Turn Mandkinds Deepest Need Into Cash Tribal Marketing

I’m About to Reveal How You Can “Flip the Switch”
On a Hard-Wired Emotional Need –Shared By

Every Person on Earth…
and Blow the Top Off Your Own Personal
GEYSER of Cash!
Tim Schmidt
TRIBAL Marketing - www.TribalMarketingAssociation.org
5
Copyright © 2003-2009 by Delta Media, LLC & Tim Schmidt All rights reserved. No part of this publication may be reproduced
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How To Turn One of Mankind’s

Deepest Needs Into
Cold, Hard CASH
I’m About to Reveal How You Can “Flip the Switch”
On a Hard-Wired Emotional Need –Shared By
Every Person on Earth…
and Blow the Top Off Your Own Personal
GEYSER of Cash!
Dear Friend,
Just like Old Faithful in Yellowstone…
I’ve perfected a business model that can uncork your own personal cash
geyser.
They call it Old Faithful because of its strength, its power and its reliability.
And just like Old Faithful, it’ll be there… like clockwork… every day…
month after month… without fail… blasting a steady stream of money
straight into your bank account.
I can hear you already… “NO business can be that steady.”
But it can be once you learn the secret… once you learn how to tap into an
uncontrollable human need… you’ll realize that…
Copyright © 2003-2009 by Delta Media, LLC & Tim Schmidt - All Rights Reserved.
6
Human Nature DEMANDS what YOU have!

And once you learn how to “flip the switch”, you’ll watch with your mouth
hanging open as people “storm the doors” of your online business. It’s almost
like – actually, it’s exactly like…
they CAN’T STOP themselves!

I know, you’ve seen and heard it all by now. Every internet marketer and their
cousin has got the “one that can’t fail” internet business.
Some of them are good, a lot of them are crap. But some have tapped into this
secret of human nature – without even realizing it.
I must admit, I learned this secret by accident as a last ditch effort to

avoid financial ruin myself.
But I’ve proven it works time and time again. And I’ve perfected the way
to turn it into a system.
Okay, now that I’ve got you “below the fold”, I can finally reveal what I’m
talking about. I only want to reveal this secret to people who are serious about
building a long-term, bullet-proof online business.
And by “bullet-proof” I mean you can forget about words like recession. The
fourth quarter of last year was my best so far. But get this… January of this
year was almost bigger than the entire quarter of last year!
Here’s a screenshot of our membership income for just ONE of my association businesses.
Heck, this doesn’t even include our shopping cart income from our back-end products.
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That’s why I don’t want the one-click “Lookie-Lou’s” that think they’ve
got it all figured out without knowing all the facts. Those people wouldn’t
know a real online business if a flying saucer landed in their yard and a
technologically superior alien race hand delivered it to them.
But since you stuck with me, I’m gonna make it worth your while… BIG
TIME. Because over the next couple of minutes I’ll show you how:
• Hard-wired human behavior will give you way more free time to
do what you want with your life. Meanwhile your business keeps
gushing cash like Old Faithful.
• You’ll make more money with less effort – forget e-books, standard
continuity and “quick-fix” solutions that simply fizzle out over time.
• You won’t have to “sell” people to have an online business that
spreads faster than a fire in a match factory. They’re programmed
to buy what you have!
• You’ll never have to worry about “hit or miss” marketing strategies
again… I’ll show you how to get your hands on a detailed formula to
ALWAYS be in the right place at the right time.
• You don’t have to start from scratch… You can plug a human
phenomenon into your existing business to triple your bottom line
profits.
• You can easily follow my proven Tribal Marketing Trifecta. You can
use these three rock-solid pillars to make your online business stand
stronger than a Roman coliseum.
How I Went From Losing 15,000 Dollars a

Month To Making 2.4 Million Dollars a Year
Not that I hope any of you are struggling right now as bad as I used to, but I
hope you can at least relate to where I was.
In the fall of 2005, I owned a small engineering firm called Schmidt

Engineering. Stroke of genius coming up with using my last name, eh? And
even though I managed to employ 4 people and provide a decent living for my
family, we weren’t exactly “getting ahead”.
I’m sure I was just like you…
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• Working your fingers to the bone just to get by and provide for
your family.
• Even with 80 or 90 hour work weeks, you still can’t see the “beaches,
boats, and Porsches” in your retirement future.
• And that doesn’t even count putting your kids through college, etc.
Can you relate? Have you ever felt that futile feeling? And you KNOW that
something just has to change?
So I did what any rational man in my position would do. I went into… maga-
zine publishing?! Don’t worry… that’s not what I’m suggesting you do.
If you’re laughing out loud at me, I don’t blame you. But it was something I
always wanted to do… you could call it a passion. And after buying 3 books
on the subject (and reading only half of one), I thought I could do it…
But that’s when somebody (well, okay… it was me) ripped a huge hole in the
financial hull of my business. I started taking on water – fast. And I could see
the ship sinking right before my eyes.
I was financing the whole thing from my engineering business, and things got
ugly quick. I was hemorrhaging 15,000 dollars a month – sometimes more –
and was nearly 100,000 dollars in debt.
But that’s what brought me to the major “A-ha!” moment that’s going to help
you make more easy money than you ever thought possible.
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How Could A Chance Decision Reveal a

Powerful Secret Behind Human Nature?
I remember it like it was just last night… I’m sure you’ve had your own
pivotal moments like this.
I was sitting on the front steps of our new house… my feet resting on loose
gravel because I couldn’t afford to put in a driveway. My wife and 3 kids were
upstairs sleeping – but not me. Even though it was 11:30, with all that was on
my mind I couldn’t even think about sleep.
And I made a decision, out of the blue, to turn my magazine into an

association.
And as I created my association, I uncovered an amazing fact about human

nature. One that I learned later is backed up by real science (I’ll tell you about
that in 30 seconds). But the amazing part is…
My money-sucking magazine survived to

become a national association with 30,000
members and a multi-media publishing
company with over 50,000 customers!
I’d be lying to you if I said this all happened overnight. It didn’t. But here’s
the thing… I had to figure it all out on my own!
I didn’t have a system… a blueprint that could show me exactly what to do.
But thankfully… now YOU DO!
With the system I’ve perfected:

• You can save yourself YEARS of trial and error.
• You can uncork a unique, one-of-a-kind cash geyser in just days.
• You can do it all with little money.
• You can follow a simple, proven, detailed formula that can’t fail.
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I’m sure you want to know how you can get your hands on this cash gushing
system. I’ll tell you how in just a second. But first… I’m gonna give you the
secret…
Discover the Hard-Wired Secret of the

Human Mind That Can Make YOU Rich
Let me be clear – this isn’t something that I made up. I wish it were… if I
could patent this I’d be a multi-billionaire.
But this is a natural phenomenon. It’s a built-in response shared by every

human being on earth – and there’s nothing you can do to change it. As a
matter of fact, it’s in your very DNA.
And this is the secret…
We all have the NEED to BELONG.

Every one has it. And it’s the most important need that human beings have
after health and safety. In other words, as long as you’re healthy and as long as
you’re safe, your unconscious mind’s next priority is to find ways to belong.
If you’re someone who’s into personal growth and reading about what makes
us tick, this may not be a secret to you. But make no mistake, this need is
powerful. Even if you’re not aware of it.
In fact…
Your unconscious mind will not rest until

you BELONG to a “tribe” of some kind.
No, I’m not talking about banging on logs with bones while we grunt at each
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other… but there is an undeniable tribal instinct that we all share as human
beings.
Think you don’t have that kind of “raw instinct”? Take a look at your own
life:
• You work with a “tribe” of people at your job or business.
• You live with your “tribe” at home.
• You socialize in “tribes” that have similar interests.
• You seek deeper connections with your “tribe” during religious
worship.
Nearly everything you do happens inside a “tribe” that you belong to. And if
this need is missing, your mind will let you know it – in a hurry. Think about
it:
• If you’re away from your family for too long, you’ll ache.
• If you’re away from your friends for too long, you’ll miss them.
• If you’re away from your recreation buddies (golf, fishing, etc.) for
too long, you’ll feel bored and restless.
“…human beings are fundamentally and pervasively motivated by

a need to belong. The desire for interpersonal attachment may well
be one of the most far-reaching and integrative constructs currently
available to understand human nature.”
-- Roy F. Baumeister and Mark R. Leary, in a report published by the
American Psychological Association, Inc.
Like I said, I didn’t make this up. Abraham Maslow, the father of humanistic
psychology, identified this “human hard-wiring” as a part of his hierarchy of
needs.
Just wait till you see the chart on the next page...
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As you can see, belonging is the most important need right after health and safety.
How the Need to Belong Becomes

Cash In Your Hand
I’m going to put it to you in the best way I know how. Here are 7 FACTS that
can turn the human need to belong into your own cash blasting Old Faithful:
1. Belonging is one of the deepest needs in the human experience.
2. When people come together, united in a common purpose, there is

simply nothing more powerful ON EARTH.
3. You can tap into this power and consciously bring people together.
4. You can make their common purpose YOUR business.
5. Because no matter what you sell… no matter what you provide…

the people that use what you provide have YOU in common.
6. Bring them together… and you create a FORCE.
Now listen closely, because here’s where it becomes a life-changing

phenomenon...
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7. When you unite that force in the purpose of sharing their desire
for what YOU have… it is an unstoppable, never-ending stream of
raving, enthusiastic fans and eager buyers of what YOU provide.
Are you starting to see the picture?
Now here’s the BEST part…
You now have access to a perfected system that shows you – step-
by-step – exactly how to turn the human need to belong into an
unstoppable FORCE of hard-wired, automatic buyers.
So, on the following pages, you’ll find some of the CORE PRINCIPLES of
Tribal Marketing.
Please be sure to take your time and really DIGEST this stuff. You’ll need to
have a completely open mind so you won’t miss how you can integrate this
stuff into YOUR business.
I hope you enjoy this and I wish you success!
All the best,
Tim Schmidt
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WHY Tribal Marketing?
Human Psychology - Biological (Hard-Wired)

Maslow’s Hierarchy of needs.
Belonging: It’s actually a survival mechanism. (WANT + hard-wired human
NEED = Zealots.
Belief is key. Humans want to believe. Belief is ALSO hard-wired into the
human mind.
A real tribe is not about products, services or STUFF… it is about connec-
tion. Imagine that… a continuity program that is NOT based on a monthly
product you have to create, but rather based on a shared BELIEF.
A true FAN is the product of belief. They’re hard to find, but the good news
is that you don’t need that many to transform your business.
Human Psychology - Societal (Soft-Wired)

Customer’s are already familiar with associations.
Association provides ultimate credibility.
People tend to perceive a higher level of quality from an association.
It is a LOT easier to generate publicity. The press and media are MUCH
nicer to associations.
For business related associations there is the “It’s just what you do” factor.
Members are reluctant to give up an association membership (especially if
its done right!)
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WHY Tribal Marketing?
Just Makes Business Sense

Members buy 66% more than regular customers.
Continuity stick rate is better. (mine is 26+ months)
Tribal marketing makes MANY aspects of your business a LOT easier:
Marketing, Customer Service, Content Generation.
Tim’s TRIBAL Marketing Rule #1

No matter what the subject is for your membership
website or association, you’ll probably be able to find
a ton of information on this exact subject for FREE on
the internet. This discovery may make you ask yourself,
“Why would anyone want to PAY for the information
that I’ll be providing?” Good question. But, don’t worry.
This doesn’t mater! Here’s why. Most of the so-called
free informaton is poorly organized and presented.
Furthermore, there will always be a segment of society
that equates quality and value with price.
Thus, there will always be plenty of people willing
to pay for the information they’re searching for if it is
properly marketed, organized and presented! So, please
DON’T be discouraged by the old “I can find this
information for free” thing.
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Here’s some interesting data...
$7.0+
Billion
$5.0
Billion
$3.2
Billion
$2.0
Billion
2005 2006 2007 2008

Paid-for content billings have continued to grow at a rate close
to 50%. This has occured despite some people saying that
everything on the internet will eventually be FREE!
I’ve got nothing against libraries or the people that go to them. Heck, I’d say that
library people are some of the finest people that exist. However, I don’t want them
as my customers! I’d rather have the person who buys books from Amazon.com by
the DOZEN... just in case he or she might read them some day! I want a hyper-
consumer of high quality information!
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Check out this interesting data...
US Affluent** Internet Users, 2006-2011

(millions and % of total Internet users)
43.7 million (24.0%)
47.0 million (25.0%)
49.4 million (25.5%)
52.0 million (26.0%)
54.6 million (26.5%)
57.1 million (27.0%)

** Defined as someone who uses the internet at least once per month from
any location and whose annual household income exceeds $100,000.
Source: Nielsen/NetRatings appearing in Piper Jaffray & Co., February 2007
Holy cow! Affluent internet users are on the rise! This is great news for anyone
selling any sort of high-end content on the internet. These are people with more
money than time and they will not hesitate to give their money to business
owners who know what they want and know how to sell to them! By the way, I
highly recommend Dan Kennedy’s No B.S. Marketing To The Affluent Newsletter.

Never underestimate anyone and treat everyone with
respect!
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The DEATH of paid content?  B.S.!

The Death of Paid Content Has Been will increase from €849 million in 2005 to
Exaggerated! €2 billion by 2010.
By: Miles Galliford - http://www.subhub. So if the large national newspapers with
com their huge audiences are not generating
subscriptions, who is?
There is a debate raging on the internet
at the moment, about whether the move by The answer is highly focused niche
some of the major national newspapers in websites. As Gary Hoover said at the recent
the US, away from subscription to a free, SIPA (Specialist Information Publishers
advertising driven business model, is a signal Association) Conference “In the information
that the days of paid content is over. business all the money is in the niches”.
This debate shows a lack of understanding At the specialist information end of the
of content publishing on the web. market, knowledge and expertise is still a
limited resource and there are many reasons
The reason that the national newspapers why people pay to get access to it. These
are failing in the subscription market is include:
because most of their content is available
elsewhere for free. If there is a free ►► When knowledge is restricted to
alternative, guess what, people will always one individual or a small group of
take the free option. individuals e.g. share tipping and
investment information - www.t1ps.
In the early days of the web, brand was com and Bull Market Report
enough to sustain many of the online sites www.bullmarketreport.com
of the national newspapers, but now brand is
not enough. There are many credible sources ►► When knowledge is inextricably
creating content and the internet community linked to one personality or celebrity
is getting pretty good at ensuring quality e.g. Jancis Robinsons’ expertise in
floats to the surface and the dross is trampled wine at www.jancisrobinson.com
under foot.
►► When the editor has privileged
So does huge national newspaper sites access to source material e.g. insider
being forced to go free mean paid content is industry information like
dead? The figures suggest not. In fact they www.beernet.com
suggest that the market has blood surging
through its veins. According to the Online ►► The timeliness of information. If
Publishers Association, paid-for content one website gets access to information
billed over $2 billion in 2005 and is expected quicker than other sites, people will
to reach over $5 billion in 2007. In Europe pay for that time advantage e.g. the
according to a study for the EU, revenues fashion trend prediction site
www.wgsn.com
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►► A specialist website aggregates ►► Save people time e.g. business

information which saves the reader book summary sites such as www.
time and hassle e.g. www.lvtbulletin. bookbytes.com, www.redbooks.com
com provides analysis of court and the site that provides preachers
judgements that are relevant to with downloadable sermons.
landlords www.preachingtoday.com
►► The website hosts a specialist What is driving this revolution is the
community. Charging for access combination of cheap and simple publishing
acts as a quality filter to ensure all tools, zero cost distribution via the web and
members have a reason and interest in the access to a global audience via the search
participating e.g. the many collectors engines. Suddenly individual experts can
clubs and niche industry groups such easily share their knowledge and become
as global celebrities in their specialist areas of
www.restaurantowner.com interest.
►► People pay for exclusivity. Many Chris Anderson has researched this
paid-for websites are driven by people phenomenon in his book “The Long Tail:
wishing to be a member of a small How Endless Choice is Creating Unlimited
elite group. Its much the same as Demand”. He observed that:
private members clubs or exclusive
golf clubs in the real world. “When you can dramatically lower the
e.g. www.smallworld.com costs of connecting supply and demand, it
changes not just the numbers, but the entire
►► People who are passionate about nature of the market. This is not just a
a subject often want to submerge quantitative change, but also a qualitative one,
themselves in it and are prepared to too. Bringing niches within reach reveals a
pay to mix with likeminded people latent demand for specialist content. Then, as
e.g. fans of the T Bird car. demand shifts towards niches, the economics
www.tbirdfans.com of providing them improve further, and, so
on, creating a positive feedback loop that
►► Training sites that give people will transform entire industries – and the
access to information that will culture – for decades to come”
improve their skills or knowledge
e.g. the photography site www. Historically the distribution of knowledge
photographytips.com and the writers and expertise has been restricted by the cost
bureau’s writing course. www. of distributing it via magazines, books and
writersbureau.com newspapers. Editors, literary agents and
publishers were the gatekeepers who decided
►► Help sites that enable people and controlled what was worth printing.
to improve themselves or their Chris Anderson compares this to islands
health e.g South Beach Diet, www. being visible above an ocean, where the
southbeachdiet.com and What to waterline is the economic threshold for what
Expect Pregnancy Club. is worth printing. The islands represent the
www.whattoexpect.com publications that are popular enough to be
21
above that line, and thus profitable enough to are approximately 75,000 print magazines,
be offered through the publishers distribution newsletter. journals and newspapers in the
channels. UK and US, yet there are over 15m active
blogs and millions of niche content websites.
However islands are just the tips of
vast undersea mountains. When the cost of Conclusion
distribution falls, it’s like the water level
falling in the ocean. All of a sudden things The future of internet publishing is in the
are revealed that were previously hidden. And niches. Subscription and advertising revenues
there is much, much more under the waterline will continue to migrate down the long tail
than above it. What we are now starting to see, to the niche sites. Specialist publishers who
as online production and distribution costs are focused on creating the best site in their
fall, is the shape of the massive mountains of subject area in the world are set to prosper.
choice where before there was just a peak. The mass market publications will continue to
see their audiences and revenues squeezed.
This can illustrated by the fact that there
This article © Copyright 2000-2008 SubHub Ltd and Miles Galliford, reprinted with permission.

Your Refund Policy and Why It Shouldn’t SUCK!
(The Secret to the Perfect Refund Policy)
Would you like to know the secret to the perfect refund policy that will save you time, money &
frustration? Great. Give your customers a no-questions-asked, 100% money-back, life-time refund.
I’m serious. This works like magic on many levels.
First, it takes guts to offer this type of refund and therefore almost nobody offers it.
Second, in most markets, the longer your refund period, the fewer returns you’ll get.
Third, a “Bullet-Proof” refund policy like this will always boost sales.
Fourth, a refund policy as bold as this actually acts as a magic bandaid when you make a mistake.
If someone gets beligerent on our customer support forum, a whole flock of fellow members will
come to my defense with statements like this, “Hey, if you’re unhappy with Tim’s products, quit
your complaining and ask for your money back. Tim will certainly give it to you!”
Fifth, the 100% money-back, lifetime refund policy shows that you believe in your products.
Sixth, a refund policy as gutsy as this shows your customers that you trust them. You trust that
they’re not going to be dishonest with you. Will some of them be dishonest? Sure they will... but it
will be a very, very small percentage.
You may not like this rule. But that doesn’t matter because I’m right.
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HOW Tribal Marketing?

Tim Schmidt’s “Semi-Autiomatic”
Association Niche Discovery Flowchart
23
So, now I’ll introduce you to “Tim the WANTS of a passionate niche?
Schmidt’s Association Niche Discovery Congratulations, you’ve decided to take
Flowchart”. I created this because my brain your membership website topic selection
get’s muddled very easily when I have to to the next level! Now that you’ve got a
think about more than one thing at a time. topic that you’re passionate about you
Flowcharts and graphs really help me to need to determine if your topic covers
visualize every aspect of a problem. This the wants of a passionate niche. This is a
allows me to make better decisions every LOT different than addressing the needs
step of the way! of people. People will not buy what they
need, they’ll only buy what they want. Is
You’ll see the flowchart on the next page. your membership site topic addressing
Please take a few minutes to check this thing wants of real people or is addressing a
out. The left side will help you through the need that you’re projecting onto your
topic selection process. At every step in the prospects. This is the time to be brutally
process I guarantee you’ll have the urge to honest with yourself. If you’re unsure,
bail on the process and just move forward it’s OK to proceed to step 04. But if your
with your “perfect” idea. Well, to help membership site topic is centered around
combat this urge, I’ve included a “Chance some pet project that nobody seems to
of Success” meter that will explain your understand... well you might want to go
approximate odds of success if you leave the back to step 01! => Think you got your
flowchart early! topic nailed already? According to the
Let us begin! Chance-of-Success Meter, if you bail
now and start your membership site
►►Step 01: Pick a topic. Any topic will business without going any further, you
do. We’ll know by step 6 whether or might as well walk up to the roulette table
not your topic has legs! and put it all on red!
►►Step 02: Are you passionate and ►►Step 04: Are there existing internet
knowledgeable about this topic? It is forums and specialty magazines for your
a good idea to select a topic that you topic? Are there existing mailing lists
are personally passionate about. It is avaibable in SRDS? Now that we’re
handy to be knowledgeable about your getting into the nitty-gritty of topic
topic as well. Chances are that in the selection, I’m going to use an example
beginning phases of your business, topic to help show you how this process
you’ll be creating much of the content works. So, our example topic is going
yourself. And if you don’t know much to be... “Buying Physical Gold For
about your topic, well that will make Investment”. I can assure you that this
this very difficult! => Think your topic passes steps 02 and 03. I am very
passion is enough? According to the passionate about buying physical gold
Chance-of-Success Meter, if you bail and I know for a fact that people that
now and start your membership site are into are a little bit nutty. (I can say
business with only your passion behind this because I’m one of them!) Our next
you, you might as well go to Vegas! step is research. We need to determine if
there is an active market of people that
►►Step 03: Does the topic cover
24
►►Step 05: Does the topic market have a

history of spending money on products
and/or services in your niche? This
is where our research will start to get
tricky. Ideally, we’re looking for evidence
that our potential market likes to buy
information. Well, here’s what I’ve found
for our “gold” topic. I found people
subscribing to a print newsletter called
“Gold Newsletter” at $396 for 24 issues.
This is a good sign! There was also quite a
Think you’ve got a goood membership site or bit of advertising on the site that sold this
association topic? It’s a good idea to see if there are subscription. This tells me that the site
any existing internet forums that cover your topic. Be gets some serious traffic! Okay... more
sure to see if they’re active forums! For example, this good news. I just found a website that had
forum has well over a half million posts in the general
discussion forum. listings for no less than seven high-end,
niche newsletters, all focused on physical
gold as an investment. The least expensive
are into this. A quick search in Google subscription was $149 per year. => Okay...
yields a whole bunch of physical gold so far our topic is starting to look pretty
related forums. Heck, I found one forum good! But don’t get carried away! The
whose general discussion forum had trusty Chance-of-Success Meter, will tell
66,939 threads with 695,732 posts! http:// you exactly what “might” happen should
goldismoney.info/forums/index.php you decide to ignore the rest of my steps!
As my research continued, I found a
magazine called Coin Connoisseur ►►Step 06: Can you build a list of prospects
Magazine. I also found a magazine called within this niche? If you’ve made it this far
Coins Magazine. This brings us to an in my flowchart process, congratulations!
important point. The coin collector is Most people never make it past step two
not really our perfect prospect. But, most or three. This step is probably the most
people who buy physical gold, but it in critical step in this entire process. If you
coins. So, there might be a good market we can’t build a list, you’ve got nothing. First
could tap! Finally, a quick search SRDS you’ll have to decided how large of a test
Media Solutions - http://www.srds.com list you’ll build before you actually do
(Standard Rate and Data Services) shows anything with it. I say your goal should
there are quite a few high-end newsletter be to build a list of 1,000 prospects.
lists for people subscribing to gold How do you do this? 1.) Buy some PPC
investment newsletters and magazines. At traffic and send it to a landing page that
this point in our research, it appears that offers a free report of some kind if the
we have enough evidence to move on to prospect is willing to leave their contact
the next step. => Don’t forget to check information. (NOTE: this is a very generic
the Chance-of-Success Meter, if you’re lead generation forumula. Be sure to visit
thinking about skipping the nexst step! my website for more detailed methods of
lead generation!) 2.) Place some small
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can afford to spend on creating a list of

test prospects. Here it is...
►►Step 07: Survey your list. So... based
on your “crystal ball” calculations, we’ve
calculated that our break-even lead
generation number is $5.45 per lead. Let’s
assume that we’re able to buy some pay-
per-click traffic and we generate 1,000
prospects for an average of $2.47 per lead.
This is not bad. It’s not great... but it’s a
place to start! Step seven says we have
to survey the list. Hold on... not so fast.
Here’s is a great example of a lead generation landing
page. Your market may or may not like this style, so be Before we survey our list we have to get a
sure to test! little cozy with them. What do I mean by
this? Well, we have to build a relationship
first! This is most effectively done by
spending a few weeks providing valuable
print ads in the niche magazines you information to the prospect. It also helps
discovered. These ads should also offer a to deliver this valuable information in an
free report. (Again, please see my website entertaining manner. This is yet another
for more detailed information on this relatively complex step that I’ll have to
relatively complex topic!) 3.) There are gloss over here. But I’ll try to give you
actaully a whole bunch of additional ways at least a little taste of how to do this.
to inexpensively drive pre-qualified traffic If you’re contacting your prospects via
to your customized website landing pages. email. I’d suggest sending them a series
(Video Submissions, Forum Posts, Ezine of 7 to 12 email messages. Each of these
Articles, Press Releases... each of these messages should contain some truly
would really require and entire chapter to valuable information. Furthermore, start
cover completely. Please visit my website to tell your prospect about... well, YOU!
for more information on all of these For example, for our “physical gold
fabulous ways to attract customers like investment buyers” my first message
flies to fly-paper!) Okay, now that you’ve might include an annotated list of the top
got prospects coming in you need to figure websites to buy physical gold from. Plus,
out how much it’s costing you. Why? Well, I’ll tell a short story of what happened
if you’re spending $11 per prospect and in my life that caused me to start to get
you plan on converting 5% of propspects interested in buying gold. See...? I’m
to customers and your business model giving valuable information AND I’m
is such that you have an estimated $221 making a personal connection with them!
lifetime customer value... well you’re not This is REALLY powerful. Like I said
going to make much money! Heck, I’m before, do this 7 to 12 times and your
going to make this very easy for you. I’ve prospect will now be looking forward to
created a nice little spreadsheet that will your messages! NOW it’s finally time to
help you calculate exactly how much you send a survey. I’d recommend a survey that
26
How long you think each

This is how much you’ll customer will remain a
charge for your site. member.
If you have back-end

products, enter the avg.
transaction value here.
This is the amount of

members you can con-
vert to a back-end sale.
This is an estimate of
how much revenue each
customer will bring in
over their lifetime as a
customer.
If you spend this much per
lead you will break even! This
is NOT GOOD, so be sure you How many leads you’ll
spend a LOT less per lead! convert to customers.
*** Want to download a FREE (and much more complete) version of this
spreadsheet for your own use? Just visit www.UltimateBlackBook.org right now!
You’ll also find a whole bunch of other great FREE bonuses as well.
goes something like this. “Dear Prospect, Based on your survey results you’ve got
I’ve been receiving a lot of requests lately a pretty good idea of what your market
for some more detailed information on MIGHT buy from you. If you did as I
a bunch of different subjects. Will you told you and studied how to do a survey,
please help me out and rate the following you probably even have a rough idea how
ideas for some special reports tailored much money your market is willing to pay
specifically for people who are interested for the products they told you they’d buy.
in buying physical gold for investment Now it’s time to do a test launch. There
purposes?” Sheesh... before you send this are many, many ways to do a test launch.
survey out, be sure to study basic statistical The only TRUE way of knowing whether
survey concepts, so you don’t screw this or not your prospects will buy what you’re
up! Crappy survey’s are a dime a dozen. Be offering is to have the test launch go all
sure to do it right. NOTE: You may find in the way through the credit card transaction
your survey that your membership site idea process. Now if you want to take as little
may best be situated as a back-end product! risk as possible and you don’t want to even
Don’t fight this. Just give your market what create the membership site or products your
they tell you they want! testing, you can simply create a sales page
for your product and a “fake” transaction
►►Step 08: Test launch or pre-launch.
27
page. The customer enters their credit- ►►Step 10: Hard launch. Now it’s
card info and presses the “buy-now” time to ramp up your lead-generation
button, but you don’t actually capture process and sign up as many members/
the information. If you ask me this is a customers as possible! Congratulations,
WIMPY way to go! Heck, you’ve gotten you’ve got a membership website that
this far so I say you just build out your has a GREAT chance to become a huge
membership site and/or product and success. Well, at least if you continue
throw caution to the wind. Plus, there’s reading the rest of this book. Don’t
a good chance you’ll wind up angering worry, I’ll answer most of the nine
some of your best potential customers if zillion questions you probably have
you run them through a transaction that rolling around in your head!
really doesn’t occur! Another great way
to bump your test launch is to offer a Congratulations, you’ve got a membership
special “beta-testing” deal to folks who website that has a GREAT chance to become
join in the beginning! a huge success. Well, at least if you continue
reading the rest of this book. Don’t worry, in
►►Step 09: Based on your survey and test the upcoming chapters, I’ll answer most of
launch, build it out. Now you’ve got a the nine zillion questions you probably have
bunch of customers who have joined your rolling around in your head!
“beta-version membership website”.
Ask them for feedback and adjust your
designs & concepts if necessary.
How to set it up? - Which Type and Model

There are three main TYPES: Trade Association, Professional Association,
Special Interest Association. (Within special interest there are consumer &
business associations)
There are 2 main MODELS: Integrated Business Model (the association is the
business), 3rd Party—Secret Arms Length Model.
For profit, not-for-profit, LLC, S-Corp, C-Corp, sole proprietorship…
28
How Do You Create Belief & Belonging?

Must have a killer “Back-Story” that is real. You must share
your history.
Your association must have a clearly defined “PURPOSE” that
you actually LIVE by.
Must have an IMAGE that members readily identify with.
(This is where the selection of the association name and logo
are critical. This is a very important step… must give a sense
of credibility.) Your images need to communicate authority,
leadership and confidence.
You must integrate a Protocol/Routine into your association.
Something your members expect and grow accustomed to.
This can be something YOU (as the leader) do or something
THEY do.
Clearly identified Non-Believers. You can’t have a yin without
a yang. Must have an enemy. If you try to go after everyone…
you’re toast.
Create an “Insider’s Language”. If you know the lingo then
you belong.
You NEED a Leader. The leader doesn’t HAVE to be you, but
is sure helps! Being a true leader can be somewhat daunting &
scary (especially for a geeky engineer like me!) But, the good
news is that being a leader is scary to almost everyone, so you
won’t have much competition.
29
But Tim, my business is different...

Yep, I hear this a lot, “But Tim, my business is different.” Well, as Dan Ken-
nedy would say that’s a bunch of BS! In fact there MAY be a small group in
this very room with doubts about how to integrate this into their business. So…
I’ve decide to come up with some really “far-out” examples of how this can be
done in some of the craziest niches. But first I want to expand your mind a bit…
we’re NOT just talking about associations.
Here are my favorite synonyms for association: Alliance, Coalition, Federation,

Guild, League, Order, Society, Syndicate, Tribe.
Heck, here are a bunch of sample associations I came up with JUST for this
book.
Association of Independent Day Traders

League of First Generation Millionaires
National FOREX Trader’s Association
Society of Christian Entrepreneurs
Professional Network Marketers Association
Association of Ethical Email Marketers
Association of Professional Affiliate Marketers
Small Business Services Alliance
Association of Work at Home Women
Society of Green Entrepreneurs
Internet Fitness Marketing Association
Video Marketing Association
Strategic Domain Acquisition Syndicate
League of Zappos.com Fanatics
30
Here is a partial list of the “Association/

Membership” Based benefits you can offer
your prospects.
(NOTE: Most of these cost almost NOTHING to provide!)
Access to “members-only” articles, videos, etc.
Mission statement - code of ethics
Members-only forum
Product testing & evaluation
(People love the idea of getting the chance to test
and/or get something for free.)
Monthly email newsletter.
Use of member logo.
Membership certificate.
Membership card.
Monthly give-away for members only.
Access to members-only internet forum.
Be listed in a national or regional directory.
Press Release templates.
Advertising & Marketing templates
Business planning templates.
Industry Reports.
Help to get YOU started.
Membership discounts on internal products.
Resource Library
Certification program
Product discounts on external products.
Print newsletter or magazine.
Group insurance.
31
Business Planning & Strategery:

The engineer in me couldn’t help but include this section in these notes. And while this infor-
mation doesn’t have that much to do with Tribal Marketing, it is still REALLY important.
M
ost people skip the business plan NONE of the numbers on your business
stage of their business or they do plan spreadsheet will come true! I’m 100%
it completely wrong and for all serious. I think there is some sort of law of
the wrong reasons. If you search for business predictive nature that says, “If a business
plan templates or services on the internet, person writes a number on a spreadsheet cell
you’ll find a whole bunch of text-heavy whose date is in the future, this number will
outlines whose primary purpose is to impress not come true!”
investors or bankers.
Don’t get scared. The good news is that a
Let me save you some time and heartache. lot of the numbers will be BETTER than you
People don’t want to invest in your business predicted while some of the numbers will be
and bankers will only lend you money if you worse than you predicted.
don’t need it. I’m serious!
You may be thinking, “Then Tim, if none
You should create a business plan for one of the numbers on our spreadsheet are going
person and for one reason. The person your to be accurate, then why on earth should I
business plan is for is YOU and the reason even bother creating this thing?”
you create your business plan is to help you
visualize what might happen in the future. That is a reasonable question. Here’s
the answer. While the “future” part of your
So forget about lengthy market descriptions business plan spreadsheet will never be
and executive summaries. Throw all that crap dead-on accurate, the “past” part will. And in
away! All you’ll need is a gigantic spreadsheet. tandem, you will use both parts as a tool to
A big spreadsheet will allow you to quickly estimate the future! We will go much deeper
create a multi-year, cash flow scenario that into this concept in Chapter 09.
can be easily adjusted with a few keystrokes.
You’ll be able to add worksheets that will For now, your business plan spreadsheet
allow you to calculate best-case and worst- should contain the following critical
case scenarios. You’ll be able to forecast categories... (Note: For you accounting
revenue, expenses and income. Plus, if you geeks, this is a very simplified outline. You
have a great big computer monitor, you’ll be can download a free sample business-plan
able to look at all these numbers at once. Trust spreadsheet template from my website.)(Note:
me, a well-built spreadsheet is the ultimate If you’re an accounting geek and now you’re
planing and visualization tool. offended that I just called you a geek, well too
bad. I’m a geek too and it’s okay for geeks to
At this point I feel the need to let you in on call ‘other geeks’ geeks.)
a little secret. Here it is. You’ll spend a few
hours or maybe even a few days building your ►►Revenue: This category lists all forms
ultimate “business plan” spreadsheet. You’ll of income. Your spreadsheet may have
look at all the nubmers and smile. You’ll some of the following sub-categories.
glance at the profit estimates and your smile Subscription Revenue. Conversion
will widen. But here comes the secret... Revenue. Renewal Revenue.Advertising
32
expenses should go up in the variable

Revenue. If you (or maybe your rich uncle) expense category!
have to pump money into the business for
a few months , then you should include a ►►Operating Profit (Loss): This is the
sub-category for this. You might want to difference between all your revenues
call it “Ownership Loan” or something and all your expenses.
like that. Add up all these sub-categories
►►Cash Position: This number is
and call the sub-total: Total Revenue. By
simply a running monthly total of how
the way, each month should have it’s own
much money you’re making or losing.
column. (If you’re already confused, check
This number is very valuable from a
out the pictures of a sample business plan
forecasting perspective. You can look
spreadsheet somewhere in this chapter!)
at your cash positon forecast and know
►►Expenses - Variable: You may or may exatly when you have to stop pumping
not need this category for your business money into the business!
plan spreadsheet. This category is in mine
The neat thing about a business plan
because I have multiple print publications
spreadsheet is that it is a very simple document
that some of my customers receive.
to create and maintain.
Therefore, I have expenses that vary with
the number of customers. That’s why they’re Here are a few more complex spreadsheets
called variable expenses! Some examples that you might want to include as additional
of variable expenses that pertain to a print worksheets on your master business plan
publishing business are printing, postage and spreadsheet.
fulfillment. If you’re a really smart marketer,
you’ll put your lead generation advertising The first one is entitled “Lead Generation
and marketing costs here as well. (More on Costs & Customer Value Analysis”. This
this later!) is a handy spreadsheet for calcualting
critical numbers like “Average Income Per
►►Expenses - Fixed: These are the expenses Lead” or “Total New Customer Income Per
that do not change with respect to your Advertisement Dollar Spent”.
monthly business volume. Now, over time
as your business grow, these expenses The second spreadsheet is entitle “Pricing
will change. But we’re looking at monthly Analysis and Monthly Income Forecast”. This
snapshots here. What specifically am I talking spreadsheet works great for testing different
about? Well, if you’ve got employees, your membership, subscription and product prices.
payroll and health insurance expenses are While there is a lot of guestimation that goes
certainly fixed. If you lease and office then into a spreadsheet like this, you can still get
all those expenses are fixed as well. Some a lot of useful information by comparing
people will put marketing and advertising different pricing scenarios.
costs in the fixed expense. (Heck, I used
In conclusion, I highly recommend the use
to do this!) This is not smart. You should
of business plan spreadsheets. Their regular
know EXACTLY what each advertising and
use will give you a healthy understanding of
marketing dollar gets you in terms of new
how your business works!
prospects. Thus, you can tie at least your
lead generation advertising and marketing
costs to new customer. Therefore, these
All numbers in the spreadsheets you see here are completely fictional.
All numbers in the spreadsheets you see here are completely fictional.
33
34
How To Build Community Within Your Tribe!
I
f CONTENT is the “Nitro” of a
good membership website, then by making a big list of all the critical, ideal
COMMUNITY is the “Glycerin”. and desirable components of membership
And when you combine Nitro and Glycerin website community.
you get DYNAMITE, baby! Sorry, I realize
►►Members Only Forum: This is
that was probably the goofiest metaphor
the most basic building block of a
you’ve ever heard, but it is 100% true!
membership website community. A
Good content will make keep your lot of people will ask me, “Tim, why
customer happy for maybe six months. If would a person PAY money to belong
you’re lucky, you can keep niche customers to a internet forum when there are
happy with good content for up to a couple already free forums on the exact same
years. But after two years, your customers topic.” Good question. First of all, the
will know everything that you know. Which form is only a small component of why
is why you need an automated community your customer initially joins. Secondly,
building machine located deep within the a paid-forum tends to be much more
workings of your membership website. civil than a free forum. Wait... not
much more civil, rather a thousand
I am getting
goosebumps just thinking
about how much I LOVE
this concept of automatic
community generation.
If you develop a healthy This is the secret formula to building a membership website that will run like a
community among the finely-tuned, swiss-made watch! Valuable content will keep your members talking
members of your website, and an active community will keep your members around forever!
you’ll have members that times more civil! I asked the members
will never leave. I’m serious. They will never of one of my membership site forums
leave. They will be customers for life. if I should open the forum up to the
public. Wow, they were ready to string
Please don’t underestimate the power
me up! Be sure to use either vBulletin or
of this principle. Most lifetime customer
phpBB as your forum platform. These
valuation calculations that I perform are
are, by far, the most feature-rich forum
based on customer lives of 1.5 to 2 years.
applications available. Furthermore,
(This doesn’t mean that my customers are
your customers are already familiar
dying. It just means they’re my customer for
with the way these applications work!
1.5 to 2 years!) Having customers for life
The only downside of having a forum
simply changes everything.
on your membership website is that it
The Un-official Definition of MUST be moderated. Even a group
Membership Website “Community” of the most docile, responsible paid
members will get out of hand from
I think I’ll handle this un-official definition time to time. The good news here is
35
that it usually isn’t very difficult to recruit advertisement system. I’d recommend using
some of your existing members to be the software by PhotoPost. Software like
moderators. this is specifically designed for community,
classified sales. Trust me, your members
►►Photo Sharing: Allowing your members will appreciate it!
to share photos is yet another excellent way
to foster community. If your membership ►►Personal Blogs: A growing amount of the
website is focused on a niche that involves newer “community” membership websites
“stuff”, then the ability to share photos will will allow each member to “host” their own
be exceptionally powerful. People love to private or public blog. This is yet another
share photographs of the “things” they’re powerful form of user-generated content.
passionate about! Both vBulletin and You’ll be amazed at how many of your
phpBB have photo sharing plugins. You members have quite a bit to say.
can also install a third-party photo sharing
package like PhotoPost. The nice thing ►►Internal Messaging System: An internal
about the PhotoPost product is that it offers message system will increase and enhance
additional community-building features! the quality and amount of communicatin
(See the next item.) between your members. Why not just rely
on regular old email? First, most internal
►►Classified Advertisements: Many message systems will allow a member to
membership website forums will have a contact another member without revealing
natural proliferation of posts regarding the their personal email address. Second,
sale of items between members. When this an internal message system allows your
happens, it’s a good idea to install a classified members to communicate with each other
The most popular commercial forum software platform is called vBulletin. In my opinion it is the best for many reasons.
One, this is the software that most humans are used to. This is pretty important. Two, vBulletin is a commercial product
that you buy, thus they have customer support! Three, the software is built in PHP and used MySQL as its database. This
makes the software easy to customize, host and find programmers to hack it up.
36
instantly. They don’t have to leave the related, a product rating system will
browser they’re using for your website. be something your members will love.
This increased simplicity will actually The members on your site will truly
increase the amount of messages that become friends. And the best person to
are sent. Most forum packages have an review a product is someone you know
internal message system built right in! and trust. Heck, you can even have your
members review the products that YOU
►►User Ranking System: This is a sell! A good product rating system will
community building system that works also give your community a whole
by appealing to your member’s ego. bunch more to talk about. And the more
Members are assigned a rank based your community is talking the better.
on the volume of certain activities that Here is an intersting review script:
you assign. For example, when a new http://www.reviewsscript.com/
member joins, they haven’t made any
forum posts, blog entries or article Insider User Community Tips:
submissions. Thus, their ranking may What You NEED to Know About the
be something like “Private”. After the Double-Edged Sword of an Active User
new user has submitted 25 forum posts Community
and 2 blog entries they are promoted to
a rank of “Private First Class”. When An active user community behaves like
they get to 75 posts, well now they’re a a living organism. It can be healthy and it
“Specialist”. As the owner of the your can be unhealthy. Furthermore, if your user
membership website, you can set this community is currently thriving, it will tend
up any way you want. (You certainly to get better and better. But, if something
don’t have to use military ranks!) negative happens, a negative snowball effect
The bottom line is that people LOVE can take place very quickly!
recognition and this will provide an An active user community is a double-
ongoing and natural boost to your edged sword because in order to reap the
site. benefits, you must put a fair amount of
►►Rewards Points System: Wow, I resources into it. It’s kind of like a garden.
love rewards programs. I can’t believe If you water it, keep it weeded and give it
some of the crazy stuff I’ll do just to some love, you’ll harvest a bunch of good
get American Express rewards points. food. If you ignore it, it will get nasty.
I’m sure there is some deep and Yes, the garden comparison makes a
complex psychology going on here lot more sense than the sword comparison.
that I admitedly don’t understand. But So maybe I should have used the garden
I do know this... Rewards programs metaphor in the first place. Oh well, I think
work! You can reward your members “double-edged” makes the title of this
for buying products, creating content, section sound a lot more exciting.
moderating forums, or whatever the
heck you want. Okay... enough screwing around. Here are
some tips to help you develop and maintain
►►Product Rating System: If your a healthy member community.
membership site topic is product
37
►►Moderate All Forums: Be sure you have ►►Fair & Swift Member Actions: Another
someone you trust moderate all member good metaphor for an active user community
forums. It is a good idea to compensate these is that it’s a LOT like a family. Heck, it IS a
people. Free membership is usually all that big group of people with lots of complicated
is required. relationships. For example, let’s say
that community member “Bob741” and
►►Unexpected Gifts: Send an unexpected “TurboJerry” have become good friends.
gift to each of your moderators at least twice Now normally “Bob741” is a very mild-
per year. Most forum moderators are used mannered fellow. But something strange
to putting in hours and hours of moderation happens. A new user joins the community.
time for zero compensation. Furthermore, We’ll call him “HotHeadHarry”. Well,
most forum moderators moderate multiple “HotHeadHarry” starts making some
forums. When your moderators receive inflamatory comments in a discussion thread
an unexpected gift from you... well they’ll that “TurboJerry” has started. “Bob741”
be flabergasted. I like to send things like sees his good friend being unjustly attacked
Omaha Steaks http://www.omahasteaks. and is transformed from mild-mannered to
com or Harry & David gifts http://www. ferociously furious. Now how in the heck
harryanddavid.com.
This is the “My Profile” page for a community site built and run by a friend of mine.
This guy has done a phenomenal job of integrating multiple community features into
a single membership website.
Here’s a place to upload

photos I’d like to share
with the community.
This site has a place
to upload a member’s
photo!
Here is a reward or
points program! I don’t Wow. I can post blogs,
have any points yet. articles, videos and
even podcasts.
Here’s a place where

other members can sign
my “guestbook”.
38
did this happen? From my

experience, almost all
human emotions tend to
be exagerated in an online
community. Your fellow
community members will
be quick to tell you you’re
the smartest guy in the
whole world. However,
they’ll fly off the handle a
lot quicker as well. Now,
there is nothing wrong
with this. It is what it is.
As the owner of the forum
or user community, you
MUST be aware of how
this works. And when
people get out of line,
you must offer consistent,
fair and swift resolutions.
Sometimes this may
include kicking someone A classified advertisement section for your membership
off your community and community will make it a lot easier for your members to
giving them a full refund. buy and sell itmes from each other!
►►Customer Service: This one should

be obvious. But in case you’ve never
shopped at Zappos.com before, your
customer service policy should be
something like this, “The customer is
always right. Period.” You should treat The classified ad
software here allows
each customer that contacts you as if the member to upload
photos, include price
it were your Mom asking for help. Do and answer questions
whatever it is that they ask. Sometimes from potential buyers.
it won’t be fair to you... doesn’t matter...
just do it.
►►Develop a Thick Skin: This one is hair-trigger, well you’re going to get regular
huge... at least for wimps like me. What doses of somewhat irrational criticism. It
do I mean by calling myself a wimp? I is critical that you develop a thick skin. If
really struggle with not taking criticism you’re a wimp like me, you just can’t let this
of me and my business personally. stuff bother you that much. If you do, it will
And when you have an active member start to affect critical business decisions. Not
community whose emotions are on a good.
39
How To Turbo-Charge YOUR User ask a controversial question. This will

Community spur additional comments and thread
discussions.
In the beginning stages of your
membership website, you’ll want to be able ►►Give A Quiz: Quizes are yet another
to jump-start your members forum and other powerful tool for jumpstarting your
community features. Here are a few ideas to community. Here are a few quiz tips:
help you out! Keep your quiz to ten questions or
less. Your quiz should take less than
►►Have a contest: There may be 120 seconds to complete. Be sure to
some obscure market out there that time this. Your entire quiz should be
doesn’t like contests... but I’ve yet on a single web page. Your quiz should
to discover it. It seems like everyone offer some sort of score or comparison
loves contests! You can have a contest so your members can see how they
to see who can come up with the most did.
original question about something
specific to your niche. Prizes? Give ►►Hire A “Plant”: This final tip may
away membership extensions, some of be somewhat controversial. Pay a few
your products, or even Starbucks gift people to start new forum discussion
cards. Be creative. The more creative threads on a regular basis. It would be
you are the more buzz your contest ideal if these people were interested in
will create. your niche, that way you don’t have to
script every post. You won’t have to do
►►Create a poll or survey: Polls are this for very long as your new forum
powerful for a number of reasons. and user community won’t take long
First, your members will have a natural to take on a life of its own.
desire to be a part of a poll that is well
targeted to your niche. Second, your I hope this chapter gave you a better
members will be much more apt to understanding of the technology that is
participate since you’ll make the poll available to help you create a powerful
completely anonymous. And finally, and cohesive community within your
your members will want to see the membership website.
resulsts of the poll. Don’t be afraid to
40
Here’s A Foolproof Method For Hiring an ‘A-Player’

That YOU Can Use to Find a Loyal, Trustworthy &
Appreciative Employee.
Step 1 Step 2
Send this msg to those who follow the simple direc-
Place “filter-style” ad in Craiglist. tions from step 1.
Are you a go-getter who is tired of limited opportunity?

Do you like to work with positive and upbeat people?
Are you an ultra-organized person?
Small yet growing publishing company is looking for

an assistant office manager.
Your duties and responsibilites will include:
- Website & database order entry.

- Product packaging & fulfillment.
- Customer service via telephone & email.
- Office automation projects.
- Organization projects.
*** IMPORTANT INSTRUCTIONS ***
If you are seriously interested in this opportunity, please

include the following in your reply:
1. Write a short paragraph that explains why YOU are

the perfect person for this position.
2. Explain the two most exiting qualities about yourself.
Debbie Downers => DO NOT APPLY!
41
Step 3 Step 5
Candidates will Self-Filter after reading your de- It’s finally time for the interview. The people who’ve
tailed information on website. made it through this far will be pretty good. BUT,
here is where you give them the “Unlimited Opportu-
http://www.usconcealedcarry.com/public/1252.cfm nity” Litmus test.
During your interview process, you gotta do TWO
things.
1. Create a tiered list of potential job responsibilites.
Be sure the upper tier of potential responsibilities
are way over their head. A-Players will be up for the
challenge. B & C players will not!
2. Ask them if they’re lucky. People who have a
general sense that they are lucky people are the kind
of people you want to work for you!
Step 4
Candidates will further Self-Filter after completing
the survey!
http://www.surveymonkey.com/s.asp?u=931053573229
42
17 Ways to Simplify Your Life... Right NOW!
1. Do one thing at a time.

2. Regularly Evaluate Commitments.
3. Mind Your Own Business.
4. Stop Doing Things You Don’t Do Well.
5. Avoid Excessive Reasoning.
6. Don’t Be Complicated.
7. Don’t Overestimate Yourself.
8. Don’t Let Work Pile Up.
9. Buy Some Time.
10. Have Realistic Expectations.
11. Avoid People Who Talk Too Much.
12. Be Generous.
13. Let Discipline Be Your Friend.
14. Be Thankful.
15. Be Positive.
16. Don’t Be Judgemental.
17. Be Wise.
NOTE: I swiped these from “100 Ways To Simplify Your Life - J. Meyer” - These are my 17 favorites!
43
Well, I hoped you found some SOLID information here.
But here’s the bottom line. There is simply NO WAY I can teach you
everything I’ve learned in a free ebook.
And if you’re like me… you want to rip that lid off your personal cash geyser
as quick as you can.
So here is the absolute FASTEST way that you can implement a proven, sure-
fire method to “flip the switch” on the hard-wired need that YOUR customers
have.
I’ve put together a DREAM TEAM of the most successful association

marketers on the planet, and we’re revealing ALL in 3 detailed, uncork-your-
geyser-NOW, action packed days!
Announcing... First Time Ever

(and probably the last!)
3-Day Tribal Marketing Insider’s Workshop

Chicago, IL - Hyatt Regency O’Hare
May 15th-17th, 2009
This LIVE event is a limited seating, invitation only insider’s personal
training on the POWER of association marketing.
44
By the end of these 3 power-packed days, you’ll be armed with all the tools
you need to immediately uncork Old Faithful by tapping into the hard-wired
need of your own association members. Here’s just some of what you’ll learn:
• Why associations work: You’ll learn exactly how to trigger the hard-
wired belonging response, but you’ll also learn about the mental
“software” that creates other cash generating pre-programmed
responses.
• The 7 ingredients to triggering the hard-wired human need to
belong: These are things you MUST combine to maximize the sense
of belonging and the belief that YOUR association is the group they
should belong to.
• A complete, easy to duplicate system: This is the practical tool that
will allow you to start an association right away. You’ll learn whether
the “Integrated Method” or the “Secret Third Party Method” is best for
your association.
• The Ultimate Niche/Topic Selection Flowchart: This is a critical
piece to a detailed formula to ensure that you’re in the right niche
at the right time. This is how you’ll select what kind of association
to start.
• The Association Business Plan template: If you don’t have a plan, you
might as well be buying scratch off lottery tickets instead of starting a
business. We’ll give you a “fill-in-the-blanks” plan to have you up and
running in no time.
• How to integrate the power of associations into your exiting
business: You’ll learn that the difference in psychology – selling
something to a stranger versus sharing something with your
brother – can more than double your revenue.
For more information about this event, please visit:
www.TribalMarketingAssociation.org

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I’m About to Reveal How You Can “Flip the Switch”

On a Hard-Wired Emotional Need –Shared By

How To Turn One of Mankind’s

Just like Old Faithful in Yellowstone…

I can hear you already… “NO business can be that steady.”

Human Nature DEMANDS what YOU have!

they CAN’T STOP themselves!

I must admit, I learned this secret by accident as a last ditch effort to

How I Went From Losing 15,000 Dollars a

In the fall of 2005, I owned a small engineering firm called Schmidt

I’m sure I was just like you…

How Could A Chance Decision Reveal a

And I made a decision, out of the blue, to turn my magazine into an

And as I created my association, I uncovered an amazing fact about human

My money-sucking magazine survived to

But thankfully… now YOU DO!

With the system I’ve perfected:

Discover the Hard-Wired Secret of the

But this is a natural phenomenon. It’s a built-in response shared by every

And this is the secret…

We all have the NEED to BELONG.

Your unconscious mind will not rest until

“…human beings are fundamentally and pervasively motivated by

How the Need to Belong Becomes

1. Belonging is one of the deepest needs in the human experience.

2. When people come together, united in a common purpose, there is

4. You can make their common purpose YOUR business.

5. Because no matter what you sell… no matter what you provide…

6. Bring them together… and you create a FORCE.

Now listen closely, because here’s where it becomes a life-changing

Are you starting to see the picture?

Now here’s the BEST part…

I hope you enjoy this and I wish you success!

All the best,

WHY Tribal Marketing?

Human Psychology - Biological (Hard-Wired)

Human Psychology - Societal (Soft-Wired)

WHY Tribal Marketing?

Just Makes Business Sense

Tim’s TRIBAL Marketing Rule #1

Here’s some interesting data...

2005 2006 2007 2008

Check out this interesting data...

US Affluent** Internet Users, 2006-2011

47.0 million (25.0%)

49.4 million (25.5%)

52.0 million (26.0%)

54.6 million (26.5%)

57.1 million (27.0%)

Tim’s TRIBAL Marketing Rule #2

The DEATH of paid content?  B.S.!

►► A specialist website aggregates ►► Save people time e.g. business

Tim’s TRIBAL Marketing Rule #3

HOW Tribal Marketing?

►►Step 05: Does the topic market have a

can afford to spend on creating a list of

How long you think each

If you have back-end

This is the amount of

How to set it up? - Which Type and Model

Association of Independent Day Traders

* IMPORTANT INSTRUCTIONS *