A Project Report

On

Competitive portfolio
analysis of different
mutual funds
At
Sundaram BNP Paribas
AMC Ltd.

SUBMITTED BY: SUBMITTED TO:

Sania walia Dr.Sumninder Kaur Bawa
MBA (fyic) 9th sem
Roll No-472543
 Department of Commerce and Business Management
Guru Nanak Dev University, Amritsar
ACKNOWLEDGEMENT

Gratitude is the hardest emotion to express and often one does not find
adequate words to convey that how one feels. But no work is complete till
you pay your gratitude to those who helped you in completing your work. It
gives me tremendous pleasure in acknowledging the valuable assistance
extended to me by various personalities in successful completion of this
project.
I take this opportunity to express my profound sense of gratitude and
respect to all those who helped me throughout the duration of this project.
I would especially like to thank, Mr. Rakesh kumar(manager) at
Sundaram BNP Paribas AMC Ltd for giving me the opportunity to
complete my project in this esteemed organization.
.I would like to thank the Finance department for giving me this
opportunity to work on this project. Their guidance and help led to the
successful completion of my project.

Sania walia
MBA (Fyic) 9th sem
Guru Nanak Dev University
 Amritsar.

Index

1. Company profile
2. Theoretical background
3. Schemes of sundaram mutual funds
4. Risk factors
5. Competitive analysis
6. SWOT analysis
7. Findings and recommendations
8. Conclusion
9. Limitations
10. References
Company
Profile
 SUNDARAM FINANCE LTD

Sundaram Finance has grown over the past decades on the foundations of
dedicated customer service, fair business practices, efficient, safe and trusted
financial policies.

STRONG VALUES
Faith. Depositor Confidence. Institutional Trust. Investor Steadfastness.
Employee loyalty. These five pillars support the strong edifice of Sundaram
Finance. An edifice built in 1954, when Shri T.S.Santhanam envisioned the future
of Hire-purchase Finance in India. Sundaram Finance was promoted by Madras
Motor Insurance Company, a part of the reputed TVS Group.

A visionary ahead of his times, Shri Santhanam identified the opportunities that
arose as a fledgling nation embarked on the path of development, anticipating
the important role the finance industry would play in the emerging market
scenario in the country. It was his foresight and entrepreneurial instincts, which
laid the foundations of Sundaram Finance. Foundations that would ensure a
secure future.

IN RECOGNITION OF SERVICE TO INVESTORS

A Certificate of honour was given by the Chartered Financial Analyst of the

Institute of Chartered Financial Analyst, in recognition of the Company's efforts to
set a trail blazing record of investor rewards , fostering the equity cult on ethical
lines among the top hundred investor rewarding companies in India for the period
1990-95.

 1954- Birth of Sundaram Finance

 1972-First finance company to be listed on the Madras Stock Exchange.

 1981-Started Leasing operations.Formation of Lakshmi General Finance

 1994-Receivables crossed Rs. 1000 crore (Rs. 10 billion)

 1995- Deposits crossed Rs. 500 crore (Rs. 5 billion)

 1996- Formed Sundaram Newton Asset Management Company Ltd. in

collaboration with Newton Management Ltd., UK.

 1996- Received Best Tax Payer Award

 1997-Received Best Tax Payer Award

 1997-Receivables crossed Rs. 2000 crore (RS. 20 billion)

 1998- Promoted Fiat Sundaram Auto Finance Limited, a joint venture with
Fidis S.p.A., Italy

 1999- Promoted Sundaram Home Finance Limited with equity

participation from International Finance Corporation (IFC), Washington,
and FMO Netherlands

 2000- Promoted Royal Sundaram Alliance Insurance Company Limited, a

joint venture with Royal & Sun Alliance Plc, for Non-Life Insurance Awards

AWARDS RECEIVED BY SUNDARAM

 “Second Best Tax Payer” in the category of Private Sector Company for
Assessment Year 1994-95 in Tamil Nadu Region, from the Income Tax
Department, Tamil Nadu.
  “Best Tax Payer” in the category of Private Sector Company for
Assessment Year 1995-96 in Tamil Nadu Region, from the Income Tax
Department, Tamil Nadu.

 “Pioneering Service Award” to Shri T S Santhanam Chairman, from

Chennai Good Transport Association.

 “Sarige Ratna Award” to Shri T S Santhanam, Chairman, from the

Bangalore City Lorry Transporting Agents’ Association (Regd).

 “Most Valued Customer Award” to Shri T S Santhanam Chairman, from

the State Bank of India.

 “The Best Financier of the New Millennium 2000” to Shri. G K Raman,

Managing Director, from the All India Motor Transport Congress.

Sundaram BNP PAM- Joint Venture

We have a joint venture with BNP PAM this year

• Give us an access to global resource and global markets
• Enable us to manage /advice FII customers including BNP’s
• Designing new products especially structured products
• Better management of risk control function.

BNP Paribas – A Global Player

• Europe’s leading financial institution
• Largest bank by markt cap in euro zone
• Second largest European bank in terms of net profits
 • BNP PAM – Asset management arm has around 300bn AUM
• Present in 12 geographic locations.

Sundaram BNP Paribas Asset Management

Company Ltd

ABOUT THE COMPANY

SUNDARAM Mutual which currently has assets under management of Rs. 5,164
Crs*, believes in helping investors reach their financial goals by delivering
consistent performance through sensible investment practices.
The sponsor of the fund is SUNDARAM Finance, one of India’s leading financial
services companies, with an asset base of over Rs.2,500 Crores, a deposit base
over Rs.700 Crores and over 460,000 customers.

The investment manager for the fund is SUNDARAM Asset Management

Company, a fully-owned subsidiary of SUNDARAM Finance. The AMC was
started in 1996 as a joint venture between SUNDARAM Finance (61%) and
Newton Investment Management (39%). Subsequent to the acquisition of
Newton by US-based Mellon Financial Corporation, SUNDARAM Finance, in
2002, acquired the 39% stake of Newton in the AMC.

Vision
To be a significant player in the Indian asset management space and be one of
the top ten asset managers

Mission
To provide people the best experience in accessing financial markets

Philosophy
o To take the least cost and most effective solution
o Never ever take short-cuts
o Admit and share mistakes - internally
o Take necessary steps to avoid repetition of work
o Respect others, their needs, religion and sentiments
o Be on time always
o Communicate freely and maintain confidentiality
o Develop and maintain trust
o Work as a coherent team
Sundaram Mutual has assets under management to the tune of USD 425.19
million helps investors to reach their financial goals by delivering consistent
performance through judicious investment practices
 Theoretical
Background

MUTUAL FUNDS

CONCEPT
A Mutual Fund is a trust that pools the savings of a number of investors who
share a common financial goal. The money thus collected is then invested in
capital market instruments such as shares, debentures and other securities. The
income earned through these investments and the capital appreciation realised
are shared by its unit holders in proportion to the number of units owned by them.
Thus a Mutual Fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed basket of
securities at a relatively low cost. The flow chart below describes broadly the
working of a mutual fund:

Mutual Fund Operation Flow Chart

ORGANISATION OF A MUTUAL FUND

There are many entities involved and the diagram below illustrates the
organizational set up of a mutual fund:

Organization of a Mutual Fund:

ADVANTAGES OF MUTUAL FUNDS

• The advantages of investing in a Mutual Fund are:

• Professional Management
 • Diversification
• Convenient Administration
• Return Potential
• Low Costs
• Liquidity
• Transparency
• Flexibility
• Choice of schemes
• Tax benefits
• Well regulated

TYPES OF MUTUAL FUND SCHEMES

Wide variety of Mutual Fund Schemes exist to cater to the needs such as
financial position, risk tolerance and return expectations etc. The table below
gives an overview into the existing types of schemes in the Industry.
Schemes of
Sundaram
Mutual Funds
RANGE OF PRODUCTS OFFERED BY
SUNDARAM MUTUAL:
1. EQUITY:

 Sundaram Growth Fund

 Sundaram Tax Saver OE

 Sundaram Select Midcap

 Sundaram Select Focus

 Sundaram India Leadership Fund

 Sundaram S.M.I.L.E Fund

 Sundaram CAPEX Opportunities Fund

2. DEBT:

 Sundaram Bond Saver

 Sundaram Income Plus

 Sundaram Select Debt

 Sundaram Money Fund

 Sundaram Floating Rate Fund

 Sundaram Gilt Fund

 Sundaram Value Plus

3. HYBRID:
 Sundaram Balanced Fund
  Sundaram Monthly Income Plan

Equity Schemes

1. Sundaram growth fund

For those who prefer 'consistent' out-performance over the long term.
If you happen to be someone who believes that your investment should meet
your financial targets in a sure-footed manner over the long term, Sundaram
Growth Fund would suit you best. Sundaram Growth Fund invests in equity
(stocks and shares) of companies in a careful manner, to ensure that your
investments are diversified, thereby protecting them from sharp fluctuations in
the stock market, while trying to ensure that it outperforms the stock market
consistently over the long term.

Out-performance by Sundaram Growth Fund

Ever since its inception, Sundaram Growth Fund has consistently out-performed
its benchmark, the BSE 200. The following table highlights how the process-
driven policies and investment practices of Sundaram Mutual have consistently
delivered better returns

Annual Returns
Period Sundram Growth Fund BSE 200
Last 5 Years 13.61% 6.84%
Last 3 Years 39.74% 30.11%
Last 2 Years 66.89% 55.43%
Last 1 Year 27.43% 18.27%
 Source: Value Research Fund Performance Report, March 31, 2005 Past
performance may or may not be sustained in the future

FUND SYNOPSIS

Fund Name: Sundaram Growth Fund

Fund Type: Open-ended Equity Fund

Fund Objective: To achieve capital appreciation by investing in a well

diversified basket of equities and equity-related instruments.
Income generation would be the secondary consideration.

Minimum investment:
Rs.2, 000/- only

Investment Options: • Growth

• Dividend - Dividend payout
- Dividend reinvestment
2. Sundaram Tax Saver

The budget has brought about a change in the tax saving scenario. All
instruments that offered tax benefits under Section 88. Under section 88 earlier,
15% of a maximum investment of Rs. 10,000 (i.e. Rs.1, 500) could be deducted
from tax payable for investors with income between Rs.1.5 - Rs.5 lacs. No
benefits were available for investors with incomes greater than Rs.5 lacs.

With Section 80C, people can now invest up to Rs.1 lac in one or more of the
above instruments and deduct this from taxable income. This provides a tax
saving of Rs. 30, 000/- per annum at the highest tax slab (30% of Rs. 1, 00,000
invested) regardless of the income bracket of the taxpayer.
Given this background, we present Sundaram Tax Saver, one of the top
performing funds in its category.
PERFORMANCE
Annual Returns (in %)

STS BSE 200

Since Inception 19.78
Last 5 years 15.98 6.84
Last 3 years 44.78 30.11
Last 2 years 76.67 55.43
Last 1 year 63.14 18.27

Source: Value Research Fund Performance Report (March 31, 2005). Past
performance may or may not be sustained in the future.

Fund Synopsis:
Fund Name: Sundaram Tax Saver
Fund Type: Open Ended Equity Linked Savings Scheme.

Fund objective: To achieve capital appreciation by investing in a well

diversified basket of equities and equity related
instruments.
Asset Allocation: upto 100% in equities, upto 20% in debt and 20% in money
market instruments
Investment Subject to 3 year lock-in

Options: (I) Growth,

(II) Dividend - (a) Dividend Payout
(b) Dividend Re- investment

Minimum Investment: Rs.500

3. Sundaram Select Midcap

Scheme Type Open ended Equity Scheme

Scheme Objective To primarily achieve capital appreciation by investing in
diversified stocks that are generally termed as
'midcaps'.

Asset Allocation 75-100% Equity instruments (Including ADRs and GDRs)

0-25% Equity Futures & Options including those of indices
0-25% Cash, cash equivalents, money market instruments.
Investment options
1. Growth
2. Dividend (Payout & Re-investment)
For whom Sundaram Select Midcap invests in midcap stocks that have the
potential to become leaders of tomorrow. It is ideal for investors willing to take a
little risk for relatively higher than market gains.
Minimum investment: Rs.5000

4. Sundaram select focus

Scheme Type Open ended Equity Scheme

Scheme Objective
To achieve capital appreciation by investing in very few
select stocks

Asset Allocation 75-100% Equity instruments (Including ADRs and GDRs)

0-25% Equity Futures & Options including those of indices

0-25% Cash, cash equivalents, money market instruments

Investment options
1. Growth
2. Dividend (Payout & Re-investment)

For whom Sundaram Select Focus is a concentrated equity fund that invests
in a maximum of around 30 stocks. It is for investors looking for rapid capital
appreciation with risk levels moderated by predominant investments in
fundamentally strong large caps.
Minimum investment: Rs.5000

5. Sundaram India Leadership Fund

Scheme Type Open ended Equity Scheme
Scheme Objective To achieve capital appreciation by investing in select stocks
of companies which meet criteria of 'Leaders' in their
respective sectors/sub sectors. The leaders
are identified as the top two/three companies in any
sector/sub sector in terms of net revenue or total income.

Asset Allocation 65-100% Leadership stocks

0-35% Stocks of conglomerates and potential leaders
0-25% Equity Futures and Options
0-15% Money Market

Investment options 1. Growth

2. Dividend (Payout & Re-investment)
For whom Sundaram India Leadership Fund invests in companies that
are leaders in their sectors/ sub sectors. Investments in this
fund will allow give the investor the advantage of
higher returns during economic upswings and reduce
the downside risk when the market corrects.
Minimum investment: Rs.5000

6. S.M.I.L.E Fund
SUNDARAM Small and Medium Indian Leading Equities Fund
Issue Opens : Jan 3, 2005
Sundaram S.M.I.L.E. Fund is an open ended equity fund that invests
predominantly in Small and Mid cap stocks. With a smaller allocation to large cap
stocks, this fund is also rooted in stability and liquidity

Fund Synopsis:

Fund Type: Open ended equity fund

Fund objective: To achieve capital appreciation by investing mainly in small

and mid-cap stocks in a diversified manner ‘Small and Mid-caps’ are defined as
any stock whose market capitalization is equal or lower than the market
capitalization of the largest market capitalization stock in CNX Midcap 200 index.

Investment Options
 Growth,
 Dividend payout, dividend re-investment
Facilities
Systematic Investment Plan
Systematic Withdrawal Plan
Systematic Transfer Plan All the above facilities entail a minimum
value of Rs.250 only (On ongoing basis only, when the fund reopens
for continuous sale and repurchase)

Minimum investment Rs.5, 000/-

7. Sundaram capex fund

India is booming. More money is being spent on garments, TVs, phones,
personal computers, cars, houses … As a result, companies across a wide
spectrum of industries are announcing capacity expansion plans.
It's a wonderful time for Capital Goods companies - the biggest beneficiaries of
this boom. They supply the capital goods and services to hungry industries and
quietly reap the benefits from capital expenditure (CAPEX) incurred to expand
capacities! And they benefit right away!
Here's your opportunity to take advantage of India's massive capital expenditure
(CAPEX) in capacity expansion. Invest in Sundaram CAPEX Opportunities Fund
and earn rich rewards while the whole of India splurges

Fund synopsis
Fund name: Sundaram CAPEX Opportunities Fund
Fund Type: Open-ended equity Fund.

Fund Objective:
To generate consistent long-term returns by investing
predominantly in equity/equity related instruments of
companies in the capital goods sector.
Asset Allocation:
• Equity & equity related instruments of companies in the capital
goodssector (including investments in ADR's and GDR's): 70% - 100%
• Other equities (including investments in ADR's and GDR's): 0% - 30%
• Money market instruments: 0% - 15%
Benchmark: BSE Capital Goods Index
Options / Plans:
• Growth
• Dividend - (i) Payout (ii) Reinvestment
Minimum investment: Rs.5000

Risk Factor
Mutual Funds and all Securities Investments are subject to market risks and
there is no assurance or guarantee that the Fund's objectives will be
acheived. As with any investment in stocks and shares, the NAV of the
units issued under the schemes can go up or down depending upon the
factors and forces affecting the Capital market. Past performance of the
Sponsor / Mutual fund does not guarantee the future performance of the
schemes of the Mutual Fund. The names of the schemes do not, in any
manner, indicate either the quality of the schemes, their future prospects or
their returns. The NAV of the schemes may be affected by settlement
periods and transfer procedures.Trading volumes may restrict the liquidity
of the scheme's investments. Investors in the schemes are not being
offered any guaranteed returns. The Sponsor is not responsible for any loss
resulting from the operations of the schemes beyond the contribution of
Rs.1 lakh made by it towards setting up the Sundaram Mutual Fund. Please
refer to the offer document before investing.
Competiti
ve
Analysis
Category-1: Equity - mid cap

Comparison table 1
Fund name Launch date Rating
Franklin India prima Nov 1993 5 stars
Kotak mid cap Jan 2005 Not rated
Sundaram select-mid cap July 2002 5 stars
Reliance growth Oct 1995 5 stars

4
Rating
3 Rating
(in stars)
2

0
Franklin

Reliance
Sundaram
Kotak Mid

Growth
Mid Cap
Prima

Select -
India

Cap

Fund Name
 Oct-06
Jan-04
Apr-01
Launch
Launch Jul-98
Date
Date
Oct-95
(in stars)
Jan-93
May-90
Aug-87

Sundaram
Kotak Mid
Franklin

Reliance
Growth
Mid Cap
Prima

Select -
India

Cap
Fund Name

Source: Morningstar rating agency.com

Comparison table 2

Fund name Risk grade Return grade

Franklin India Prima Average high

Kotak Mid Cap Not rated Not rated

Sundaram Select Mid Cap Low high

Reliance growth Low high

 3.5

3
Risk
2.5
Risk Grade
Grade 2
&
1.5 Return
Return
Grade 1
Grade

0.5

0
Franklin

Reliance
Sundaram
Kotak Mid

Growth
Prima

Mid Cap
Select -
India

Cap

Fund Name

0=NOT RATED
1= LOW
2=AVERAGE
3=HIGH

Source: http://www.valueresearch.com

Comparison table 3

Fund name Expense Min.initial

ratio investment
Franklin India Prima 1.90 5000
Kotak Mid Cap 2.30 5000

Sundaram Select Mid Cap 2.31 5000

Reliance Growth 1.96 5000

 2.5

1.5 Expense
Expense
Ratio
Ratio 1

0.5

0
Sundaram
Franklin

Kotak Mid

Reliance
Growth
Mid Cap
Prima

Select -
India

Cap

Fund Name

Minimum investment is- 5000

Source: http://www.valueresearch.com

Category -2: Equity tax planning Comparison table: 1

Fund name Launch date rating
Franklin India index tax Feb 2001 2 stars
Kotak tax saver Oct 2005 Not rated
Sundaram tax saver Nov 1999 3 stars
Reliance tax saver Aug 2005 Not rated
 3.5
3
2.5
Rating 2
(in stars) 1.5 Rating
1
0.5
0

Kotak Tax
Index tax

Tax Saver
Sundaram
Tax Saver
Franklin

Reliance
India

Saver
Fund Name

Oct-06
May-05
Jan-04
Sep-02
Launch Apr-01 Launch
Date Dec-99 Date
Jul-98
Mar-97
Oct-95
Franklin

Kotak Mid

Reliance
Sundaram

Growth
Mid Cap
Prima

Select -
India

Cap

Fund Name

Source: Morningstar rating agency.com

Comparison table 2

Fund name Risk grade Return grade

Franklin India index tax Avg Low

Kotak tax saver Not Rated Not rated

Sundaram taxsaver Avg High

Reliance tax saver Not rated Not rated

 3.5

2.5
Risk Grade
&
2 Risk
Return Grade 1.5 Grade
1
Return
0.5
Grade
0
Franklin

Reliance
Sundaram
Kotak Mid

Growth
Mid Cap
Prima

Select -
India

Cap

Fund Name

1 = LOW
2 = AVERAGE
3 = HIGH

Source: http://www.valueresearch.com

Comparison table 3

Fund name Expense ratio Min.initial

investment
Franklin India Index Tax 1.50 500

Kotak Tax Saver 2.41 500

Sundaram Tax Saver 2.13 500

Reliance Tax Saver 2.50 500

 3

2.5

Expense
Expense 1.5
Ratio
Ratio
1

0.5

0
Franklin

Reliance
Sundaram
Kotak Mid

Growth
Prima

Mid Cap
Select -
India

Cap

Fund Name

Source: http://www.valueresearch.com

Category-3: Equity diversified

Comparison table 1
Fund name Launch date rating
Franklin India opportunity March 2005 Not rated

Kotak conta July 2005 Not rated

Sundaram select focus July 2002 3 stars
Reliance vision Oct 1995 5 stars
 6
5
4
Rating
(in stars )
3 Rating
2
1
0

Opportunity

Conta

Reliance
Kotak

Sundaram

Vision
Franklin

Select
Focus
India
Fund Name

Oct-06
Jan-04
Launch Apr-01
Date Jul-98 Launch
Oct-95
Date
Jan-93
M ay-90
Kotak Mid
Franklin

Reliance
Sundaram

Mid Cap

Growth
Prima

Select -
India

Cap

Fund Name

Source: Morningstar rating agency.com

Comparison table 2

Fund name Risk grade Return grade

Franklin India Opportunity Not rated Not rated

Kotak Conta Not Rated Not rated

Sundaram Select Focus avg avg

Reliance Vision Low high

 3.5

2.5 Risk
Risk Grade
& 2 Grade
Return Grade
1.5
Return
1 Grade
0.5

0
Franklin

Reliance
Sundaram
Kotak Mid

Growth
Prima

Mid Cap
Select -
India

Cap

Fund Name

1 = LOW
2 = AVERAGE
3 = HIGH
Source: http://www.valueresearch.com

Comparison table 3

Fund name Expense Min.initial

ratio investment
Franklin India Opportunity 2.34 5000

Kotak Conta 2.22 5000

Sundaram Select Focus 2.15 5000

Reliance Vision 2.50 5000

 2.6

2.5

2.4
Expense 2.3 Expense
Ratio Ratio
2.2

2.1

1.9
Franklin

Reliance
Sundaram
Kotak Mid

Growth
Prima

Mid Cap
Select -
India

Cap

Fund Name

Minimum investment 5000

Source: http://www.valueresearch.com
 SWOT
Analysis

SWOT Analysis
In my training period of 6 week at Sundaram BNP Paribas Asset Management
Company Ltd I have experience and analyzed the strength,Weakness
opportunity and threat of the company.
Before explaining this I would like to define clearly that what is swot analysis?
Definitions of SWOT
Strengths are attributes of the organization that are helpful to the achievement
of the objective
Weaknesses are attributes of the organization that are harmful to the
achievement of the objective.
Opportunities are external conditions that are helpful to the achievement of the
objective.
Threats are external conditions that are harmful to the achievement of the objective.

SWOT Analysisi of sundaram BNP Paribas Asset

Management Company Ltd.

S-strength of the company

The strength of the company are many like
• Well established brand of south
 • Performance wise sundaram schemes are up in the market
• Efficient team of sundaram is the biggest asset for the company
• Quite imprasive infrastructure
• Relationship selling. sundaram direct sales force maintains a good
relationship with customers

W-weakness of the company

Next take a look at the W of SWOT
• Brand power is not effective. Awareness of brand among the people is
not there.The brand is not so popular out of south region
• Company is not providing any Marketing material which will helpful in
advertising field.
• Product material are also not sufficient which slow down the growth of the
company

T-Threat for the company

It is use ful to take the T in SWOT and look at the threat
• The continious threat is the threat from fluctuaion in the sensex
• Particular fund of the compititor performing well i is another threat to
survive and to lead in the market
• Compititor’s action that is attractive schemes (like free holiday
pacakages,contast) of the compititor is also a threat of loosing customers.

O-Opportunity for the company

Now consider O in SWOT although there are many threat from competition in
the online area,it is providing great opportunity
The biggest threat can become the biggest opportunity
• sundaram has many avenus to explor for increasing opportunity in the
future these include performance of schemes
 sundaram select mid cap
 sundaram select focus and
 sundaram leadership fund
• are some schemes which are performing supeb in the market and is
leading in from other top companis schemes.
• improving customer relationship and incresaing sales through better
integration is also the opportunity to grow in the market
 Findings
&
Recommendati
ons

Findings & Recommendation

After completing my research I find that sundaram mutual fund are performing
quite well in the market as compared to other companies.
In spite of not having brand name only on the basis of its performance sundaram
mutual fund is giving tough competition to the top companies of mutual fund

Some schemes of sundaram mutual fund like

 Sundaram select madcap
 Sundaram select focus
 Sundaram India leadership fund are giving best and high return to their
customers in spite of downfall in the market when almost all the mutual
fund goes negative sundaram mid cap was giving the positive and good
return to the customers.

Recommendation:
Sundaram AMC Ltd. can become a good brand name in the market on the basis
of its performance the need is to give emphasize on the following point
o Sufficient product material should be available in the office.
o Proper and effective marketing should be done to spread
awareness n the market
o Marketing material should be provided for advertise the brand
name of the company.
Conclusio
n
 Conclusion

Mutual funds are emerging as an important financial intermediary for the

investing public in India. Conceptually and operationally they are different. The
investors need to understand the working of a mutual fund and the increasingly
diverse and complex investment options brought to them by a large number of
mutual funds.
The mutual fund industry in India started in 1963 with the formation of Unit Trust
of India, at the initiative of the Government of India and Reserve Bank the.

Sundaram Mutual has assets under management helps investors to reach

their financial goals by delivering consistent performance through judicious
investment practices. It is clear through competitive analysis that in spite of
not having brand name sundaram’s funds are performing quite well in the
market and the need is of brand awareness only.
Limitations

• Project was entirely based on secondary information.

• Time restraint is another factor which limit my study
• Limited resources were available to conduct this study.
Refrences

Book- portfolio management and mutual fund

Puplication ICFAI /august 2004
http://www.valueresearch.com
http:www.amfiindia.com
http://www.moneycontrol.com
http://www.sundarambnpparibas.in
http://www.google.com
Thankyou