Session-1 To 15 - MAC
Session-1 To 15 - MAC
Session-1 To 15 - MAC
Asian Paints India Ltd (APNT) is India’s largest paint manufacturer with a 52%
overall market share. Paint Industry being one of raw material intensive and the raw
material cost accounts for about 50-60% of the total cost of production.
Asian Paints will be a direct beneficiary of lower crude oil prices. Another key raw
material, Titanium Dioxide has also been down by around 13%. Some gains to be
offset by higher promotions/marketing investments. Possibility of some of the
benefits being passed on to consumers in the form of price cuts and higher brand
investments.
An increase in employment cost due to one-time spike in gratuity provisioning is yet
another reason for the margin contraction. We assume marginally negative pricing
growth and expecting no price increases. We also forecast higher brand investments
to push for volume growth.
Key upside risk to our EPS estimates is a more prolonged/severe reduction in crude
oil/titanium dioxide prices and higher volume growth rate Key downside risk is
increase in raw material costs, competitive spends and lower demand growth.
Classification of Costs
VC
BEP
FC
Marginal Costing:
• Costs are separated into fixed and variable cost.
• It is a technique which provides presentation of cost data in such a
way that true cost-volume-profit relationship is revealed.
• variable costs are charged to the cost units and fixed costs of the
period are written off in full against the aggregate contribution. Its
special value is in decision-making
• Fixed cost is charged to contribution ( i.e., Sales – Variable Cost) of
the period in which it is incurred and is considered period cost.
Marginal Cost Equation
In order to earn profit the contribution must be more than fixed expenses.
To avoid any loss, the contribution must be equal to fixed cost.
• Variable Costs
• Fixed Costs
• Even the most sophisticated financial measures that aren’t adapted to your situation
will fail; a less sophisticated approach can create significant value if it is tailored to
your industry and your needs.
Understand how your company creates value: understanding how your company
creates value isn’t conceptually difficult, but it does require a disciplined approach
Focus on the dialogue: The focus is not just on the measurement, but also on
control.
Financial v. Management Accounting
Stage
1990s Transformation
Transformation
1980s
Transformation
1950s
Transformation
1910s
Focus
Cost Information Reduction of Creation of Value
Determination for Waste of through Effective
and Financial Management Resources in Resource Use
Control Planning and Business
Control Processes
Cost Object
A cost object is something for which we want to compute a
cost:
A product, A product line, An organizational unit, service
rendered
A cost object can be any unit of analysis including produc
product line, customer, department, division, geographica
area.
Cost classification varies depending on the the chosen cos
object
Example - factory supervisor’s salary
• If the cost object is a product the factory supervisor’s salary is an indirec
cost
• If the factory is the cost object, the factory supervisor’s salary is a direct
cost
Plant Rent/
Lease Rentals
I F
Product Testing
Staff Salary
I F
Quality Control
Expenses
I V
Raw Material
Warehouse I V
Labour Expenses
Solid Raw
Materials D V
Liquid Raw
Materials D V
Ware House
Electricity
I V
Expenses
Cost Sheet
• It is a report on which is accumulated all of the costs associated
with a product or production job. A cost sheet is prepared to know
the outcome and breakup of costs for a particular product.
• A cost sheet is used to compile the margin earned on a product or
job, and can form the basis for the setting of prices on similar
products in the future.
• It can also be used as the basis for a variety of cost control
measures.
Process Costing
Joint Product and By Product
Costing
Job Costing
Marginal Cost and Marginal Costing
Marginal Cost: The amount at any given volume of output by
which the aggregate costs are charged if the volume of output is
changed by one unit. May also be defined as the "cost of producing
one additional unit of product."
Marginal Costing:
• Costs are separated into fixed and variable cost.
• It is a technique which provides presentation of cost data in such a
way that true cost-volume-profit relationship is revealed.
• variable costs are charged to the cost units and fixed costs of the
period are written off in full against the aggregate contribution. Its
special value is in decision-making
• Fixed cost is charged to contribution ( i.e., Sales – Variable Cost) of
the period in which it is incurred and is considered period cost.
Marginal Cost Equation
In order to earn profit the contribution must be more than fixed expenses.
To avoid any loss, the contribution must be equal to fixed cost.
• Variable Costs
• Fixed Costs
VC
BEP
FC
• Cooper (Production Control ): We’ll be pushing 90% of what we call capacity and
sales department’s guess that we’ll boost sales by 20%.
• Williams (Manufacturing):We’ve already got okays on investment money that will
boost your fixed costs by ten thousand dollars a month.
• Cooper (Production Control ): According to product lines, for last year makes it
pretty clear that the “average” is way out of line. How would the break-even point
look if we took this on an individual product basis?
• Bradshaw (Assistant Sales Manager) :The A line is really losing out and I imagine
that we’ll be lucky to hold two-thirds of the volume there next year. That’s not too
bad, though, because we expect that we should pick up the 200,000 that we lose,
and about a quarter-million units more, over in C production.
Case Study: Bill French, Accountant
• Winetki (General Sales Manager):I guess it was—up on C for next
year is on the basis of doubling the price with no change in cost.
We’ve been priced so low on this item that it’s been a crime—we’ve
got to raise, but good, for two reasons.
Ratios
Variable cost to sales .63 .75 .42 .63
Variable income to sales .37 .25 .58 .37
Utilization of capacity (%) 75.0 30.0 20.0 25.0
Product Class Cost Analysis (According to the new projections)
Product Lines
Aggregate A B C
Sales at full capacity(units) 2000000.00
Actual sales volume(units) 1750000.00 400000.00 400000.00 950000.00
Unit sales price($) 1.16 1.67 1.50 0.80
Total sales revenue($) 2028000.00 668000.00 600000.00 760000.00
Variable cost per unit($) 0.56 1.25 0.63 0.25
Total variable cost($) 987500.00 500000.00 250000.00 237500.00
Contribution Margin($) 1040500.00 168000.00 350000.00 522500.00
Fixed cost($) 640000.00 170000.00 275000.00 195000.00
• Improving sales strategy based on a profitability analysis of various cost objects (clients,
products, services, regions and sales channels)
• Planning and controlling how resources are used, identifying wasteful expenditure, and
exploring opportunities for cost reduction without affecting core operations
• Establishing the cost of internal functions and considering options for optimising them,
including centralisation or outsourcing.
Gujarat Gas Company Ltd.
Company History -
1993
Product Complexity
Channels of Distribution
Quality Requirements
Product Diversity
Activity-Based Costing
Costs Products
50
Introduction to ABC
Overheads:
40% fringe on Direct Labour 4000 3200 720 80 8000
Production Run Cost 7,333 7,333 5,573 1,760 22,000
Set up 4,259 1,065 4,855 1,022 11,200
Parts admin 1,200 1,200 1,200 1,200 4,800
Run Machine Support 7,000 5,600 1,260 140 14,000
Total Cost 58,792 46,398 20,088 4,952 1,30,230
Operating Costs
58,50,000
Customer A Customer B
Sales 1,03,000 1,04,000
Cost of Items 85,000 85,000
Purchased
Gross margin 18,000 19,000
Number of cartons 200 10400 200 10400
Number of cartons
shipped, commercial
freight 200 1200 150 900
Number of Dextop
Deliveries 25 5500
Number of orders
mannual 6 60 100 1000
Number of line items,
mannual order 60 240 180 720
Number of EDI Orders 6 30
Average Accounts
Receivables $9000 900 $30000 3000
12830 21520
Customer contribution 5,170 -2,520
• Kronecker Company, a growing mail order clothing and accessory
company, is concerned about its growing marketing, distribution, selling
and administration expenses.
• It therefore examined its customer ordering patterns for the past year and
identified four different types of customers, as illustrated in the following
table.
• Kronecker sends catalogs and flyers to all its customers several times a
year. Orders are taken by mail or over the phone by the toll free number.
Kronecker prides it self on the personal attention it provides shoppers
who order over the phone.
• All purchases are paid for by check or credit card. It also maintains a
very generous return policy if customers are not satisfied with the
product. Customers must pay return shipping charges, but their purchase
price is then fully refunded.
Customer 1 Customer 2 Customer 3 Customer 4
Initial Sales Rs. 1000 Rs. 1000 Rs. 2,500 Rs. 3,000
Dollar value of items returned 0 Rs. 200 Rs. 500 Rs. 1,500
the company.
Customer 1 Customer 2 Customer 3 Customer-4
Process returns,
$5 per item returned 0 20 10 120 Customer 1 is fairly
low-cost to serve
Process overnight
4 0 0 48
delivery requests,
$4 per request
50 50 50 50
Maintain customer
relations
Direct material
Direct labour Process 2
overheads
64
Process Cost Systems
In a process cost system, costs are tracked through a series of connected
manufacturing processes or departments; used for large volume production of
uniform products
An accounting system used to apply costs:
• To similar products
• That are mass-produced
• In a continuous fashion
• Manufacturing process can be clearly segregated in to clearly identifiable
processes or departments.
70
Process A Process B
Process B 1100 Finished Gds 1500 Process C 1500 Cost of GDs Sold 1300
Material 80
Labour 110 Bal c/d 200
Overhead 210
1500 1500 1500
1500
71
Joint-Cost Basics
Split-off point
Joint costs are costs
Incurred in
Raw milk producing the raw milk
At Present: The average unit cost for each product Joint Costs 1665000
was arrived at by dividing the total joint costs by the Seperable Costs 55620
$4,994,000 - X = $2,550,000
X = $2,444,000 or $2,444 per unit
maximum purchase price
All Production Contract 1,000 Regular Hoists and
Question 7 In-house Produce 800 Modified Hoists
Regular (In) Regular (Out) Modified Total
Total revenue $13,050,000 $8,700,000 $4,350,000 $3,960,000 $17,010,000
Total variable (5,385,000)
manufacturing (3,590,000) (2,420,000) (6,010,000)
costs
Total variable (825,000)
marketing costs (550,000 (220,000 (440,000) (1,210,000)
Total 6,840,000 ) )
4,560,000 4,130,000 1,100,000 9,790,000
contribution
margin
Fixed (1,980,000) (1,980,000)
manufacturing
Fixed 2,310,000 (2,310,000)
marketing $2,950,000
Contractor --
Income $ 2,550,000 $ 2,550,000
Example: ILAB manufactures design tables. ILAB has a policy of adding a 20% markup to
full costs and currently has excess capacity. Assume the cost driver for variable and fixed
manufacturing overhead costs is the number of output units. The following information
pertains to the company's normal operations per month:
1. Price-led costing.
Why do Target Costing?
2. Focus on customers.
3. Focus on design. • Improve profit, market or
cost position.
4. Cross-functional involvement. • Produce the right product
5. Value-chain involvement. at the right time for the
right price.
6. A life-cycle orientation..
What do competitors offer?
What do they want?
How much will they pay for it
Can we make a profit on it?
Market research. Who is the
target market?
Limitations
• The stress on the design team of companies using target costing
might be a disadvantage to the company.
• Product development time might be lengthen as product is repeatedly
designed to bring cost below that of target.
Kaizen Costing
106
Tipton one stop decorators sells paint and supplies, carpets, and wallpapers at a
single store location in Mumbai. Al though the company has been very profitable
over the years, management has seen a significant decline in wallpaper sales and
earnings. Recent figures:
Particulars Paint & Supplies (Rs) Carpets (Rs) Wallpaper (Rs)
Sales 3,80,000 4,60,000 1,40,000
Variable Costs 2,28,000 3,22,000 1,12,000
Fixed Costs 56,000 75,000 45,000
Total Costs 2,84,000 3,97,000 1,57,000
Operating Income 96,000 63,000 (17,000)
Tipton is studying whether to drop wallpaper business because of the changing market
and accompanying loss. If the wallpaper business is dropped, the following changes are
expected to occur:
(a). The vacated space will be remodelled at a cost of Rs 12,400 and will be devoted to
an expanded line of high-end carpet business. The sales of carpet are expected to
increase by Rs 1,20,000, and line’s overall contribution margin ratio will rise by 5%.
(b). Tipton can cut wallpaper’s fixed cost by 40%. The remaining fixed cost will
continue to be incurred.
(c). Customers who purchased wallpaper often bought paint and paint supplies; hence
sales of paint and paint supplies are expected to fall by 20%.
(d). The firm will increase advertising expenditure by Rs. 25,000 to promote the
expanded carpet business.
The current contribution margin ratio for carpeting is 30% (Rs138,000 ÷ Rs460,000). This
ratio will increase to 35%, producing a new contribution for the line of Rs 203,000 [(Rs
460,000 + Rs 120,000) x 35%]. The end result is that carpeting’s contribution margin will rise
by Rs 65,000 (Rs 203,000 - Rs138,000), boosting firm profitability by the same amount.
Preparation of Budgets and Analysis
It is anticipated that (a) there will be no work-in-process at the end of any month, and (b)
finished units equal to half the sale for the next month will be in stock at the end of each
month (including the previous December). Budgeted production and production costs for the
whole year are as follows:
Particulars Product A Product B Prepare for the six months
Products (units) 22000 24000 period ending June 30
Direct material/unit Rs. 12.50 Rs. 19.00 (i) production budget for
Direct labour/unit 4.50 7.00 each month, and
(ii) a summarised production
Total factory O/H 66000 96000
cost budget.
(apportioned)
Production Budget of Products A and B (units) for six months (Jan to June)1
Month sales Planned Inventory Budget production
Closing Opening (col. 2+4-6) (col. 3+5-7)
A B A B A B A B
1 2 3 4 5 6 7 8 9
Jan 1000 2800 600 1400 500 1400 1100 2800
Feb 1200 2800 800 1200 600 1400 1400 2600
March 1600 2400 1000 1000 800 1200 1800 2200
April 2000 2000 1200 800 1000 1000 2200 1800
May 2400 1600 1200 800 1200 800 2400 1600
June 2400 1600 1000 900 1200 800 2200 1700
Cost of production Budget for six months from January to june of producta A and B
Particulars Product A Product B Total Cost
Number Total
Cost per of units Total Cost Number of produc (A+B)
Particulars unit produced Cost per units unit ed
Variable costs:
Direct material 12.5 11,100 1,38,750 19 12700 241300 380050
Direct labour 4.5 11,100 49,950 7 12700 88900 138850
Ficed Costs:
Factory overheades
apportioned at the
3 11100 33300 4 12700 50800 84100
rate of Rs.3 (A) and
Rs.4 (B)
20 11,100 222000 30 38100 381000 603000
Example: Financial budget
The Delhi Electrical supply Company Ltd has a business of supplying electrical goods to
various government and non - government companies. The controller, in collaboration with
the economist, has developed the following equation that, he says, will forecast sales quite
well, based on past pattern of behaviour: monthly sales (amount) = Rs. 100000+ (Rs. 2000*
orders received in prior month).
The sales manager is confused and seeks your advice. He presents you with the following
data regarding actual and forecast numbers of orders. The forecasts have generally been
quite accurate. August(actual) 200
September(forecast) 300
October 450
November 700
December 650
It is the first week of September, the sales manager would like the forecasts of sales and
income for as many months as you can prepare. The cost accountant informs you that costs of
goods sold is 50% of sales and other variable cost is 20% of sale. General selling and
administrative expenses which are all fixed costs, amount to Rs 200000 per month.
You are required to prepare the budgeted income statement for as many months as you can.
Budgeted Income statement of Delhi Electric Supply Company Limited
Particulars September October November December January
sales:
Fixed component 1,00,000 1,00,000 1,00,000 1,00,000 1,00,000
Variable
Component Rs.
2,000 * orders
recevied in
perivous month) 4,00,000 6,00,000 9,00,000 14,00,000 13,00,000
Total sales 5,00,000 7,00,000 10,00,000 15,00,000 14,00,000
Less cost of
good sold(.50 of
sales ) 2,50,000 3,50,000 5,00,000 7,50,000 7,00,000
Contribution
(Manufacturing) 2,50,000 3,50,000 5,00,000 7,50,000 7,00,000
Less variable
cost (.20 of sales) 50,000 70,000 1,00,000 1,50,000 1,40,000
Contribution
(Final) 2,00,000 2,80,000 4,00,000 6,00,000 5,60,000
Less fixed cost 2,00,000 2,00,000 2,00,000 2,00,000 2,00,000
Income 0 80,000 2,00,000 4,00,000 3,60,000
Example: Flexible budget
The following data relate to the working of a small factory at Pitampur for the current quarter:
Capacity worked, 50 percent
Fixed costs:
Salaries Rs.84000
Rent and Rates 56000
Depreciation 70000
Other administrative expenses 80000 Rs.290000
Variable costs: Prepare a flexible budget
Materials 240000 and show the forecast of
Labour 256000 profit at 60,75,90 and 100
Other expenses 38000 534000 percent capacity
Possible sales at various Capacity (%) Sales (Rs.)
operations.
60 950000
levels of working are:
75 1150000
90 1375000
100 1525000
Flexible Budget
Percentage of
capacity worked 60 75 90 100
Sales revenue 9,50,000 11,50,000 13,75,000 15,25,000
Less: Costs:
Variable Costs:
Materials 2,88,000 3,60,000 4,32,000 4,80,000
Labour 3,07,200 3,84,000 4,60,800 5,12,000
Other expenses 45,600 57,000 68,400 76,000
(A) Total Variable cost 6,40,800 8,01,000 9,61,200 10,68,000
Fixed costs:
Salaries 84,000 84,000 84,000 84,000
Rent and Rates 56,000 56,000 56,000 56,000
Depriciation 70,000 70,000 70,000 70,000
Other administrative
expenses 80,000 80,000 80,000 80,000
(B) Total fixed costs 2,90,000 2,90,000 2,90,000 2,90,000
Total cost (A+B) 9,30,800 10,91,000 12,51,200 13,58,000
Forecast profits 19,200 59,000 1,23,800 1,67,000
Example: Financial budget
The GEC Ltd manufacturers pumps used in coolers. The firm has developed a forecasting tool
that has been successful in predicting sales for the company: Sales = 10000 + (0.25 * coolers
sold). The pump contains material costing Rs.50. Direct labour is Rs. 60 per unit and variable
manufacturing O/H is Rs.40 per pump. Besides the variable manufacturing costs, there are
commission to sales people of 10% of sales amount. The pump sells for Rs.250 per unit. Fixed
costs of manufacturing are Rs.1000000 per year and fixed selling and administrative expenses
are Rs.500000 per year. Both are incurred evenly over the year. Sales are seasonal and about 75
percent are in the April-September period which begins from April
1. The sales forecast by months, as percentages of yearly sales, are given below:
April 10 The Company has a policy of keeping inventory of
May 15 finished product equal to the budgeted sales for the
June 20 following two months. Materials are purchased and
July 15 delivered daily and no inventory is kept. The inventory
August 8 of finished product on march 31 is expected to be 15500
units.
September 7
You are required to prepare a: Budgeted income statement
October 5
for the coming year, Budgeted income statement for the six
November 3 months of the year, Production budgeted by months for the
first six months, in unit.
(i) Sales forecast for the coming year= 10000+(0.25*200000)= 60,000 units
April(0.10) 6000
May(0.15) 9000
June(0.20) 12000
July(0.15) 9000
August(0.08) 4800
4200=45000
September(0.07) units(75%)
October(0.05) 3000
November(0.03) 1800
Budgeted Income Statement
Particulars Six months Year
Sales(units) 45000 60000
Sales price per unit Rs.250 Rs.250
Total sales Revenue 11250000 15000000
Less: Variable costs:
Materials(Rs. 60 per unit) 2250000 3000000
Labour (Rs. 50 per unit) 2700000 3600000
Overheads (Rs. 40 per unit) 1800000 2400000
Contribution(manufacturing) 4500000 6000000
Less: Sales commission (10% of sales) 1125000 1500000
Contiribution(final) 3375000 4500000
Less: fixed costs
Manufacturing 500000 1000000
Selling and adminstrative 250000 500000
Income 2625000 3000000
Prodduction Budget(units)
• Valuation
• Assigning the standard cost to the actual output
• Planning
• Use the current standards to estimate future sales volume and future costs
• Controlling
• Evaluating performance by determining how efficiently the current operations are
being carried out
124
Variance analysis
• A variance is the difference between the standards and the actual
performance
• When the actual results are better than the expected results, there will be a
favorable variance (F)
• If the actual results are worse than the expected results, there will be an
adverse variance (A)
125
Sum of Decomposed Variance
Total Variance
• Quantity variance + Price variance
• = [(AQ-SQ) x SP] + [(AP-SP) x AQ]
• = (AQ x SP) – (SQ x SP) + (AP x AQ) – (SP x AQ)
• = (AP x AQ) – (SQ x SP)
• = Actual Cost – Budgeted Cost
Flexible Budget Variance
Flexible Budget for 1,80,000 units
Variance
The job required 2,800 ounces of raw material costing $ 5880. An unfavorable
labour rate variance of $ 250 and a favorable labour efficiency variance of $100
also were determined for this job.
• Determine the direct material price variance for job 822 based on actual
quantity.
• Determine the direct material quantity variance for job 822.
• Determine the actual quantity of direct labour hours used in job 822 based on
the actual quantity of materials used.
• Determine the actual labour costs incurred for job 822.
Each unit of job Y703 has standard requirements of 5 pounds of raw
material at a price of $ 100 per pound and 0.5 hour of direct labour at
$12 per hour. To produce 9,000 units of this product, Job Y703
actually required 40,000 pounds of the raw material costing $97 per
pound. The job used a total of 5,000 direct labour hours costing total
of $60,000.
• Determine the material price and material quantity variance for job
Y703.
• Assume that the material used on this job were purchased from a
new supplier. Would you recommend continuing with this new
supplier? Why or why not?
• Determine the direct labor rate and direct labor efficiency
variance.
Yes, the relationship with this new supplier should be maintained because it is
providing materials of good quality for a price that is less than expected.
Software Associates
• What is the problem of Susan Jenkins is terms of the performance
analysis?
• What are the areas that needs concern in Software Associates?
Exhibit 1: Norton Associates, Income Statement, Q2 2000
Actual Budget
$
Revenues 32,64,000 $ 32,31,900
Expenses 29,67,610 26,25,550
Operating $
Profit 2,96,390 $ 6,06,350
Profit
Percentage 9.1% 18.8%
F
U
U
Thank you