Amish Tripathi

Amish Tripathi (born 18 October 1974) is

an Indian author, known for his novels The
Immortals of Meluha, The Secret of the
Nagas, The Oath of the Vayuputras, Scion
of Ikshvaku and Sita: Warrior of Mithila.
The first three books collectively comprise
the Shiva Trilogy[2] and the later two are
the first two books of the Ram Chandra
Series which is going to be a collection of
five books.[3] The Shiva Trilogy was the
fastest selling book series in Indian
publishing history. And the Ram Chandra
Series was the second fastest selling book
series in Indian publishing history. Amish
recently launched his first non-fiction book
called Immortal India.[4]
 Amish Tripathi

Amish in 2015
Born 18 October 1974
Mumbai, Maharashtra,
India[1]
Occupation Novelist
Nationality Indian
Alma mater St. Xavier's College,
Mumbai, IIM Calcutta
Genre Mythological-Fiction
Notable works Shiva Trilogy

R Ch d S i
 Ram Chandra Series
Website
authoramish.com

All 6 books have sold over 4 million copies

in the Indian subcontinent since 2010, with
gross retail sales of Rs. 120 crores.[5]
Forbes India has ranked Amish among the
top 100 celebrities in India[6] in 2012, 2013,
2014, 2015 and 2017.[7][8][9][10][11] Amish
was also selected as an Eisenhower
Fellow, an exclusive programme for
outstanding leaders from around the
world.[12]

Early life
Amish Tripathi was born in Mumbai and
grew up near Rourkela, Odisha.[13][14] He is
an alumnus of St. Xavier's College,
Mumbai and Indian Institute of
Management Calcutta.[7][15] He worked for
14 years in the financial services industry,
in companies such as Standard Chartered,
DBS Bank and IDBI Federal Life Insurance,
before beginning his writing career.[16]

Career
Shiva Trilogy

The Immortals of Meluha, Tripathi's first

mashup novel and the first in the Shiva
Trilogy, was published in February 2010.[17]
The second book in the series, The Secret
of the Nagas, was released on 12 August
2011, and the third and final installment,
titled The Oath of the Vayuputras, was
released on 27 February 2013.[18] The
trilogy is a fantasy re-imagining of the
Indian deity Lord Shiva's life and his
adventures, and it is widely gaining
popularity.

Also The Immortals of Meluha and The

Secret of the Nagas have been released in
UK through Jo Fletcher Books (an imprint
of Quercus Books) in January 2013 and
November 2013 respectively.[19][20]
Ram Chandra Series

Scion of Ikshvaku was released on 22

June 2015. It is the first book in the Ram
Chandra Series. Like the Shiva Trilogy this
one is also a fantasy re-imagining of the
Indian epic Ramayana. It follows the story
of Ram and is a prequel to the Shiva
Trilogy. Scion of Ikshvaku won the
Crossword Book Award for Best Popular
Award.

On 18 October 2016, Amish Tripathi

announced that he will be releasing two
new novels in 2017. One will be his first
non-fiction book while the other will be the
sequel to the book, Scion of Ikshvaku,
from the Ramachandra series with name
Sita: Warrior of Mithila[21] which was
released on 29 May 2017. It opened at #1
on the national bestseller lists.[22] It was
the highest selling book of 2017[23]

Amish launched his first non-fiction book,

Immortal India in August 2017.[4]

Amish's next book 'Suheldev & The Battle

Of Bahraich is postponed until next
announcement.

Translations
Tripathi in 2012

Tripathi's novels have been translated into

a number of languages, including Tamil,
Hindi, Telugu, Bengali, Gujarati, Assamese,
Malayalam, Marathi, Kannada, Estonian,
Spanish, Portuguese, Indonesian, Polish,
Czech and Odia[24]
The reason the books have been
translated into a number of local
languages[25] is because the author
believes that west-focused Indian
publishing as a whole is gradually being
embedded into the Indian cultural
sensibilities.[26] Further explaining his
thoughts, Tripathi said "I genuinely believe
that five years from today, we will have a
situation when other languages will
account for higher sales of books than in
English. That is the big change happening
in publishing where readers are taking
pride in their own culture. Another
comparative example would be television,
where regional language channels garner
more TRPs.[26][27][28]

Influence
All of Tripathi's books (released and
planned) are on religious topics since he is
a devoted worshiper of Lord
Shiva.[29][30][31] Amish had turned into an
atheist[32][33][34][35] in his youth but returned
to faith while writing his first book.[36] His
grandfather was a Sanskrit scholar and a
Pandit in Benares. Tripathi says that he
gathered most of his knowledge of Hindu
theology and religion from his grandfather
and his very religious parents. He believes
that religiosity and liberalism go hand-in-
hand in India.

Sandipan Deb ( former Executive Editor of

Outlook and Editor of Financial Express )
writes of the philosophical depth of
Amish's books: "Through all Amish’s books
flows a current of liberal progressive
ideology: about gender, about caste, about
discrimination of any kind. And what I
believe separates him from the horde of
Indian writers who have jumped on to the
mythology bandwagon after Shiva’s ( Shiva
Trilogy's) success, is his historical
research.".[37] In an interview Amish said
that the secret behind his success is by
visiting Shri Mahadev Mandir situated at
Rajendra Sarovar, Chhapra, Bihar. He
requests his true fans to do the same.

Sandipan says that Amish's books, like

Scion of Ikshvaku can either be read as "a
thrilling series that will bring Ram and Sita
closer to a lot of Indians, or as an honest
analysis and a very intelligent man's
musings on everything from Manu Smriti
to Milton Friedman, all presented in the
garb of a series of adventure novels. That
is what makes Amish very special among
the few Indian bestselling authors we
have"[53]
Marketing
In the Indian market where large sales
volumes of books are rare, Tripathi's books
have been enormously successful. His
marketing skills and strategies have been
widely credited for the success of his
novels.[38][39] He has stated, "It’s a fallacy
to think that a good book sells itself. I can
give you a long list of books that I think
should have been bestsellers but nobody’s
ever heard of them. My management
background along with marketing
experience helped me devise effective
strategies for promoting my book."[38]
Weeks before The Immortals of Meluha hit
the bookshops, Tripathi printed sample
copies of the first chapter and persuaded
bookshops and chains to give them away
free to anyone who approached the cash
counter, creating a buzz.[40] He also made
presentations to big retail chains, visited
smaller retailers, met local distributors and
regularly sent email updates to various
stakeholders. He targeted social media
websites for promoting his debut novel,
and made a trailer film with a background
score reportedly by Taufiq Qureshi and
uploaded it on YouTube.[39][41]
For the promotion of his second book,
Tripathi created video trailers of film
production quality, complete with visual
effects and screened them at multiplexes
before[42] movies such as the Shahrukh
Khan starrer Ra.One.[38] He believed that
this would work as the audience that visits
theatres is the same that read his
books.[43] Three other trailers were
released on YouTube.[44]

In 2013, a music album called Vayuputras,

an original soundtrack based on The Oath
of the Vayuputras, the final book of the
Shiva Trilogy, was released. The album
featured songs by artists such as Sonu
Nigam, Taufiq Qureshi, Palash Sen,
Bickram Ghosh among others. This was
the first time ever that an original
soundtrack was made for a book series.[45]

The innovations in marketing continued

with launch of Scion of Ikshvaku in 2015
where again a teaser trailer was launched
on YouTube, followed by another book
trailer, like in the case of the Shiva Trilogy.
In fact, TV advertisements were released
during IPL to promote Scion of Ikshvaku,
perhaps a first for any book.

In 2016, the author also uploaded another

film on YouTube to give readers a
perspective on how all books written by
him are interconnected, with clues to all
futures having been placed within the
Shiva Trilogy.[46][47][48]

Awards & Recognition

Ustad Bismillah Khan Award 2018 for
Contribution to Indian Culture [49]
Intellectual Property - Inspirational Icon
of The Year 2018
Kalinga International Literary Award
2018
Distinguished Alumnus Award 2017 (IIM
- Calcutta) [50]
Forbes Celebrity 100 List 2017 [51]
Icon of the Year Award 2017 [52]
Raymond Crossword Popular Fiction
Award for his book Scion of Ikshvaku in
2016
Dainik Bhaskar Readers' Choice Award
in 2016.
Pride of India 2014 and 2015.
India's First Literary Popstar 2015
50 Most Influential Young Indians 2015
Communicator of the Year Award 2014
Society Young Achievers Award for
Literature in 2013
Man of the Year 2013 by Radio One
Eisenhower Fellowship
Bibliography
Fiction

Shiva Trilogy
The Immortals of Meluha (2010)
The Secret of the Nagas (2011)
The Oath of the Vayuputras (2013)
Ram Chandra Series
Ram: Scion of Ikshvaku (2015)
Sita: Warrior of Mithila (2017)
Raavan: Orphan of Aryavarta
(2018)[53]

Non-fiction

Immortal India (2017)[54]

See also
Anuj Tiwari

References
1. "About Amish" . Author Amish. Retrieved
18 March 2017.
2. "Lessons from PK: Beliefs may be cast
in stone | columns" . Hindustan Times.
Retrieved 18 March 2017.
3. "Scion Of Ikshvaku | Author Amish" .
www.authoramish.com. Retrieved
6 December 2016.
4. " "Immortal India": Amish Tripathis first
step into non-fiction" . Press Trust of India.
5.
http://www.indianewsreel.com/Education/
News/20170830110806/Amish-Tripathis-
Sita--Warrior-of-Mithila--launched.aspx
6. "Forbes India Lists : #96 Celeb 100 Rank
2014" . Forbes.
7. Lopex, Rachel (26 April 2013). "How
Amish Tripathi changed Indian
publishing" . Hindustan Times. HT Media
Ltd. Archived from the original on 28 April
2013. Retrieved 29 April 2013.
8. "Forbes India 2012" . [Forbes India].
9. "Forbes India 2013" . [Forbes India].
10. "Forbes India Celebrity 100 list 2014" .
[Forbes India]. Archived from the original
on 11 July 2015.
11. "Forbes India Celebrity List 2015" .
Forbes India. [1]
12. "Eisenhower Fellowships India Chapter
Celebrations on 21st October". [The
Alternative].
13. "I watched Love Story 4 times in a day -
Amish Tripathi" . Filmfare.com. 12 August
2013. Retrieved 18 March 2017.
14. "Archived copy" . Archived from the
original on 3 February 2015. Retrieved
3 February 2015.
15. Desk. "The decision to become a full
time writer was a pragmatic decision-
Amish Tripathi | Financial Samachar" .
www.financialsamachar.com. Retrieved
6 December 2016.
16. "Bestselling bosses" . Business Today.
30 October 2011. Retrieved 7 June 2012.
17. "MBA, myth and 'Meluha', a
phenomenon called Amish" . The Times of
India. 28 July 2011.
18. "The Oath of the Vayuputras – Book
Preview" . Latest Book Reviews. 12
January 2012. Retrieved 27 August 2012.
19. "The Shiva Trilogy overseas rights
bought by Jo Fletcher Books" . The Times
of India. 16 January 2013. Retrieved
5 March 2013.
20. "Archived copy" . Archived from the
original on 30 December 2013. Retrieved
18 January 2014.
21. "Amish Tripathi announces Two New
Novels releasing in 2017" . Vowelor. 25
October 2016. Retrieved 18 March 2017.
22. "HT-Nielsen Weekly Top 10 list: Amish's
Sita emerges hero, young readers
rediscover Tinkle" . The Hindustan Times.
23. "Amish Tripathi, Chetan Bhagat, Paulo
Coelho: The books India read in 2017,
according to Amazon — Quartz India" .
qz.com.
24. "Language Updates" Author Amish.
Retrieved 21 June 2016
25. "Language editions" . This Week
Bangalore. 9 December 2013. Retrieved
19 December 2013.
26. "English mass-market books tap Hindi
speakers" . Zee News. 11 August 2012.
Retrieved 31 August 2012.
27. Baliga, Shashi (5 February 2012).
"Myths with a modern twist" . The Hindu.
Chennai, India.
28. Ganguly, Arghya (9 July 2011). "Karma
cola and masala mythology" .
29. Mande, Abhishek (12 January 2012).
"Interview with the author of The
Immortals of Meluha" . Rediff.
30. "Fame by name" . Pune Mirror.
31. Pandit, Shruti (12 June 2012). "My
books are Shiva's blessings" . The Times
of India.
32. "I was an atheist: Author Amish
Tripathi & Updates at Daily News &
Analysis" . Daily News and Analysis. 26
August 2011. Retrieved 18 March 2017.
33. "Writing changed me from an atheist to
a Shiva bhakt: Amish Tripathi" .
34. Rana, Preetika (16 March 2013). "Meet
Amish Tripathi, Million Dollar Author - India
Real Time - WSJ" . The Wall Street Journal.
Retrieved 18 March 2017.
35. "The million-dollar author" . The Hindu.
Retrieved 18 March 2017.
36. "I enjoyed reading MT, says Amish
Tripathi" .
37. "Why Amish is Special" . LiveMint. 30
June 2015.
38. Bhawani, Namrata (5 December 2011).
"Myth and match: Talk with Amish
Tripathi" . The Times of India.
39. New, Today's (28 August 2011).
"Romancing the market" . The Telegraph.
Calcutta, India.
40. Sheela Reddy (18 July 2011). "The Lo-
Cal Literati" . Outlook. Retrieved 27 August
2012.
41. "Inspiration Behind The Success Of
'The Immortals Of Meluha' " . EVENTFAQS
Media. Retrieved 6 December 2016.
42. Banerjee, Poulomi (7 September 2011).
"The secret of Amish" . The Telegraph.
Calcutta, India.
43. Mehta, Shweta. "A film on The
Immortals of Meluha?" . Hindustan Times.
44. The Secret of the Nagas, 2011,
Acknowledgements, p. xii
45. "Shiva trilogy music released" . The
Times of India. 16 February 2013.
Retrieved 5 March 2013.
46. Author Amish (23 January 2015), Scion
of Ikshvaku by Amish , retrieved
6 December 2016
47. Author Amish (8 May 2015), The 'Scion
Of Ikshvaku' Trailer by Amish , retrieved
6 December 2016
48. Author Amish (23 September 2016), An
introduction to a mythical world , retrieved
6 December 2016
49.
https://swarajyamag.com/announcements
/swarajya-awards-for-2018-announced .
Missing or empty |title= (help)
50.
https://www.telegraphindia.com/calcutta/
amish-and-art-of-negotiating-186134?
utm_source=twitter&utm_medium=social&
utm_campaign=T-186134-15 . Missing or
empty |title= (help)
51. ;
http://www.forbesindia.com/lists/2012-
celebrity-100/1395/1
http://www.forbesindia.com/article/2017-
celebrity-100/liberals-have-not-read-
ancient-indian-texts-amish-
tripathi/48991/1 ;
http://www.forbesindia.com/lists/2012-
celebrity-100/1395/1 Check |url= value
(help). Missing or empty |title= (help)
52.
http://www.thehindubusinessline.com/bus
iness-wire/wbr-corp-organized-mega-
event-icon-of-the-year-at-
mumbai/article9863532.ece . Missing or
empty |title= (help)
53. Chhetri, Priyam (9 June 2017).
"Tripathi's Sita: Wonder woman from
Mithila" . Deccan Chronicle. Retrieved
22 June 2017.
54. " 'Immortal India': Amish Tripathi's first
step into non-fiction" .

External links
Wikimedia Commons has media related to
Amish Tripathi.

Works by or about Amish Tripathi in

libraries (WorldCat catalog)
Retrieved from
"https://en.wikipedia.org/w/index.php?
title=Amish_Tripathi&oldid=866893902"

Last edited 3 days ago by Mprerna93

Content is available under CC BY-SA 3.0 unless

otherwise noted.