CSR Project Part I

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(Submitted by the Degree of B.

Com Honours in Accounting & Finance under the


University of Calcutta)

TITLE OF THE PROJECT

CORPORATE SOCIAL RESPONSIBILITY

A CASE STUDY ON NESTLE INDIA LTD


Submitted by

NAME OF THE CANDIDATE:- ROHIT KUMAR

REGISTRATION NO.: 115-1121-2868-16

UNIVERSITY ROLL NO.: 1115-61-0089

NAME OF COLLEGE: SURENDRA NATH COLLEGE

Supervised by

NAME OF THE SUPERVISOR: PROF. DIPANKAR BERA

NAME OF COLLEGE: SURENDRA NATH COLLEGE

YEAR OF SUBMISSION: 2018-2019


Annexure-A

Supervisor’s Certificate

This is to certify that Mr. Rohit Kumar a student of B.Com. Honours in Accounting
& Finance of SURENDRANATH COLLEGE under the University of Calcutta has worked
under my supervision and guidance for his Project Work and prepared a Project
Report with the title CORPORATE SOCIAL RESPONSIBILITY – NESTLE INDIA LTD.
which He is submitting, is his genuine and original work to the best of my
knowledge.

Signature: ____________________________________________

Name: PROF.DIPANKAR BERA

Designation: LECTURER

Name of the College: SURENDRANATH COLLEGE

Place: KOLKATA

Date:
Annexure-IB

Student’s Declaration

I hereby declare that the Project Work with the title CORPORATE SOCIAL
RESPONSIBILITY – NESTLE INDIA LTD. submitted by me for the partial
fulfillment of the degree of B.Com. Honours in Accounting & Finance under the
University of Calcutta is my original work and has not been submitted earlier to any
University / Institution for the fulfillment of the requirement for any course of study.

I also declare that no chapter of this manuscript in whole or in part has been
incorporated in this report from any earlier work done by others or by me. However,
extracts of any literature which has been used for this report has been duly
acknowledged providing details of such literature in the references.

SIGNATURE: __________________________________________

NAME: ROHIT KUMAR_______

ADDRESS: 93/1 MAHAMAYA HOSTEL,

GHOSH PARA, DUM DUM

KOLKATA 74

REGISTRATION NO: 115-1221-2868-16

Place: KOLKATA

Date:
Acknowledgement 
I take this opportunity to express my deep sense of gratitude to Dr .INDRANIL
KAR, principal, Surendranath College, for her cordial support as she gave the
permission to use all the required equipment and the necessary materials to complete
this project.
I would also like to show my regards to the HOD, Surendranath College whose
support helped me in completing this project.
I take this opportunity to express my profound gratitude and deep regard to my mentor
Prof. DIPANKAR BERA , PROFESSOR,SURENDRANATH COLLEGE for her
exemplary guidance, monitoring and constant encouragement throughout the course of
this project. The help and guidance given by her time to time helped me in completing
this project at its best and within the given time period.
Lastly I want to thank almighty, my parents, siblings, and friends without their
encouragement and support this project would not have been possibly complete.
Preface

This project report is the result of customer survey aimed at considering


How much people of Kolkata are aware about the CSR works taking place in India
and what else Nestle India take up as its CSR activities. To find out the future scope of
improvement strategies adopted by the company. The project is classified in various
sections. These sections provide insight to objective, research methodology, findings
and recommendation of the study.
CONTENTS
Serial No. Name of the Chapters Page No.

Chapter INTRODUCTION 1
01

1.1 Background 3

1.2 Literature Review 4

1.3 Research Gap 6

1.4 Objectives of Study 7

1.5 Research Methodology 8

1.6 Limitation of the Study 10

Chapter CONCEPTUAL FRAMEWORK 11


02

2.1 COMPANY'S PROFILE 12

2.2 MARKETING MIX 13

Chapter PRESENTATION, ANALYSIS & FINDINGS 18


03

ANALYSIS OF NESTLE'S CORPORATE SOCIAL RESPONSIBILTY 19


3.1
ACTIVITIES IN INDIA

3.2 Data Collection & Analysis 20

3.3 Findings of Study 32

Chapter Conclusions & Recommendations 33


04

4.1 Conclusion 34

4.2 Suggestion & Recommendations 36

4.3 Bibliography 37

4.4 Questionnaire 38

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