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    Assignment 3

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    Cao Minh
    Franz Schrepf argues in his TEDx talk that success is not due to luck but rather good marketing. He uses marketing principles like the 4 Ps and 4 Cs to show how people can promote themselves and meet their goals. Schrepf claims that applying basic marketing concepts like understanding customer needs, considering what people are willing to pay, gaining attention and creating desire can help anyone achieve their dreams rather than attributing others' successes to luck alone. In the end, he urges people to analyze their situations and take action instead of making excuses for why they have not found success.

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    Assignment 3

    Uploaded by

    Cao Minh
    241 views1 page
    Franz Schrepf argues in his TEDx talk that success is not due to luck but rather good marketing. He uses marketing principles like the 4 Ps and 4 Cs to show how people can promote themselves and meet their goals. Schrepf claims that applying basic marketing concepts like understanding customer needs, considering what people are willing to pay, gaining attention and creating desire can help anyone achieve their dreams rather than attributing others' successes to luck alone. In the end, he urges people to analyze their situations and take action instead of making excuses for why they have not found success.

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    Franz Schrepf argues in his TEDx talk that success is not due to luck but rather good marketing. He uses marketing principles like the 4 Ps and 4 Cs to show how people can promote themselves and meet their goals. Schrepf claims that applying basic marketing concepts like understanding customer needs, considering what people are willing to pay, gaining attention and creating desire can help anyone achieve their dreams rather than attributing others' successes to luck alone. In the end, he urges people to analyze their situations and take action instead of making excuses for why they have not found success.

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    Download as docx, pdf, or txt
    241 views1 page

    Assignment 3

    Uploaded by

    Cao Minh
    Franz Schrepf argues in his TEDx talk that success is not due to luck but rather good marketing. He uses marketing principles like the 4 Ps and 4 Cs to show how people can promote themselves and meet their goals. Schrepf claims that applying basic marketing concepts like understanding customer needs, considering what people are willing to pay, gaining attention and creating desire can help anyone achieve their dreams rather than attributing others' successes to luck alone. In the end, he urges people to analyze their situations and take action instead of making excuses for why they have not found success.

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    of 1

    There is No Luck.

    Only Good Marketing


    Franz Schrepf

    The speaker- Franz Schrepf who is studying economics and business, delivered his speech in
    TEDxAUCollege and had inspirited number of people by the way he uses the key principles of
    marketing theory to analyze and change daily lives.
    In Schrepf point of view, success isn’t a product of luck but a product of good marketing. By
    applying the basic theories such as 4 Ps and 4 Cs of marketing, Schrepf showed that it was not
    difficult to change and promote the product in order to achieve set goals. Schrepf comically
    summarizes the basics of marketing and advertising using a closed, related example: ourselves.
    Firstly, Schrepf assumed that the first the product satisfied customer needs is “yourself and all the
    capabilities you have”. The speaker also said finding customer needs is a tricky task because it
    becomes very challenged when finding the customer secret needs. However, if being succeeded to
    found it, marketers will achieve a massive competitive advantage. Nevertheless, Schrepf advised
    the audience to have real-life searching instead of googling.
    After meeting the customer needs, Schrepf took an example about Rockstar-dreams in order to
    remind marketers to put themselves into the customer position and consider the cost which
    customers are willing to pay. For instants, the cost of being a rock star is countless hours of practice
    but when being told about the endurance needed and the risks involved, many people feel hesitate
    and do not want to do it anymore.
    Thirdly, letting the public know about the product is an essential task because anyone could be a
    potential customer. Schrepf‘s talk about Aida had emphasized the importance of grabbing the
    customer attention follow up by creating an interest within buyer by displaying the product
    attributes and forming a desire in customer’s mind.
    Lastly, Schrepf mentioned that even go through all three steps above, failure can occur if lacking
    the product promotion step. He assumed that in the market as well as in life, it's not the best product
    which gets sold the most but it's the best-promoted product which gets sold the most. From time
    to time, options need to be carefully considered because sometimes the place which is the most
    obvious to meet customer needs is not the place where buyers need it the most.
    All in all, to answer the question why people would estimate others attribute success solely to luck,
    Schrepf point out that while facing the same problem, many people intend to lure themselves that
    others are luckier than they are rather than tackling the root of dissatisfaction, the cause of
    problems and fix it. At the end of the speech, the individual was given two options: either keep
    believing in self-illusion that other’s successes come by luck or analyze the current situation and
    take action to truly change the game.
    Link: “https://www.youtube.com/watch?v=AN-41JjIPEg&t=122s”

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