Chapter-1

INTRODUCTION
TVS was established by Mr TV Sundaram Iyengar. He began with delhi first bus service in 1911
and founded T.V Sundaram Iyengar and sons Limited , a company in the transportation business
with a large fleet of trucks and buses under the name of southern roadways limited . When he
died in 1955, his son took the company ahead with several forays in the automobile sector .
Including finance, insurance , manufacture of two-wheeler , tyres and components . The group
has manage to run 97 companies that accunt for a combined turnover of nearly $6 billion.

Early years 100

Sundaram clayton was founded in collaboration with Clayton Dewandre Holdings, United
Kingdom. It manufactured brakes , exhausts, compressors and various other automotive parts .
The company set up a plant at Hosur in 1978, to manufacture mopeds as part of their new
division . In 1980 , TVS 50 , India’s first two seater moped rolled out of the factory at Hosur in
Tamil Nadu , Southern India . A technical collaboration with the Japanese auto giant Suzuki Ltd.
Resulted in the joint-venture between Sundram Clayton Ltd and Suzuki Motor Corporation , in
1982 . Commercial production of motorcycles began in 1984.

Suzuki relationship
TVS and Suzuki shared a 19- year long relationship that was aimed at technology transfer to

enable design and manufacture of two wheeler specifically for the Indian market . Rechristened

TVS-Suzuki , the company brought out several model such as the Suzuki Supra , Suzuki

Samurai, Suzuki Shogun and Suzuki Shaolin. In2001 after separating ways with
Suzuki the country was renamed TVS, Motor , relinquishing its rights to use the Suzuki name.
There was also a 30 month moratorium period during which Suzuki promised not be enter the
Indian market with competing two-wheeler.

TVS Motor Company, the flagship company of the TVS group , India’s third largest two-wheeler
manufacturer and one among the top ten in the world. The TVS group was establish back in
1991. When the founder of the company, Shri TV Sundram Iyengar created an enduring business
, led by a family of like-minded workers and managers united by a set of high , yet shared
principles. Driven by this inspiration, the TVS group has today emerged as India’s leading player
in the automobile and automotive components industries. The group has 30 companies
employing a work force of around 40,000 people . TVS Motor company is the largest amoung
the group companies in terms of size and turnover.

Today, TVS Motor Company has,

 4 manufacturing plants ( Hosur in Tamil Nadu , Mysore in Karnataka , Nalagar in

Himachal Pradesh-India and Krawang – Indonesia).
 16% market share in the two wheeler industry in India.
 Product offering in all segments of the two wheeler industry in India.
 Product offering for the three-Wheeler industry in India.
 More the 14 million customer.

Product exported to more than 50 countries worldwide.

Leading from the front, the chairman of TVS motor company , Mr.Venu Srinivasan , has won
many laurels for the company. The most recent awards conferred of him while being head of the
confederation of India Industries include the Honoris Causa doctor of science (D.sc.)
For his outstanding contribution in the field of quality movement and manufacturing excellence ,

the distinguished civilian honor ‘Order of diplomatic service merit’ (Heung-inmedal ) confirmed

by the President of Republic of Korea. His Excellency Lee myung-bakin recognition of his

valuable contribution in promoting Korea-India bilateral relations and the prestigious honor of

the President of Indian with the padma shri award for his valuable and outstanding contribution

in the field of trade and Industry. The JRD Tata corporate, The star of Asia award by business

Week, The Jamshed ji TATA Lifetime quality Achievement Award Emerging Corporate Giant

–Times and Harvard Business School association are some of the other high-profile awards

bestowed on him. Resilience can do attitude indomitable spirit to continuously better industry

norms , doing business with a human touch and putting customer at the forefront are some of the

salient feature that best define team TVS. Driven by technology and innovation at the helm.

TVS motor company boasts of a rich talent pool, manufacturing facilities that confirm to world

class standards and constantly emphasizes a strong commitment to ensure best practices. The

company has been a competitive player, constantly challenging industry standards and creating

an revolutionary innovations. Take for example the many first that the Company has been

credited with, such as the deployment of a catalytic converter in a 100 cc motor cycle or even the

first for stroke 150 cc motor cycle; both premiered from TVS Motor Company. Also, there is the

Apache, which in 2006 became the first Indian motor cycle to win six prestigious awards in a

row and that too, Immediately on being launched.

The company’s penchant for quality resulted in it becoming the first two – wheeler manufacturer

to win the coveted Deming Award in 2002. The year 2007 also proved to be a special one for the

Company as in that year ; it became the first Indian automobiles manufacturer to roll out as

many.
As seven new product on a single day, a testimony to manufacturing prowess. TVS Motor
Company is committed to achieve total customer satisfaction through excellence in quality , its
management philosophy being based on five pillars of TQM (Total Quality Management).
Quality awareness therefore percolates through the entire organization from new products
development to after sales services. The current product portfolio of the company comprise of
motorcycle including TVS STAR in the economy segment, TVS Flame in the executive segment
an TVS Apache RTR in performance segment. TVS Scooty Pep+, TVS Scooty Teenz, TVS
Scooty Teenz Electric and TVS Scooty Streak make up the scooterette segment while XL Super
and Heavy Duty form the moped segment. The company recently launched India’s first clutch
less motorcycle, TVS Jive along with an automatic bodied scooter TVS WEGO therefore
offering consumers a comprehensive product portfolio.

TVS Motor Company renowned for its human resource management. The principle of Total
Employee Involvement (TEI) that the company employs, gives equal opportunity to each
employee to create a promising career path. Employees get exposure to various skill
developmental aspects like Cross Functional Teams (CFT), Supervisory Improvement Teams
(SIT), Quality control Circles (QCC) among various others. Specific care is taken to ensure to
creation and maintenance of an incomparable working environment with employees welfare at
the focal point.

TVS Motor Company believes in going beyond the product and reaching out to people. It values
customers and their expectations. In fact, it is this attribute that has inspired the company to
innovate with concepts like 99 colors for TVS Scooty Pep+, balancing wheels for first-time
scooter riders and among many others, racing technology in the Apache RTR for performance
loves. This has resulted in the company enjoying a base of more than 15
million satisfied customers. Constant innovation has led to regular setting of new benchmarks to
meet fresh challenges and customer requirements. While adopting new technologies and
processes, there is the ever present rationale to continually remain a ‘green’ company, sensitive
to the ever.

Changing needs of the environment. As part of its global operations, TVS Motor Company has
set up a manufacturing facility in Indonesia, which caters specifically to the Indonesian and
ASEAN Markets. PT TVS Motor Company Indonesia, wholly owned subsidiary of TVS Motor
Company, manufacture TVS Neo, the new generation of bebeks for those market. TVS Motor
Company has international presence in more than 50 countries in Asia, African and Latin
American continents and will either more international market in the course. In India, the
company functions through a strong network of sales, service , authorized service centers and
other certified service points.

Chapter-2

COMPANY PROFILE

TVS GROUP
TVS group was established in 1991 as a bus service in Madurai by late of
Shri. TVS Sundram Iyangar. After some years of services they started automobile
with limited capital TVS motor is a gusty performer. It is declared a splendid result
for quality for the financial year 2002. It is the first year post separation with Suzuki but the
company just surprised its critics though its excellent performance.

Development and Impact

Name changed To TVS Motor
After the exit of Suzuki from the joint venture, selling its 25.97% stake at
Rs.15 per share to sundramc laylon , the board in November decided to change the
Name of the company to TVS motors Ltd.

Early End To Licensing Agreement

In December 2001, TVS sought an early end to its licensing agreement with
by giving the mandatory 120 days prior notice. Accordingly the licensing agreement has came to
an end in April. TVS can now launch products under its own brand name.

Victory with Victory

In the end at 2001, the company had launched indigenously developed 110cc bike Victor in
the executive segment. Priced at around 41,200. (ex-show room Chennai) the Company has
invested to 70 crosses on the project and has been apply rewarded. The Products has been a
huge hits given its high mileage and competitive pricing coupled with a higher cc engine for its
class.
TVS Motors Opening a Plant Indonesia
TVS motor is considering opening up a manufacturing plant in the south eastern Asian
country of Indonesia and they would be finalizing the plans with a month itself. They are
planning to start production within 15 month and estimated investment is expected to be in the
region of USD 50 million.

The company would be launching a series of motor cycles in the Indonesian market to
complements sale in the local industry. Some of the variants of their popular models like victor
and start are expected to make entry in to the Indonesian market.

TVS motors plans to sell more than a million bikes this year and want to capture at least 15% of
the market share in the Indian sector.

The motor bike market grew by around 20% last year through TVS itself saw a 5% drop in sales
figures. Much of it can be blamed on the entry of the Honda as an independent unit in the
market.

The company latest product centra trough technically quite advance has failed to generate any
fires on the sales DIAGRAM. They are also planning to enter the three – wheeler market next
year with a planned investment of around Rs100Crores for a plant at Mysore.

Sachin to Promote TVS

TVS has roped in Sachin Tendulkar as the brand ambassador. The contract enter for an
undisclosed sum would be for a period of three years. The company would be spending 50crores
on building the TVS brand as a whole rather than spending on advertising on products.
To end Royalty Payment
TVS will no longer have to pay royalty to Suzuki on its motor cycles after the end of
licensing agreement.

To Increase Research and development

The company will be increasing its research and development from 1.8% of sales to 3.6% of
sales in the next year.

To Invest 200Crores For Expansion

The company has announced plans to invest Rs200crores to increase the capacity up to
1.2 million units a year no meet the increasing demand for its motor cycles.

In the export front TVS motor company recorded its highest ever exports of 11,008 units in
august 2007 , at growth of 71% compared to the same period last year.

Achievement of TVS Motor Company

 TVS motor company record 28% growth in motor cycles.
 TVS motor company report turnover of Rs.939.62crores record 26% growth.
 TVS motor company sales up by 23% .
 TVS bike sales up by 53% .

Market Launches of TVS Group

 India’s first 2 seated 50cc moped, TVS 50 in August 1980.
 Introduced 100cc into-Japanese motorcycle in September 1984.
 Introduced first indigenous scooter(Sub-100 cc variomatic scooters), TVS scooty in
June 1994.
 First catalytic converter enabled motor cycles, the 110 cc shogun in December 1996.
 Launched India’s first 5 speed motor cycles the Shaolin in October 1997.
 Launched TVS victor, 4 stoke 110 cc motor cycle in August 2001. India’s first
indigenously designed and manufactured motor cycle.
 Launched TVS centra in January 2004 , a world class 4 stoke 100 cc motor cycle with
the revolutionary VT-I engines for best in- class mileage.
 Introduced TVS star in September 2004, a 100 cc motor cycle with is ideal for rough
terrain.
 Launched TVS flame in March 2008, a125 cc motor cycle with a twin spark plug.

Acknowledged by the Japanese for Quality

 TVS motor company have been awarded the prestigious and converted Deming Prize,
institute by Jose. (Japanese union of scientists and engineers) .
 TVS motors was also awarded the prestigious TPM excellence award first category
by Japanese institute of plant maintenance, rated as the bench mark in TPM
excellence in India.
Asian Network for Quality Award 2004
 TVS scooty Pep won the prestigious outstanding design excellence award from
business world and national institute of design.
 Star of Asia award to Mr.Venu Srinivasan , CMD TVS motor company by business
week intemational.
 Venu Srinavasan, Chairman and managing director , TVS motor company was honored
with doctorate in science by university of Warwick United kingdom.

Present Condition of the Company

Largest and automotive components group in India.

Diversified into consumer durables, computer peripherals and two wheelers.

Joint venture with world leaders.

Sales turnover of Rs.75000Crores.

TVS Motor Company Ltd has 0 Positive reviews and 0 negative

reviews.
TVS Motor Company Limited is the flagship company of TVS Group, the USD 4 billion
group. The group is the third largest two-wheeler manufacturer in India and globally among
the top ten, with an annual turnover of over USD 650 million. Currently, the group has more
than 30 companies and employs over 40,000 people worldwide. With steady growth ,
expansion and diversification it commands a strong presence in the manufacturing of two-
wheeler , auto components and computer peripherals.
They also have vibrant businesses in the distribution of heavy commercial vehicles (HCV)
passenger cars , finance and insurance.

1980 Was the milestone year for TVS when India’s first two-seater moped rolled out. It
ushered in an era of affordable personal transportation. Globally, TVS Motor Company is the
first two-wheeler manufacturer to the honored with the hallmark of Japanese Quality – The
Deming Prize for Total Quality Management.

The company has 4 plants- located at Hosur and Mysore in south India, in Himachal Pradesh.
North Indian and one at Indonesia. The company has a production capacity of 300 thousand
units a year.

“Inspiration in Motion”
TVS Motor is the third largest two-wheeler manufacturer in India and ranks among the top
ten globally. It is the first company in the world to be honored with The Deming Prize for
total Quality Management. The company was the first in India to launch 2-seater 50cc moped
and 100cc Indo-Japanese motorcycles. At present TVS apache, TVS Victor, TVS Scooty ,
TVS Centra and TVS Fiero are the popular bikes in Indian market.
Quick Facts

Founder T V Sundram Iyengar

Country India

Year of Establishment August 1980(TVS Group in 1911)

Industry Manufacturing of two-wheeler and auto

components

Business Group TVS Group

Listings & its codes NSE

TVS-Suzuki Ltd:TVSSUZUKI
TVSMotorCompany
Limited:TVSMOTOR
BSE
TVS Motor Company Ltd:532343
Head Office TVS Motor Company Jayalakshmi Estates
V Floor & Haddows Road, Chennai –
600006 Tel: +(91)-(44)-28272233 Fax:
+(91)-(44) 28257121
Factory Post Box No. 4 Harita, Hosur – 635
109Tel:+(91)-(4344)-276780 Fax: +(91)-
(4344)-276878 Post box No.1 Byathahalli
Village, Kadako Post Mysore – 571 311
Tel: +(91)-(821)-2596561 Fax: +(91)-
(821)-2596550/2596553
Website WWW.tvsmotor.in
Segment and Brands
TVS Apache

TVS APACHE RTR F1160

TVS Centra

TVS Fiero FX

TVS Flame

TVS Scooty

TVS Star

TVS Victor

TVS Victor GLX 125

TVS XL Super

TVS 180 RTR Menace New

TVS JUPITER

TVS SPORT

TVS SCOOTY ZEST

TVS STAR CITY PLUS

TVS WEGO

TVS PHEONIX

TVS SCOOTY STREEL

 Milestone of TVS Motor
1980 India’s first seater 50cc Moped TVS 50,
launched in Aug.
1984 First Indian Company to introduce 100cc
Indo-Japanese motorcycles inSept.
1994 Launched first indigenous Scooterette (sub
-100 cc variomatic scooters 0,TVS Scooty
in June.
1996 Introduced first cayalytic converter enabled
motorcycle the 110 cc shogun in Dec.
1997 Launched India’s first 5-speed motorcycle,
the shaolin in Oct.
2000 Launched TVS Fiero, India’s First 150cc, 4
stroke motorcycle in April.
2001 Launched TVS victor 4-stroke 110cc
motorcycle, in August , India’s first fully
indigeneously designed and manufactured
motorcycle.
2004 Launched TVS Centra in January, a world-
class 4-stroke 100cc motorcycle with the
revolutionary VT-I Engines for best-in-
class mileage.
Launched TVS Star in Sept. a
100ccmotorcycle which is ideal for rough
terrain.
Company Flashback
TVS motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion
group. The group is the third largest two-wheeler manufacturer in India and globally among
the top ten, with an annual turnover of over US$650 million.

Currently, the group has more than 30 companies and employs over 40,000 people
worldwide. With steady growth , expansion and diversification, it commands a strong
presence in the manufacturing of two – wheeler, auto components and computer peripherals.
They also have vibrant businesses in the distribution of heavy commercial vehicles (HCV)
passenger cars, finance and insurance.

1980 is the red letter year of TVS when India’s first two-seater moped rolled out. It ushered
in an era of affordable personal transportation.

Globally , TVS Motor Company is the first two-wheeler manufacturer to be honored with the
hallmark of Japanese Quality –The Deming prize for total Quality management.
 ABOUT THE STUDY
In this competitive modern age, where different qualities and types of goods exit, branding is of
special importance is the business world, branding not only gives separate identify and easy
recognition of the product but also creates a special brand preference. Consumers are aware and
prefer particular brand when it is available for purchase.

The competition among the bike makers is growing day-to-day. The Indian auto industry is also
subject tremendous , changes , with the opening up to the domestic cooperation to meet
challenges vehicle productivity, entrance market orientation loyalty . for knowing consumer taste
and preference, consumer oriented survey place an important role in the entire market.

In modern day, vehicle is a necessary one from every family to keep the prestige of holding them
in the society.