Summer Training Report ON Training & Development of Yamaha Motors LTD
Summer Training Report ON Training & Development of Yamaha Motors LTD
Summer Training Report ON Training & Development of Yamaha Motors LTD
(SESSION 2018-19)
ACKNOWLEDGEMENT
This work is a culmination of sincere efforts put in during the making of this project. This task
could not have been accomplished without the support and help of lots of people. It is with
great pleasure and privilege that I wish to thanks all of them who actively supported me in this
project.
I would like to thank MAHARSHI DAYANAND UNIVERSITY, ROHTAK for giving me this
opportunity to undertake this project. Doing a project for YAMAHA MOTORS LTD. has been an
extremely experienced work for me.
I express my humble gratitude and sincere regards to the HR MANAGER of the company who has given me an
opportunity to do my SUMMER TRAINING in this organization.
I am very grateful to MRS. SMRITI, faculty member of D.A.V CENETENARY COLLEGE, FARIDABAD for her
valuable support and guidance in caring out this project.
MANISHA
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PREFACE
India has undergone radical transformation in the last three decades. The discoveries and in
invention field of life is perhaps being the reason for this transformation. The market strategy in
India which was practiced in the olden days has either been changed or been refined so as to
adjust with this dynamic world.
The present emphasis is one matters of providing a complete “comfort” or “status” to the
customers every walk of life. In the light of the present market scenario, through this project,
How YAMAHA MOTORS LIMITED, can increase its market share in “automobile industry”
emphasis on marketing.
This project report tries to take a look on various aspects on marketing and study of market
segmentation adopted by Yamaha Motors Limited with a specific focus on Yamaha FZ Series
settled for because at the time of its entry in India market back in 2010 it was taken as another
foreign bike maker. But the way in which has achieved a constant growth rate of around 30% in
past 8 years and the way FZ has emerged at the market leader in B- segment is all due to its
fierce marketing program. It give as excellent opportunity to apply our classroom learning in
analyzing real life situation. I have compiled this report. I have prepared this project as an
essential and obligatory part of the course curriculum of my BBA program. I have tried my best
to make my project a success.
MANISHA
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INDEX
Research Design
7. Annexure 57-62
Bibliography
Questionnaire
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CERTIFICATE
work done by Mr./Ms. _____________________ under College Roll No. ______________ and University
(Mrs. Smriti)
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