Scribd Logo
Upload

Welcome to Scribd!

  • 42 views

    (S&SM) Apprenez JAVA en 21 Jours

    Uploaded by

    K-amine Boudane
    This document provides an overview of what should be included in a business plan. It lists 9 sections that should be covered: 1) Summary, 2) Business Idea, 3) Product/Service, 4) Market Overview, 5) Marketing, 6) Company Structure, 7) Opportunities and Risks, 8) Financing, and 9) Documentation. The sections provide questions to consider about the business concept, products, customers, competitors, operations, management team, finances, risks, and supporting documents needed for the plan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    (S&SM) Apprenez JAVA en 21 Jours

    Uploaded by

    K-amine Boudane
    42 views2 pages
    This document provides an overview of what should be included in a business plan. It lists 9 sections that should be covered: 1) Summary, 2) Business Idea, 3) Product/Service, 4) Market Overview, 5) Marketing, 6) Company Structure, 7) Opportunities and Risks, 8) Financing, and 9) Documentation. The sections provide questions to consider about the business concept, products, customers, competitors, operations, management team, finances, risks, and supporting documents needed for the plan.

    Original Description:

    BUSINESS PLAN STRUCTURE

    Original Title

    [S&SM] Apprenez JAVA en 21 Jours

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an overview of what should be included in a business plan. It lists 9 sections that should be covered: 1) Summary, 2) Business Idea, 3) Product/Service, 4) Market Overview, 5) Marketing, 6) Company Structure, 7) Opportunities and Risks, 8) Financing, and 9) Documentation. The sections provide questions to consider about the business concept, products, customers, competitors, operations, management team, finances, risks, and supporting documents needed for the plan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views2 pages

    (S&SM) Apprenez JAVA en 21 Jours

    Uploaded by

    K-amine Boudane
    This document provides an overview of what should be included in a business plan. It lists 9 sections that should be covered: 1) Summary, 2) Business Idea, 3) Product/Service, 4) Market Overview, 5) Marketing, 6) Company Structure, 7) Opportunities and Risks, 8) Financing, and 9) Documentation. The sections provide questions to consider about the business concept, products, customers, competitors, operations, management team, finances, risks, and supporting documents needed for the plan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    BMWi-Gründerportal: Overview

    What needs to be in your business plan?

    1 Summary Do you already have reference customers? If so, who?


    What short-term and long-term potential sales do
    Name of future company they represent?
    Name(s) of founder(s) Are you dependent on a few major customers?
    What will your company offer? What needs/problems do your customers have?
    What is special about it? Competitors
    What customers will be interested in your product? Are other companies moving in “your” direction?
    How will your product reach your customers? Who are your competitors?
    What is the total capital requirement for your What do your products cost from your competitors?
    project? What are the major strengths and weaknesses of your
    When do you want to launch your project? competitors?
    What weaknesses does your company have compared
    with your most important rival?
    2 Business idea How can you offset these weaknesses?
    What is the purpose of your project? Location
    What is special about your business idea? Where do you offer your product?
    What are your short-term and long-term business Why did you opt for this location?
    objectives? What are the disadvantages of the location?
    How can you offset these disadvantages?
    How will the location develop in future?
    3 Product/service
    What good/service do you want to manufacture/
    provide?
    What is special about your product?
    5 Marketing
    Launch of production/service provision?
    Product
    Developmental stage of your good/service?
    What benefit does your product offer potential custo-
    What remains to be done before the launch?
    mers?
    When can the product be marketed?
    What is better about it than the product of your com-
    What legal formalities (e.g. permits, licences) need to petitors?
    be dealt with?
    Price
    For projects requiring a lot of development work
    What price strategy are you pursuing and why?
    What developments does your product still require?
    At what price do you wish to offer your product?
    When can a pilot lot be made?
    What calculation is this price based on?
    Who will run the tests?
    Distribution
    When will any patent procedures be concluded?
    What sales volumes are you aiming at in what
    What technical licences are required? periods?
    What patent rights or utility-model patent rights do What areas are you targeting?
    you own/have you applied for?
    What distribution partners will you use?
    In an ideal case, how might the potential technolo-
    What costs are incurred by the distribution side?
    gies develop?
    Advertising
    How will your customers hear about your product?
    4 Market overview What advertising are you planning when?
    Customers
    Who are your customers?
    Where are your customers?
    What is the composition of the individual customer
    segments (e.g. age, sex, income, occupation, purcha-
    sing patterns, private or commercial customers)?

    no. 12

    Page 1
    BMWi-Gründerportal: Overview

    6 Company structure What venture capital providers might be available?


    Can you lease certain assets? At what conditions?
    Management/founder(s)
    Liquidity plan
    What skills/professional experience and permits (if
    How high do you estimate the monthly revenue from
    necessary) do you have?
    money owed etc. (spread over a period of three
    Which of the founders has more in-depth knowledge years)?
    in the sector?
    How high do you estimate the monthly costs
    What accounting skills do you have? (materials, staff, rent, etc.)?
    What special strengths do you have? How high do you estimate the investment costs,
    What deficiencies do you have? How will you com- spread over the first twelve months?
    pensate for them? How high do you estimate the monthly service on
    Legal structure capital (principal and interest repayments)?
    Which legal structure have you opted for and why? What monthly liquidity reserves do you expect to
    have?
    Organisation
    Revenue outlook/profitability
    What organisational structure have you opted for?
    How high do you estimate turnover for the next three
    Who is responsible for what?
    years?
    How can you ensure careful internal auditing?
    How high do you estimate the costs for the next
    Staff three years?
    When, or at what intervals, do you wish to recruit How high do you estimate the profits for the next
    how many staff? three years?
    What qualifications should your staff have? (Use comparable figures from your sector for your estima-
    What training do you intend to give your staff? tes. Ask your chamber.)

    9 Documentation
    Tabular curriculum vitae
    7 Opportunities and risks
    Contract between partners (draft)
    What are the three greatest opportunities which can
    Leasing contracts (draft)
    have a positive impact on the development of your
    company? Co-operation contracts (draft)
    What are the three greatest problems which can Market analyses
    impede a positive development of your company? Sectoral statistics
    Expert evaluation
    Commercial property rights
    Overview of collateral
    8 Financing
    Investment plan
    How great is the total capital need for
    • purchases and advance costs for your company
    launch and
    • for a liquidity reserve during the start-up phase (6
    months after launch; approx. 2 years in the case of
    innovative science firms)?
    Do you have cost estimates which underpin your
    investment planning?
    Financing plan
    How high is your own equity input?
    What collateral can you use?
    How high is your borrowing requirement?
    What government assistance programmes might you
    be able to use?

    no. 12 Source: GründerZeiten no. 17 “Gründungskonzept/Businessplan”

    Page 2

    You might also like