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    Dailies Sep 27-28 (Campaign Ads) XLSPKG

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    MyFoxPhoenix
    A national survey of 1,000 adults conducted in late September 2010 asked questions about negative political advertising. Some key findings: - 40% said there was more negative advertising than previous years, while 47% said there was about the same. - 64% thought it was possible for a candidate to win without criticizing their opponent, while 22% thought it was not possible. - 56% said negative ads make them less likely to vote for the candidate that produced the ad, while 8% said more likely.

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    Dailies Sep 27-28 (Campaign Ads) XLSPKG

    Uploaded by

    MyFoxPhoenix
    605 views7 pages
    A national survey of 1,000 adults conducted in late September 2010 asked questions about negative political advertising. Some key findings: - 40% said there was more negative advertising than previous years, while 47% said there was about the same. - 64% thought it was possible for a candidate to win without criticizing their opponent, while 22% thought it was not possible. - 56% said negative ads make them less likely to vote for the candidate that produced the ad, while 8% said more likely.

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    Copy of Dailies Sep 27-28 (Campaign Ads) Xlspkg

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    A national survey of 1,000 adults conducted in late September 2010 asked questions about negative political advertising. Some key findings: - 40% said there was more negative advertising than previous years, while 47% said there was about the same. - 64% thought it was possible for a candidate to win without criticizing their opponent, while 22% thought it was not possible. - 56% said negative ads make them less likely to vote for the candidate that produced the ad, while 8% said more likely.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    605 views7 pages

    Dailies Sep 27-28 (Campaign Ads) XLSPKG

    Uploaded by

    MyFoxPhoenix
    A national survey of 1,000 adults conducted in late September 2010 asked questions about negative political advertising. Some key findings: - 40% said there was more negative advertising than previous years, while 47% said there was about the same. - 64% thought it was possible for a candidate to win without criticizing their opponent, while 22% thought it was not possible. - 56% said negative ads make them less likely to vote for the candidate that produced the ad, while 8% said more likely.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    of 7

    National Survey of 1,000 Adults

    Conducted September 27-28, 2010 By Rasmussen Reports


    More/Less Negative Political Advertising More 40% 44% 36%
    Than in Previous Years?
    Less 9% 9% 8%
    About the same 47% 44% 50%
    Not sure 4% 2% 6%

    Total Gender

    Adults Men Women

    Possible for Candidate to Win Without Yes 64% 66% 62%


    Criticizing Opponent?
    No 22% 24% 20%
    Not sure 14% 10% 19%

    Total Gender

    Adults Men Women

    Do Negative Ads Make You More/Less More likely 8% 9% 8%


    Likely to Vote For Candidate Who
    Produced Ad? Less likely 56% 52% 60%
    No impact 31% 36% 26%
    Not sure 5% 3% 6%
    47% 32% 34% 43% 44% 49% 43% 44% 34%
    12% 14% 6% 6% 5% 20% 7% 4% 9%
    38% 52% 52% 47% 46% 30% 48% 45% 51%
    4% 2% 7% 3% 5% 0% 3% 7% 6%

    Age <40>

    18-29 30-39 40-49 50-64 65+ < Men Men 40+ < Wom Wom 40+

    76% 60% 58% 64% 59% 80% 61% 71% 60%


    15% 22% 27% 25% 19% 15% 27% 16% 21%
    9% 17% 16% 11% 21% 5% 12% 13% 20%

    Age <40>

    18-29 30-39 40-49 50-64 65+ < Men Men 40+ < Wom Wom 40+

    13% 5% 10% 5% 8% 16% 7% 9% 7%


    52% 51% 53% 62% 62% 40% 56% 66% 58%
    30% 37% 33% 30% 24% 39% 35% 19% 28%
    5% 6% 4% 2% 6% 5% 2% 5% 6%
    39% 35% 50% 39% 39% 42% 40% 39%
    9% 10% 3% 7% 12% 7% 10% 7%
    49% 45% 39% 50% 45% 48% 47% 49%
    3% 11% 8% 4% 5% 4% 4% 6%

    Race Party Married

    White Black Other Republican Democrat Other Married Non Married

    64% 62% 65% 65% 65% 61% 62% 66%


    22% 15% 25% 26% 20% 20% 23% 20%
    14% 23% 10% 9% 15% 19% 15% 14%

    Race Party Married

    White Black Other Republican Democrat Other Married Non Married

    8% 18% 3% 10% 9% 5% 8% 9%
    57% 38% 64% 52% 57% 59% 58% 52%
    31% 36% 27% 33% 31% 29% 30% 33%
    4% 8% 6% 4% 3% 7% 4% 6%
    39% 40% 35% 46% 46% 37% 41% 42%
    9% 8% 11% 9% 7% 11% 6% 6%
    47% 48% 48% 41% 44% 52% 52% 50%
    6% 3% 7% 4% 3% 0% 1% 3%

    Children at Home Income

    Yes No Under $20K $20K-$40K $40K-$60K $60K-$75K $75K-$100K $100K+

    59% 67% 62% 65% 67% 66% 54% 62%


    26% 19% 21% 17% 16% 25% 38% 29%
    16% 14% 17% 17% 17% 9% 8% 9%

    Children at Home Income

    Yes No Under $20K $20K-$40K $40K-$60K $60K-$75K $75K-$100K $100K+

    5% 11% 20% 5% 4% 5% 7% 3%
    56% 56% 41% 63% 69% 58% 52% 64%
    33% 30% 35% 26% 23% 35% 36% 32%
    6% 3% 3% 6% 4% 1% 5% 1%
    41% 39% 35% 51% 33% 43% 40% 0%
    8% 9% 6% 8% 14% 6% 5% 0%
    50% 45% 57% 37% 51% 47% 45% 0%
    2% 7% 2% 4% 2% 3% 11% 0%

    Investor Employment In Typical Week, Ho

    Yes No Gov't Entrepreneur Prvt. Co. Retired Other Rarely or never

    63% 64% 58% 65% 71% 62% 58% 60%


    26% 18% 25% 27% 19% 21% 21% 23%
    11% 18% 17% 8% 10% 17% 21% 17%

    Investor Employment In Typical Week, Ho

    Yes No Gov't Entrepreneur Prvt. Co. Retired Other Rarely or never

    5% 11% 7% 9% 4% 12% 9% 15%


    62% 51% 52% 63% 53% 59% 53% 54%
    30% 32% 38% 26% 38% 26% 30% 27%
    3% 6% 3% 2% 5% 4% 8% 4%
    49% 34% 38% 0% 56% 31% 37%
    13% 17% 7% 0% 5% 10% 13%
    32% 45% 51% 0% 37% 55% 45%
    6% 4% 4% 0% 2% 4% 4%

    In Typical Week, How Often Watch TV? How Closely Pay Attention to Political Ads on TV?

    At least once a Every day or


    Occasionally Not sure Very closely Somewhat closely Not very closely
    week nearly every day

    56% 66% 66% 44% 64% 61% 68%


    30% 19% 20% 23% 27% 24% 16%
    14% 15% 14% 34% 9% 15% 16%

    In Typical Week, How Often Watch TV? How Closely Pay Attention to Political Ads on TV?

    At least once a Every day or


    Occasionally Not sure Very closely Somewhat closely Not very closely
    week nearly every day

    8% 8% 7% 0% 15% 4% 6%
    54% 71% 55% 31% 52% 54% 64%
    31% 17% 34% 31% 29% 35% 26%
    7% 4% 4% 38% 3% 7% 4%
    39% 38%
    2% 0%
    51% 39%
    8% 23%

    n to Political Ads on TV?

    Not at all Not sure

    74% 18%
    15% 41%
    11% 41%

    n to Political Ads on TV?

    Not at all Not sure

    6% 0%
    54% 42%
    39% 43%
    1% 15%

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