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    Assignment ON Advertisment: Atithi Devo Bhava

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    jashan
    The document is about the advertisement "Atithi Devo Bhava" which aims to create awareness about preserving Indian culture and heritage, promoting cleanliness, and ensuring warm hospitality for tourists. It does this through the message that "guests are like God" in India. The ad targets sensitizing key stakeholders towards tourists to boost tourism, which can catalyze India's economic growth. It uses Aamir Khan to effectively deliver this message through a nationwide campaign to change attitudes towards mistreating tourists.

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    Assignment ON Advertisment: Atithi Devo Bhava

    Uploaded by

    jashan
    70 views5 pages
    The document is about the advertisement "Atithi Devo Bhava" which aims to create awareness about preserving Indian culture and heritage, promoting cleanliness, and ensuring warm hospitality for tourists. It does this through the message that "guests are like God" in India. The ad targets sensitizing key stakeholders towards tourists to boost tourism, which can catalyze India's economic growth. It uses Aamir Khan to effectively deliver this message through a nationwide campaign to change attitudes towards mistreating tourists.

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    The document is about the advertisement "Atithi Devo Bhava" which aims to create awareness about preserving Indian culture and heritage, promoting cleanliness, and ensuring warm hospitality for tourists. It does this through the message that "guests are like God" in India. The ad targets sensitizing key stakeholders towards tourists to boost tourism, which can catalyze India's economic growth. It uses Aamir Khan to effectively deliver this message through a nationwide campaign to change attitudes towards mistreating tourists.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    70 views5 pages

    Assignment ON Advertisment: Atithi Devo Bhava

    Uploaded by

    jashan
    The document is about the advertisement "Atithi Devo Bhava" which aims to create awareness about preserving Indian culture and heritage, promoting cleanliness, and ensuring warm hospitality for tourists. It does this through the message that "guests are like God" in India. The ad targets sensitizing key stakeholders towards tourists to boost tourism, which can catalyze India's economic growth. It uses Aamir Khan to effectively deliver this message through a nationwide campaign to change attitudes towards mistreating tourists.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 5

    ASSIGNMENT

    ON
    ADVERTISMENT

    ATITHI DEVO BHAVA

    SUBMIITTED TO SUBMITTED BY
    LECT. DEEPINDER CHHABRA KARAMPAUL
    SINGH
    ROLL.NO 5898
    ATITHI DEVO BHAVA:

    Rarely do you get to see great ads, and though I am not


    a great expert on these, I thought the ad Atithi Devo
    Bhava is extremely well made combining a strong
    message with it.

    I have always loved ad’s which leave a strong social


    message. Atithi Devo Bhava aims at
    creating awareness about the effects of tourism
    and sensitizing people about preservation of our
    rich heritage & culture, cleanliness and warm
    hospitality.

    It is a very very powerful and effective ad… it actually


    creates the sense of belongingness to India
    Features of the this advertisement:

    1. It creates a message to the society.

    2. Good advertisement in a quite impressive way.

    3. Targeting the society of the today’s India .

    4. It is a nation wide campaign that aims at sensitising key


    stakeholders towards tourists, through a process of training
    and orientation.

    5. The endeavour is to boost tourism in India, which in turn


    would act as a catalyst for India’s economic growth.

    6. Atithi Devo Bhava aims at creating awareness about the


    effects of tourism and sensitizing people about preservation
    of our rich heritage & culture, cleanliness and warm
    hospitality.

    7. For this act they select Aamir khan the perfectionist :


    Aamir Khan does the Atithi Devo Bhava act for Incredible
    India.
    Why Atithi Devo Bhava:

    Last year we had 3.3 million visitors, but when you consider
    that Singapore gets 7 million a year. Thailand 9.6 million a
    year. Malaysia 11.5 million.

    There is no reason why we can’t aim to increase our numbers


    by 100%. And that too would be just a beginning. However to
    do this we need to change our attitude towards those who
    visit us. Often tourists are Mistreated, Cheated and rudely
    dealt with.

    It’s simple logic, if someone in a house is rude to you, as a


    guest, you don’t encourage your friends and relations to go
    there.

    This is perhaps the reason why in spite of an incredible


    wealth of Tourist spots, Cultural Attractions, Natural
    Wonders and Destinations for the soul, India still isn’t
    amongst the top 15 tourist destinations Of the world. The
    time has definitely come to get together to change this.
    IMPROVEMENT

    No doubt that this advertsement is delivering its message in


    a quite effective way. The only improvement which i would
    like to suggest is that these kind of advertisements are not
    repeatedly telecast on the channels as a result most of the
    people are not aware of such kind of an advertisement.
    So I would like to suggest that this ad has to be telecasted
    again and again so that its message can reach to everyone.

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