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    This document discusses the tuna market in Japan, including: 1. An overview of the Japanese tuna market and three main products: canned tuna, katsuobushi (dried bonito), and sashimi tuna. 2. Details on Japanese tuna capture production by species and gear types, showing declines. 3. Descriptions of the individual markets for canned tuna, katsuobushi, and sashimi tuna in Japan, all showing consumption declines. 4. New challenges facing the tuna market include the growing popularity of skipjack tuna "tataki."

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    Taro Kawamoto - PDFX

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    244 views26 pages
    This document discusses the tuna market in Japan, including: 1. An overview of the Japanese tuna market and three main products: canned tuna, katsuobushi (dried bonito), and sashimi tuna. 2. Details on Japanese tuna capture production by species and gear types, showing declines. 3. Descriptions of the individual markets for canned tuna, katsuobushi, and sashimi tuna in Japan, all showing consumption declines. 4. New challenges facing the tuna market include the growing popularity of skipjack tuna "tataki."

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    This document discusses the tuna market in Japan, including: 1. An overview of the Japanese tuna market and three main products: canned tuna, katsuobushi (dried bonito), and sashimi tuna. 2. Details on Japanese tuna capture production by species and gear types, showing declines. 3. Descriptions of the individual markets for canned tuna, katsuobushi, and sashimi tuna in Japan, all showing consumption declines. 4. New challenges facing the tuna market include the growing popularity of skipjack tuna "tataki."

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    244 views26 pages

    Taro Kawamoto - PDFX

    Uploaded by

    WatcharapongWongkaew
    This document discusses the tuna market in Japan, including: 1. An overview of the Japanese tuna market and three main products: canned tuna, katsuobushi (dried bonito), and sashimi tuna. 2. Details on Japanese tuna capture production by species and gear types, showing declines. 3. Descriptions of the individual markets for canned tuna, katsuobushi, and sashimi tuna in Japan, all showing consumption declines. 4. New challenges facing the tuna market include the growing popularity of skipjack tuna "tataki."

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    of 26

    Tuna Market in Japan, Current

    Status, Challenges and Prospects

    14th INFOFISH world tuna trade conference


    and exhibition, 23-25 May, 2016
    Taro Kawamoto
    Director, Kyokuyo Suisan Co., Ltd. (Japan)
    My presentation cover

    Introduction: overview of global tuna market


    1. Overview of Japanese tuna market
    2. Capture production by JP fleets
    3. Three main tuna markets
    4. New challenges
    5. Prospects for the tuna market in Japan

    2
    Introduction
    Global tuna production & estimated consumption

    3
    Global production of principle market tunas
    t d ecade
    n th e las
    n cr eas ei
    50% i

    Source: FAO FishStatJ, a tool for fishery statistics analysis Release:


    2.12.2, Capture production and aquaculture production 4
    Sashimi
    Estimated global tuna market size
    in 2013 (5,180 kMT)
    Canned tuna

    Katsuobushi

    Other consumptions(unknown)
    unit : x1000MT
    Capture production in 2013 = 5,000 kMT)

    EU 1,330 (26%)
    Japan
    750(14%) N. America 580 (11%)

    Middle east
    380 (7%)
    Africa 170 Asia 1,100(21%)
    (3%) S. America 590
    (11%)
    Oceania 270 (5%) Others 10 (0%)
    Source：Fishstat J, a tool for fishery statistics analysis Release 2.12.2, Commodities production and trade 1976-2013,
    Global capture production 1950-2014, Annual statistics of fishery products in Japan, Round-fish-based volume
    estimated by yield rate Can=0.65, Katsuobushi=0.2, Sashimi=0.5 5
    Japanese consumption is estimated by the trade and fisheries statistics of Japan
    1. Overview of Japanese tuna market

    6
    Unique and variety of JP tuna products
    Three main tuna products
    Canned Tuna Katsuobushi
    Soup Broth

    Namari-bushi Hongare-bushi Dry powder Liquid

    Sashimi tuna

    Sushi Sashimi-block Skipjack Tataki Negitoro


    (Minced tuna)
    7
    Trade flow of Japanese tuna market (2014)
    Unit x1000MT
    Round-fish-base
    Import (Imported Can tuna 63 =
    272 8%)
    (36%)
    Can 114
    (15%)
    Farming 15
    (2%)
    Others 10 Estimated
    Supply Sashimi market
    (1%)
    PL 100 (13%) 668 (89%) 464 (62%) size
    Local 751
    LL 143 (19%) Production (100%)
    s Katsuobus
    PS 192 (26%) 460 (61%) hi174 (23%)
    (Imported Katsuobushi
    21=3%)
    Export 64 (9%)

    Source ： Japan trade statistics: Ministry of Finance, Japan, Japan Fisheries Information
    Service Center , Japan canners association, Annual fisheries statistics, Distribution
    statistics :Ministry of Agriculture, Forestry and Fisheries, Japan, Mitsubishi Corporation.
    Tuna products are converted to round-fish weight by using the yield rates shown in the
    table on right. Consumption = Capture production + Import – Export (Round-fish base)
    8
    Time series of estimated tuna market size of Japan

    25% dec
    line

    Source ： Japan trade statistics: Ministry of Finance, Japan, Japan Fisheries Information Service Center , Japan
    canners association, Annual fisheries statistics, Distribution statistics :Ministry of Agriculture, Forestry and Fisheries,
    Japan, Mitsubishi Corporation.
    Tuna products are converted to round-fish weight by using yield rates. Consumption = Capture production + Import –
    Export (Round-fish base)
    9
    2. Capture production of JP fleets
    By species

    24% decli 33%


    ne declin
    e

    By gear types

    PS

    LL , PL
    10
    Catch and auctioned price at landing ports in Japan
    High grade
    sashimi tuna

    Medium grade
    sashimi tuna
    Canned tuna
    Katsuobushi
    SJ Tataki

    11
    3. Thee main tuna markets in Japan

    Sashimi tuna market

    Katsuobushi market Canned tuna market


    (Dried bonito) 12
    Sashimi tuna consumption of JP market

    Sashimi　Market

    30% decl
    ine

    13
    Typical distribution channels of sashimi tuna in Japan
    Imported tunas Locally harvested
    tunas
    Trading
    companies Farmed Purse Pole&line Longline
    Seine Fish carriers

    Fish market at landing


    ports
    (i.e. Yaizu) Auction
    Wholesales markets(i.e. Tuna buyers
    Tsukiji) (Processors)
    (Primary wholesalers)
    Auction Distributers
    (Intermediate wholesalers)
    Retail stores Super market Food service
    chains industries
    Rotary Sushi
    restaurant,
    Japanese restaurant
    Consumers 14
    Katsuobushi consumption of JP market

    Katsuobushi Market

    28% decl
    ine

    15
    Katsuobushi processing (Total 3-4 months)
    (1day) (2 weeks) (1day) (3 month)

    Raw fish Thawing


    (Frozen SJ) Boiling and loining
    Drying &
    Remove bones Smoking Shaving
    Molding
    2% 87% 11%

    Namaribushi Arabushi Hongarebushi


    (lightly smoked loin) (Dried without (Molded dried
    molding) bonito)

    Umami
    Kezuri- seasonings (dry
    bushi powder16
    and
    liquid type)
    Canned tuna consumption of JP market

    Canned tuna Market

    14% decl
    ine

    17
    4. New challenges

    18
    4.1 Skipjack tuna “Tataki”

     Skipjack Tataki is a tuna loin seared briefly over a hot flame.


     It usually served with garlic, ginger and onion.

    19
    Local food to National diet

    A local food National diet


    (Hand made dish) (Mass-production foodstuff)

     SJ tataki used to be a handmade local food in Kochi, Japan.


     It started to be mass-produced by fish processors in Yaizu and
    Makurazaki Japan since 1970s.
     SJ tataki has been promoted as a national diet
     Estimated consumption of skipjack Tataki is 26,000MT, which
    account for 70% of sashimi-grade SJ tuna in recent years 20
    4.2 Use of artificially seeds for tuna farming

    Global aquaculture production in volume (MT)

    Japan

    21
    Closed loop cycle of tuna farming technology

    Wild
    youngli Fertilize
    ng d eggs
    Farm raised
    adults

    Farm raised Artificially hatched


    youngling larva

    Farm raised
    Fry
    Only 0.5-1.0% of hatched fish ever become big enough to sell
    Technology improvement is needed for better survival rates 22
    Operation of long term farming business in Japan

    23
    Courtesy : Marino-Forum 21, Kyokuyo Co., Ltd. (Japan)
    Challenge to use more artificially seeds than wild
    caught seeds for sustainable use of BF tuna

    Wild caught seeds Artificially seeds


    24
    Survival rate 50% survival rate only 1%
    5. Prospects for the tuna market in Japan

    26% 60% increase


    decl
    ine

     Tuna market size of Japan shows 26% declines in the last decade as tuna
    consumption per capita has dropped likewise.
     Number of JP restaurant in overseas shows a steep rise (1.62) in overseas
    whereas that of Japan shows steady
    Japan should export technologies together with sprits of Japanese
    cuisine to respond expanding demands of Japanese foods in
    overseas. 25
    END

    Thank you for your attention.


    26

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