Central Mindanao Colleges Senior High School Program

CENTRAL MINDANAO COLLEGES
SENIOR HIGH SCHOOL PROGRAM
A STRATEGIC MARKETING PLAN

2019-2022
Submitted to the faculty of the Senior High School
In Partial Fulfillment of the Requirements for
Senior High School
JAY ARR M. PALAWAN

RENALYN ROXAS
CATRINA EMBOC
DR. VICTOR G. QUIAMBAO JR., MM, DM
MARCH 2019
CENTRAL MINDANAO COLLEGES
SENIOR HIGH SCHOOL
APPROVAL SHEET
The Senior High School program Faculty of Central Mindanao Colleges

APPROVE and ACCEPT the business entitled:
THE DOLOR COGITANDI COMPANY

2019-2022
Submitted by JAY ARR M. PALAWAN, RENALYN S. ROXAS,

CATRINA M. EMBOC, in partial fulfillment of the requirements
For Senior High School
DR. VICTOR G. QUIAMBAO JR. MM, DM

Adviser
REYMART P. NATURAL
Principal
B. Market Profile
Rampant now a days that most of the people are willing to travel to enjoy their remaining
lives and to see different places and their different kind of nature and views. Samsonite,
Victorinox, Herschel Supply are some of the store wherein the travel backpack are in demand.
With that it generates profit towards firm, the firm could gain profit raining 30 000/week. With
That as we compute that one month sale, it ranges up to 120 000 per month. The market
Profile of the backpack travel are in high level, they could produce a lot of backpack in month.
In addition to that here is the statistical data representation of market profile of backpack travel
products,
100%
90% 2 2
80% 3 5
70%
60%
50%
40%
30%
20%
10%
0%
samsonite Victorinox herschel Osprey
Figure 1.1 this will lead to that market profile of the backpack are all performing
Excellent in the field of business market.
C. Environmental Analysis
1. Analysis of Opportunities and Threats

External Opportunity Threats
Environmental
Political and Legal Secure first the Subject to questioning by the Department
business permits and of health (DOH) will interlope with regards
licenses for you not to on the used materials in the product
fall in illegal business.
Subject for Taxation
SOCIAL Consumers are getting Because of the large amount of materials

increasingly to produce the product. The price of the
adventurous in their product is great too, so many cannot buy
backpack choices when because they cannot afford it.
it’s unique
Economic The Dolor Cogitandi is Not sold in small communities.

Global (Global and
Local) Product. Low generating demands.
Open innovative,
competitive, job
generating, inclusive
business, and
empowers consumers.
Climate and
Environment The qualities of the Because of the Climate change Other
product are durable and Hiking Trail cannot be continued.
not easy to break even
in the climate change.
Table 1.1 Environmental Analysis of the product

1. Key Success Factors
The factors are key indicator which shoe that the business will success as it go beyond
The journey, it was set to evaluate the product whether it booms up or success in the future.
Employee Attitude Drive Growth and Change
Attitudes drive behaviors that result in change. If your employees do not take initiative,
Make suggestions, happily stay late when necessary and strive to do their best work
all the time, your business will certainly stagnate. A key business success factor is a
Motivate and committed work force. Without that, no amount of vision and planning
Will provide the framework for growth and prosperity.
Technology Utilization
Avoid keeping up-to-date with technology at your own peril. The company that utilizes
Technology to open up new markets, serve customers, increase efficiency and new
Product and service development has the better chance of besting competition. This
Success Factor, along with your motivated workforce, can also help you whether
Business downturns.
Financial Success Factors

Most business owners will first measure success in terms of financial factors. But,
While a business needs to make a profit to survive, if the right technology and
Workforce is not in place, profits will more elusive. Profits, though, are a key
Measure of success along with positive cash flow, a manageable debt load and a
Drive toward efficiency in holding down variable costs, among others. Financial
Success indicators may also be different from one industry to the next.
Global Footprint
Even if your business is strictly local, the size of your global footprint is important
CHAPTER I
INTRODUCTION
I. Marketing Background
A. Overview of the Industry
People always tend to look for the best items that would satisfy their n e e d s ,
p r e f e r e n c e s a n d t a s t e s . They are very particular most likely with the items that
they use in hiking. Predominantly, the person who can afford to buy are the ones
who d i r e c t l y b u y s a n d c h o o s e s w h a t p r o d u c t t o p u r c h a s e . T h e y d o
h a v e m u c h a s p e c t s to consider to have the best that fit their personality and
preference.
Buying behavior is the decision processes and acts of people involved in

Buying and using products. The process by which individuals search for, select,
Purchase, use, and dispose of goods and services, in satisfaction of their needs
And wants. The purchase decision is influenced by factors
s u c h a s t h e consumer’s profile, social and cultural environment,
K n o w l e d g e a n d t h e i r preferences in buying products.
Luxury goods are products which are not necessary but which tend to
Make life more pleasant for the consumer. In contrast with necessity
G o o d s , Luxury goods are typically more costly and are often bought by individual’s
that h a v e a h i g h e r d i s p o s a b l e i n c o m e o r g r e a t e r a c c u m u l a t e d
W e a l t h t h a n t h e average. Hence behind that the backpack travel that they have was
Very popular all over the world, They just keep on the quality of the product. But furthermore
year 2018, 2019 by the great imitative of Accountancy and Business Management 3 of them
pop in their mind on creating a modern bag in exceptional design to the people who love
hiking. In addition, since product has it uniqueness the product position itself at a high level in
market place in a competitive price .To meet the demand of the customers towards the said
product. This will maintain the good quality of product and profit base to guarantee the stability
of the said Business.
The Dolor Cogitandi name was the latin word means smart thinking. The company headed
By Jay arr M. Palawan a Filipino citizen in Philippines and with the help of the board of
Directors (BOD) named Renalyn roxas and Catrina Emboc, thay are the one who’s an
Obligation to manage the dolor Cogitandi. The said product will be sold varies on size
And package. The prices will break down into P4999to P8999.
1. Market Size
For most business, the concept of market sizing is readily understood
but not easily accomplished. Many get stuck on establishing boundaries or
defining the market before they even get to the data analysis and implications of
their research. Determining market size can answer strategic questions about
levels of investments in the business and profitable growth targets. Market sizing
can also serve as a quick understanding of the potential for a B2B market
opportunity in terms of volume or value, and is therefore pertinent to business
strategy and decision making. In getting market size the available market is
defined by two terms, total available market (TAM) and served available market
(SAM). The total available market or TAM is based on the number of properties in
The region which has a Backpack Travel bag industry across the globe. Using a top down
Approach, government statistics show that there are 2 million properties of backpack travel
Hence analysis reveals that 2% of properties uses was most visited by the
Consumer, and spend an average of 200 per year. The TAM is calculated as
Follows:
TAM = 3 MILLION x 3% x 150 = 13.5 million per year
This means if your business operated throughout the entire region with no
Competition its revenues would be 13.5 million per year. TAM the maximum
Size for the market the business operates in. The market which is able to use your
Solution is limited to the town, so the service available market or SAM is based on
The number of properties of Backpack traveler within the town. Again, Government statistics
Might show that there are 10 000 properties in the region, so the SAM is given as Follows:
SAM = 10 x 3% x 150 = 45and (16.7% of TAM)

If there was no competition within the town and you had the resources to provide
The service, then the revenue from the business would be 45 thousand per year.
The SAM represents 16.7% of the TAM.
2.Market Trends
One way to develop the best ones is to identify key market trends. As they
can show you opportunities to grow your business. Market trend are any
Significant changes to your market. If you identify the market trends early enough
Then it is easier to plan for changes. So you can grow your business successfully.
Knowing what market trends affect your market also allows you to take advantage
Of positive changes, and guard against negative ones. They key with working with
Trend data is to know which ones are important and to keep an eye of them. That
Way there is no surprises and saves you from reacting when it is too late. It also
Helps you keep ahead of your competitors, which is important when you are
Developing your business growth strategies. The following bulleted words are the
Trends that was adopted by the company:
 Changing customer needs, such as increasing or decreasing product or

Service usage
 Changing Demographics, such as the trend for children to stay at home
Longer
 Pricing, such as a interest rate changes
 Global factors, which are changes in social behavior such as online
Networking
 Communication/Media such as the increased use of social media by
Certain customers
 Cyclical such as housing demands will affect the construction market.

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CENTRAL MINDANAO COLLEGES

SENIOR HIGH SCHOOL PROGRAM

A STRATEGIC MARKETING PLAN

Submitted to the faculty of the Senior High School

In Partial Fulfillment of the Requirements for

Senior High School

JAY ARR M. PALAWAN

DR. VICTOR G. QUIAMBAO JR., MM, DM

SENIOR HIGH SCHOOL

The Senior High School program Faculty of Central Mindanao Colleges

THE DOLOR COGITANDI COMPANY

Submitted by JAY ARR M. PALAWAN, RENALYN S. ROXAS,

DR. VICTOR G. QUIAMBAO JR. MM, DM

1. Analysis of Opportunities and Threats

Subject for Taxation

SOCIAL Consumers are getting Because of the large amount of materials

Economic The Dolor Cogitandi is Not sold in small communities.

Table 1.1 Environmental Analysis of the product

Employee Attitude Drive Growth and Change

Financial Success Factors

A. Overview of the Industry

Buying behavior is the decision processes and acts of people involved in

TAM = 3 MILLION x 3% x 150 = 13.5 million per year

SAM = 10 x 3% x 150 = 45and (16.7% of TAM)

 Changing customer needs, such as increasing or decreasing product or

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