Understanding Big Data

Program Studi: Manajemen Bisnis Telekomunikasi & Informatika
Mata Kuliah: Big Data And Data Analytics

Oleh: Tim Dosen
UNDERSTANDING BIG DATA

Fakultas Ekonomi dan Bisnis Program Studi: Dosen:
School Economic and Business MANAJEMEN BISNIS TELEKOMUNIKASI & INFORMATIKA Yudi Priyadi, M.T.
Telkom University
BIG DATA and DATA ANALYTICS

1. RPS / Course Plan (13 weeks)
2. Lab Activity (week 3-week 12)
3. Grade Percentage TASK1:UTS:TASK2:UAS -> 25%:25%:25%:25%
4. Class Rules : Be Active, On Time (Before Time)
5. Class Coordinator (pick one)
6. Lab Activity using the following tools : R Language (R Studio),
Orange, Weka, RapidMiner, Gephi
2 Creating the great business leaders

Telkom University
COURSE OBJECTIVE
1. Understand conceptual, framework, opportunity and challenge of
Big Data
2. Understand concept, theory, framework from Data Analytics
activities
3. Able to choose and perform Data Analytics activities based on the
contextual business problem
4. Able to build description model and prediction model using
available data

Telkom University
o Introduction, Background & Definitions
o Data Driven Decision Making
o Big Data Properties
o Big Data Complexity
OUTLINE o Big Data Framework and State of the Art
o Big Data for Business
o Case Study

Large Scale Data

Telkom University

Telkom University
Large Scale Data

Telkom University
Background
o We are generating huge amounts of data (from UGC to mobile habit)
o Our society is leaving behind a digital footprint (so our behavior /
attitudes)
o Finding unexpected pattern is so exciting (also useful for predictive
analytics)
o The need to find the usage of Large Scale of Data Warehouse
(internal data)

Telkom University

Definition
Telkom University
o Big Data : It is a term for data sets that are so large or complex that
traditional data processing tools are inadequate to process. The
challenges include analysis, capture, data curation, search, sharing,
storage, transfer, visualization, querying, updating and information
privacy (wikipedia)
o Data Analytics : It is the science of examining raw data with the
purpose of drawing conclusions about that information. Data
Analytics is used in may industries to allow companies and
organization to make better business decisions and in the sciences
to verify or disprove existing models or theories (wikipedia)

Telkom University
Definition
o Social Computing: It is an area of computer science that is concerned
with the intersection of social behavior and computational systems.
It is based on creating or recreating social conventions and social
contexts through the use software and technology (wikipedia)
o Data Science : It is interdisciplinary field about processes and system
to extract knowledge or insight from data in various forms, either
structured or unstructured. This field is continuation of some the
data analysis field such as statistics, data mining, and predictive
analytics(wikipedia)

Telkom University
Example (in a supermarket) :
1. Descriptive : Total Product A,

B, C, D sold. Retailer will know
which product are sold /
popular
2. Predictive : People who buy
product A, mostly also buy
product B. Retailer know /
predict the future event
3. Prescriptive : Giving
recommendation what
product to buy based on our
profile / requirement. Giving
recommendation how to
achieve the goal

Data Driven Decision Making

Telkom University
• Data science involves principles, processes, and techniques

for understanding phenomena via the (automated)
analysis of data
• The ultimate goal of data science as improving decision
making, as this generally is of direct interest to business
• Statistically, the more data-driven a firm is, the more
productive it is—even controlling for a wide range of
possible confounding factors. And the differences are not
small. One standard deviation higher on the DDD scale is
associated with a 4%–6% increase in productivity.
• DDD also is correlated with higher return on assets, return
on equity, asset utilization, and market value, and the
relationship seems to be causal

Telkom University
Big Data Maturity

Model

Big Data
Telkom University
Properties

Telkom University
Big Data
Complexity

Telkom University
Big Data
Analytics
Constructor

Telkom University
Big Data Approach
Framework
Some people prefer 3Vs,
6Vs or 7Vs even 12Vs to
explain big data. But the
original “bigness”
measurement metrics
are volume, velocity,
and variety.
For example 7Vs:
1. Volume
2. Velocity
3. Variety
4. Variability
5. Veracity
6. Visualitazion
7. Value

Big Data
Telkom University
State of
The Art
The.Jungle.Book.2016.720p.BluRay.x264-[YTS.AG].mp4

Telkom University
Big Data
for
Business

Telkom University
Big Data • Given a set of transactions, find rules that will predict the occurrence of an
item based on the occurrences of other items in the transaction
for
Business Market-Basket transactions
Example of Association Rules
TID Items
{Diaper}  {Beer},
1 Bread, Milk {Milk, Bread}  {Eggs,Coke},
2 Bread, Diaper, Beer, Eggs {Beer, Bread}  {Milk},
3 Milk, Diaper, Beer, Coke
4 Bread, Milk, Diaper, Beer Implication means co-occurrence,
5 Bread, Milk, Diaper, Coke not causality!

Big Data Use Case by Industry

Telkom University
Energy Telecommunication Retail

• Smart Meter Analytics • Network Performance • Dynamic Price Optimization
• Distribution Load Forecasting and • New Products and Service Creation • Localized Assortment
Scheduling • Call Detail Records (CDRs) Analysis • Supply-Chain Management
• Condition-Based Maintenance • Customer Relationship Management • Customer Relationship Management
Manufacturing Banking Insurance

• Supply Chain Management • Fraud Detection • Catastrophe Modeling
• Customer Care Call Centre • Trade Surveillance • Claims Fraud
• Preventive Maintenance and Repairs • Compliance and Regulatory • Reputation Management
• Customer Relationship Management • Customer Relationship Management • Customer Relationship Management
Public Media Healthcare

• Fraud Detection • Large-Scale Clickstream Analytics • Clinical Trials Data Analysis
• Fighting Criminality • Abuse and Click Fraud Prevention • Patient Care Quality and Program
• Threats Detection • Social Graph Analysis and Profile Analysis
• Cyber Security Segmentation • Supply Chain Management
• Campaign Management and Loyalty • Drugs Discovery and Development
Programs Analysis

Example Data
Telkom University
Science Model
Construction

Telkom University

Business
Telkom University
Intelligence Vs
Data Science
Based on data analytics types, Data

Science’s practices focuses on
prediction and prescription.

Telkom University
Case Study : Hurricane Frances

“Hurricane Frances was on its way, barreling across the Caribbean, threatening a direct hit on Florida’s
Atlantic coast. Residents made for higher ground, but far away, in Bentonville, Ark., executives at Wal-Mart
Stores decided that the situation offered a great opportunity for one of their newest data-driven weapons …
predictive technology
A week ahead of the storm’s landfall, Linda M. Dillman, Wal-Mart’s chief information officer, pressed her staff
to come up with forecasts based on what had happened when Hurricane Charley struck several weeks
earlier. Backed by the trillions of bytes’ worth of shopper history that is stored in Wal-Mart’s data warehouse,
she felt that the company could ‘start predicting what’s going to happen, instead of waiting for it to happen,’
as she put it. (Hays, 2004)”

Telkom University
Case Study : Customer Voice (Telco)
Telkomsel XL

Telkom University
Research Roadmap

Telkom University
To wrap up, Why Big Data Analytics Matters
1. NEW DATA
Example: eCommerce capturing clickstream
2. UNLOCKING VALUE
Example: Sentiment analysis from social networkds
3. SHAPING THE FUTURE
Example: modelling the future, anticipating & incluencing

Assignment
Telkom University
o Find a Case Study of Big Data Implementation / Application for

Business or others
o State the objective, problems, solution idea
o State the methodology used
o State the model, measurement, accuracy
o Learn Big Data online free course (www.bigdatauniversity.com)

Understanding Big Data

Uploaded by

Copyright:

Available Formats

Understanding Big Data

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Understanding Big Data

Uploaded by

Copyright:

Available Formats

Program Studi: Manajemen Bisnis Telekomunikasi & Informatika

Mata Kuliah: Big Data And Data Analytics

UNDERSTANDING BIG DATA

BIG DATA and DATA ANALYTICS

2 Creating the great business leaders

3 Creating the great business leaders

4 Creating the great business leaders

Large Scale Data

5 Creating the great business leaders

Large Scale Data

6 Creating the great business leaders

7 Creating the great business leaders

8 Creating the great business leaders

9 Creating the great business leaders

10 Creating the great business leaders

Example (in a supermarket) :

1. Descriptive : Total Product A,

11 Creating the great business leaders

Data Driven Decision Making

• Data science involves principles, processes, and techniques

12 Creating the great business leaders

Big Data Maturity

13 Creating the great business leaders

14 Creating the great business leaders

15 Creating the great business leaders

16 Creating the great business leaders

17 Creating the great business leaders

18 Creating the great business leaders

19 Creating the great business leaders

20 Creating the great business leaders

Big Data Use Case by Industry

Energy Telecommunication Retail

Manufacturing Banking Insurance

Public Media Healthcare

21 Creating the great business leaders

22 Creating the great business leaders

23 Creating the great business leaders

Based on data analytics types, Data

24 Creating the great business leaders

Case Study : Hurricane Frances

25 Creating the great business leaders

26 Creating the great business leaders

27 Creating the great business leaders

28 Creating the great business leaders

o Find a Case Study of Big Data Implementation / Application for

o Learn Big Data online free course (www.bigdatauniversity.com)

29 Creating the great business leaders

You might also like