YOUR GUIDE TO

S E L L I N G
Y O U R H O M E


Index

Why Kelsey Mann? 3

My Mission 4

My Services to You 5-6

Why Keller Williams? 7-8

The Listing & Sales Process 9

Pricing Strategy 10

Marketing Plan 11-12

What’s Next? 13

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 Why Kelsey Mann?
R E C O G N I T I O N

KW “Rookie of the Year” – 2016
Multi-Million Dollar Producer, 2016-2019
Keller Williams Top 5%, 2016-2019
KW “Top Production” – Silver Award, 2017
KW “Most Units Sold” – Silver Award, 2017
“FirstBank Most Units Sold” – 2017
Omicron Delta Epsilon, Economics Honor Society
Highest # of Listings – KW, September 2017

M Y M A R K E T N U M B E R S

KELSEY AVG. HAAR AGENT

List-to-Sales Ratio 99.2% 96.77%

Avg. Days on Market 13 Days 97 Days

E X P E R I E N C E
Bachelor of Science in Marketing, Jacksonville State University
Vice President of Student Activities, JSU Student Government Association, 2013-2014
Marketing Director, Sodexo Campus Services, 2012-2014
Leadership Alumna, Leading Edge Institute
JSU Hardcorps Pep Band “Go-Go” Dancer
JSU Marching Ballerinas
SGA Senate, Constitution & Code Committee Head

I N V O L V E M E N T
Cove Church, Motion Team Coordinator
Phi Mu Fraternity, Kappa Sigma Chapter Advisor
MOPS (Mothers of Preschoolers), Founding Officer, 2016-2017


Each one should use whatever gift he has received to serve others,
faithfully administering God’s grace in its various forms. —1 Peter
4:10

Real estate is extremely momentous. It has the potential to impact our finances,
lifestyles, & our physical and emotional health. It holds the ability to transform our
communities and economies as a whole. Unfortunately, a real estate transaction is also
associated with the reputation of being one of the most stressful events of a person’s
lifetime.

I believe that each one of us was created with a set of gifts, skills, and experiences
intended for the purpose of serving others. My mission as a real estate agent is to:

- Assist my clients in building wealth through the ownership of real estate

- Remove the stress of the home-buying and selling processes
- Establish a network of loyal clients and earn lifelong referrals

Owning real estate is a huge privilege and milestone! I am committed to go above and
beyond your expectations by pouring into each client with my fullest ability. I will not
settle for less.

I strive to set the example that with dedication and faith, you can achieve amazing
things. Being a real estate agent is more than a career to me. By supporting my small
business, you’re investing in the future generation of our community!

MY MISSION

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My Services to You



0 1 AGENCY RELATIONSHIP

Upon entering a listing agreement, I am pledging my loyalty to you. Exclusively

representing you as your listing agent, I will go above and beyond to advocate for
your wants and needs. I intend to exceed your expectations of a Realtor and provide
immense value to you through the creation and execution of a unique customer
experience plan.

0 2 0 3
ORGANIZATION MARKETING
As your Realtor, I will coordinate the
entire process from start to finish. I’ll As a Marketing expert, I have a
guide you through the listing leading edge in the real estate
process on to the sales process,
community. Using my expertise
ensuring that the other party is
in technology, graphic design,
performing at the necessary pace to and economics, I have
reach our target closing date. I will
formulated an extensive,
communicate with all other parties
successful marketing
and keep you thoroughly informed plan with proven results.
and updated throughout the
transaction.

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 0 4 PRICING

As a seasoned professional, I study the market on a continual basis. I strive

to be ahead of the market in order to assist my clients in accumulating the
most wealth in their investments.

After touring your property, I will prepare a few reports to help us determine
your listing price: 1) comparative market analysis, which includes
comparable sold properties that have sold in the past 3-6 months and 2)
active competition.

Together, we will establish a price that will sell your property and yield the
greatest return for your investment.

Once we’re live on the market, you’ll be ready

to showcase your property to buyers. When a

0 5 QUALIFIED potential buyer calls on the listing, I’ll

be prepared to give them an exclusive tour of
your property. I’ll also place an electronic iBox
on your property, which is a lockbox only
SHOWINGS accessible to licensed Realtors. Therefore, a
Buying Agent will also be able to show your
property after contacting me to set up an
appointment.

This is what I do everyday. It is a learned,

practiced skill. I am an established,
respectable negotiator working to establish
firm ground while increasing the desirability
of your property. With each offer to the
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other party, I will present extensive research
and reports. I am able to quickly recognize &
eliminate any potentially-risky clauses in NEGOTIATIONS
contracts. In addition, I have formulated an
extra level of protective clauses to protect
you as a seller.
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 Why Keller Williams Realty?
WIN-WIN OR NO DEAL
INTEGRITY DO THE RIGHT THING
CUSTOMERS ALWAYS COME FIRST
COMMITMENT IN ALL THINGS

COMMUNICATION SEEK FIRST TO UNDERSTAND

CREATIVITY IDEAS BEFORE RESULTS
B E L I E F
TEAMWORK TOGETHER EVERYONE ACHIEVES MORE
S Y S T E M
TRUST STARTS WITH HONESTY
SUCCESS RESULTS THROUGH PEOPLE

T E C H N O L O G Y

As a millennial, I personally recognize the need to keep up with the latest innovation in
technology in my own stream of productivity methods. In today’s consumer-driven digital
world, companies must make a decision — disrupt or be disrupted. Keller Williams is no
different. I had the privilege to attend KW Family Reunion in Las Vegas in 2017; during
which, it was revealed that KW has began to embrace its next solution — to become a
technology company that provides the real estate platform that our agents’ buyers and
sellers prefer.

Training was one of the main Keller Williams Realty was designed to
T R A I N I N G

T E A M W O R K

reasons I chose to join KW. In 2017, reward agents for working together.
KW was recognized by Training Based on the belief that we are all more
magazine as the No. 1 training successful if we strive toward a
organization across all industries common goal rather than our
worldwide. “They are champions of individual interests, I’m confident that
learning and ensure their every Keller Williams professional
employees have the skills to shares the common goal of serving you,
succeed in this ever-changing world. my client, in the best way possible.
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 In one of the most stunning David and Goliath stories in real estate history, Keller Williams has surged
past industry giants like RE/MAX, Coldwell Banker, & Berkshire Hathaway to become the number one
reach estate franchise in agent count, closed units, and closed sales volume in the U.S.!

The Listing & Sales Process

CONSULTATION PREPARATION POSITIONING

• Pre-Listing or Listing • MP 1. Pricing Strategy • MP 4. Staging

Appointment
• MP 2. Walk-Thru • MP 5 + 6. Photography,
• Sign Listing Agreement Evaluation Drone Imaging, and
Virtual Tour
• Listing Intake Form • MP 3. Identify Target
Market
• Declutter + Deep Clean

ON THE MARKET NEGOTIATION CONTRACT TO

CLOSING
• Lockbox installed • Offer is received by
buyer's agent • Home Inspection
• MP 7 + 8. Install yard sign
& directionals • Estimated closing • Appraisal
statement to analyze
• MP 9. Load onto the numbers • Underwriting
Multiple Listing Service
• Counteroffer between • Termite Inspection
• MP 10. Distribution of parties until agreement is
print materials reached
• Title Search
• MP 11. Social Media • CLOSING
Promotion
.

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Pricing Strategy
I am not the one who decides how much your home is worth. The market does!

The consequences of making the wrong decision are painful. If you price your home too low, you could be giving
away thousands of dollars that could have been in your pocket. Price it too high and your home will sit unsold for
months, developing the reputation of a problem property. Setting the proper asking price for your home is the single
biggest factor that will determine the success or failure of your home sale.

The first 30 days are critical! A property generates the most interest when it first hits the market. The number of
showings is greatest during this time if it priced at a realistic market value. Starting too high and dropping the price
later misses the excitement and fails to generate strong showing activity. Many homes that start too high end up
selling below market value, or not at all!

B E NE F I T S OF AC C UR AT E P R OP E R T Y P R I C I NG

• Faster Sale: The proper list price gets a faster sale, which means you save on mortgage payments, real
estate taxes, insurance, and other carrying costs.

• Less Inconvenience: As you may know, it takes a lot of time and energy to prepare your home for
showings, keep the property clean, make arrangements for children and pets, and generally alter your
lifestyle. Proper pricing shortens market time.

• Higher Offers: When a property is priced right, buyers are less likely to make a low offer for fear of losing
out on a great value or causing a delay that could lead to a multiple offer situation.

• More Money to Sellers: When a property is priced right, the excitement of the market produces a higher
sales price in less time. You NET more due to the higher sales price and lower carrying costs.

DI S ADVANT AGE S OF I NAC C UR AT E P R OP E R T Y P R I C I NG

• Reduces Activity: Agents won’t show the property if they feel it is priced too high.

• Loss of Interested Buyers: The property will seem inferior in amenities to other properties in the same price
range that are correctly priced.

• Helps the Competition: The high price makes your competition look like a better deal.

• Eliminates Offers: Since a fair priced offer will be lower than asking price and may insult the seller, many
buyers will just move on to another property.

• Causes Appraisal Problems: Appraisers must base their value on what the comparable properties have sold
for. Even if you sold for a price above market, the price would eventually need to be adjusted if it’s a
financed offer when it doesn’t appraise at the higher sales price.

• Lower Net Proceeds: Most of the time, an overpriced property ends up selling for less than if it would have
been properly priced to begin with, not to mention the extra carrying costs.

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 Marketing Plan

2 W A L K - T H R U E V A L U A T I O N
I will walk your property, imagining I am seeing it from the eyes of an unbiased buyer. During this step, I will
take notes and pictures of both positive and negative aspects. Using this information, I will compile a report
containing recommendations, updates, and repairs suggested to improve your home’s condition, desirability,
and overall value. Using a productivity application called Evernote, I will provide you with detailed checklists
with specific suggestions, labeled by priority.

3 I D E N T I F Y I N G Y O U R T A R G E T M A R K E T
Knowing the target market your property will be aiming to reach is critical in effective marketing. I will
analyze both the demographic and psychographic profiles of your home. This will help us to determine
which features are most important to highlight and showcase for said demographic.

4 S T A G I N G
Staging defines the space and inspires potential buyers to picture
themselves owning your home as a result. I know what
it takes to make a terrific first and lasting impression on your target
market. Using modern interior decor, I will stage your home to
address the features most important to buyers, while highlighting
your home’s most desirable qualities. If your home is occupied and
staged to your desire, we will work together to analyze your
property and aim to highlight and feature your property’s most
desirable features.

5 H D P H O T O G R A P H Y +
D R O N E I M A G I N G
With each property I list, I use a professional photographer,
Buchanan Imaging, to provide beautiful HDR still images. If
your home is located in a desirable location, we will also
feature drone images of the neighborhood and area.

6 V I R T U A L T O U R
For larger homes (2,500 sq. ft.+/-), I
provide a Matterport Virtual Tour and
video footage to showcase the unique
floor plan of your home. 11
 7+8
Along with state-of-the-art designed yard signage
and directionals, Keller Williams has also invested in
VoicePad, the real estate industry’s most powerful
lead-generating mobile technology… and it all starts
at the curb with the ‘smart sign’.

• Delivers automated property info to home
buyers 24/7 by call, text, or web.
• Captures the identify of every potential
buyer who is interested in your property




9 L A R G E S T G L O B A L P R E S E N C E
When you list with me, not only will your property be listed through the Multiple Listing Service, but also
on the Keller Williams Listing System. This proprietary, exclusive system ensures your property is
marketed online 24/7 through more than 350 of the most popular home search websites, including Zillow,
Trulia, Realtor.com, and more! KWLS reaches more websites than any other agency in the world!



10 P R I N T M A R K E T I N G

• Postcards (Just Listed)
• Flyers
• Business Cards with YOUR Property’s Info
Included
• Show-and-Tell Property Binder




11 S O C I A L M E D I A
Using targeted and boosted posts, I will
aggressively market your property across all
social media platforms including Facebook,
Instagram, YouTube, and Twitter.


By holding an Open House event, I will promote your property
12 O P E N H O U S E to prospective buyers. By doing so, buyers will receive a
professional opinion from the seller’s vantage point.
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What’s Next?
NEXT STEP: LISTING APPOINTMENT

If we have not yet had the opportunity to meet for our first appointment, here are some of the
points to expect to cover:
• Pricing
• Brokerage Fee (3% to Listing Agent and 3% to Buying Agent = 6% Total Brokerage Fee)
• Marketing Plan
• The Process (and your role as a seller)

SIGN LISTING AGREEMENT

Once you decide to hire me as your listing agent, we will sign an exclusive-right-to-sell listing
agreement. This gives me the ability to represent you and provide you with agency services
including comparative market analyses, tips, and guidelines.

RECEIVE ACCESS TO EXCLUSIVE MATERIALS

I have extensively developed material to aide you in the listing and sales process. Some of the
material includes detailed Q & A worksheets, checklists, and process timelines. Once we
establish our agency relationship, I will provide you with these resources so you can begin to
prepare for the road ahead.

WALK-THRU EVALUATION/PREPARATION

If I have not already toured your property, we will schedule an appointment to conduct this
walk-thru evaluation. During this time, I will walk through your property and imagine I am seeing
it from the eyes of a buyer. I will take notes and pictures of things I notice along the way. I will
compile a report including recommendations and suggestions allows you to make
improvements and prepare for the photography appointment, which is the next step in the
preparation and marketing process.

I look forward to assisting you in the sale of your home! If you have any questions prior to our
next appointment, please don’t hesitate to reach out to me!

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