break down report
generation and feed-back analysis to R&D for correction & modification. Product
quality confirmation through testing department to minimize installation failures.

D. Market Research & Competition Mapping : - Manage market intelligence

and feed back to HO on market conditions and competitions to modify
marketing strategies and product features to sustain market leadership.
Previous Teaching Experience:

NAME OF THE COLLEGE DESIGNATION DURATION

Shree Chandraprabhu Jain College Assistant Professor 2007 to 2012
MINJUR., CHENNAI (Management Studies)

Jayagovind Harigopal Agarwal Assistant Professor 02.07.2012 to

Agarsen College, Madhavaram, (Management Studies) 31.03.2013
CHENNAI - 60

NAME OF THE COLLEGE DESIGNATION DURATION

Thiruthangal Nadar College Assistant Professor 27.05.2013 to 10.04.2018
Selavayal, Chennai – 51 (Management Studies)

s
Presently Working :

NAME OF THE COLLEGE DESIGNATION DURATION

Mohamed Sathak College of Arts Associate Professor 18.06.2018 to till date
and Science, Sholinganallur, (Dept. of Business
Chennai – 119. Administration)

PART-TIME TEACHING EXPERIENCE : (8 Years)

M.N.M. Jain Engineering As Faculty April 2009 to June

College Thoraipakkam, Contact Classes had been taken 2012
Chennai -97 for MBA Distance Education,
Anna University Chennai.
University of Madras, Contact Classes have been April 2012 to Till
Chepauk, Chennai-5 taking for MBA Distance date
Education, University of
Madras, Chennai.

Subjects Handled:
1. Marketing Research. 10 .Managerial Economics
2. Marketing Management. 11. Consumer Behaviour.
3. Material Management. 12. Supply Chain Management.
4. Principles’ of Management. 13. Service Marketing.
5. Organisational Behaviour. 14. Customer Relationship Management.
6. Business Ethics & Values. 15. Business Environment.
7. Technology in Banking 16. Banking theory and Regulatory Mechanism
8. Business Communication 17. Entrepreneurial Development
9. Human Resource Management.
 ARTICLES PUBLISHED:

S.No Date of Publication Journal Name Topic ISSN/ISBN

& Impact
Factor
1 Volume 4, Issue Indian Journal of A Study on Product ISBN
No.5 May-2014 Applied Research, Development in Switching 2249 – 555X
(IJAR), Ahmedabad Technologies Gunther Ltd. & 2.1652
2 Volume 3, Issue International Journal of An analysis of cash ISSN
No.5- April-June Business and management in Ashok 2348 – 0653
Administration Leyland Limited & 0.314
2014
Research Review
(IJBARR)
3 Volume 1, Issue International Journal of Impact of Organisational ISSN
No.8 – Feb 2015 Management and Social culture on Employees 2349-6738 &
Science Research behavior with reference to 0.348
Review(IJMSSRR) TI CYCLES of India
4 Volume 3/Issue 1/ International Journal FOREIGN DIRECT ISSN-2395-
Jan-Mar. 2017 of Advances in Business INVESTMENT FOR INDIAN 7441/ISSN-
Management RUPEE APPRECIATION– A 2395-7328
LESSON AT THE RIGHT
TIME
5 Volume 8/ Issue 3/ International Journal of Impact of Banking ISSN 0976-
March 2017 Research in Commerce & Software product of 2183
Management (IJRCM) Infosys among bank
employees with reference
to Chennai
Special Issue International Journal of A Study on Effectiveness ISSN-2348-
6 Volume- I Business Intelligence & of Information Technology 4705
March 2018 Innovations in Banking Sector

7 SCOPUS JOURNAL ID Journal of Applied Science A Study on Effectiveness of

: 50E4CF07B9886F83 and Computations (JASC) Portfolio Management with ISSN:
Volume V, Issue XI, (An ISO 7021 : 2008 Reference to Ideal Broking. 1076-5131
November 2018 Certified Journal)
UGC Approved
Journal - 41238
8 SCOPUS SUGGESTED INTERNATIONAL ISSN NO: 2394-
JOURNAL ID: ASSOCIATION OF “A STUDY ON INVENTORY 8442 Scientific
40K4CF07B9886F83 ENGINEERING & MANAGEMENT WITH Journal Impact
Volume 5, Issue 11, TECHNOLOGY FOR REFERENCE TO ASHOK Factor - 5.8
November 2018 SKILL DEVELOPMENT LEYLAND” (Manuscript ID:
(IAETSD-JARAS JOURNAL) IAETSD-
JARAS/840)

SCOPUS SUGGESTED Journal of Applied Science A Study on Effectiveness ISSN NO.

9 JOURNAL ID: and Computations (JASC) of Information Technology 1076-5131
50E4CF07B9886F83 (An ISO 7021 : 2008 Impct Factor – 5.8
Volume 5, Issue 12, Certified Journal)
in Banking Sector
December 2018 UGC Approved
Journal -41238
 ISSN (Print):
10 2249-6890
SCOPUS SUGGESTED International Journal of
JOURNAL Mechanical and Production
“Causes of On-line ISSN
Engineering Research and Banking Frauds” (Online):
Vol.8, Special Issue 3 Development (IJMPERD) 2249-8001
MARCH - APRIL 2019 (UGC Approved Journal) Impact Factor
(JCC): 7.6197

“Analytical study on the

INTERNATIONAL International Journal of
11 JOURNAL
impact of Biometric ISSN (Print)
Scientific Research
Vol-8, Issue-4 Systems in Banking No.2277 -
April- 2019 Sector” 8719

SEMINAR AND PAPER PRESENTATION:

S.No Topic Presented Conducted By National/Inter Date/Year

national/UGC
1 Global Environment and Dept. of Mgmt. Studies, JHA National 30th –
sustainable Development Agarsen College and RKM October
– with Ref to HRD and Vivekananda College, 2012
Mgt Chennai.
2 Trends and Challenges in Indian Public Enterprise, National 1st and 2nd
CRM and its e-marketing Hyderabad August
services 2013

3 FOREIGN DIRECT Department of Commerce, National 24th Feb

INVESTMENT FOR Thiruthangal Nadar College, 2017
INDIAN RUPEE Selavayal, Chennai - 51
APPRECIATION– A
LESSON AT THE RIGHT
TIME

4 IMPACT OF CUSTOMER Department of Commerce,

RELATIONSHIP Sri Paramakalyani College, International 23rd Feb
MANAGEMENT IN Alwarkurichi -627 412 2018
WIPRO TECHNOLOGIES Tirunelveli District
A Study on Effectiveness Department of Commerce, 10th Mar
5 of Information Thiruthangal Nadar College, International 2018
Technology in Banking Selavayal, Chennai - 51
Sector
6 Departmemnt of
Causes of On-line Management Studies, Sri Sai INTERNATIONAL 10TH &
Banking Frauds Ram Institute of Management 11TH
Studies Oct.2018
 WORKSHOPS :

S. Topics Conducted By National/ Date/Year

No International/
UGC
1 Corporate Governance Institute of Company Secretaries National 1st April 2012
And D.B.Jain College.
2 Online Trading Aalim Muhammed Salegh National 16th Oct-2012
College of Engg.
3 Creative Solution ED Cell and Department of National 12th Feb.-2013
Generation Mgmt, Studies SVCET
4 Research Department of Management National 25th & 26th July
Methodology Studies REC, Chennai 2013
Techniques
5 Work-life Balance of Sri Krishnadevaraya Institute of National August -2013
women Employees Management, Anantapuram.
Southern Railway

Academic Credentials

Degree Specialization Institution/University Year of passing

& Percentage
Ph.D. (Management) Marketing Vels University, Chennai May 2016
Commended
M.Phil. (Management) Marketing Sri Venkateswara April 2009
University, Tirupathi 61%
M.B.A. (Management) Marketing Madurai Kamaraj April 2007
Three Years Course University, Madurai 55%
B.Sc. Chemistry M.D.T.Hindu College April 1988
Tirunelveli 55%

Membership : Madras Management Association (MMA), Chennai

Awardee – “Life Time Achiever”

Dr.S.Velayutham, Ph.D. was received “Life Time Achiever Award” –
Organized by Tamil Nadu Teachers’ Association, Chennai on 16th Feb 2014.
Strengths & Key Skills :
 Bolsters confidence, Assigns responsibility intelligently, Teaches by suggestion, Criticizes,
Gives recognition easily. Removes obstacles to teamwork. Acts as an advocate for our
staff.
 Proven ability for meeting interacting and relating to people of different types and at
different levels and an extrovert.
 As good at listening and assimilating ideas from others as communicating.
 Effective interpersonal skills, persuasive power, innovative thinking, stomach for hard-
work, patient and sweet-tempered. Ability to work under pressure and empathies with
people. Pragmatist.
 Creating the Business Plan.
 Achievement of plan through the sales team.
 Exploring new markets and products.
 Brand Management & Customer Management. & Good Presentation Skills.

Special Criteria :

1. Demonstrated academic leadership and the ability to motivate and mentor faculty
members.
2. Playing vital role in inspiring students to innovate, perform and achieve their goals.
3. Qualified, Committed, dynamic and result oriented professional.
4. High Integrity with Excellent Administrative and Communication Skills & Time
Management Skills. Good analytical and Interpersonal Skills.
5. Eminent and eligible academician.
6. Proven Experience to lead a team of teaching and non-teaching staff.
7. Completed Ph.D. in relevant discipline.
8. Having good publication record.
9. Dynamic and dedicated professionals with vision and futuristic approach.
10. Commitment towards work.
PERSONAL PROFILE

Father’s Name : T.V.SUBRAMANIAN

Sex : Male
Date of Birth : 21.09.1963
Marital Status : Married and blessed with two children
(Female & Male)
Passport Details : N0 108655 Valid till 07.06.2025
Aadhaar Card No. : 8473 9483 4847
Community / Caste : Sengunthar Mudaliar / B.C.
Permanent Address : 3/13, N.G.O. Block
Water Tank Colony, Kotturpuram,
Chennai – 600 085. Tamil Nadu.

Mobile Number : + 91 - 98419 07416 / 88257 58578

E-mail : [email protected]
[email protected]

Place : Chennai Yours faithfully

Date :
(Dr.S.VELAYUTHAM)